WHERE THE AFFILIATES ARE!
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1 WHERE THE AFFILIATES ARE! I look for recommendations and feedback from my peers at GPWA before I decide to add an affiliate program s gaming sites to my site. Robert Medl theonlinecasinogamblingdirectory.com GPWA.org SPONSORSHIP OPPORTUNITIES
2 Industry Leadership Working for You Established over a decade ago, the GPWA is the premier professional association of online gambling affiliates. The GPWA is the hub of activity for the igaming affiliate community and the first place people turn to when looking to connect with other industry professionals. When you re looking to expand your reach, tap into the network that is leading the way. Our Membership Data Speaks for Itself With more than 23,000 registered members across the globe, the GPWA has the largest and most active membership base with thousands of new affiliates joining each year GPWA Registered Members by Year pages 26% 1-4 pages 18% pages 14% 20+ pages 33% pages 9% Based on Google Analytics returning user pageviews by engagement data for calendar year Engaged Community The GPWA community is a powerhouse of industry activity with over 500,000 forum posts and 82% of returning user pageviews from user visits of five pages or more. Asia & Middle East 7% Africa 3% Canada 5% Oceania 6% USA 15% Central & South America 2% Europe 62% Based on Google Analytics returning visitor session data for calendar year Global Reach The GPWA is the most highly trafficked and the most international resource of its kind with more than 150,000 monthly pageviews from 200 countries and territories. 2
3 Affiliates Build Partnerships Through the GPWA GPWA is just what this industry needs and what the affiliates need: an association which says certain sites are trustworthy...i think the GPWA is part of the glue which holds the entire industry together. Dan Horvat oklade.net I look for recommendations and feedback from my peers at GPWA before I decide to add an affiliate program s gaming sites to my site. Robert Medl theonlinecasinogamblingdirectory.com The GPWA is a bridge between affiliates and affiliate managers, and if I want to contact an affiliate program I almost always do that through the GPWA. Aksana Radaman 777-online-gambling.net Helpful and informative. Tony bingomingle.com A fantastic place to hear about new programs. Greg bingotimes.com The part of the GPWA I love the most is the friendly, collaborative atmosphere. It is exactly that willingness to help each other that has kept it growing consistently. Eddie Yu, casinoman.net The GPWA has helped me tremendously! the information is invaluable. Travis ultimatepokerbonus.com I think that being associated with the GPWA is important. Problems always occur, and being within the GPWA is a sales@gpwa.org x x129 guarantee that solutions are never far away. Daniel, apuesta10.com Anthony@GPWA.org x138 3
4 Your Success is Our Success The GPWA knows affiliates, and knows what works for them. As a GPWA sponsor, you reap the benefits of our industry expertise. We understand industry benchmarks and best practices. Your account manager is available to help you shape your strategy and give you valuable feedback. Why GPWA Sponsorship? z Grow and Strengthen Affiliate Relationships Promote your program to thousands of active affiliates with targeted exposure through the GPWA s array of popular affiliate-focused channels and through your own dedicated forum. This is where you will have the opportunity to work closely with GPWA affiliates to reinforce those relationships. z Build Trust in Your Brand Promote your program as a brand affiliates can trust. At the GPWA, integrity matters. Affiliates know this, and it is important to them. When you display the GPWA Sponsor Program Seal on your website, it shows affiliates you understand and value the importance of your reputation in the marketplace. Many affiliates check with the GPWA before they choose to work with a program. GPWA Sponsor Seal. GPWA sponsors receive a GPWA Sponsor Program seal for their website. This seal shows affiliates you are committed to abiding by our code of conduct and that you are dedicated to ethical business practices. How Will the GPWA Help You Reach Affiliates? 1. GPWA.org Dedicated Forum. Your dedicated forum is where you connect directly with affiliates interested in promoting your brands. notifications are sent whenever a new post is made to help you stay on top of affiliate communications. Additionally, an experienced account manager is available to help you maximize the results of your forum participation. Platinum sponsors get a customized forum page with branding and sign-up link. Detailed Program Review. Your program review showcases critical information in one central source, speeding up affiliates research and preselling them on your offering. Reviews include your commission offerings, gaming site details, key terms and conditions, news, tie-ins to social media, and more. 4
5 Affiliate Program Search Tool. Affiliates rely on the GPWA s unique search feature to find the perfect sites for their target audiences and search results give exclusive coverage to GPWA sponsor brands. As a sponsor, each site you represent is included in the search and features a detailed profile including ranking information. 2. Newsletter and Publications The GPWA Times Newsletter. The GPWA Times newsletter is mailed weekly to the GPWA membership. The newsletter covers industry news of particular interest and concern to affiliates. The newsletter has proven to be very popular with our members, which is why it s a great spot to run your program s ads, be included in the Featured Affiliate Program section, or announce news about your program. Join GPWA Page 71 Join GPWA Page 71 Join GPWA Page 57 GPWA Times Magazine. This fun, fact-filled publication available in print and online is centered on building world-class portal businesses and connecting affiliates with potential partners. As a sponsor, you ll receive a logo listing for your program in every issue and discounts on display advertising. NOVEM BER 2017 GPWAt imes.org july 2017 GPWAtimes.org FebruAry 2017 Myths & Realities Why your strategy may be missing the mark this g uld min Co d-co be -an al up ertic next v ur yo st bet? be ready for Are you ral Data the Gene Regulation? Protection provide Important lessons learned ng apps Gami rtunity from industry oppoveterans a prime tes for affilia How to choose the perfect domain name ld Why igaming for your project ties shou operators What quali Four webm for in an provide should you look more data share their asters manager? Avoid this Five gambling webmasters affiliate mistake when and their wisdom selecting affiliate programs tell us their stories passions Casino City s igamingdirectory.com. This unique online directory provides electronic downloadable profile data for thousands of igaming sites and nearly 10,000 igaming affiliate sites and site owners and their traffic rankings. Top-ranked affiliate site and site owner lists are provided by gaming type with rankings based on the site traffic they receive. The data in this online service is a key resource for identifying prospective affiliates with traffic relevant to your program. sales@gpwa.org x x129 Anthony@GPWA.org x138 5 GPWAt imes.org
6 GPWA Sponsors Know Where the Affiliates Are! 6
7 Sponsorship Packages There are three levels of sponsorship Platinum, Gold and Silver and each one offers an attractive array of benefits that will enhance your presence and credibility. Sponsorship Package Features Platinum Gold Silver Affiliate program profile page with logo, 468 x 60 banner, 120 x 600 banner, and text link to your home page and GPWA affiliate program forum page Official GPWA Sponsor Program Seal for your website Your own affiliate program forum with notification when a post is made Profile of each brand you represent included in affiliate program search tool Top Section 2nd Section 3rd Section Top Section 2nd Section 3rd Section Logo listing in GPWA Times magazine Top Section 2nd Section 3rd Section GPWA home page/run of Site banner rotation Top Position 120 x 240 2nd Position 125 x 125 3rd Position 125 x 125 Affiliate manager interview on GPWA website and in GPWA Times newsletter Priority review and publication of your press releases (press releases must meet our editorial standards to be eligible for publication) Banner rotation in GPWA Times newsletter Top Position 120 x 240 2nd Position 125 x 125 GPWA forum pages x 60 banner rotation Top of Page Bottom of Page Affiliate manager access to Casino City s igamingdirectory.com online service Top of home page/run of site x 60 banner rotation Two annual stand-alone blasts to GPWA membership (Limit one per quarter) Rotation in Featured Affiliate Program section of GPWA Times newsletter Special customization of your forum section and all threads within your section, including logo, program overview, link to your program review, and sign-up link Sponsorship Package Fees Platinum Gold Silver Annual Fee 8,000 5,500 4,500 Quarterly Fee 2,400 1,650 1,350 sales@gpwa.org x x129 Anthony@GPWA.org x138 7
8 In Their Own Words - The Value of Sponsorship The GPWA is an integral part of our overall marketing strategy, and the benefits make it an absolute necessity for the bet365affiliates brand. We re impressed with the experience and calibre of its affiliates, and it is refreshing to see a company do so much to educate and assist gaming industry websites. James Woods, Head of Performance Marketing, Bet365 Affiliates GPWA gives us the possibility to get in touch with new, highly motivated affiliates as well as the established ones. It s not just that we believe it, we see it in the figures! Alex Laske, Affiliate Manager, mybet Partners Having a network like GPWA has been really helpful for Rewards Affiliates. It s an easy way to stay in touch with affiliates, meet new affiliates, and share good times. Thanks to GPWA for understanding the industry, and making my job that little bit easier. Renée Mate, Affiliate Manager, Rewards Affiliates Voted the igb Best igaming Community Award winner in 2011, 2012, 2013, and 2014! Contact Us Today to Get Started! Anthony Telesca Tel: x138 Tel: x138 Anthony@GPWA.org Skype: Anthony.Telesca
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