The Daily Reporter 225 E. Michigan St., Milwaukee, WI dailyreporter.com

Transcription

1 MEDIA KIT 2018

2 Dear Business Leader, Thank you for your interest in The Daily Reporter. Since 1897, The Daily Reporter has provided the latest in news and information about Wisconsin s commercial construction industry. The Daily Reporter is committed to providing the latest bidding information about upcoming projects. Specific, practical, helpful that s the kind of vital information The Daily Reporter delivers and is considered essential reading by those in the commercial construction industry. In addition, we host four award events Rising Young Professionals of Construction, Top Projects, Newsmakers, Diversity in Business Awards recognizing outstanding individuals in our commercial construction community. We also host various networking and thought leadership events throughout the year. Dailyreporter.com provides daily updates on breaking business news, blogs and bidding opportunities. Our daily news alert service, HardHat , sends the day s headlines, breaking news, bidding highlights and information about upcoming events directly to your inbox. We look forward to serving you in the future and hope this media kit is helpful. Very truly yours, Joe Yovino Associate Publisher/Editor EDITORIAL JOE YOVINO Associate Publisher/Editor (414) DAN SHAW Associate Editor (414) KEVIN HARNACK Photographer (414) NATE BECK Staff Writer (414) ERIKA STREBEL Staff Writer (414) Wisconsin Newspaper Association Awards - Feature Photo, Digital Projects (2) & General News Story (2) Wisconsin Newspaper Association 2015 Digital Project Award Milwaukee Press Club nd Place - Feature Photo Wisconsin Newspaper Association 2014 First Award General Web Excellence Wisconsin Newspaper Association 2014 & 2012 First Award Continuing Web Coverage Wisconsin Newspaper Association Second Award General Web Excellence 2012 Wisconsin Newspaper Association 2012 Second Award Online Revenue Builder Milwaukee Press Club 2011 Best Innovative Feature - First Place Wisconsin Newspaper Association 2011 Best Continuing Web Coverage - First Place Milwaukee Press Club 2003 Best News Story Originally Published on a Website (Web Journalism) ADVERTISING SUSAN QUINN Advertising Director (414) SUSAN BERNA Account Executive (414) JENNY BYINGTON Classified Account Executive (414) JOBTRAC RICH HOLEVOET JobTrac Manager (414) KEITH BARBER Construction Data Reporter (414) AWARDS ALL IN THE FAMILY ONLINE SERVICES RICK BENEDICT New Media Specialst (414) BUSINESS OFFICE BONNIE PORTER Regional Business Manager (414) MICHAEL LOWIN Public Notice Coordinator (414) In 2015 we were acquired by GateHouse Media, who publishes more than community and business publications, including 121 daily newspapers, along with more than 525 local affiliated websites. At GateHouse Media, our mission is to deliver high quality and trusted journalism, products and services that enrich the communities we serve our readers, commercial partners, employees and investors. Our Thrive Hive Business Services division, which provides marketing and general business support to small and mid-sized businesses, continues to grow.

3 Issued: Daily, Monday- Friday ISSUE Monday Tuesday Wednesday Thursday Friday THEME Opinions. Photo page (picture page of ongoing projects around the state). Top Bidders (a weekly compilation of the largest winning bids around the state). Building Blocks (updates on noteworthy projects from around the state). On the Level (a profile and Q&A with a construction industry leader), Recent Transactions (the latest leases), and Business Digest (news on hirings, promotions and awards). BEHAVIOR Wisconsin Readership: 40,000 National Construction Reach: 93,784 * *Combined GateHouse Media Publications We reach more than 6,000 business owners, developers, contractors, architects, government officials and industry leaders - every business day. 74 % of subscribers read 5 out of 5 issues of the newspaper each week. 83 % of subscribers rate The Daily Reporter as an excellent or good news source. Over 2/3rds of subscribers say that The Daily Reporter is the most commonly-used resource for bidding information or leads. On average, our subscribers pass their issues to 1.3 others, more than doubling The Daily Reporter s reach. 25 minutes is the average amount of time spent with every issue. Over 3 in 4 subscribers are managers, including fully 50% who are owners/partners/presidents/ceos. 86% of our readers are involved in their organizations purchases of products and services. 50% of the subscribers say that reading The Daily Reporter leads to new business at least monthly.

4 TOP PROJECTS May17, 2018 Potawatomi Casino, Milwaukee NEWSMAKERS OF THE YEAR October 25, 2018 The Harley Davidson Museum Our annual must-attend events provide an opportunity to network with key business leaders while aligning your company with Wisconsin leaders who are making an impact in the building industry. Sponsoring a Daily Reporter award event - or two - is the way to build value for your company in the eyes of Wisconsin s building, engineering and architecture firms. PRESENTING SPONSOR ($7,500) PROMOTION: Top billing at event. Company logo attached to all event promotions including nominations, advertising, invites and flyers starting 4 months prior to event in both print and online. Name and logo on web page promoting event with link to your company site. (3) full-page ads running in The Daily Reporter. AWARDS EVENT: Table of ten at awards event with preferred seating. Logo placed throughout video presentation. Sponsor representative to present welcome at event and participate in event program 90 second sponsor video played during awards presentation. Video can be used to market your company post-event. MAGAZINE: Full-page ad in event magazine, to be distributed at the awards event and inserted into The Daily Reporter. 250 word company profile to be published in the magazine (profile to be supplied by partner). POST EVENT: Attendance list provided to sponsor for marketing purposes.

5 2018 EVENTS SAVE THE DATE! Rising Young Professionals of Construction - March 15 Nomination Deadline: January 12, 2018 Top Projects - May 17 Nomination Deadline: February 10, 2018 Contractor Networking Happy Hours January 11 April 12 Thought Leadership January 24 Construction Law Newsmakers of the Year October 25 Nomination Deadline: August 17, 2018 On behalf of Bray, we just wanted to say thank you for a wonderful awards event last night. We had a fantastic evening and enjoyed hearing about each of the honorees and the great work they are doing across the state! It was truly a testament to our industry! -Claire Karon, Bray Architects Thanks again for making the award so much fun. In my past roles, I have set up events and I know when they go smoothly there is a team of staff people, often unheralded, who made sure to get rid of any bumps in the road. It was really fun and we all had a great time. -Larry and GRAEF Thanks again for a fantastic night! I know how much work it is to pull off a large event and you did it beautifully! -Jen Bauer, Miron Construction What a great event last night! Thanks for all your help. -Chris Grow, Third Eye Local We have been partnering with The Daily Reporter Publishing Company through ad placements, event sponsorships and expert resources for over five years. We find our relationship beneficial because of their target demographics and how well attended their events are. They aren t just sales people trying to get your business, but a partner that understands where your business needs to get. -Ken Kraemer, Building Advantage

6 If you re with a small- or mid-sized local business that s looking to boost your online presence, there s only one company you should turn to: ThriveHive Marketing. Thrive Hive s mission is to provide best in class digital marketing solutions with a dedication to customer results. Results in social media management. Results in web and mobile design. Results in online advertising. And, most of all, results in exposure to greater numbers of potential customers. Always ahead of digital marketing trends, ThriveHive uses cutting-edge technology to gauge the habits of consumers to stay a step ahead of the competition meaning its digital advisors will help you stay a step ahead of your competition. As your trusted digital advisor, ThriveHive will partner with you while delivering quality results with superior customer service. JobTrac is Wisconsin s premier online resource for project bidding opportunities. Contractors, subcontractors, architects, suppliers and engineers use JobTrac to discover new business leads, find their next construction job, and learn more about their competition. Our construction bids database is updated continuously and subscribers are able to search jobs by various criteria including, project, stage, type or region. Not only are you able to bid construction jobs online, you can also track up to 50 jobs and projects, and get an if there are any changes to the jobs that you are tracking. A JobTrac subscription also includes daily s with new construction bids that are customized using your personal search criteria. Reprints We have many options to suit your marketing needs including framed articles, electronic copies, plaques and photos. Custom Publications Need help with a special program or membership directory? When you turn your project over to the talented graphic, editorial and advertising professionals of the The Daily Reporter, you will know with confidence that the project, from inception to production, will be handled with care. Engineering Wisconsin EXCELLENCE AWARDS american CoUnCIL of EnGInEERInG CoMPanIEs of WIsConsIn Award Winners Exceptional IdEas & InnovatIons Infrastructure Improved Quality of Life Enhanced PROJECTS OF DISTINCTION 2015 Custom Roundtable Events In addition to our yearly events, we hold smaller face-to-face Roundtable events for you to network and engage with our audience. Our events combine networking with thought leadership for an unmatched experience. Custom event development can include a variety of options. We provide strategic planning to include location, event content programing, event format, facility selection and set-up, industry speakers, editorial staff, registration, invitations, and post-event follow-up.

7 2018 EDITORIAL / EVENT CALENDAR JANUARY FEBRUARY MARCH SUSTAINABILITY FEATURE Publish: Jan. 15 Close: Jan. 12 CONSTRUCTION LAW Wed., Jan. 24 Pabst Best Place, Milwaukee Publish: Jan. 24 Space: Jan. 5 Close: Jan. 12 CONTRACTOR NETWORKING HAPPY HOUR Wed., Jan. 31 Sprecher Brewery, Glendale PROJECTS OF DISTINCTION 2017 Publish: Feb. 16 Space: Jan. 24 Close: Jan. 31 Publish: Feb. 20 Space: Jan. 29 Close: Feb. 5 NATIONAL SECTION Black History Month Publish: Feb. 26 Close: Feb. 22 Wed., March 15 Harley Davidson Garage, Milw. Publish: March 15 Space: Feb. 26 Close: March 5 READER RANKINGS Publish: March 22 Space: March 5 Close: March 12 COMMERCIAL REAL ESTATE FEATURE Publish: March 28 Close: March 27 APRIL MAY JUNE CONTRACTOR NETWORKING HAPPY HOUR Thurs., April 19 Sprecher Brewery, Glendale THOUGHT LEADERSHIP Thurs., April 26 Festival Hall, Racine NATIONAL SECTION Healthcare Publish: Apr. 30 Close: Apr. 26 Thurs., May 17 Potawatomi Casino, Milwaukee Publish: May 17 Space: April 20 Close: April 27 NATIONAL SECTION Cybersecurity Publish: May 28 Close: May 24 MILESTONES Publish: June 21 Close: June 12 COMMERCIAL REAL ESTATE FEATURE Publish: June 28 Close: June 27 TAX REFORM SPECIAL ROP Publish: June 29 Close: June 28 JULY AUGUST SEPTEMBER TECHNOLOGY FEATURE Publish: July 30 Space: July 11 Close: July 18 THOUGHT LEADERSHIP Thurs., August 2 Festival Hall, Racine SAFETY FEATURE Publish: August 23 Close: August 22 CONTRACTOR NETWORKING HAPPY HOUR Wed., Aug. 29 Luckys Madison COMMERCIAL REAL ESTATE FEATURE Publish: Sept. 19 Close: Sept. 18 COMMERCIAL REAL ESTATE THOUGHT LEADERSHIP Wed., Sept. 19 Location TBD NATIONAL SECTION Employment/Staffing Publish: Sept. 24 Close: Sept. 20 RECRUITMENT FEATURE Publish: Sept. 24 Close: Sept. 20 OCTOBER NOVEMBER DECEMBER WORKFORCE DEVELOPMENT FEATURE Publish: Oct. 8 Close: Oct. 5 LABOR & EMPLOYMENT THOUGHT LEADERSHIP Tues., Oct. 30 Location TBD Thurs., Oct. 25 Harley Davidson Garage, Milwaukee Publish: Oct. 25 Space: Oct. 2 Close: Oct. 9 NATIONAL SECTION Cybersecurity Publish: Oct. 29 Close: Oct. 25 Thurs., Nov. 15 The Grain Exchange, Milwaukee Publish: Nov. 15 Space: Oct. 26 Close: Nov. 2 NATIONAL SECTION Healthcare Publish: Nov. 19 Close: Nov. 15 HUNTING FEATURE Publish: Dec. 3 Close: Nov. 30 CONTRACTOR NETWORKING HAPPY HOUR Thurs., Dec. 13 Location TBD YEAR IN REVIEW FEATURE Publish: Dec. 28 Close: Dec. 27

8 DIRECTORY ADVERTISING RATES CONSTRUCTION RESOURCE DIRECTORY, MINORITY BUSINESS DIRECTORY Our directories, published in both our newspaper and on our website, are a great way to reach over 30,000 readers of The Daily Reporter and our website each month. Certified electrical technicians. OSHA and NFPA 70E trained. Specialty services: Programmable Logic Controls, Infrared Scanning, Process control wiring. Subscribers and non-subscribers can access your important company information 24 hours a day 7 days a week! RATES Online/Print Combo Ad size: 2" wide x 4" tall $135/month Add color to your ad for as little at $40/month THE ONLINE DIRECTORY FEATURES: An enhanced profile tailored to your company. Profile can include: Contact Information including , and a direct link to your website Company description including areas of specialty Photos, company logo, and videos Links to your company in stories, and more! THE PRINT DIRECTORY FEATURES: A custom ad designed to reflect your company s mission Placement in the Monday Friday issues of The Daily Reporter There is no better place to find more business and build your company s brand don t miss this opportunity to get in front of Wisconsin s construction community.

9 TOP LEADERBOARD 728 x 90 pixels MATERIAL REQUIREMENTS UPPER MEDIUM RECTANGLE 300 x 250 pixels Maximum file size: 40k jpg, png or gif, RBG only, 72 dpi Flash or animated ads are ok Need design help? Creative Services for web ads are offered at no additional charge. LOWER MEDIUM RECTANGLE 300 x 250 pixels TARGETED ONLINE MARKETING Updated throughout the day, our web site offers multiple sizes to reach our highly-desirable readership with your company s message. And 68% of our online readers say they do not subscribe to our print edition, which opens up a whole new audience for your marketing message. dailyreporter.com WELCOME AD 600 x 250 pixels WEEKLY RATES 52wk 26wk 13wk Open Top Leaderboard $237 $297 $351 $411 Medium Rect. $189 $237 $275 $329 There is a maximum of 4 rotations per location. AVERAGE STATS PER MONTH: 70,658 page views 55,306 absolute unique visitors SPECIAL OPPORTUNITIES Welcome Ad (600x250 pixels) Take-Over Ads $500 per week $500 per day Take over the Leaderboard and 2 Medium Rectangle ads

10 PRINT ADVERTISING RATES Advertising works best as part of a planned marketing program. To help maximize your marketing budget, our rates encourage multiple insertions and include contract discounts. Display advertising is sold by modular units. Contract discounts begin with 26-time programs and are based on a 12-month schedule, otherwise, our full, or open rate is applied. ADVERTISING DIMENSIONS Full-page Island 1/2 H 1/2 V Width: 10 Depth: 16 Width: Depth: Width: 10 Depth: Width: Depth: 16 1/4/ V 1/4/ H 1/8 H Front Page Strip Width: Width: 10 Width: Width: 9.75 Depth: Depth: Depth: Depth: 1.5 MATERIAL ADVERTISING RATES REQUIREMENTS Open 26x 52x 100x 200x Press Ready PDF, jpg, tif or gif, 300 dpi, CMYK color, fonts outlined Color Charges are net Spot color/pms: $175 per insertion Full color: $300 per insertion Full Page Island 1/2 Page 1/4 Page T ESTIMONIAL: The people at The Daily Reporter have great relationships with their customers. Advertising with The Daily Reporter certainly has been an asset for our business. KAREN POLZER, Con-Cor Company 1/8 Page Front Page Strip Hyperlink your ad for $50 There is a 15% position charge for guaranteed position, subject to availability.

11 ADVERTISING RATES PROFESSIONAL ANNOUNCEMENTS Partners David A. Kelly and Casey J. Symonds congratulate Dana M. Altieri on being named an Up & Coming lawyer Altieri, Kelly & Symonds, L.L.C. 114 Southwest Third Street Lee s Summit, Missouri phone fax Reaching the members of Wisconsin s construction profession is necessary to make sure your message makes an impact. Extend your message of welcoming your latest addition or announcing a new shareholder or any other news with our Professional Announcement advertisements. These messages can assist your company with networking and referral business. Focusing on Issues Affecting People. Family Law, Criminal Law and Personal Actions. We Are Proud To Announce PACKAGE RATES $295 One quarter page ad Includes two ¼ page ad in the The Daily Reporter print edition. Add a framed reprint for $150 Width: Depth: Brett Votava Has Been Named A Partner In Our Firm The choice of a lawyer is an important decision and should not be based solely upon advertisements. MATERIAL REQUIREMENTS Corneille Law Group, LLC proudly congratulates Gina Meierbachtol PRINT Press Ready PDF, jpg, tif or gif, 300 dpi, CMYK color, fonts outlined Need design help? Creative Services are offered at no additional charge. On being named one of Wisconsin Law Journal s Up & Coming Lawyers for 2012, as well as a 2011 Super Lawyers Rising Star Gina is joined from the firm by Chester A. Isaacson, Rising Star and one of Wisconsin Law Journal s Up & Coming Lawyers 2011, as well as Rising Stars Colleen L. Meloy and Carley J. Peich Kiesling. CORNEILLE LAW GROUP, LLC 7618 Westward Way, Suite 100, Madison, WI S. Jefferson Street, Suite 3, Green Bay, WI corneillelaw.com

12 YOU'VE GOT MAIL - RATES HARDHAT BUNDLE RATES Want to know the latest news in the commercial construction industry? The HardHat is sent weekdays at 4 p.m. to report on the breaking news of the day. Bundled so you get maximum exposure to our on-line JOBTRAC DAILY UPDATE: Sent every business day at 6 a.m., the JobTrac Daily Alert is a roundup of jobs available for bid throughout the state. JobTrac, The Daily Re- audience. Rates are for one week in HardHat, JobTrac or Capitol Beat. Open Medium Rectangle Top Banner porter's online bidding database, contains thousands of jobs to make you money. The Daily Alert is a snapshot of those jobs bidding in the near future. MATERIAL REQUIREMENTS CAPITOL BEAT n Maximum file size: 40k The Daily Reporter s weekly Capitol Beat Report is ed every Friday n jpg, png or gif, RBG only, 72 dpi to our more than 5,000 subscribers. In it, wel ll provide a snapshot n Flash or animated ads are ok of the most important government news from the week. With coverage of n Need design help? important news that effects you, Capitol Beat is an easy way to stay on Creative Services for web ads are top of industry news. offered at no additional charge.