Why Premium Visual Content Matters More Than Ever

Transcription

1 Why Premium Visual Content Matters More Than Ever

2 Are tablets and e-readers the future of media? Andrew Edgecliffe-Johnson, Media Editor, Financial Times Yes. These devices are the nexus of media. George F. Colony, CEO of Forrester Research

3 E-Readers: How Do They Want It? 18% of Millennials state that reading an online version of a magazine motivated them to subscribe to the print edition. 53% of U.S. consumers state that access to additional content not offered in the print version would be somewhat/very influential. 55% of U.S. consumers state that the ability to search for related content would be influential in purchasing an e-reader version of a magazine. (Deloitte Touche Tohmatsu Limited, 2010) 3

4 The Necessity for Bundled Licensing Why tablet publishers must adopt a multi-asset sourcing strategy

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7 Model - Single subscription Terms - Unlimited assets Convenience One flat fee Choice - Content from: Full Photo/Video Coverage Photo/Video Archives Pre-Produced Multimedia Pieces Music Tracks Pre-Cleared for Editorial Use 7

8 The Need for Higher Volumes And how tablet publishers achieve clear market differentiation through differentiated content

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11 Zac Posen 2008 during the Mercedes-Benz Fashion Week Spring 2008 in New York City. (Photo by Chris Moore/Catwalking/Getty Images)

12 First day of the Middle East peace talks September 1, 2010 in Washington, DC. (Photo by Alex Wong/Getty Images)

13 Vancouver 2010 Winter Olympics (Photo by Streeter Lecka/Getty Images)

14 Musician Lady Gaga arrives at the 52nd Annual GRAMMY Awards held at Staples Center on January 31, 2010 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

15 Babe Ruth by Nat Fein/Hulton Archive/Getty Images

16 American Heavyweight boxer Cassius Clay (later Muhammad Ali) lying on his hotel bed in London. He holds up five fingers in a prediction of how many rounds it will take him to knock out British boxer Henry Cooper. (Photo by Len Trievnor/Express/Getty Images)

17 Marilyn Monroe (c.1952) during the filming of "How to Marry a Millionaire." (Photo by Harold Lloyd /Getty Images)

18 Photographers surround Johnny Hallyday s car during the 62nd International Cannes Film Festival, 17 May, (Photo by Georges DeKeerle/Getty Images.)

19 Catherine Zeta-Jones (Photo by E. Charbonneau/WireImage for Sony Pictures-Los Angeles)

20 Eva Longoria Parker attends the 63rd Annual Cannes Film Festival,12 May, (Pascal Le Segretain/Getty Images)

21 President Bill Clinton and Bono of U2 attend the American Ireland Fund Gala at Lincoln Center for the Performing Arts on May 6, 2010 in New York City. (Photo by Kevin Mazur/WireImage)

22 Brad Pitt and Angelina Jolie "Mr. And Mrs. Smith" Los Angeles Premiere (Photo by Lester Cohen/WireImage)

23 Mariah Carey and Paul McCartney backstage at The 48th Annual GRAMMY Awards (Photo by Rick Diamond/WireImage for The Recording Academy)

24 Blanket Jackson, Paris Jackson and Prince Jackson attends the 52nd Annual GRAMMY Awards on January 31, 2010 in Los Angeles, California. (Photo by Kevin Mazur/WireImage)

25 Christina Aguilera poses with her son Max Liron Bratman on February 9, 2008 in their Los Angeles, California home. (Photo by Regine Mahaux/CA/Contour by Getty Images)

26 Robert Plant, Jimmy Page, John Paul Jones and Jason Bonham on stage during the Led Zeppelin Tribute To Ahmet Ertegun concert on December 10, 2007 in London, England. (Photo by K Mazur/Exclusive by Getty Images)

27 Pop star Michael Jackson rehearses for his planned shows in London r on June 23, 2009 in Los Angeles, California. Jackson died two days later at the age of 50. (Photo by Kevin Mazur/AEG via Getty Images)

28 The Need for Content Curation Why tablet publishers must now aggregate, analyze, and sift through content

29 MULTI ASSET CONTENT Text Images Video Social Media Data CONTENT ANALYSIS Relevant content for targeted readers Sections Embedded Data Topics Derived Data Galleries API Story Finding Hyperlinks CONTENT PUBLISHING Powerful, flexible tools that enable publishers to create pages on any topic. 29

30 The Need for Compliance How tablet publishers must now negotiate and secure digital rights

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32 5 Content Sourcing Strategies for Tablet Publishers Content is King (again) 1) Optimize Differentiating Content 2) Accommodate For Higher Content Volume 3) From Content Creation To Curation 4) Secure Rights Extension 5) Partner With Content Provider Vs. Just Sourcing Content 32

33 5 Content Sourcing Strategies for Tablet Publishers Content is King (again) 1) Optimize Differentiating Content 2) Accommodate For Higher Content Volume 3) From Content Creation To Curation 4) Secure Rights Extension 5) Partner With Content Provider Vs. Just Sourcing Content 33

34 5 Content Sourcing Strategies for Tablet Publishers Content is King (again) 1) Optimize Differentiating Content 2) Accommodate For Higher Content Volume 3) From Content Creation To Curation 4) Secure Rights Extension 5) Partner With Content Provider Vs. Just Sourcing Content 34

35 5 Content Sourcing Strategies for Tablet Publishers Content is King (again) 1) Optimize Differentiating Content 2) Accommodate For Higher Content Volume 3) From Content Creation To Curation 4) Secure Rights Extension 5) Partner With Content Provider Vs. Just Sourcing Content 35

36 5 Content Sourcing Strategies for Tablet Publishers Content is King (again) 1) Optimize Differentiating Content 2) Accommodate For Higher Content Volume 3) From Content Creation To Curation 4) Secure Rights Extension 5) Partner With Content Provider Vs. Just Sourcing Content 36

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