The Multimedia Leader GLOBAL COVERAGE. GLOBAL IMPACT. Updated 3/27/17
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1 The GLOBAL Multimedia COVERAGE. Leader GLOBAL IMPACT. Updated 3/27/17
2 The global news leader covering defense, national security, policy and procurement. Founded in 1986, Defense News is the authoritative, independent news source for the world s defense decision makers. Dedicated readers include top policy authorities, lawmakers, senior military staff, procurement officials and industry leaders. Through digital, print, and broadcast media as well as in-person events, Defense News provides insightful and in-depth reporting from award-winning journalists and editors from 19 countries on the business, technology, policies and politics of the global defense market.
3 Audience The world s senior defense decision-makers and opinion leaders rely on Defense News for independent and accurate reporting on the business, technology and politics of defense. Defense News readers include: Military leadership and senior armed forces staff Worldwide procurement and R&D commands Global legislators, parliaments, and the U.S. Congress Defense manufacturing and services industry executives NATO, GCC, ASEAN, and key diplomatic entities Industry financial analysts International press corps, research and advocacy organizations I feel more current on news and issues that matter to me and are often not reported on, or at best hard to find, by the mainstream media. Dan Beard, US Army The Defense News audience oversees $1.747 Trillion USD Source: Deloitte Touche Tohmatsu Global Consumer & Industrial Products Industry Group 90% of Defense News readers are military and government officials from around the world. Source: BPA Brand Report (June 2016) I value Defense News indepth reporting and intelligent analysis. Defense News coverage keeps me up to date on the defense community worldwide and helps me to better serve my constituents at home. Sen. Tim Kaine, United States Senate (D-Va.)
4 Digital Online, DefenseNews.com provides essential and up-to-the-minute coverage on breaking events and major developments. COVERAGE Sector Sections: Air, Space, Land, Naval, Budget & Policy, Regions Defense News video: Broadcast reporting, analysis and interviews CongressWatch: Policy and politics developments Digital Show Dailies: Collected coverage of major defense events Mobile: Portable, complete Defense News content OTHER MIDDLE EAST ASIA PACIFIC REACH 4% 3% US 57% 15% Source: BPA Brand Report (June 2016) EU 21% MOBILE TRAFFIC 697,000+ mobile page views per month 304,000+ mobile unique visitors per month Sources: Google Analytics, November million+ 455,000+ page views per month 665,000+ unique visitors per month Sources: Google Analytics, November 2016 social media followers
5 Print Every issue of Defense News provides accurate, credible and timely news on all aspects of the global defense industry. Coverage includes: Defense policies, politics and legislation Worldwide market developments and trends New products, technologies and programs Interviews with defense leaders Defense industrial plans, finance and developments Military budgets and the politics of defense Commentary and analysis Special Reports on defense technologies, regional activities and major programs IN EACH ISSUE News: Concise, timely defense updates Air, Land, and Naval sections: News by defense sector Industry: Developments and updates in the business of defense Focus or Special Report: In-depth coverage on a specific topic On The Move: Individual career announcements Commentary: Opinions from defense leaders and editors Interview: One-on-one discussion with defense leaders The Last Word: Closeout commentary, data, and other content ASIA PACIFIC OTHER MIDDLE EAST 7% 4% 3% EU 16% US 70% READERS Global distribution to 38,000+ readers 26,000+ U.S. subscribers Source: BPA Brand Report (June 2016) 12,000+ outside the United States
6 Audience Events Defense News, the authoritative, independent news source for the world s defense decision makers, brings its trademark editorial and expert analyses to Events the event stage. THE Previous Keynotes at other brand events CONFERENCE The Defense News Conference will bring together the most influential defense industry leaders, members of Congress, policy makers, military leadership and senior decision makers to examine top defense issues through the business and technology lens. Staged by the highly successful team behind a few of the industry s longest-running events, the Defense News Conference will secure its place beside other A-list Washington events: C4 Conference (15 years), Service Members of the Year (17 years) and Cybercon (2 years). Sightline Media: Over 15 years of successful conferences/events Custom Events Defense News custom events such as breakfasts and panel discussions, are the perfect thought leadership opportunity featuring one or more defense industry influencers and a Defense News editorial moderator discussing industry news.
7 Audience VIDEO Video show dailies. Custom videos. Regular video features. Videos on the the latest news, industry trends, hottest technology, exclusive interviews with military leadership and engaging content delivered to key audiences beyond the trade show floor. Defense News also offers 360 videos, featuring panoramic shots, embedded content and technology demonstrations. Defense News offers unrivaled video capabilities in defense media. AT AUSA 2016: 34 VIDEOS in 3 days 25K video views per month Defense News TV Defense News TV features the most distinguished military newsmakers with in-depth discussions and news analysis about the latest developments impacting the military community. DNTV centers on a contemporary and engaging mix of reports from both studio and the field. Among notable Defense News TV guests were: Eric Fanning, Army Secretary Peter Hultqvist, Swedish Defense Minister Gen. Mark Milley, U.S. Army Chief of Staff Admiral John Richardson USN, Chief of Naval Operations Defense News TV as seen on Armed Forces Network, WETA, and Defensenews.com
8 2017 MEDIA KIT CONTACT Contact Defense News to discuss solutions to your messaging needs. Gerald Foley Global Sales Team Manager, Defense and Federal Group
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