M Decision aking The Asian Pacific Post The South Asian Post The Filipino Post

Transcription

1 Making Decision The Asian Pacific Post The South Asian Post The Filipino Post

2 THE ASIAN PACIFIC POST Serving the Urban Asian/ Chinese Markets We have chosen to advertise with The Asian Pacific Post for over five years straight. The ads have always paid back with hits from our target Chinese audience. It s a great market and working in English has made it easy to stick with The Post. Fact More than one half of the people living in Metro will belong to a visible minority by ,000 Readers Weekly Median Annual Income $68,000-$72,000 Median Age 60 per cent of readers are 32-to-46 years of age Male/Female Split 55:45 Education 89 per cent possess a college degree or some level of technical training Jennifer Yuen, Kaplan Education Snapshot The Asian Pacific Post is an energetic urban publication, and the only English-language Chinese publication in B.C. The Asian Pacific Post gives marketing departments direct access to B.C. s consumer-rich Chinese market while allowing companies to protect their branding and ad campaigns from mistranslation. Chinese Market A wealth of consumers Chinese are the largest visible minority in B.C. at 40.4 per cent of the visible minority population. Overall, Metro s Chinese population is 381,500. About 44 per cent of Richmond s population is of Chinese origin, the highest proportion of Chinese in any Canadian municipality. Distribution Free pickup in Downtown, Richmond, Burnaby, Surrey, and other communities of Metro in British Columbia, Canada. Specifications Circulation: 50,000 Size: Tabloid ( tall) Website: ISSN: (print), ISSN: (online) West English Bay 40,000 39,000 12,,000 Richmond North Burnaby Delta Readership by Region: 160,000 TOTAL Coquitlam 15,000 New Westminster Boundary Bay 22,500 Port Coquitlam Surrey Tri-Cities 18,000 White Rock Pitt Meadows 7,500 Maple Ridge Langley 6,000 Fraser Valley

3 THE SOUTH ASIAN POST Serving the Indo-Canadian Market: India, Pakistan, Sri Lanka, Fiji, Bangladesh, Punjabi, and Tamil. I work with TD Canada Trust and advertising with The South Asian Post has opened my business up to consumers who are like me and want value over discounts. Finally I have been able to brand myself with a paper in my community that reflects my level of professionalism. Fact 70 per cent of immigrants to Canada between 2001 and 2006 reported a mother tongue other than English or French. 135,000 Readers Weekly Median Annual Income $58,000-$62,000 Median Age 60 per cent of readers are 32-to-46 years of age Male/Female Split 45:55 Education 80 per cent possess a college degree or some level of technical training Gina Johal, TD Canada Trust Mortgages Snapshot The South Asian Post is the largest circulation publication in the Indo-Canadian market, with 50,000 copies delivered weekly. The South Asian Post is a 2008 Jack Webster Award winner, the first South Asian publication in BC to earn that distinction. It is also regularly attributed and sourced in mainstream newspapers such as The Province, The Sun, the Calgary Herald, CBC, and other national and international media. This vibrant, English-language weekly has ushered in a new era of journalistic excellence in the South Asian market, the second largest ethnic group in B.C. South Asian Market: Family-oriented South Asians form the second largest visible minority group in B.C. with a population of nearly 250,000. South Asians form 27.5 per cent of the population of Surrey the largest and fastest-growing municipality in B.C. The under-15 population is growing exponentially, with each immigrant family averaging 2.8 children per household. Distribution Free pickup in, Surrey, Abbotsford, and throughout Metro in British Columbia, Canada Specifications Circulation: 50,000 Size: Tabloid ( tall) Website: ISSN: (print), ISSN: (online) West English Bay 25,000 Richmond 5,000 North Burnaby Delta Readership by Region: 135,000 TOTAL New Westminster Boundary Bay 5,000 Coquitlam Port Coquitlam Surrey Tri-Cities 100,000 White Rock Pitt Meadows Langley Maple Ridge Fraser Valley

4 THE FILIPINO POST Serving the Philippine-Canadian Market Fact 63 per cent of immigrants are still coming to Canada s three major urban centres: Toronto, Montreal.... and. 85,000 Readers Weekly Median Annual Income $51,000-$56,000 Median Age 60 per cent of readers are 31 to 45 years of age Male/Female Split 40:60 Education 83 per cent possess a college degree or some level of technical training We have been a very satisfied customer for the past 7 years. The Post has been a very effective medium to attract people seeking immigration services. Ron Beirnes, R.B. Global Immigration Services Snapshot An English-language publication, The Filipino Post is the largest circulation newspaper for the Filipino community, B.C. s 3rd largest ethnic group. It is also the only weekly newspaper serving this rapidly-expanding market of professionals and educated readers working in lucrative sectors like nursing, healthcare, medicine and IT. Filipino Market Growing Households Filipinos, the third largest visible minority group in Metro, with a population of 80,000. The Filipino population in B.C. is rapidly increasing with many coming to the province to work in the healthcare sector. Filipinos are the most likely of all Asian ethnicities to be English educated. Distribution Free pickup in, Surrey, Coquitlam, and other communities in Metro, British Columbia, Canada. Specifications Circulation: 25,000 Size: Tabloid (9.95 x 14.5 tall) Website: ISSN: (print), ISSN: (online) West English Bay 55,000 5,000 5,000 Richmond North Burnaby Delta Readership by Region: 85,000 TOTAL New Westminster Boundary Bay 5,000 Coquitlam 15,000 Port Coquitlam Surrey Tri-Cities White Rock Pitt Meadows Langley Maple Ridge Fraser Valley

5 POST GROUP MULTIMEDIA INC. The staffers at The Post Group were delightful in their aproach: quick, responsive proactive, and always on deadline. We recommend their advertising and marketing packages to companies and organizations seeking exposure to B.C. s 1,000,000-strong Asian market. We definitely look forward to working with The Post again in the future. based Post Group Multimedia Inc is the publishing company for the Asian Pacific Post, the South Asian Post, and The Filipino Post. We have 15 years of publishing history in British Columbia. Mary Ellen Walling, Executive Director, B.C. Salmon Farmers Association Award Winning Editorial Content The South Asian Post won a prestigious Jack Webster Award for Excellence in Journalism for Best Community Reporting in 2008, marking the first time in the 22-year history of the Jack Webster Awards that a South Asian newspaper in B.C. has received such an accolade. In 2003, the Asian Pacific Post won the Jack Webster Award for Excellence in Journalism for Best Community Reporting. These papers are the first and only ethnic publications to attain this honour in the history of the Jack Webster awards B.C. s most prestigious journalism awards. The Asian Pacific Post has also been recognised by The Georgia Straight as the best English-language ethnic media in its Best of awards. Canwest Partnership: Home to home delivery Post Group Multimedia Inc. is an exclusive distribution partner with Canwest, publisher of The Sun and The Province, the two major daily newspapers in Metro. Subscribers to the two dailies can receive any of our newspapers for free, delivered directly to their doorstep. A working acknowledgment of our journalistic integrity and editorial quality, we are the only ethnic newspapers in Canada with this kind of agreement. Copies of The Post Group newspapers are delivered weekly home to home every Thursday. Sales Contact Mr. Jagdeesh Mann jmann@postpeopleinc.com I sales@postpeopleinc.com Tel: Mailing Address Post Group Multimedia Inc West Georgia Street,, BC, V6B 3X WINNER for Best Community Reporting South Asian Post 2003 WINNER for Best Community Reporting Asian Pacific Post The Jack Webster Foundation Excellence in British Columbia Journalism

6 AD RATES Send artwork to: Mailing: Box W. Georgia St,, BC V6B 3X4 ADVERTISING RATES Size(s) in inches Asian Pacific Post $1.55 per line South Asian Post $1.24 per line Full page (Back) $3,900 $3,120 $3,120 Full page (Page 2) $3,250 $2,600 $2,600 Full page $1,950 $1,560 $1,560 3/4 page or $1,560 $1,248 $1,248 1/2 page or $1,040 $832 $832 1/4 page (Page 3) (banner only) $812 $650 $650 1/4 page or $552.5 $442 $442 1/8 page $292.5 $234 $234 1/12 page $195 $156 $156 1/16 page $128.7 $104 $104 1/24 page $99 $79 $79 Food card $100 $100 $100 Double food card or $190 $190 $190 Triple food card $280 $280 $280 X-large food card or $370 $370 $370 Filipino Post $1.24 per line COMBINE & SAVE! Combo Rates Discount Place ads in 2 newspapers 5% off Place ads in 3 newspapers 10% off COLOUR RATES One spot colour: add $150 Full colour: add $350 NOTES *Price depends on ad location

7 AD RATES Send artwork to: Classified Section Rates Unit No. / Type 1 insert 3 months (5% off) 6 months (10% off) Mailing: Box W. Georgia St,, BC V6B 3X4 9 months (20% off) 12 months (30% off) 3 Line Classified $20 $19 $18 $16 $14 Half Box $35 $33.25 $31.50 $28 $24.50 Single Box (Half Business Card) $60 $57 $54 $48 $42 Double Box (Business Card) $99 $94.05 $89.10 $79.20 $69.30 Triple Box $125 $ $ $100 $87.50 Additional Classified Line $8 $7.60 $7.20 $6.40 $5.60 Header $5 $4.75 $4.50 $4 $3.50 Food and Travel Section Rates Unit No. / Type 1 insert 3 months (5% off) 6 months (10% off) 9 months (20% off) 12 months (30% off) 3 Line Classified $15 $14.25 $13.50 $12 $10.50 Half Box $26.25 $23.75 $22.50 $20 $17.50 Single Box (Half Business Card) $45 $38 $36 $32 $28 Double Box (Business Card) $74.25 $61.75 $58.50 $52 $45.50 Triple Box $93.75 $80.75 $76.50 $68 $59.50 FREQUENCY DISCOUNTS Number of insertions Discount Rate 8 insertions 5% 16 insertions 10% 24 insertions 15% 32 insertions 20% 40 insertions 25% 48 insertions 30% PRODUCTION SPECIFICATIONS Published: Publication size: Artwork resolution: Colour format: File format: Font format: Line: Platform: Weekly tabloid (6 columns) 200 dpi Grayscale or CMYK PDF or EPS Please convert all text to outline or curves 100 lpi PC based, Adobe InDesign

8 TRAVEL PAGE Ad Sample Size Send artwork to: Mailing: Box W. Georgia St,, BC V6B 3X /12 page /24 page /24 page 1/12 page $195 per issue or 1/24 page $99 per issue Silk Holidays 2/F 4012 Cambie St, Vanc Easy Booking - Helpful, Knowledgeable and Friendly Staff Committed and Experienced Management VIP Travel First St. New Westminster, BC Travel Box Listing Large (9 line + header + border) $3 per day Travel Box Listing Small (4 line + header + border) $2 per day Rainbow Travel Inc. 150 East Broadway, Vanc Travel Section Listing (3 line + header) $1 per day

9 FOOD PAGE Ad Sample Size Send artwork to: Mailing: Box W. Georgia St,, BC V6B 3X Double Food Card Food Card Double Food Card $190 per issue Food Card $100 per issue Afunti Restaurant 8888 Main St., Tel: Traditional Filipino fare is served in steam-table cafeteria style. Food Box Listing Large (9 line + header + border) $3 per day Cafe Kathmandu 2779 Commercial Dr, VP2250 Nora s Food Mart Filipino Food Store 2821 Main St, Van Mon-Fri 9am-9pm Sat & Sun 9am-8pm Food Box Listing Small (4 line + header + border) $2 per day Food Section Listing (3 line + header) $1 per day

10 CLASSIFIED PAGE Ad Sample Size Send artwork to: Mailing: Box W. Georgia St,, BC V6B 3X4 * Based on one year contract at 4 issues per month Triple Box Triple Box as low as $350 per month* Double Box Double Box (Business Card) as low as $ per month* Half Business Card as low as $350 per month* as low as $ per month* as low as $168 per month* Half Box as low as $98 per month*

11 OUR CLIENTS Our clients include the following companies:

12 POST GROUP MULTIMEDIA INC. Sales Contact Mr. Jagdeesh Mann I Tel: Mailing Address Post Group Multimedia Inc West Georgia Street,, BC, V6B 3X4