Marketing Opportunities. Grow YOUR Business!

Transcription

1 2016 Marketing Opportunities Grow YOUR Business!

2 TABLE OF CONTENTS NCNLA Nursery & Landscape Notes Advertising Advertising...3 NCNLA enews Advertising...4 Green & Growin Showbook...5 Advertising Contract...6 Target North Carolina's nursery and landscape professionals via NCNLA's media platforms, and you are positioned to succeed. NCNLA is one of the nation's best industry organizations with over 1200 members in the field of horticulture- YOUR potential customers. NCNLA membership Breakdown: - 35% Grower - 30% Landscape - 13% Allied Products - 8% Govt/Educator - 6% Other - 4% Garden Center - 3% Student Grower Landcape Allied Products Govt/Educator Other Garden Center Student 4% 3% 6% 8% 35% 13% 31% 1

3 January 11-15, 2016 Greensboro, NC NURSERY & LANDSCAPE NOTES ADVERTISING NCNLA s quarterly, full-color, magazine. Mailed to approximatley 1,200 Green Industry Professionals. FULL PAGE Put YOUR products and services directly in front of green industry leaders, buyers, business owners and top decision makers. Readers include nurseries, garden centers, allied suppliers, landscape professionals, researchers and educators X 10 MEMBER RATES NON-MEMBER RATES Per Issue 4-Issue Discount Per Issue 4-Issue Discount HORIZONTAL 1/4 PAGE FULL PAGE INSIDE COVER BACK COVER $275 $390 $775 $1050 $1200 $ $351 $ $945 $1080 $400 $525 $925 $1200 $1400 $360 $ $ $1080 $ X 4.75 ADS ARE DUE ON THE 1ST OF THE MONTH PRIOR TO THE ISSUE DATE: JANUARY/FEBRUARY/MARCH ISSUE APRIL/MAY/JUNE ISSUE JULY/AUGUST/SEPTEMBER ISSUE OCTOBER/NOVEMBER/DECEMBER ISSUE DUE DECEMBER 1 DUE MARCH 1 DUE JUNE 1 DUE SEPTEMBER 1 VERTICAL Nursery & Landscape NOTES OTES July August September 2015 Vol. 49, No. 3 Publication of the North Carolina Nursery & Landscape Association, Inc. Nursery Landscape NOTES October November December 2015 Vol. 49, No.4 Publication of the North Carolina Nursery & Landscape Association, Inc. 3.5 X 9.75 Get YOUR Show on the Road! 2015 Summer m Green Road Show Aug Hickory, NC 1/4 PAGE Full Schedule inside > LEARN BUY CONNECT More details on page XX OCTOBER NOVEMBER DECEMBER 2015 NURSERY & LANDSCAPE NOTES 1 1/4-3.5 X 4.75 MULTIPLIES YOUR AD EXPOSURE FOR NO ADDITIONAL COST! BONUS DISTRIBUTION: Digital Copies - Posted on ncnla.com exclusively for members to view. Sent to NC Schools and Universities, student members, government officials, and other state trade associations. Hard Copies - Distributed at events that NCNLA members and non-members attend throughout the year. 2

4 ADVERTISING Website advertising is one of the strongest, most effective digital media marketing platforms there is today. Being able to choose when your Ad runs, and track it s success through click-rates puts you in the unique position to be more strategic with your advertising and determine it s ROI. JOB BOARD/CLASSIFIEDS MEMBERS: FREE SIDE BAR AD 180 X 150 pixels BANNER BAR AD 468 X 60 pixels NON-MEMBERS: $30/MONTH Classified Listings & Job Postings are ordered informally via . Please send your infoto: Kjacobs@ncnla.com BANNER BAR AD SIDE BAR AD MEMBER RATES $250 $150 NON-MEMBER RATES $350 $250 MONTHLY RATES Ads are booked by the month on a first come, first served basis. 3

5 enews ADVERTISING NCNLA s bi-weekly, electronic newsletter. Distributed to over 1,400 Green Industry Professionals. Posted on ncnla.com exclusively seen by NCNLA members. Reach YOUR target market when the time is right for you! Easy to choose options allow you to run your featured ad by month or quarter for maximum exposure. LEADERBOARD FILE REQUIREMENTS: enews has an average open rate of over 30%! The bi-weekly newsletter reaches 99% of intended recipients. S K Y S C R A P E R AD SIZES (PIXELS): Leaderboard: 600 X 100 Skyscraper: 100 X 460 FILE SIZE LIMIT: 100 KB PREFERRED FILE FORMATS: JPEG OR GIF DESIGN HELP AVAILABLE! (Contact for details) MEMBER RATES NON-MEMBER RATES Quarter Month Quarter Month (6-7 Ads) (2 Ads) (6-7 Ads) (2 Ads) LEADERBOARD $630 $190 $756 $228 SKYSCRAPER $350 $100 $420 $120 DISTRIBUTED EVERY OTHER FRIDAY Ads are booked on a first come, first served basis. 4

6 Green & Growin Showbook ADVERTISING NCNLA s annual Green & Growin premiere marketplace showbook. Thousands of copies are distributed to promote new prodcuts and services before, during and after the show. 1/4 PAGE 3.5 X 4.75 January 11-15, Greensb oro, NC SHOWB OOK HORIZONTAL LEARN BUY CON N G&G ED UCATIO N Enjoy wo 7.25 X 4.75 G&G MA RKETPL ACE Discover new prod ucts, ma connectio ke valua ns, expa ble nd your market You're G ood. VERTICAL 80+ sess ions 140 CEUs January ve ndors at tendees GET GRE AT P: F: dgrowin. com GREEN& GROWIN NON-MEMBER RATES B&W ADS 1/4 PAGE FULL PAGE $140 $230 $300 $210 $360 $ COLOR ADS 1/4 PAGE INSIDE FRONT COVER INSIDE BACK COVER BACK COVER $250 $500 $1005 $1005 $1050 $315 $625 $1295 $1295 $ X MEMBER RATES 4.75 X 7.25 FULL PAGE ECT January rld-class education refresh yo al session ur skills, s, train your team

7 MARKETING OPPORTUNITIES CONTRACT Custom build YOUR marketing plan! (Circle all that apply) Are you a member of NCNLA? YES / NO (Member rates are discounted) NURSERY & LANDSCAPE NOTES: SIZE: 1/4 PAGE FULL PAGE INSIDE COVER BACK COVER ISSUES: JAN - MARCH APRIL - JUNE JULY - SEPTEMBER OCTOBER - DECEMBER 50th Anniversary Yearbook Style Ad - 1/4 page $200 - January-March Issue TOTAL: $ NCNLA.COM: ENEWS: AD TYPE: BANNER BAR SIDE BAR MONTH: JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL: $ AD TYPE: LEADERBOARD SKYSCRAPER MONTHLY: JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC QUARTERLY: JANUARY - MARCH APRIL - JUNE JULY - SEPTEMBER OCTOBER - DECEMBER TOTAL: $ GREEN & GROWIN SHOWBOOK: SIZE: 1/4 PAGE HORIZONTAL VERTICAL FULL PAGE COLOR: 4- COLOR B&W TOTAL: $ TOTAL COST FOR ALL MARKETING OPPORTUNITIES: $ Please return with payment to: North Carolina Nursery & Landscape Association Trinity Rd. Raleigh, NC Fax: COMPANY: MAIN CONTACT: ADDRESS: CITY: STATE: ZIP: PHONE: FAX: METHOD OF PAYMENT: (Circle One) CHECK# VISA AMEX MC CARD NUMBER: EXPIRATION: CVV CODE: 6

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