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3 7 North Willow Street, Suite 7 Montclair, NJ ince 1931, The Italian Tribune has been the largest and most influential Italian American weekly newspaper in the United States. Published in English, the paper is primarily subscriptionbased and is mailed across the country every Thursday with a second class periodical U.S. Postal Service mail permit. Due to the increasing demand for the newspaper, The Italian Tribune can now be found on newsstands and in Italian specialty stores throughout the New York metropolitan area. In 1999, former New Jersey State Assemblyman A.J. Buddy Fortunato assumed the role of Publisher with the retirement of former White House Press Corps photographer Ace Alagna, who served as Publisher for nearly 30 years. Joan Alagna continues in her role as the paper s Managing Editor, a position she has held since Since 2006, Marion Alagna Fortunato has directed the Editorial Staff. The Italian Tribune is cherished by its readers as a connection to the heart of the Italian American community, as well as to the land of their ancestors. The newspaper presents a wide variety of interesting topics each week, combining the best qualities of a local publication (such as human interest stories, the popular Social Events page, and a weekly calendar of events) with the most exciting elements of major newspapers and magazines (including features on the arts, politics, health issues, sports, travel, fashion, and more). Favorite weekly columns include an editorial piece by the Publisher, the musings of comedian Uncle Floyd Vivino, and Italian language lessons. Of course, The Italian Tribune focuses on current events of interest to the Italian American community. Included are profiles on prominent Italians and Italian Americans; features on concerts, book signings, lectures and other special events; plus pieces on Italian history and articles on Italian cities, museums, and other cultural sites. In keeping with the continuing effort to keep in touch with our Italian roots, we publish heritage photographs and other items featuring the Italian Americans who helped to build America. The paper also reports news from many Italian American civic, service, and social organizations located throughout the country. While providing a link between several generations of Italian Americans, The Italian Tribune promotes modern thinking and progress while maintaining the Old World values and ideals that are the fabric of our community s collective being. Above all, the newspaper serves as an essential informational and educational resource for all those who share our passion for Italian culture and heritage. For more information about the Italian Tribune, please call (973) or visit our web site at: 2

4 7 North Willow Street, Suite 7 Montclair, NJ CIRCULATION FIGURES TOTAL READERSHIP: approx. 95,000 per week New York 45,000 (approx. including newsstands/subscriptions) New Jersey 43,441 Pennsylvania 2,822 Rest of USA 4,199 New Jersey Counties Atlantic Bergen Burlington Camden Cape May Cumberland Essex Gloucester Hudson Hunterdon Mercer Middlesex Monmouth Morris Ocean Passaic Salem Somerset Sussex Union Warren

5 7 North Willow Street, Suite 7 Montclair, NJ DEMOGRAPHICS Over 15.7 million people in the United States identify themselves as Italian Americans. They constitute nearly six percent (6%) of the U.S. population. Italian Americans are the nation s fourth largest European ancestry group after the Germans, Irish and English. German 43,000,000 15% Irish 30,600,000 11% English 24,500,000 9% Italian 15,700,000 6% Despite being in the U.S. for more than 120 years, Italian Americans still strongly identify with their Italian roots. The number of people who identified themselves as Italian American in the Year 2000 Census increased by 1,000,000 people or 7% compared to the 1990 census. Italian Americans are the only European group whose population has increased since the 1990 census. In fact, the number of Americans claiming German, Irish, English and Polish descent decreased nearly 19% collectively dropping from 128 million in 1990 to 108 million. Italian is the fourth foreign language most spoken in U.S. homes. Information courtesy of the Order Sons of Italy in America and the U.S. Census

6 7 North Willow Street, Suite 7 Montclair, NJ GEOGRAPHICS States with the Most Italian Americans By Number By Percent New York 2,700,000 New Jersey 1,500,000 California 1,450,000 Pennsylvania 1,400,000 Florida 1,001,000 Connecticut 19% Rhode Island 19% New Jersey 18% New York 14% Pennsylvania 12% Metropolitan Areas with the Most Italian Americans 1. New York Northern NJ Long Island 2. Philadelphia Wilmington, DE Atlantic City 3. Boston Worcester Lawrence, MA 4. Chicago Gary, IN Kenosha, IL 5. Los Angeles Riverside Orange County, CA 6. San Francisco Oakland San Jose, CA 7. Washington, DC Baltimore, MD 8. Pittsburgh, PA 9. Detroit Ann Arbor Flint, MI 10. Cleveland Akron, OH 3,394, , , , , , , , , ,628 21,199,865 6, 188,463 5,819,101 9,157,540 16,373,645 7,039,362 7,608,070 2,358,695 5,456,428 2,945, 831 Information courtesy of the Order Sons of Italy in America and the U.S. Census

7 7 North Willow Street, Suite 7 Montclair, NJ Our Readers Are: ITALIAN TRIBUNE households have a median income of over $100,000 69% of ITALIAN TRIBUNE readers are college graduates 23.7% of ITALIAN TRIBUNE readers have post graduate degrees 85% of ITALIAN TRIBUNE readers are doctors, lawyers, accountants, educators, merchants, executives, etc. 93.2% of ITALIAN TRIBUNE readers own their own home 31% of ITALIAN TRIBUNE readers own a second home 93% of ITALIAN TRIBUNE readers take a vacation every year. In the last 3 years they have traveled to: Italy (49%); Other European Countries (28%); Canada (22%); Florida (30%); California (28%) 99% of ITALIAN TRIBUNE readers have dined out in the past 2 weeks 89% of ITALIAN TRIBUNE readers have bought and consumed wine in their homes in the last 7 days 6 Source: ISG-June 2002

8 7 North Willow Street, Suite 7 Montclair, NJ SPECIAL ISSUES CALENDAR The following is a list of our Special Editions and Supplements. Please check off the holiday issues you are interested in and fax back to (973) Or you may contact our creative advertising staff, which is always here to help you plan and set up your schedule by calling (973) FEBRUARY VALENTINE S DAY WINTER TRAVEL PRESIDENT S DAY MARCH SPRING BRIDAL APRIL EASTER SPRING TRAVEL MAY MOTHER S DAY MEMORIAL DAY JUNE FATHER S DAY GRADUATION JULY INDEPENDENCE DAY SUMMER SALES AUGUST BACK TO SCHOOL SEPTEMBER FALL BRIDAL OCTOBER COLUMBUS DAY (largest issues of the year) NOVEMBER THANKSGIVING DECEMBER CHRISTMAS NEW YEAR S 7

9 THE ITALIANTRIBUNE The Premier Italian American Weekly Newspaper Since North Willow Street, Suite 7 Montclair, NJ BASED IN NEW YORK & NEW JERSEY SERVING THE ENTIRE UNITED STATES LOCAL RATES (NON-AGENCY) Full Page 1/2 Page 1/4 Page 1/8 Page Business Card Open Rate $ 1, $ $ $ $ $20.00 per column in. 13X $ 1, $ $ $ $ $18.00 per column in. 26X $ $ $ $ $ $16.00 per column in. 52X $ $ $ $ $ $14.00 per column in. Four Color Available CIRCULATION - 97,000 WORLDWIDE PRODUCTION REQUIREMENTS MECHANICAL REQUIREMENTS Full Page wide x /2 Page wide x /4 Page (3 col.) wide x /4 Page (2 col.) wide x 8 1/8 Page (2 col.) wide x 4 Business Card wide x 2 FORMATS - QuarkXpress for Windows (Include all pictures and fonts) - PDF, TIFF or JPEG dpi line screen - Windows formated disc or to DEADLINES Space reservation NO later than Thursday 4pm the week prior to publication. Proofs available upon request providing ad has been received at least 10 days prior to publication. All copy and material not later than 3pm Friday prior to publication. 8

10 THE ITALIANTRIBUNE The Premier Italian American Weekly Newspaper Since North Willow Street, Suite 7 Montclair, NJ AGENCY RATES Full Page 1/2 Page 1/4 Page 1/8 Page Business Card Open Rate $ 1, $ $ $ $ $23.00 per column in. 13X $ 1, $ $ $ $ $21.00 per column in. 26X $ 1, $ $ $ $ $19.00 per column in. 52X $ 1, $ $ $ $ $17.00 per column in. Four Color Available CIRCULATION - 97,000 WORLDWIDE PRODUCTION REQUIREMENTS MECHANICAL REQUIREMENTS Full Page wide x /2 Page wide x /4 Page (3 col.) wide x /4 Page (2 col.) wide x 8 1/8 Page (2 col.) wide x 4 Business Card wide x 2 FORMATS - QuarkXpress for Windows (Include all pictures and fonts) - PDF, TIFF or JPEG dpi line screen - Windows formated disc or to DEADLINES Space reservation NO later than Thursday 4pm the week prior to publication. Proofs available upon request providing ad has been received at least 10 days prior to publication. All copy and material not later than 3pm Friday prior to publication. 9

11 THE ITALIANTRIBUNE The Premier Italian American Weekly Newspaper Since North Willow Street, Suite 7 Montclair, NJ NATIONAL RATES Full Page 1/2 Page 1/4 Page 1/8 Page Business Card Open Rate $ $ $ $ $ $31.00 per column in. 13X $ 1, $ $ $ $ $29.00 per column in. 26X $ 1, $ $ $ $ $27.00 per column in. 52X $ 1, $ $ $ $ $25.00 per column in. Four Color Available CIRCULATION - 97,000 WORLDWIDE PRODUCTION REQUIREMENTS MECHANICAL REQUIREMENTS Full Page wide x /2 Page wide x /4 Page (3 col.) wide x /4 Page (2 col.) wide x 8 1/8 Page (2 col.) wide x 4 Business Card wide x 2 FORMATS - QuarkXpress for Windows (Include all pictures and fonts) - PDF, TIFF or JPEG dpi line screen - Windows formated disc or to DEADLINES Space reservation NO later than Thursday 4pm the week prior to publication. Proofs available upon request providing ad has been received at least 10 days prior to publication. All copy and material not later than 3pm Friday prior to publication. 10

12 7 North Willow Street, Suite 7 Montclair, NJ NATIONAL ADVERTISERS This is a sample of the national companies that have advertised with the ITALIAN TRIBUNE during the past year: 11

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