CRAIN S CLEVELAND BUSINESS

Transcription

1 PAID CIRCULATION CRAIN S CLEVELAND BUSINESS Cleveland, Ohio FIELD SERVED: CRAIN S CLEVELAND BUSINESS serves the general business information needs of executives, managers and professionals in the Cleveland Metropolitan area. TOTAL AVERAGE QUALIFIED PAID CIRCULATION FOR 12 MONTHS ENDED DECEMBER 31, 2007: TOTAL AVERAGE QUALIFIED PAID CIRCULATION ,118 1A - AVERAGE QUALIFIED PAID CIRCULATION, See Par. 11(a) ,590, See Par. 11(b) & Individual ,905 Association Sponsored Individually Addressed, See Par. 11(c) ,701 Multi-Copy Same Addressee, See Par. 11(d) Single Copy Sales, See Par. 11(e) Average Qualified Paid Circulation ,118 1B - AVERAGE QUALIFIED NON-PAID CIRCULATION None Claimed 1C - AVERAGE NON-QUALIFIED CIRCULATION Non-Continuous Market Coverage Copies Allocated For Shows & Conventions Miscellaneous, Including Staff Copies, See Par. 11(f) ,024 Average Non-Qualified Circulation ,189 1D - AVERAGE QUALIFIED PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None of record

2 AUDIT STATEMENT There was no adjustment made in the average qualified paid circulation in comparing this report with the Publisher s Statements for the period audited. AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION BY QUARTERS for the period covered by this report: Calendar Quarter Ended Paid March 31, ,753 20, June 30, ,051 19, September 30, ,828 19, December 31, ,906 19, QUALIFIED PAID CIRCULATION BY ISSUES & QUALIFIED NON-PAID REMOVALS & ADDITIONS 2007 Issue Paid & 2007 Issue Paid & Jan. 1/8 19,612 19, ,999 21, ,474 22, ,757 22, Feb. 5 20,039 19, ,511 20, ,514 20, ,448 20, Mar. 5 19,878 19, ,171 19, ,110 19, ,517 20, Apr. 2 20,305 19, ,407 20, ,174 19, ,319 19, ,971 19, May 7 19,624 19, ,797 19, ,113 19, ,213 19, June 4 19,928 19, ,861 19, ,867 19, ,087 19, July 2 19,701 19, ,797 19, ,851 19, ,929 19, ,021 19, Aug. 6 19,907 19, ,012 19, ,907 19, ,812 19, Sept. 3 19,695 19, ,727 19, ,596 19, ,810 19, Oct. 1 19,856 19, ,892 19, ,266 19, ,345 20, ,006 19, Nov. 5 19,506 19, ,796 19, ,026 19, ,281 19, Dec. 3 19,694 19, ,802 19, ,010 19, ,967 19, ,232 18, Crain s Cleveland Business, Cleveland, OH, Page #2

3 3A - BUSINESS/OCCUPATIONAL ANALYSIS The information in Paragraphs 3A, 3B, 3C and 4 is from an analysis of the November 26, 2007 issue in which: Qualified paid circulation of this issue was 0.8% greater than the period average. Classifications have been verified by information obtained from letterheads, questionnaires, etc. 3B - AGE OF SOURCE DATA ANALYSIS Classification by Title & Occupation & A B C D E F G Classification by Business & Industry 1. Manufacturing... 1, , , Agriculture, Forestry Mining Construction Transportation-Warehousing Communications Utilities Retail Trade Wholesale Trade... 1, , Banking and Finance... 1, , Insurance Real Estate Institutions and Services... 5, , , , Government Educators/Students Retired Others Allied to the Field Other Paid Circulation Subscriptions... 5, , Single Copy Sales Qualified Paid Circulation... 20, , , ,519 Key to Classification by Title & Occupation A. Corporate Management: Chairman of the Board, Chief Executive Officers, Presidents, Chief Operating Officers, Publishers, Executive Directors, Partners, Owners, Vice Presidents, Treasurers, Secretaries, General Managers, and their assistants. B. Financial Management: Directors and Managers of Finance, Controllers, Budget Directors, Trust Officers and Internal Audit Managers and their assistants. C. Operating Management: Managers, Supervisors and Department Directors, Principals, Engineers and their assistants. D. Computer/Systems Management: Directors, Managers, Heads and Chiefs of EDP, Directors and Managers of Programming, Systems and Procedures Directors and EDP Operations Managers and their assistants. E. Purchasing: Directors, Managers, Agents and Buyers and their assistants. F. Marketing/Sales: Directors and Managers of Advertising, Communications, Marketing and Sales and their assistants, Manufacturers Representatives and their assistants. G. Other Titled and Non-Titled Personnel, Company and Library Copies. Optional and not required 3C - MAILING ADDRESS ANALYSIS Individual by name and title and/or occupation , , Individual by name only , , Title or occupation only Company name only , ,055 Multi-Copy Same Addressee Qualified Paid Subscription Circulation , , Single Copy Sales Qualified Paid Circulation ,281 & Crain s Cleveland Business, Cleveland, OH, Page #3

4 4 - GEOGRAPHIC ANALYSIS State & ZIP Code New England ME NH VT MA RI CT New England Middle Atlantic NY NJ PA Middle Atlantic East N. Central OH ,130 18, IN IL MI WI East N. Central 19, , West N. Central MN IA MO ND SD NE KS West N. Central South Atlantic DE MD DC 200, VA 201, WV NC SC GA FL South Atlantic East S. Central KY TN AL MS East S. Central & State & ZIP Code West S. Central AR LA OK TX West S. Central Mountain MT ID WY CO NM AZ UT NV Mountain Pacific AK WA OR CA HI Pacific Single Copy Sales U.S. Unclassified... United States 20, , Poss. & Other Areas , U.S. & Poss., etc. 20, , Canada Mexico... Military or Civilian Personnel Overseas... Other International International Address... Other Unclassified... Grand 20, , COUNTY ANALYSIS State County OHIO Cuyahoga... 12, , Geauga Lake... 1, , Lorain Medina Portage Summit... 2, , Other Ohio Counties Single Copy Sales TOTAL IN OHIO 19, , Other States UNITED STATES 20, , Poss. & Other Areas... U.S. & Poss., etc. 20, , Canada International Military or Civilian Personnel Overseas... Address... Other Unclassified... GRAND TOTAL 20, , & & Crain s Cleveland Business, Cleveland, OH, Page #4

5 5 - PRICE DATA See Par. 11(g) ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS SOLD DURING THE 12 MONTH PERIOD ENDED DECEMBER 31, TERM DATA Three years or more None of record None of record Two years or more but less than three ,327 2, None of record One year or more but less than two ,204 13, None of record Less than one year None of record None of record ,913 16, None of record 7 - SALES CHANNELS Ordered by mail and/or directly requested by subscriber ,554 16, None of record Ordered through salespeople: Catalog agencies and individual agents None of record None of record None of record None of record Publisher s own and other publisher s salespeople None of record None of record None of record None of record Independent agencies salespeople None of record None of record Association memberships None of record None of record None of record None of record All other channels None of record None of record None of record None of record ,913 16, None of record 8 - PREMIUM USAGE Ordered without premium ,547 16, None of record Ordered with material reprinted from this publication None of record None of record None of record None of record Ordered with other premiums, See Par. 11(h) None of record None of record ,913 16, None of record ADDITIONAL CIRCULATION INFORMATION 9 - POST EXPIRATION COPIES INCLUDED IN PAID CIRCULATION: 10 - RENEWAL ANALYSIS OF PAID SUBSCRIPTIONS: & Average Subscription Price (Net): $54.59 Average Subscription Price (Gross): $54.56 Basic Prices: Subscriptions: In Ohio, 1 yr. $59.00; 2 yrs. $ Outside Ohio, 1 yr. $102.00; 2 yrs. $ Electronic, 1 yr. $39.00 Single Copy: $1.50 Sales include Premium Values Basic & higher than basic: ,787 3, None of record 75% - 99% of basic: ,134 5,127 7 None of record 50% - 74% of basic: ,099 5,099 None of record None of record 25% - 49% of basic: None of record None of record Less than 25% of basic: ,886 2,886 None of record None of record ,913 16, None of record Percentage of paid subscriptions serviced, from 1 issue to 3 months beyond expiration, on the November 26, 2007 issue % Average percentage of paid subscriptions serviced from 1 issue to 3 months beyond expiration, for the period covered by this report % expirations during 12 months May 1, 2006 thru April 30, ,176 renewal of those expirations ,719 Renewal percentage % Crain s Cleveland Business, Cleveland, OH, Page #5

6 11 - EXPLANATORY: This is an independent publication not directly related to or affiliated with any association. (a) individual subscriptions, averaging 16,590 copies per issue, represent copies served to individuals receiving the print version only of CRAIN S CLEVELAND BUSINESS. (b) individual subscriptions, averaging 315 copies per issue, represent subscriptions served to individuals receiving the digital version only. The digital version of CRAIN S CLEVELAND BUSINESS is made available to subscribers through a password secure web site wherein an notice is sent to recipients notifying them of the availability of each issue. (c) Sponsored Individually Addressed subscriptions, averaging 2,701 copies per issue, represent copies sold in quantities of 2 to 2,519 to business concerns at prices shown in Par. 5. Copies were mailed to names and addresses furnished by the purchaser. In accordance with Rule D2.1, the following multi-copy sales in excess of 5%, averaging 2,508 copies per issue, were sold to Case Western Reserve University at 52 issues for 10 each. Copies were mailed to names and addresses furnished by purchasers. (d) Multi-Copy Same Addressee subscriptions, averaging 179 copies per issue, represent copies sold in quantities of 2 to 13 to business concerns at basic prices. Copies were mailed in bulk by the publisher for redistribution. (e) Single Copy Sales, averaging 333 copies per issue, represent copies sold through newsdealers at $1.50 per copy. (f) Miscellaneous includes checking and promotion copies, averaging 158 copies per issue, served to advertisers and agencies. (g) Authorized prices with 5% or more of total subscription sales: 1 yr. $ yr. $ yr. $59.00 (h) Records show a calculator, with a value of $2.25; a pen, with a value of $4.08 and a desktop calendar, with a value of $6.00, were offered with 52 week subscriptions at $ (i) It is the policy of the publisher to expire all subscriptions on a monthly basis, therefore, some subscribers may receive one to four more issues than entitled, to but no offer of this kind is made to subscribers. DEFINITION OF RECIPIENT QUALIFICATION: Qualified recipients are: chief executive officers, presidents, owners, partners, chairmen, board members, officers, vice-presidents, general managers, department heads and managers, professional staff and their assistants and other personnel, including company copies in the field served as described in Paragraph 3A herein. To Members of the Audit Bureau of Circulations: We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with the Bureau s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total average qualified paid circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average paid and qualified non-paid circulation. Audit Bureau of Circulations June, 2008 Crain s Cleveland Business, Cleveland, OH, Page #6 - # Copyright 2008 Audit Bureau of Circulations. All rights reserved Member Number

7 Analyzed Issue Date 11/26/ Analyzed Issue Text (for double month issue date) Single Copy Price 1.50 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price