drop drama club. BIG SHOTS MALAYSIA And We re Back

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1 + How to win the class wars, Shanghai-style: long days, lots of homework, lots of rote memorization, dedicated parents, revered teachers. And you might want to drop drama club. By G RANT BU RNI NG With reporting by Newsweek sta Photography by Daniel Traub NEWSWEEK / 0 9 / BIG SHOTS Sales 2015 MALAYSIA And We re Back CAROLYN K ASTER /AP Subang, Malaysia On April 26, Barack Obama became the first U.S. president to visit Malaysia in almost 50 years. Though he led with a statement of concern about missing Malaysia Airlines Flight 370, the country s human rights record was what made the headlines. In a joint press conference with Prime Minister Najib Razak, Obama was questioned for not meeting with jailed opposition leader Anwar Ibrahim, even as he gingerly noted that Malaysia still has some work to do on these issues. Later Najib tweeted a selfie of himself with Obama. CAROLYN KASTER

2 OVERVIEW Newsweek Magazine 80 years of history A global news organization operating across all major platforms. No matter where you read or what you read on, Newsweek has a product for you. From a Twitter feed followed by millions to mobile apps across devices to a responsive website to a print magazine, get the news that reaches and influences decision makers anytime and anywhere. Newsweek.com is in sync with the 24/7 news cycle, giving readers a destination for breaking news, exclusives, and commentary on the issues of the day. Newsweek Magazine is a powerful combination of news, culture and ideas with a clear point of view: we get the first and final say on major stories of the day. Newsweek Magazine is edited for the voracious consumer of information, and designed to surprise, educate and delight. In the print component of a modern news ecosystem, Newsweek will deliver thought-provoking content to smart, successful readers. Both the digital and print platforms are the authoritative news outlets of choice for the sought-after thought-leader audience. Countries U.S. EMEA TOTAL GLOBAL CIRCULATION Newsweek has both a U.S. and global edition including EMEA Global Circulation 100, , ,000 Dec Newsweek Magazine Won Relaunch of the Year by Media Industry Newsletter (MIN).

3 EDITORIAL Editor in Chief Jim Impoco Jim is a veteran editor whose ports of call have been The New York Times, Conde Nast Portfolio and Reuters, where he served as executive digital editor until January and was the brainchild of a glossy magazine that exported the newswire s big-thinker brand to the Davos set. He s well liked in New York media circles. Jim Pompeo, Capital New York

4 GENERAL Newsweek Specifications A global news organization operating across all major platforms Size: 8 1/8 x 10 1/2 Frequency: Weekly. 50 issues per year. Newsstand counts: 75,000 with counts increasing to 100,000 to 150,000 copies within months. Subscriber counts: 25,000 subscriber copies with a goal of 100,000 subs by early 2015 and 250,000 by Page counts: Minimum 64 full page folio size. Perfect bound. Paper stock: 60# stock. Cover Stock: 100# stock. Male Female < No Kids Has Kids Index $0-50k $50-100k $ k $150k+ No College College Grad School Caucasian African American Asian Hispanic Other Index US average US average Source: Quantcast February Updated Feb 28, 2014

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7 CALENDAR OVERVIEW 2015 Editorial Calendar January 01/02-1/09 February March April May 01/16 01/23 01/30 02/06 02/13 02/20 02/27 03/06 03/13 03/20 03/27 04/03 04/10 04/17 04/24 05/01 05/08 05/15 05/22 05/29 12/26/ /09/ /16/ /23/ /30/ /06/ /13/ /20/ /27/ /06/ /13/ /20/ /27/ /03/ /10/ /17/ /24/ /01/ /08/ /15/ /22/ /17/ /31/ /07/ /14/ /21/ /28/ /04/ /11/ /18/ /25/ /04/ /11/ /18/ /25/ /01/ /08/ /15/ /22/ /29/ /06/ /13/ /24/ /08/ /15/ /22/ /29/ /05/ /12/ /19/ /26/ /05/ /12/ /19/ /26/ /02/ /09/ /16/ /23/ /30/ /07/ /14/ /21/2015 Small Business Health Small Business Health Travel Health Small Business Health Small Business Travel Small Business: Women Entrepreneurs to Watch

8 CALENDAR OVERVIEW 2015 Editorial Calendar June 06/05 05/29/ /20/ /28/2015 Small Business 06/12 06/05/ /27/ /04/2015 Green Rankings 06/19 06/12/ /03/ /11/ /26 06/19/ /10/ /18/2015 Travel July 07/03 06/26/ /17/ /25/ /10 07/03/ /24/ /02/ /17 07/10/ /01/ /09/2015 Small Business 07/24-07/31 07/17/ /08/ /16/2015 DOUBLE ISSUE: Travel August 08/07 07/31/ /22/ /30 /2015 Small Business 08/14 08/07/ /29/ /06/ /21 08/14/ /05/ /13/ /28 08/21/ /12/ /20/2015 Travel September 09/04 08/28/ /19/ /27/2015 Small Business 09/11 09/04/ /26/ /03/ /18 09/11/ /02/ /10/2015 Top High Schools 09/25 09/18/ /09/ /17/2015 October 10/02 09/25/ /16/ /24/2015 Small Business 10/09 10/02/ /23/ /01/ /16 10/09/ /30/ /08/ /23 10/16/ /07/ /15/2015 Health 10/30 10/23/ /14/ /22/2015 Small Business

9 CALENDAR OVERVIEW 2015 Editorial Calendar November 11/06 11/13 11/20 11/27 December 12/04 12/11 12/18 12/25 10/30/ /06/ /13/ /20/ /27/ /04/ /11/ /18/ /21/ /28/ /04/ /11/ /18/ /25/ /02/ /09/ /29/ /05/ /12/ /19/ /25/ /03/ /10/ /17/2015 Health Small Business Travel 25 Ideas to Change Your Life

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