Sponsorship Packages. About the Podcast

Transcription

1 About the Podcast The Royal Wedding with Rob Shuter is your ultimate royal wedding insider. This podcast will deliver all the latest information and dish on the upcoming noble nuptials of Prince Harry and Meghan Markle. Every week Rob, the host and renowned celebrity gossip columnist, will bring you the latest headlines and interviews with celebrities and top experts in fashion, wedding planning, catering, British tradition, design, photography and more! You ll get an inside look at all the intrigue and the whispers, plus conversations with the newsmakers themselves, Rob s famous friends and top journalists covering the biggest event of the year. For more information, contact Kelly Travers kellyt@collisionsmedia.com 1

2 Show Format & Typical Breakdown Duration: Minimum of 20 episodes Frequency: One episode per week Episode length: 20 to 35 minutes 15 sec Pre-roll (acknowledge sponsor) 5 min Rob runs down top headlines, offers his take 5 sec Opening music 2 min Mid-roll (sponsor endorsement/interview) 90 sec Rob Shuter introduces the show 15 min Guest discussion 15 sec Rob sets up this week s episode and what to expect 2 min Wrap-up with closing remarks & credits (acknowledge sponsor) About the Host NAUGHTYGossip s Rob Shuter is a well-known gossip columnist, author, talk show host, magazine editor, and TV personality. As host of VH1 s The Gossip Table, regular guest on The Wendy Williams Show, The Today Show, Good Day New York, The Elvis Duran Show, Extra, and Editor at Large for OK! Magazine, Shuter saturates the media doing what he loves best breaking news in his unique, naughty but nice way. Rob has broken some of the biggest entertainment stories including Britney s first post-meltdown interview, Jamie Lynn Spears pregnancy, details of Eva Longoria s wedding, and exclusive photos of the babies of Jessica Alba, Tori Spelling and Matthew McConaughey. As the former publicist for Jennifer Lopez, Alicia Keys, P. Diddy, Jessica Simpson and Jon Bon Jovi and others, Rob always knows where to find the best scoop. 2

3 Preliminary Editorial Lineup and Targeted Guests Celebrity Chefs Buddy Valastro, the Cake Boss (1/29) Etiquette/British Tradition Expert Myka Meier (2/12) Gossip Journalists Jen Peros, Editor of US Weekly (1/22) Mark Wright, British Extra correspondent Bridal Dress Experts Randy Fenoli, Say Yes to the Dress Vera Wang Reem Acra Celebrity Wedding Planners David Tutera, Celebrations, My Fair Wedding Mindy Weiss Caterers Top Hat in London Photographers Christie Graham Annie Leibovitz Celebrity Hair Stylists Stuart Phillips, UK celeb hairdresser Ken Paves, clients such as Jennifer Lopez, Jessica Simpson Fashion Experts/Designers Stacy London. formerly of What Not to Wear Dawn Del Russo, fashion and lifestyle expert Stella McCartney, British fashion designer Royal Experts Marlene Koenig Victoria Murphy Nicki Gostin 3

4 Exclusive Crown Sponsorship Package Podcast // Social Media // Radio // In-Store // PR // and more! Podcast Presenting sponsorship for series, minimum of 20 episodes Personalized, authentic endorsements by Rob Shuter in program, approximately 2 minutes in length Exclusive host-read pre-roll in every episode (15 seconds) Host-read thank you announcement prior to program close (10 seconds) Title sponsorship and messaging for special getaway trip promo (see below) Logo placement on podcast graphics and inclusion in podcast episode descriptions Social Media & Web Inclusion in Rob Shuter s NAUGHTYGossip and The Royal Wedding Podcast social media feeds reaching hundreds of thousands of followers Minimum 120 product posts across combined accounts: 3x week on Twitter, 2x week on Facebook, 1x per week on Instagram, 1 pinned tweet for 2 weeks Banner ads and cover photos on NAUGHTYGossip, podcast website, and social media Radio Nationwide radio exposure, including Shuter launch interviews on morning drive talk shows; inclusion in 10 of the top 20 radio markets Sponsor credit on podcast promotion interviews, including a minimum of 2 appearances on Elvis Duran network 4

5 Exclusive Crown Sponsorship Package Public Relations Sponsorship mentions in Rob Shuter s TV/event appearances when possible Integration in all media outreach to more than 200 entertainment and celebrity outlets Other press coverage as available Step and repeat logo backdrop to be used for banners and publicity Honeymoon in Britain Promo Exclusive sponsorship of an all-expenses-paid romantic getaway for two to England promoted on the podcast and integrated into sponsor s customized promotions and marketing initiatives 5

6 Buckingham Sponsorship Package Podcast // Social Media // Radio // PR // and more! Podcast Co-sponsorship for series, minimum of 20 episodes Personalized, authentic endorsements by Rob Shuter in program, approximately one minute in length Exclusive host-read pre-roll in every episode (15 seconds) Host-read thank you announcement prior to program close (10 seconds) Social Media & Web Inclusion in Rob Shuter s NAUGHTYGossip and The Royal Wedding Podcast social media feeds reaching hundreds of thousands of followers Minimum 60 product posts across combined accounts: 2x week on Twitter, 1x week on Facebook, 1x per week on Instagram, 1 pinned tweet for one week Rotating banner ads and cover photos on NAUGHTYGossip, podcast website, and social media Radio Nationwide radio exposure, including Shuter launch interviews on morning drive talk shows; inclusion in six of the top 20 radio markets Public Relations Integration in all media outreach to more than 200 entertainment and celebrity outlets Other press coverage as available 6

7 Windsor Sponsorship Package Podcast // Social Media // Radio // PR // and more! Shared for series, minimum of 15 episodes Podcast Personalized, authentic endorsements by Rob Shuter in program, approximately 30 seconds in length Exclusive host-read pre-roll in 15 episodes (15 seconds) Host-read thank you announcement prior to program close (10 seconds) Social Media & Web Inclusion in Rob Shuter s NAUGHTYGossip and The Royal Wedding Podcast social media feeds reaching hundreds of thousands of followers Minimum 30 product posts across combined accounts: 1x week on Twitter, 1x week on Facebook, 1x every other week on Instagram Rotating banner ads and cover photos on NAUGHTYGossip, podcast website, and social media Radio Nationwide radio exposure, including Shuter launch interviews on morning drive talk shows; inclusion in three of the top 20 radio markets Public Relations Integration in all media outreach to more than 200 entertainment and celebrity outlets Other press coverage as available 7

8 About Collisions Collisions (collisionsmedia.com) is a full-service podcast company that offers original podcasts for curious listeners, a suite of services for podcast producers, and a variety of strategies for marketers to use podcasts to extend their brands in unique and effective ways. Collisions is a spinoff of CRN International (crnradio.com), the leading producer of audio content marketing and advertising campaigns for some of the world s largest brands and their agencies. Contact: Kelly Travers Director of Podcast Operations (203) kellyt@collisionsmedia.com The information in this document is proprietary to the transaction between CRN/Collisions and the recipient. Each party agrees to retain in confidence and require its employees to retain in confidence the information enclosed. Each recipient further agrees to not disclose information to any person, consultant or representative without the express written permission of CRN International, Inc. Recipient agrees not to use or implement any concepts and ideas contained in this proposal without the consent of CRN International, Inc. 8