BETHESDAMAGAZINE.COM SEPTEMBER/OCTOBER 2017 BEST OF BETHESDA WEDDINGS OF THE YEAR INSIDE STROSNIDERS. UPPER NW DC Best New Take on

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1 VO TE.co m TRUMP EFFECT Local Journalists Covering the White House JULY/AUGUST 2017 On to local farms, wineries and CHEF PETER CHANG Fighting Fake News Q lays it on the line with Bethesda s hottest new restaurant in years Kids & Water Safety Top Divorce Attorneys RACE CHEVY CHASE GAITHERSBURG POTOMAC ROCKVILLE SILVER SPRING Faces of Resistance A Rehoboth Beach Retreat SILVER SPRING UPPER NW DC KENSINGTON CHEVY CHASE GAITHERSBURG Q BY PETER CHANG THE TRUMP EFFECT Inside 4 stunning homes What s your house worth? Guide to luxury apartments, condos, townhomes MAY/JUNE 2017 JULY/AUGUST winners JANUARY/FEBRUARY 2017 MADE IN MOCO OODLES OF NOODLES BEHIND THE SCENES AT STRATHMORE Issue BETHESDA WEDDINGS OF THE YEAR INSIDE STROSNIDERS THE COUNTY EXECUTIVE ORDINARY REVIEW HANDICAPPING EXTRAORDINARY TEENS OWEN S Home MAY/JUNE 2017 MARCH/APRIL 2017 T THEIR PHONES OUR TEENS CAN T LIVE WITHOU TROUBLING AND THE CONSEQUENCES ARE KENSINGTON POTOMAC ROCKVILLE JANUARY/FEBRUARY 2017 BE BES at Be T TO the H sd ES F am ag DA azi ne ADDIC TED? CHEVY CHASE GAITHERSBURG SEPTEMBER/OCTOBER 2017 Grads Applied to College Ranking Our High Schools Where 2017 MARCH/APRIL 2017 Executive Race Review Handicapping the County Extraordinary Teens Owen s Ordinary UPPER NW DC Best New Take on CHASE GAITHERSBURG KENSINGT ON POTOMAC ROCKVILLE SILVER a ChildhoodCHEVY Favorite, SPRING UPPER NW DC page 91 KENSINGTON POTOMAC ROCKVILLE 2018 MEDIA KIT PRINT DIGITAL EVENTS B E T H E S DA C H E VY C H A S E G A I T H E R S B U RG K E N S I N G TO N P OTO M AC RO C KV I L L E S I LV E R S P R I N G U P P E R N W D C SILVER SPRING UPPER NW DC

2 MARCH/APRIL 2017 JANUARY/FEBRUARY 2017 MAY/JUNE 2017 Extraordinary Teens Owen s Ordinary Review Handicapping the County Executive Race Brand Overview + Advertising Platforms Home Issue Inside 4 stunning homes What s your house worth? Guide to luxury apartments, condos, townhomes 157 winners Best New Take on a Childhood Favorite, page 91 to local farms, wineries and Bethesda Magazine offers integrated marketing solutions across multiple advertising platforms. Bethesda Magazine is the magazine for people who live in Bethesda and the surrounding towns. Bethesda Magazine covers the lives and lifestyles of affluent and engaged Montgomery County residents. For advertisers, Bethesda Magazine provides an effective and efficient way to reach their target consumers. Bethesda Beat is Bethesda Magazine s award-winning daily online news briefing. Every weekday Bethesda Beat publishes 8 or 9 stories on the latest news in Bethesda and the surrounding towns. Bethesda Beat is also sent as an to an opt-in list of 9,500+ at 11:30 each morning. In 2016 Bethesda Beat received a Nichee Award for its editorial content and innovative advertising. BethesdaMagazine.com is the online resource for Bethesda-area consumers to discover what s going on in their community. BethesdaMagazine.com is home to Bethesda Beat, and also features stories from the magazine, contests and original content. Over 220,000 people visit the site each month. SPECIAL OFFER S EVENTS Newcomers Guide is an annual all-in-one resource for people moving to the Bethesda area. Published in print and as a digital edition, the Newcomers Guide provides interesting and necessary information about neighborhoods, real estate, schools, camps, restaurants, shopping, medical care, arts and culture and much. Three times each week Bethesda Magazine sends out s featuring special offers and announcements from our advertisers. s are sent to an opt-in list of 22,000+. Bethesda Magazine produces events that connect area residents and businesses in an engaging environment. As an event sponsor, local businesses receive extensive promotion and a presence. In addition to producing its own events, Bethesda Magazine sponsors events put on by others. A Bethesda Magazine Sponsored Event Package helps businesses to promote an event and draw a large crowd.

3 Extraordinary Teens Owen s Ordinary Review Handicapping the County Executive Race JANUARY/FEBRUARY 2017 MARCH/APRIL 2017 MAY/JUNE 2017 DEMOGRAPHICS * 157 winners Home Issue Inside 4 stunning homes What s your house worth? Guide to luxury apartments, condos, townhomes to local farms, wineries and Best New Take on a Childhood Favorite, page 91 73% of readers are FEMALE $270,000 Annual Household INCOME 57% Have a graduate or professional DEGREE 49 MINUTES Average time spent READING each issue $2.65 million Average NET WORTH 64% of those who work hold a senior LEADERSHIP POSITION BETHESDA MAGAZINE DISTRIBUTION 30,000 copies of each issue are distributed. 20,000 copies are mailed to subscribers, prospective subscribers and business leaders. 67,000 people read each issue of Bethesda Magazine. 5,000 copies are sold in stores, including all Whole Foods, Harris Teeter, Giant, Safeway and CVS stores; as well as Barnes & Noble, Balducci s and Dawson s Market. Bethesda Magazine has been a great branding tool for my practice, and I have been happy to be associated with the magazine for such a long time. I consider them to be an outstanding fixture in our ever-growing community. Jason Cohen, Dentist 5,000 copies are made available in highly visible public places, including doctors offices, real estate agencies and hotels. *Source: 2017 Reader Survey

4 MARCH/APRIL 2017 MAY/JUNE 2017 JULY/AUGUST 2017 Extraordinary Teens Owen s Ordinary Review Handicapping the County Executive Race TRUMP EFFECT Faces of Resistance Local Journalists Covering the White House Fighting Fake News EDITORIAL CALENDAR Home Issue Inside 4 stunning homes What s your house worth? Guide to luxury apartments, condos, townhomes On Q to local farms, wineries and CHEF PETER CHANG lays it on the line with Bethesda s hottest new restaurant in years Kids & Water Safety Top Divorce Attorneys A Rehoboth Beach Retreat JANUARY/FEBRUARY Best of Bethesda Weddings of the Year Home: Remodeling Health: Fitness Dentist Profiles Financial Professional Profiles Wedding Resource Guide Summer Camps Ad Section and Chart Private School Ad Section MAY/JUNE Restaurant Issue Home: Landscaping Health: Seniors Faces Attorney Profiles SHOWCASE: Builders & Architects SEPTEMBER/OCTOBER Education Home: Kitchens Health: Nutrition Physician Profiles Home Expert Profiles Private School Guide + Profiles MARCH/APRIL Neighborhoods and Real Estate Extraordinary Teens Health: Skin Real Estate Agent Profiles Home Makeover Guide Look Good, Feel Good Profiles Summer Camps Ad Section and Chart JULY/AUGUST Summer Home: Second Homes Health: Maternity Writing Contest Winners Women in Business Profiles SHOWCASE: Luxury Condos, Apartments & Townhomes Ask the Senior Experts Profiles Private School Ad Section and Chart NOVEMBER/DECEMBER Giving Guide to Giving Home: New Homes Health: Dental Test of Time Profiles Senior Services Profiles Salon & Spa Profiles SHOWCASE: Kitchen & Bath Private School Ad Section and Chart Editorial Calendar is subject to change

5 MAY/JUNE 2017 Faces of Resistance Local Journalists Covering the White House JULY/AUGUST 2017 Fighting Fake News Ranking Our High Schools Where 2017 Grads Applied to College at SEPTEMBER/OCTOBER 2017 Be VO TE BE BES TH T sd E OF am S ag D azi A ne the.co m JULY/AUGUST 2017 BEHIND THE SCENES AT STRATHMORE MADE IN MOCO OODLES OF NOODLES Q BY PETER CHANG THE TRUMP EFFECT MAY/JUNE 2017 PRINT ADVERTISING OPTIONS TRUMP EFFECT On CHEF PETER CHANG Q lays it on the line with Bethesda s farms,new to local hottest restaurant years wineriesin and ADDIC TED? Kids & Water Safety Top Divorce Attorneys OUR TEENS CAN T A Rehoboth Beach Retreat LIVE WITHOUT THEIR PHONES AND THE CONSEQUENCES ARE TROUBLING CHEVY CHASE GAITHERSBURG CHEVY CHASE GAITHERSBURG Advertising has grown in 12 of Bethesda Magazine s 13 years and the reason is simple: magazine delivers affluent, engaged readers, virtually all of whom live within 10 miles of most local businesses. Bethesda Magazine offers several print advertising options: DISPLAY ADS help businesses reach new customers and stay connected with existing ones. In a typical issue, 200 local businesses advertise. y do so because the ads keep their brand in front of their target consumers. PROFILE ADS AND SHOWCASES tell the story of you and your business and provide an opportunity for a personal touch. Each Profile or Showcase consists of a writeup and a photo. INSERT CARDS are printed on glossy, high-quality stock and bound into all copies of the magazine. KENSINGTON POTOMAC ROCKVILLE KENSINGTON POTOMAC ROCKVILLE SILVER SPRING UPPER NW DC SILVER SPRING UPPER NW DC RE ACH TH E WA S H INGTO N M E TRO A RE A We also publish Arlington Magazine, which covers Arlington, Falls Church and McLean, and offer combined rates to give you competitive pricing on your larger marketing campaign. If you are interested in Arlington Magazine, please ask your Bethesda Magazine account executive to send you a media kit. Although I'm not a great self-promoter, I make an exception when it comes to introducing my real estate services through Profiles in Bethesda Magazine. ir flexibility in letting me articulate who I am, while providing great editing help as well as fabulous photography, makes them unique in a traditionally one-size-fits-all advertising landscape. Gretchen Koitz, Realtor 2018 MEDIA KIT Bethesda Magazine 7768 Woodmont Avenue, #204 Bethesda, MD x220 advertising@bethesdamagazine.com

6 JULY/AUGUST 2017 SEPTEMBER/OCTOBER 2017 MAY/JUNE 2017 Ranking Our High Schools Where 2017 Grads Applied to College VOTE TRUMP EFFECT Faces of Resistance Local Journalists Covering the White House Fighting Fake News BETHESDA at BethesdaMagazine.com ADVERTISING DEADLINES On Q CHEF PETER CHANG lays it on the line with Bethesda s hottest new restaurant in years ADDICTED? Kids & Water Safety Top Divorce Attorneys OUR TEENS CAN T LIVE WITHOUT THEIR PHONES AND THE CONSEQUENCES ARE TROUBLING to local farms, wineries and A Rehoboth Beach Retreat DISPLAY AD DEADLINES PROFILE SCHEDULES & DEADLINES JANUARY/FEBRUARY Space reservation: Nov. 22 Materials deadline: Dec. 1 Issue released: Dec. 22 MARCH/APRIL Space reservation: Jan. 26 Materials deadline: Feb. 2 Issue released: Feb. 23 MAY/JUNE Space reservation: March 26 Materials deadline: April 3 Issue released: April 24 JULY/AUGUST Space reservation: May 24 Materials deadline: June 4 Issue released: June 23 SEPTEMBER/OCTOBER Space reservation: July 27 Materials deadline: Aug. 3 Issue released: Aug. 23 NOVEMBER/DECEMBER Space reservation: Sept. 27 Materials deadline: Oct. 4 Issue released: Oct. 23 JANUARY/FEBRUARY Dentists* Financial Professionals Deadline: Nov. 10 MARCH/APRIL Real Estate Agents* Look Good, Feel Good Home Makeover Guide** Deadline: Jan. 12 MAY/JUNE Faces Attorneys Deadline: March 12 SHOWCASE: Builders & Architects* Deadline: March 23 JULY/AUGUST Women in Business Ask the Senior Experts Deadline: May 11 Showcase: Luxury Condos, Apartments & Townhomes* Deadline: May 25 SEPTEMBER/OCTOBER Physicians* Home Experts* Private Schools Deadline: July 12 NOVEMBER/DECEMBER Test of Time Senior Services Salons & Spas Deadline: Sept. 12 SHOWCASE: Kitchen & Bath Deadline: Sept NEWCOMERS GUIDE Space reservation: Feb. 27 Materials deadline: March 9 Issue published: April NEWCOMERS GUIDE New Profiles to be produced: Jan. 13 Pick-up Profile: Feb. 20 Issue published: April 1 *se Profile sections are also available in the Newcomers Guide.

7 SEPTEMBER/OCTOBER 2017 Extraordinary Teens Owen s Ordinary Review Handicapping the County Executive Race MARCH/APRIL 2017 JANUARY/FEBRUARY 2017 PRINT ADVERTISING SIZES + SPECS Ranking Our High Schools Where 2017 Grads Applied to College VOTE BETHESDA at BethesdaMagazine.com ADDICTED? OUR TEENS CAN T LIVE WITHOUT THEIR PHONES AND THE CONSEQUENCES ARE TROUBLING Home Issue Inside 4 stunning homes What s your house worth? Guide to luxury apartments, condos, townhomes 157 winners Best New Take on a Childhood Favorite, page 91 A SIZE WIDTH HEIGHT 2-PAGE SPREAD Please submit two individual pages at full-page specs FULL PAGE final trim live area /8" bleed A Keep all text & vital elements within the LIVE AREA 7 x 9.5 Ensure that crop marks don t enter the bleed area B C Bethesda Magazine is printed by LSC Communications on glossy paper in 4-color (CMYK) process. It is perfect-bound and has a final trim size of 8 x D E F G B 2/3 VERTICAL PDF files are preferred for all print ad submissions. C D E F G 1/2 HORIZONTAL /3 SQUARE /3 VERTICAL /4 VERTICAL /6 VERTICAL SPECIFICATIONS Must meet PDF/X-1a standards Convert all images to CMYK color Flatten all graphics Images should be 300 dpi Bitmapped graphics should be 1200 dpi Do not embed ICC profiles in your images Do not use reverse type below 6 pts Do not use rules below point size of.25 Do not use 4-color black type, only 100% black Embed or outline all fonts DELIVERY OF MATERIALS re are three easy ways to submit your ad materials: susan.hull@bethesdamagazine.com Upload to FTP (ftp:// ) username: public password: mag123 Mail a disk (include visual reference) Susan Hull Bethesda Magazine 7768 Woodmont Ave #204 Bethesda, MD Bethesda Magazine will not guarantee exact color match without a high-quality proof (Kodak, Fuji or other matchprint equivalent). We can arrange to have one printed at a cost to you of $75.

8 Magazine s NEWCOMERS GUIDE Bethesda Magazine Welcome Guide BethesdaMagazine.com Magazine s Must-Have Resource for Neighborhoods Homes Schools Restaurants Health Care Things to Do Newcomers Guide is an essential resource for people moving to the Bethesda area and the local businesses that want to reach them. Newcomers Guide contains valuable and useful information for new residents. It also helps local businesses and professionals reach newcomers before they develop habits and loyalties. New residents move here not knowing where to live, shop, dine; which doctors and dentists to see; which private schools and camps to send their children to; and where to go for beauty, entertainment and culture. BETHESDA Newcomers Guide will be something readers hang on to as a reference all year. Newcomers Guide is published annually as both a print and digital edition 25,000 copies of the print edition are distributed to newcomers in Bethesda, Chevy Chase, Potomac, Rockville, Gaithersburg, Silver Spring, and other area towns in April, August, October and January. Copies are made available in hotels, doctors offices, real estate agencies, and other highly visible public places. A digital edition of the Newcomers Guide is available for free online and for download on all major tablets and smart phones. We came here with a young family and the Newcomers Guide was so helpful. I was thrilled when I came into my new apartment and the real estate agent had left it on the coffee table. New Resident, in an to Bethesda Magazine 2018 MEDIA KIT Bethesda Magazine 7768 Woodmont Avenue, #204 Bethesda, MD x220 advertising@bethesdamagazine.com

9 DIGITAL ADVERTISING AND BETHESDA BEAT DIGITAL TRAFFIC STATS Bethesda Magazine has popular digital offerings that deliver extraordinary results for advertisers. Bethesda Beat is a daily online news briefing that has quickly become the go-to site for local news. Each weekday 8-10 originally reported Bethesda Beat stories are posted on BethesdaMagazine.com. In addition, an newsletter, with headlines from Bethesda Beat, is sent at 11:30 a.m. to nearly 9,500 opt-in recipients. In addition to Bethesda Beat, BethesdaMagazine.com features current and archival stories from the magazine, contests and giveaways. 235,000 average online readers per month 126,000 average monthly impressions for Banner Ads 67% of readers are FEMALE* $248,000 Annual Household INCOME* 68% read Bethesda Beat AT LEAST ONCE A DAY* 0.11% average click through rate for Banner Ads 0.58% average click through rate for Sponsored Content Bethesda Beat Sponsored Content helps us reach an ideal audience segment here in our neighborhood. y consistently deliver high click through rates for us and are now a regular part of our marketing mix. - Alaina Sadick, VP, Marketing & Communications, Strath *Source: 2016 Bethesda Beat Reader Survey

10 DIGITAL ADVERTISING LEADERBOARD MEDIUM RECTANGLE SPECIAL OFFER BAN N E R AD S: RUN O F SITE Advertisers can run either Medium Rectangle or Leaderboard ads. ads run on all Bethesda Beat and BethesdaMagazine.com pages. Advertisers are guaranteed a minimum of 1 out of every 6 ad impressions. BA N N E R A D S: BE TH E SDA BE AT N E W SLE T TE R Bethesda Beat daily newsletter contains 2 Leaderboard ads and up to 10 Medium Rectangle ads. SPON SORE D CON TE N T SPONSORED CONTENT 2018 MEDIA KIT Sponsored Content ads are placed among Bethesda Beat stories. ads consist of a headline, a brief description of the content, a photo and link to relevant content on the advertiser s website. Five Sponsored Content ads run each day on Bethesda Beat online and in the Bethesda Beat newsletter. S PECIAL OFFER S A Special Offer is the ideal way to promote a great deal or event to your target audience. y are sent three days a week to an opt in list of 22,000+. Bethesda Magazine 7768 Woodmont Avenue, #204 Bethesda, MD x220 advertising@bethesdamagazine.com

11 EVENTS BE T HE SDA MAGAZ I N E EVEN T S CONNECT AFFLUENT LOCAL RESIDENTS WITH OUR SPONSORS BETHESDA MAGAZINE EVENTS Every year Bethesda Magazine presents events related to food, home remodeling, politics and education. Our signature event is the Best of Bethesda Party. Every May, than 600 people, including business owners, elected officials and other prominent Bethesda-area residents, gather to celebrate the best the Bethesda area has to offer. Honoring the winners in our annual Best of Bethesda issue, the party features an evening of food and drink from Best of Bethesda-winning restaurants, live music and giveaways. Best of Bethesda Party provides an opportunity to connect directly with consumers at the event B E S T OF B E TH E S DA PA RTY Bethesda Magazine also presents Summer Restaurant Week in August and Winter Restaurant Week in January. During Restaurant Week 30+ participating restaurants feature special menu items and prices. Bethesda Magazine events provide sponsors extensive and exclusive promotion. SPONSORSHIP OPPORTUNITIES: Title and Gold Sponsorships are available for most events. Prices vary depending on the event. SPONSORED EVENTS PACKAGES In addition to producing its own events, Bethesda Magazine sponsors events put on by others. A Bethesda Magazine Sponsored Event Package helps businesses promote an event and draw a large crowd. package uses Bethesda Magazine print, digital and social media platforms to promote an event and includes a personal invitation to 200+ VIPs from Publisher Steve Hull. Credit: Michael Bennett Kress Photography We got tremendous value from our Best of Bethesda party sponsorship, and got to engage in the community in precisely the way we wanted. - Lisa Wood, Foulger-Pratt 2018 MEDIA KIT Bethesda Magazine 7768 Woodmont Avenue, #204 Bethesda, MD x220 advertising@bethesdamagazine.com