MEDIA KIT UPDATED 1/14/16

Transcription

1 2016 MEDIA KIT

2 2016 READER PROFILE MRI FALL 2015 AUDIENCE % COMP INDEX BASE: ADULTS 18+ (000) ADULTS 11,895 MEN 7, % 128 WOMEN 4, % 74 AGE 18 TO 24 2, % 195 AGE 25 TO 34 2, % 141 AGE 35 TO 44 2, % 113 AGE 45 TO 54 1, % 84 AGE 55+ 1, % 47 AGE 18 TO 34 5, % 163 AGE 18 TO 49 8, % 136 AGE 25 TO 49 6, % 119 AGE 25 TO 54 6, % 113 AGE , % 95 MEDIAN AGE 35.3 HHI $150,000+ 2, % 141 HHI $100,000+ 3, % 119 HHI $75,000+ 5, % 108 HHI $60,000+ 6, % 105 HHI $50,000+ 7, % 103 MEDIAN HHI $66,440 IEI $100, % 101 IEI $75,000+ 1, % 103 IEI $60,000+ 2, % 108 IEI $50,000+ 2, % 104 MEDIAN IEI $35,358 (continued on following page)

3 2016 READER PROFILE MRI FALL 2015 AUDIENCE % COMP INDEX BASE: ADULTS 18+ (000) EMPLOYED 8, % 112 PROFESSIONAL/ 3, % 110 MANAGERIAL ANY COLLEGE 7, % 104 GRAD COLLEGE+ 3, % 91 ATTENDING COLLEGE 1, % 154 SINGLE 5, % 173 MARRIED 4, % 69 ANY CHILDREN 5, % 111 IN HOUSEHOLD OWN HOME 6, % 85 MEDIAN VALUE $226,500 WHITE 8, % 99 BLACK 1, % 118 ASIAN % 52 OTHER 1, % 115 SPANISH / HISPANIC 1, % 98 ORIGIN METROPOLITAN CBSA 10, % 103 A/B COUNTY 8, % 105 C/D COUNTY 2, % 87 READERS-PER-COPY 8.39 CIRCULATION (000) 1,495 Source: MRI Fall 2015

4 2016 EDITORIAL CALENDAR COVER DATE AD CLOSE ON SALE JAN 14 12/10 1/1 JAN 28 12/23 1/15 FEB 11 1/8 1/29 GRAMMYs and Peter Travers Oscars Preview FEB 25 1/22 2/12 Sundance Film Festival Recap MAR 10 2/5 2/26 New Faces MAR 24 2/19 3/11 APR 7 3/4 3/25 Country Special APR 21 3/18 4/8 MAY 5 4/1 4/22 MAY 19 4/15 5/6 Playlist Special JUNE 2 4/29 5/20 Summer Tours JUNE 16 5/13 6/3 Summer Cable Preview JULY 1 5/27 6/17 JULY /10 7/1 Summer Double AUG 11 7/8 7/29 AUG 25 7/22 8/12 SEPT 8 8/5 8/26 Fall Music Preview/Football Issue SEPT 22 8/19 9/9 TV Issue OCT 6 9/2 9/23 Smart Cars OCT 20 9/16 10/7 Hot Issue NOV 3 9/30 10/21 NOV 17 10/14 11/4 DEC 1 10/28 11/18 Holiday Gift Guide DEC /11 12/ Year In Review All dates and issue themes are subject to change.

5 2016 RATE BASE 1,450,000 TOTAL CIRCULATION 1,459,154 Paid and verified SUBSCRIPTIONS 1,385,800 Paid and verified PAID 1,321,991 VERIFIED 63,809 % SUBSCRIPTIONS 95.0% Paid and verified NEWSSTAND 73,354 % NEWSSTAND 5.0% % ABOVE RATE BASE 0.6% SINGLE COPY PRICE $4.99 BASIC SUBSCRIPTION $39.96 Price/ 1 year AVERAGE SUBSCRIPTION $0.94 Price per copy AVERAGE SUBSCRIPTION $24.46 Price per year % SUBS SOLD 76.5% 12+ Month duration % SUBS SOLD 18.1% 13+ Month duration % SOLD WITH PREMIUM 0.1% VIEW DETAILED A AM PUBLISHER S STATEMENT VIEW DETAILED A AM AUDIT REPORT Source: AAM Publisher s Statement, Six months ended June 30, Please note: Average single copy including double issue price: $4.99. UPDATED 1/ 14/ 16

6 2016 RATES & SPECS 4 COLOR GROSS NET FULL PAGE 233, ,280 2/3 PAGE 196, ,123 1/2 PAGE 139, ,970 1/3 PAGE 93,310 79,314 BLACK & WHITE GROSS NET FULL PAGE 209, ,453 2/3 PAGE 167, ,766 1/2 PAGE 125, ,070 1/3 PAGE 83,980 71,383 GROSS NET COVER 2 291, ,852 COVER 4 256, ,110 DOWNLOAD MECHANICAL REQUIREMENTS TERMS & CONDITIONS Rolling Stone Ratebase = 1,450,000 Frequency discounts are NOT applicable for Rolling Stone

7 2016 ONLINE CONTENT Audience DEMOGRAPHICS MALE 63% FEMALE 37% A MILLION USERS, INDEX 157 A MILLION USERS, INDEX 131 MEDIAN HHI $87,919 Source: comscore Media Metrix, 10 month average (Jan Oct 2015) TRAFFIC 22.2 MILLION UNIQUE VISITORS MILLION PAGE VIEWS 2:41 MINUTES PER VISIT Source: Google Analytics, 11 month average ( Jan Nov 2015 ) SOCIAL EXTENSIONS FACEBOOK: 4.3 MILLION FANS TWITTER: 4.8 MILLION FOLLOWERS Source: Facebook/Twitter fans/followers as of 11/30/15 MOBILE (SMARTPHONE + TABLET) 13.2 MILLION UNIQUE VISITORS 80.2 MILLION PAGE VIEWS Source: Google Analytics, 11 month average ( Jan Nov 2015 ) SMARTPHONE: 11.1 MILLION UNIQUE VISITORS TABLET: 2.1 MILLION UNIQUE VISITORS Source: Google Analytics, 11 month average ( Jan Nov 2015 )

8 MICHAEL PROVUS PUBLISHER MATT HABIB EXECUTIVE DIRECTOR, DIGITAL ADVERTISING JESSICA GRILL SENIOR ADVERTISING BUSINESS MANAGER Representatives NEW YORK 1290 AVE. OF THE AMERICAS NEW YORK, NY PHONE FAX LORA LOGAN CRAIG MURA JAMES CRAEMER MITCH HERSKOWITZ MUSIC ADVERTISING JESSICA GRILL DR ADVERTISING LOS ANGELES / SAN FRANCISCO 5700 WILSHIRE BLVD., STE. 345 LOS ANGELES, CA PHONE FAX KURT DEMARS kurt.demars@rollingstone.com NINA SASSON DIGITAL SALES nina.sasson@rollingstone.com CHICAGO 333 NORTH MICHIGAN AVE., STE CHICAGO, IL PHONE FAX ADAM ANDERSON adam.anderson@rollingstone.com BRIAN SZEJKA DIGITAL SALES brian.szejka@rollingstone.com SOUTHEAST Z MEDIA 1666 KENNEDY CAUSEWAY SUITE 602 MIAMI BEACH, FL PHONE FAX CHRISTINE COSTELLO ccostello@zmedia-inc.com ARKANSAS ARIZONA LOUISIANA NEW MEXICO NEVADA OKLAHOMA TEXAS LEWIS STAFFORD COMPANY 5000 QUORUM DRIVE, SUITE 545 DALLAS, TX PHONE FAX ADAM MILAM adam@lewisstafford.com

9 MECHANICAL REQUIREMENTS BINDING METHOD PERFECT BOUND LINE SCREEN 133 LINE SCREEN PROOF GUIDELINES Four (4) SWOP standard proofs TRIM SIZE 8 X 10-7/8 LIVE AREA ALL TYPE OR GRAPHICS NOT INTENDED TO TRIM SHOULD BE POSITIONED 1/2 IN FROM ALL BLEED EDGES GUTTER SAFETY HEADLINES - 1/4 EACH SIDE OF THE GUTTER BODY TEXT - 1/4 EACH SIDE OF THE GUTTER ACCEPTED DIGITAL FILES: PDF-X1A, NATIVE APPLICATION FILES FOR BACK-UP ONLY ONE AD PER FILE ONLY FILES MUST BE COMPOSITE (ALL COLORS ON ONE PAGE) AD ORIENTATION: RIGHT READING, PORTRAIT MODE (NO ROTATIONS), 100% (ACTUAL SIZE) STANDARD TRIM AND BLEED MARKS MUST BE INCLUDED IN ALL SEPARATIONS ALL TRAPPING AND OVERPRINTS MUST BE INCLUDED IN FILE ALL WENNER MEDIA PUBLICATIONS PRINT AT 133 LPI (LINES PER INCH) WENNER MEDIA NO LONGER ACCEPTS CONVENTIONAL CMYK FILMS ALL FILES SHOULD BE LABELED WITH: 1. ADVERTISER/CLIENT 2. PRODUCTION CONTACT NAME & PHONE NUMBER 3. ADV. AGENCY CONTACT NAME & PHONE NUMBER 4. VENDOR CONTACT 5. RETURN ADDRESS 6. LIST OF CONTENTS 7. ISSUE PRINTING DIGITIAL FILE DELIVERY FULL PAGE 8-1/4 X 11-1/8 FULL PAGE SPREAD 16-1/4 X 11-1/8 1/2 PAGE HORIZONTAL 8-1/4 X 5-1/2 1/2 PAGE HORIZONTAL SPREAD 16-1/4 X 5-1/2 1/2 PAGE VERTICAL 4 X 11-1/8 2/3 PAGE VERTICAL 5-1/8 X 11-1/8 1/3 PAGE VERTICAL 2-3/4 X 11-1/8 1/3 PAGE SQUARE 5-1/8 X 5-1/2 UPLOAD DIGITAL FILES USING OUR PORTAL: ALL OTHER QUESTIONS AND INQUIRIES: Jessica Horowitz, jessica.horowitz@wennermedia.com PLEASE SHIP PROOFS TO: Hudson Yards - Attn: Barry Sparkman 2501 McGavock Pike Suite 1702 Nashville, TN ADDITIONAL INFORMATION: BLEED NON-BLEED FULL PAGE 7 X 10 FULL PAGE SPREAD 14 X 10 1/2 PAGE HORIZONTAL 7 X 4-7/8 1/2 PAGE HORIZONTAL SPREAD 15 X 4-7/8 1/2 PAGE VERTICAL 3-1/2 X 10 2/3 PAGE VERTICAL 4-5/8 X 10 1/3 PAGE VERTICAL 2-1/4 X 10 1/3 PAGE SQUARE 4-5/8 X 4-7/8