Member Handbook. Version 15 March 24, Yearbook of Experts, Authorities & Spokespersons and

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1 Member Handbook Version 15 March 24, 2010 Yearbook of Experts, Authorities & Spokespersons and Your profile is shown at www. Updated versions of this manual can be downloaded in Microsoft Word or Adobe PDF formats from This Member Handbook is designed to help you gain the greatest benefit from our services. An overview of the benefits and features. An explanation of how our Internet sites present your information. A guide to how you can use our dynamic Web pages to add updated content to your site. You control your profile at www. Log-in & Password: Client: Profile address: Verification Member label goes here. With your Log-in and Password, showing member's . Free customer support is always available during Eastern Time business hours. Please call us at (202) , or ExpertClick@Gmail.com ---Mitchell P. Davis, Editor & Publisher

2 CD-ROM affixed here for member use: Please insert disk in your computer hard drive, and click on the PLEASE READ THIS document for the full list of files and information on how to use this CD-ROM disk. 2

3 Please Remember! To be included in the print and Adobe PDF edition of the Yearbook of Experts, we need your 75-word text profile and nine topics. Please send us your 75 word profile and nine topics by to: *Or you can log in at with your User ID and Password and go to "Edit Profile" then "Book Text," Web Text, or "Manage Topics" to input the information yourself. *If you do not have Internet access, you can fax us at (202) or call (202) If you think text and topics have already been entered for the Yearbook, follow the online steps above to check or call us. Sample profile (max. 75 words) from the Yearbook of Experts: Debra Holtzman Child Safety Expert Hollywood, FL USA Debra Holtzman, J.D., M.A., is an internationally acclaimed child safety and health expert and awardwinning parenting author. Frequently appears on regional and national television and radio, she has been featured on The Today Show, Dateline, CNBC, MSNBC, and The Associated Press Radio, and in USA Weekend Magazine. Debra served as the official safety expert on the Discovery Health Channel's popular TV series, Make Room for Baby. Her latest book, The Safe Baby: A Do-it Yourself Guide to Home Safety and Healthy Living, is in bookstores everywhere. Debra Holtzman, J.D., M.A. Hollywood, FL USA Contact Phone: Please Note: The 75 words make up the text portion of your Yearbook of Experts print and PDF listing. The text does not appear on your profile Web page unless you choose to add it there. Your online profile can include text (up to 1,000 words), photos and graphics. 3

4 Introduction to the Yearbook of Experts at www. From: Mitchell P. Davis, Editor & Publisher Dear Subscriber: Welcome. You can take advantage of all the features of so that journalists can easily find you and interview you so that you will benefit from the news media exposure. There are four (4) general concepts: 1) Demonstrate who you are and what you want to talk about so that journalists can find you with your text and topics. Journalists find you most easily through 's search engine of this information. 2) Reach out by sending News Releases and placing Daybook events so that journalists can receive current content from you, get to know you and be enticed to contact you when they have a story to which you could contribute. 3) Use our content on your Web site by linking to YOUR OWN NewsReleaseWire.com page that only shows your news releases. Link to YOUR OWN Daybook.com page that only shows your events. All of these features add content that you control and are always updated on your Web page. Go to NewsOnCall.com to see samples of what others have done with our services. We present your information on the Internet at a number of Web sites, via Google News, and in the printed Yearbook of Experts, Authorities & Spokespersons. You have 100-percent control with your UserID and Password. This handbook will show you how your information is presented in all of the formats, and how the management screens give you access to update and change your information instantly. We like to help: Please call us at (202) with any questions. Often simple log-in and support questions can be answered for you at our FREQUENTLY ASKED QUESTIONS page that is always updated at Sincerely, Editor & Publisher 4

5 Overview of Web Sites The home page at www. This is the engine which brings the media to you! 5

6 Then, at www. journalists can: 1) Search by keyword or topic. 2) Ask a question with InterviewNet.com "Q&A." 3) Click on one of the favorite topics for search results on our most popular topics. This is the main entry page of the site, and it is important that you choose keywords for your topics that you want to be found on. Also, consider including favorite topics as some of your keywords so when journalists click on the most popular topics you are included in their results. When a journalist clicks on a keyword, our system shows a list of news releases or experts on that keyword. For example, if the search is on Psychology at, the following results screen comes up. Yearbook Results page The icons help journalists know if you have a Web link, , news releases or Daybook events. When you add content, you make your listing more attractive and functional. And when journalists click on the name, the profile opens to show your page with links. 6

7 A sample expert's page with links to his Web site and news releases on the left. Next, when journalists click on the News Release link, they will see Your Own News Release Wire page that shows only your news releases. They can jump to the Web page, and they can ask a question directly or via InterviewNet.com. 7

8 The Main News Release Wire page is at: As a member, you can send news releases via the News Release Wire quickly and simply: Here s what you do: A) Log in at www. with your Log-in and Password. B) Click on the "Send Release" Button, choose style, text releases are best. C) Cut and paste your headline and news release into the form. D) Preview the release, edit if needed and submit. You should see a page confirming release along with a unique release number. Your news release will be: 1. Instantly live at 2. Scanned by Google News. 3. Included in our daily and weekly headline feeds to over 11,000 journalists. 4. Available so that journalists via RSS so journalist can subscribe to just your News Wire. 5. A custom URL link for your Web site that shows only your news releases. 6. Widgets you can pick up to add dynamic content to your Web site. 7. Linked to your profile. 8

9 And we ll send you daily click and print reports so that you can judge usage and response levels to different story ideas and headlines. By studying what types of releases receive the most responses, you can learn to target your releases better. Send up to 52 news releases a year with no per-release charges. Here s an example of the syndication to Google News: 9

10 We distribute the Yearbook of Experts, Authorities & Spokespersons in four ways: 1. We send free copies of the complete summer and winter printed editions of the Yearbook of Experts, Authorities & Spokespersons to America's leading print and broadcast journalists; also available to others for purchase. 2. The Yearbook is always online 24 hours a day at 3. The Yearbook's profiles and news releases are also available indexed at the LexisNexis database, the leading professional search engine. 4. The Yearbook is now also available at Google Books. Visit and enter "Yearbook of Experts" to search the printed yearbook or share pages. Here s a partial list of news outlets that have requested the printed Yearbook: CNN NewsSource, Christian Science Monitor, The New York Times, Reuters, Fox News Channel, Agence France-Presse, People Magazine, CBS Radio Network, Oprah Winfrey Show, John Walsh Show, Daily Show with Jon Stewart, First for Women, Dow Jones News Service, ABC TV Network News, The Associated Press, Newsweek, NBC Radio Network, NBC Nightly News, TV Guide, News Channel 8 Washington, D.C., Talk America Radio Network, KMOX St. Louis, Parenting Magazine, America in the Morning Westwood One, Ricki Lake Show, AP Broadcast News Center, Voice of America, Successful Meetings, Across the Board, Federal Times, American Fitness, Computerworld, Industry Week, Better Homes & Gardens, National Geographic Explorer, St. Louis Post-Dispatch, Scholastic, Radio Free Europe, Sirius Satellite Radio, Southern Living Magazine 10

11 How to get around when you log-in: 1. Expert Control Panel Main Site Commands: Control Panel - Edit Profile - Send Release - Manage Releases Others - Alerts - My Answered Questions - Instruction Handbook 11

12 Management Screen One, The Edit Profile Page: There are seven pages in sequence for you to complete to fill out your Press Room Page. 1) Profile Details 2) Book Text 3) Web Text 4) Manage Topics 5) Setup your Page 6) Additional Profile Info 7) View Page and Approve 12

13 Then, at Send Release there are three ways to send a news release: Text is best, and I ll provide information on the Text Release Input flow. The PDF and Link Release are much simpler, and call for either the upload of a PDF or inclusion of a link. Note that we have found text releases do better in syndication, and we suggest that format. We allow PDF and Link Release for some senders, if they only have access to data in those formats. 13

14 Then, there is the Basic Information Page: Please do include a Dateline: the city and state where your news originates, as we ve found better syndication for news releases with a dateline. (A dateline is typically the city and state where your news was written.) Then, there is an Optional Step to include links and image: 14

15 Then, the form to include your text: Please spell-check your text before you enter it in the box. 15

16 Then, you see the approval page, where you can preview the release. Once you like it, simply tick the box, and your News Release will be live. 16