AMERICAN RIFLEMAN. Publisher s Statement 6 months ended June 30, 2016, Subject to Audit

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1 Publisher s Statement 6 months ended June 30, 2016, Subject to Audit AMERICAN RIFLEMAN Annual Frequency: 12 times/year Field Served: Shooting and firearms enthusiasts expecting editorial coverage and advertising messages on rifles, shotguns, handguns, ammunition, reloading, optics, shooting and hunting related accessories as well as products used in normal day to day life. Published by National Rifle Association of America EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total 2,131,072 2,131,072 None Claimed Rate Base Variance to Rate Base TOTAL CIRCULATION BY ISSUE Issue Paid Verified Jan 2,083,964 2,083,964 2,083,964 Feb 2,106,541 2,106,541 2,106,541 Mar 2,131,114 2,131,114 2,131,114 Apr 2,156,816 2,156,816 2,156,816 May 2,154,585 2,154,585 2,154,585 Jun 2,153,412 2,153,412 2,153,412 Average 2,131,072 2,131,072 2,131,072 SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION % of Paid Individual 7, Association: Nondeductible 2,123, Total Paid 2,131, Verified 2,131, ,131, VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Audit Period Ended Rate Base Audit Report Publisher's Statements Difference Percentage of Difference 6/30/2015 None Claimed 2,086,015 2,086,015 6/30/2014 None Claimed 2,201,042 2,201,042 6/30/2013 None Claimed 1,869,057 1,834,990 34, Visit Media Intelligence Center for audit reports. PRICES Suggested Retail Prices (1) Net Average N/A Subscription $9.95 Average Subscription Price Annualized (3) $3.75 Average Subscription Price per Copy $0.31 (1) For statement period (2) Represents subscriptions for the 12 month period ended December 31, 2015 (3) Based on the following issue per year frequency: 12 ADDITIONAL DATA IN MEDIA INTELLIGENCE CENTER by Regional, Metro & Demographic Editions Geographic Data Analysis of New & Renewal Paid Individual Trend Analysis Average Price (2) Gross (Optional) RATE BASE None Claimed. 48 W. Seegers Road Arlington Heights, IL T: F:

2 NOTES Rounding %: Due to rounding, percentages may not always add up to 100%. Association: Nondeductible: Copies served where the subscription was included in the dues of an association. The subscription was nondeductible from dues. Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 26,856 We certify that to the best of our knowledge all data set forth in this publisher s statement are true and report circulation in accordance with Alliance for Audited Media s bylaws and rules. Parent Company: National Rifle Association of America AMERICAN RIFLEMAN, published by National Rifle Association of America Waples Mill Road Fairfax, VA EVELYN KESSLER DOUG HAMLIN Fiscal Operations Manager Executive Director P: URL: Established: 1923 AAM Member since: 1981 Page 2 of Alliance for Audited Media Copyright 2016 All rights reserved.

3 Publisher s Statement 6 months ended June 30, 2016, Subject to Audit AMERICAN HUNTER Annual Frequency: 12 times/year Field Served: Readers looking for in-depth tips and tactics from the most popular outdoor writers. Outdoor enthusiasts expecting to read editorials and advertisements on rifles, shotguns, handguns, ammunition, reloading, optics, shooting and hunting related accessories as well as products used in normal day to day life. Published by National Rifle Association of America EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total 951, ,289 None Claimed Rate Base Variance to Rate Base TOTAL CIRCULATION BY ISSUE Issue Paid Verified Jan 932, , ,840 Feb 941, , ,465 Mar 952, , ,839 Apr 962, , ,956 May 959, , ,904 Jun 957, , ,730 Average 951, , ,289 SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION % of Paid Individual 6, Association: Nondeductible 945, Total Paid 951, Verified 951, , VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Audit Period Ended Rate Base Audit Report Publisher's Statements Difference Percentage of Difference 6/30/2015 None Claimed 938, ,137 6/30/2014 None Claimed 1,013,568 1,013,568 6/30/2013 None Claimed 925, ,141 37, Visit Media Intelligence Center for audit reports. PRICES Suggested Retail Prices (1) Net Average N/A Subscription $9.95 Average Subscription Price Annualized (3) $3.75 Average Subscription Price per Copy $0.31 (1) For statement period (2) Represents subscriptions for the 12 month period ended December 31, 2015 (3) Based on the following issue per year frequency: 12 ADDITIONAL DATA IN MEDIA INTELLIGENCE CENTER by Regional, Metro & Demographic Editions Geographic Data Analysis of New & Renewal Paid Individual Trend Analysis Average Price (2) Gross (Optional) RATE BASE None Claimed. 48 W. Seegers Road Arlington Heights, IL T: F:

4 NOTES Rounding %: Due to rounding, percentages may not always add up to 100%. Association: Nondeductible: Copies served where the subscription was included in the dues of an association. The subscription was nondeductible from dues. Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 12,178 We certify that to the best of our knowledge all data set forth in this publisher s statement are true and report circulation in accordance with Alliance for Audited Media s bylaws and rules. Parent Company: National Rifle Association of America AMERICAN HUNTER, published by National Rifle Association of America Waples Road Fairfax, VA EVELYN KESSLER DOUG HAMLIN Fiscal Operations Manager Executive Director P: URL: Established: 1973 AAM Member since: 1981 Page 2 of Alliance for Audited Media Copyright 2016 All rights reserved.

5 AMERICA'S 1ST FREEDOM Publisher s Statement 6 months ended June 30, 2016, Subject to Audit Annual Frequency: 12 times/year Field Served: Readers with strong Second Amendment principles who look for unbiased editorial coverage of the issues, information on shooting and hunting sports and advertisers messages supporting all of the above. Published by National Rifle Association of America EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total 661, ,206 None Claimed Rate Base Variance to Rate Base TOTAL CIRCULATION BY ISSUE Issue Paid Verified Jan 614, , ,670 Feb 640, , ,544 Mar 664, , ,368 Apr 679, , ,835 May 682, , ,596 Jun 685, , ,223 Average 661, , ,206 SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION % of Paid Individual 7, Association: Nondeductible 653, Total Paid 661, Verified 661, , VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Audit Period Ended Rate Base Audit Report Publisher's Statements Difference Percentage of Difference 6/30/2015 None Claimed 600, ,935 6/30/2014 None Claimed 679, ,099 6/30/2013 None Claimed 564, ,872 40, Visit Media Intelligence Center for audit reports. PRICES Suggested Retail Prices (1) Net Average N/A Subscription $9.95 Average Subscription Price Annualized (3) $3.75 Average Subscription Price per Copy $0.31 (1) For statement period (2) Represents subscriptions for the 12 month period ended December 31, 2015 (3) Based on the following issue per year frequency: 12 ADDITIONAL DATA IN MEDIA INTELLIGENCE CENTER by Regional, Metro & Demographic Editions Geographic Data Analysis of New & Renewal Paid Individual Trend Analysis Average Price (2) Gross (Optional) RATE BASE None Claimed. 48 W. Seegers Road Arlington Heights, IL T: F:

6 NOTES Rounding %: Due to rounding, percentages may not always add up to 100%. Association: Nondeductible: Copies served where the subscription was included in the dues of an association. The subscription was nondeductible from dues. Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 11,096 We certify that to the best of our knowledge all data set forth in this publisher s statement are true and report circulation in accordance with Alliance for Audited Media s bylaws and rules. Parent Company: National Rifle Association of America AMERICA'S 1ST FREEDOM, published by National Rifle Association of America Waples Mill Road Fairfax, VA EVELYN KESSLER DOUG HAMLIN Fiscal Operations Manager Executive Director P: URL: Established: 1997 AAM Member since: 1999 Page 2 of Alliance for Audited Media Copyright 2016 All rights reserved.

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