STATE LEGISLATURES COVERS THE ISSUES

Transcription

1 STATE LEGISLATURES COVERS THE ISSUES OUR MISSION READERSHIP CIRCULATION MECHANICALS ADVERTISING RATES

2 EDITORIAL PROFILE State Legislatures offers discriminating readers a consistent level of editorial excellence. Our stories tackle the toughest legislative topics and make sense of complicated public policy issues without taking days to read. Our writers are some of the best in the business, our researchers are knowledged experts in their fields and our editors are topnotch. What is a good measure that a magazine is among the best? It's quoted by other outstanding publications and ours is quoted by The New York Times, Washington Post, and The Wall Street Journal. And it's used in college, graduate and law classrooms, including Harvard University, The College of William and Mary and U.C.L.A. as well as by state legislators, members of Congress and their staffs. Our respected magazine is even used by the U.S. State Department in its briefings. EDITORIAL MISSION State Legislatures is the magazine of policy and politics. Its purpose is to inform legislators, legislative staff, county government executives, lobbyists and the interested public about state actions and innovations in public policy issues before they reach the mainstream. It reports on trends and legislation in the 5 states, best practices, the legislative process and institution, leadership and federal initiatives that affect the states in a series of short features within a national context. Through its departments it provides short profiles on individual legislators; reports on trends in tables, charts and graphs; provides short articles on state innovations; relates life and professional transitions of legislators and staff. It also provides one paragraph discussions on state happenings around the country, and presents how to articles and product reviews. It is issued 1 times a year and is mailed to all state legislators, key legislative staff, members of Congress, governors, county government executives, lobbyists, political scientists, librarians, universities and the interested public. ANNUAL EDITORIAL SCHEDULE January Issue Top Issues for State Legislatures for Current Year February Issue Energy March Issue Criminal Justice April Issue* Health Care W E C O V E R I S S U E S T H AT FA C E O U R S TAT E P O L I C Y M A K E R S EDITORIAL FEATURES Statestats A look at a hot topic through charts and graphs. 59% of readers read this feature every issue. People & Politics Insight into what's up under the dome. Read consistently by 55% of subscribers. Trends & Transitions A glance at emerging and evolving issues in state legislatures. 55% of readers read this feature in every issue. O U R M I S S I O N R E A D E R S H I P C I R C U L AT I O N M E C H A N I C A L S A D V E R T I S I N G R AT E S *BONUS CIRCULATION AT NCSL SPRING FORUM MEETING May Issue Transportation June Issue* Environment *BONUS CIRCULATION AT NCSL ANNUAL MEETING & EXHIBITION July/August Issue* State Legislatures: The Institution *BONUS CIRCULATION AT NCSL ANNUAL MEETING & EXHIBITION September Issue Education October/November Issue Finance and Technology December Issue* Election Results Analysis & Summary *BONUS CIRCULATION AT NCSL FALL FORUM MEETING Features Stories that make sense of current public policy with clear, concise writing. Read consistently by 55% of readers. Stateline Short tidbits that inform and entertain on a variety of happenings. 44% of readers read this feature every issue. Tools of the Trade Tips to help lawmakers and legislative staffers do their jobs well. 41% of readers read this feature in every issue. As They See It Editorial cartoons and quotes that shine a lighthearted spotlight on state legislative activity. Read consistently by 25% of readers.

3 READERSHIP Subscribers to State Legislatures comprise a successful, influential and involved group of readers excellent prospects for your advertising dollars. State Legislatures is the only magazine that reaches every state legislator (even at their home/district address when they're out of session), member of Congress, governor, state legislative analyst and county government executive. As an association publication of the National Conference of State Legislatures, State Legislatures magazine has strong relationships and insights to our readers who turn to us for assistance in policymaking. Your ad reaches this powerful audience of decision makers who appropriate the funds for county, state and federal level projects. These are the users as well as the purchasers who decide what products and services will be purchased in every state of the nation. This elite audience develops and recommends policy decisions that affect health care, education, criminal justice, transportation, energy, immigration, the environment and more. They count on State Legislatures to provide accurate and timely coverage of the high pressure environment in which they work. State Legislatures has proved to be the hands-down leader in reader involvement and accurate, in-depth coverage of material. STATE LEGISLATURES READERSHIP SURVEY RESULTS An independent study surveyed a random sample of readers of State Legislatures. State Legislatures surpassed its competition in nearly every category. The documentation of this independent study proves that State Legislatures has the best readership of any state government publication. Nearly half of our readers save every issue of State Legislatures for reference. 92% of readers spend from 15 minutes up to 2 hours reading each issue. 82% read or scan every issue. 77% of readers refer back to an issue at least 2 to 5 times. 61% read half or more of each issue. SOURCE INDEPENDENT READEX READERSHIP SURVEY. A D V E R T I S I N G R AT E S As a result of reading articles or columns in State Legislatures, our readers have taken the following actions: 62% discussed the item with others. 5% filed the item for future reference. 42% passed the item along to others. 28% used/modified an idea. 27% sought further information. 26% visited a web site. MECHANICALS Our readers were asked why they liked State Legislatures best and they said because it s: Relevent to their jobs. Provides timely and thorough coverage of the issues. A valuable resource. C I R C U L AT I O N WHY STATE LEGISLATURES? READERSHIP S TAT E L E G I S L AT U R E S A U D I E N C E I S L OYA L

4 CIRCULATION Total Subscribers: 25,663 Readers per Copy: 3.2 Subscribers are elected and appointed officials across many levels of government. All elected and appointed officials receive State Legislatures as part of an appropriation paid by their states. All other subscriptions are paid at the rate of $49 per year. County Government Executives 27% State Legislators 29% State Executive Branch Officials* 1% (*State Executive Branch Officials includes Governors, Lieutenant Governors, Secretaries of State and State Attorney Generals.) State Legislative Librarians 1% Other Government* 1% Business 6% (*Other Government includes State Policy Analysts 27% Associations 4% other federal, state and local Congress 2% REACH THE PEOPLE YOU NEED TO REACH REACH STATE LEGISLATORS, STATE POLICY ANALYSTS, CONGRESS AND COUNTY GOVERNMENT Northeast/Mid-Atlantic 33% EXECUTIVES NATIONWIDE South 38% BONUS DISTRIBUTION Trade Show Distribution 2, Meeting Distribution 1, Sample and office copies 3 Midwest/W. North Central 11% West 18% CIRCULATION TO STATE LEGISLATORS & POLICY ANALYSTS STATE LEGISLATURES GOVERNING STATE GOVERNMENT NEWS 2, 4, 5, 8, 1, 12, 14, 16, When the legislature is in session, subscribers receive State Legislatures at their office/ capitol address. When the legislature is out of session, all subscriptions are mailed to the subscribers home/district address. That means your ad is seen each and every issue, because State Legislatures reaches the subscribers each and every month. MECHANICALS *BASED ON JANUARY 27 ISSUE C I R C U L AT I O N Press* 2% (*Press includes both paid and complimentary press copies.) A D V E R T I S I N G R AT E S government.)

5 State Legislatures outranks the other state government publications on average of 4 to 1. Readers that prefer State Legislatures for: Information on Politics STATE LEGISLATURES 37% GOVERNING 13% STATE GOVERNMENT NEWS 4 4% of subscribers pass the magazine on to as many as 5 or more people Analysis of Current Issues STATE LEGISLATURES 41% GOVERNING 13% STATE GOVERNMENT NEWS 7% What's Happening in All 5 States STATE LEGISLATURES 47% GOVERNING 11% STATE GOVERNMENT NEWS 7% 1 2 In-depth Reporting of Issues of Interest STATE LEGISLATURES 31% GOVERNING 18% STATE GOVERNMENT NEWS 5% Pros & Cons of State Legislation STATE LEGISLATURES 48% GOVERNING 8% STATE GOVERNMENT NEWS 5% 1 Federal Legislation That Affects their States STATE LEGISLATURES 27% GOVERNING 19% STATE GOVERNMENT NEWS 3% *SOURCE: INDEPENDENT READEX READERSHIP SURVEY.

6 STATE LEGISLATURES SPEC'S All specifications are measured width by height. Trim Size: 8.5" x 1.875" Bleed: Add.125" Live area: 8.25" x 1.625" Back Cover 7.5" x 7.5" Full Page Full Page Bleed 7.5" x 9.875" 8.5" x 1.875" +.125" Bleed Two-Thirds Page 5" x 9.875" Half Page Horizontal 7.5" x 4.875" Half Page Vertical 3.625" x 9.875" Half Page Island 5" x 7.5" One-Third Page Vertical 2.5" x 9.875" One-Third Page Horizontal 5" x 4.875" GENERAL INFORMATION Printed offset, 6-lb. text coated stock, sheet fed for cover and Web for inside, saddle-stiched binding, 133-line screen. Back Cover 7 3/16 x 7 3/4 1/2 Page Horz. 7 1/2 x 4 7/8 Island 4 7/8 x 7 1/2 Vert. 3 5/8 x 9 3/4 Full Page 7 1/2 x 9 3/4 1/3 Page Horz. 4 7/8 x 4 7/8 Vert. 2 3/8 x 9 3/4 2/3 Page 4 7/8 x 9 3/4 PREFERRED DIGITAL MATERIAL All ads should be ed as pdf files to amanda.korte@ncsl.org. When exporting an ad as a pdf, the preferences must be set to press quality, embed all fonts or convert all fonts to outlines. to: amanda.korte@ncsl.org PROOFS REQUIRED: Iris, Matchprint, Kodak Approval, or other SWOP approved proofs are acceptable. Color lasers are not acceptable. For more information on SWOP, please go to A proof must be delivered regardless of media. NCSL will not be responsible for reproduction problems, fonts not embedded or file corruptions associated with ads not accompanied by an approved proof. Please be aware most color proofing devices are not color calibrated. Most sheetfed and web printers have calibrated their proofing devices to their own presses. Color proofs produced at one printer may not be an exact match to another printer. If you have ads that are color critical, please inquire about proofing your ads at our printer. TWO-COLOR ADS: Build second color as cyan, magenta or yellow. BLEEDS: Trim size is 8.5" x 1.875", add a.125" all around the trim size. COPY ACCEPTANCE: Paid advertising with State Legislatures will be within the generally accepted bounds of taste and quality appropriate to a national magazine of state government and policy, as long as the advertisement is not overtly partisan or political. The publisher reserves the right to reject any advertisement considered unsuitable for the publication. Advertising that resembles editorial may be marked "Advertisement" by the publisher. ONLINE ADVERTISING Advertising opportunities for the online version of State Legislatures magazine will be available in February 27. Contact the ad sales department at (33) for further details. BE A PA RT OF S TATE LEGISLATURES MAGAZINE SHIPPING: Send all contracts and insertion orders to: State Legislatures magazine National Conference of State Legislatures 77 East First Place Denver, CO 823 Attn: LeAnn Hoff Phone: Fax: leann.hoff@ncsl.org Send all pdf files, proofs and inserts to: State Legislatures magazine National Conference of State Legislatures 77 East First Place Denver, CO 823 Attn: Stacy Householder Phone: Fax: stacy.householder@ncsl.org MECHANIC ALS ADVER TISING R ATES LIABILITY: Advertisers and advertising agencies assume liability for the contents of all advertisements printed and also assume responsibility for any claims arising therefrom against the publisher.

7 AD RATES AND DEADLINES FULL-COLOR AD RATES Full Page 2/3 Page 1/2 Page 1/3 Page 1x $5145 $341 $31 $2775 3x $4895 $2995 $271 $2455 5x $4585 $2845 $2615 $234 1x $4115 $2625 $2515 $2175 BLACK & WHITE AD RATES Full Page 2/3 Page 1/2 Page 1/3 Page 1x $3745 $297 $265 $235 3x $345 $2535 $2245 $1975 5x $2775 $238 $2135 $1855 1x $265 $2155 $235 $1685 COVERS FULL-COLOR AD RATES Cover 2 Cover 3 Cover 4 1x $6315 $6195 $6425 3x $5855 $5745 $5955 5x $543 $5315 $551 1x $4695 $462 $4795 TWO-COLOR AD RATES Full Page 2/3 Page 1/2 Page 1/3 Page 1x $4145 $337 $35 $275 3x $3445 $2935 $264 $2375 5x $3285 $278 $2535 $2255 1x $35 $2555 $244 $285 SPECIAL RATES Preferred Position: Subject to publisher's approval. +5% Inserts: Rates available upon request. Contact ad sales department at (33) ONLINE ADVERTISING Online Advertising opportunities are available for 21. Contact the ad sales department at (33) for further details. 29/21 CLOSING DATES Issue Space Reservation Materials Deadline Mailing Date January 21 Nov 2 Nov 27 Dec 11 February 21 Dec 18 Jan 4 Jan 15 March 21 Jan 22 Jan 29 Feb 12 April 21 Feb 19 Feb 26 March 19 May 21 March 19 March 26 April 16 June 21 April 23 April 3 May 14 July/August 21 June 11 June 18 July 9 September 21 July 16 July 23 Aug 13 October/November 21 Sept 17 Sept 24 Oct 8 December 21 Oct 22 Oct 29 Nov 19 January 211 Nov 19 Nov 26 Dec 1 February 211 Dec 17 Jan 4 Jan 14