Raleigh Cary Durham Chapel Hill indyweek.com

Transcription

1 Media Kit 2014 RaleighCaryDurhamChapel Hill indyweek.com

2 Extend your Brand Founded in 1983, INDY Week has been the Triangle s source for thought provoking, in depth, progressive news, and arts and entertainment coverage for over 30 years. INDY Week s brand reaches 198,000 readers with 35,000 weekly print copies and a website that averages over 400,000 pageviews each month. With 8,200 Facebook fans, 19,500 Twitter followers, 13,000 opt-in e-newsletter subscribers, the audience INDY Week provides is like no other. Our newspaper can be found at more than 750 highly visible locations in Raleigh, Cary, Durham, Chapel Hill, Morrisville, Garner, Apex, Wake Forest, Carrboro, Hillsborough, and Pittsboro. With our exclusive online content, blogs and constantly updated social networking sites, we provide a place for people to speak their mind, spark conversation and connect. Readers of INDY Week look to us for the best arts coverage in town, food and entertainment listings, sharp design and a magazine-like format. INDY Week boasts the most comprehensive events calendar in the Triangle, and delivers unequalled coverage of music, theater and film. INDY Week delivers thoughtful analysis of local political and development issues, breaking news stories, and profiles of key leaders that others overlook. We combine daily breaking stories published on our website with long-form, print journalism that offers insight into the Triangle. Our investigative reporting covers controversial issues that shape our lives. Our writers and photographers have won just about every major national journalism prize including: Association of Alternative Newsweeklies N.C. Press Association Casey Journalism Center on Children and Families Green Eyeshade Awards, for the South s best journalism Association of Capitol Reporters and Editors N.C. Press Photographers Association Hugh Morton Photographer of the Year Society of Professional Journalists Our annual glossy magazines, Eats and Finder, give readers a taste of the Triangle. Sponsors receive high exposure with our event, Best of the Triangle, a one-day event celebrating Best Of winners, their food, talents, and wares. Want your message to reach everybody from newsmakers, trendsetters and artists to students and working families? INDY Week s got you covered. your business name here Winning Category here

3 A Marketer s Dream Come True Indy Week connects you with sought after demographics in ways no other media can. We reach more than 20% of all Triangle adults. Compared with the average Triangle resident, our audience has more disposable income and is more likely to spend freely. Relationship Status Single 42.1% Married 42.3% In a domestic partnership or civil union 15.6% DEmoGRAPHICs Education College degree 63% Advanced or graduate degree 26% Gender Female 50% Male 50% At home Own a home 115,236 Newcomer (in area less than a year) 19,500 Have a dog 95,088 Have a cat 57,200 Registered to vote 96.5% Most often Lunch at a restaurant more than once in the last week 126,081 Dinner at a restaurant more than once in the last week 113,751 Visit bars/ nightclubs 110,880 Visit bars with live music 91,080 Drink wine 3+ days in the last 2 weeks 110,880 Drink beer 5+ days in the last 2 weeks 96,5 Recently Attended an opera/ symphony/ theater in the last 6 months 97,000 Attended an art show/ visited gallery 65,340 Attended 3+ college/ professional sports events in the last 6 months 95,000 Attended an adult education course 55,440 Attended a movie in the last month 138,600 Exercised in a health club at least 12x in the last 12 months 104,940 Hobbies Gourmet cooking 88,902 Photography 85,536 Hiking/ climbing 83,160 Bicycling 79,200 Household Income Less than $34k 8% $35k-$49k 22% $50k-$74k 28.5% $75k-$99k 27% $100k-$149k 11% More than $149k 3.5% Age % % % % % %

4 Print DIGITAL WEBSITE Share of Voice Ads run on a rotational basis with 0-5 other advertisers. SOV is between 20% and 100%. Other sites popular with our audience Facebook.com Google.com CNN.com Yahoo.com Weather.com Huffingtonpost.com NPR.com Blogger.com Amazon.com WRAL.com 88.4% of our traffic is from the Triangle, 90.4% is from N.C. Raleigh = 34% Durham = 25.7% Chapel Hill = 13.7% Cary = 9% New York City = 5.7% Morrisville = 4.3% Greensboro = 2% D.C. = 1.8% Atlanta = 1.7% Apex = 1.7% Everywhere else =.4% Giveaways/Contests/Indy Swag Promotional added value. Client to provide horizontal image. Blogs News Arts Music Citizen Sports Editor Food Leaderboard 20% SOV Pencil Line 100% SOV Top Box 20% SOV Wide Sky 20% SOV Middle Box 20% SOV Impressions 180,000 Average monthly unique visitors 416,000 Average monthly pageviews 80,000 Average weekly impressions per ad zone For recent 4-week average, ask your rep Popular Online Exclusives Hundreds of restaurant, club and movie listings Videos Slideshows Best of the Triangle voting poll Blogs Comments on stories RICH MEDIA Corner Peels 100% SOV on homepage. Ad is anchored to the corner of the page. When user scrolls over the teaser, full ad is revealed. Sliding Billboards 100% SOV on homepage. This expanded banner panel pushes the page contents down from the pencil line and expands automatically. Interstitials Full page ads appear before the content of a webpage loads. The interstitial ad will display for up to 10 seconds and then close automatically or be manually closed by the user. Page-wrap Replaces the background found on the homepage. Ad appears wrapped around the content on the left, right and top of the page. *Only one Rich Media ad per page. INDY Week reserves right to refuse any ad deemed intrusive. NEWSLETTERS One dominant ad space available with 10,000+ subscribers per newsletter/week. Indy Insider Indy Events Indy Swag MOBILE indyweek.com Mobile 1/4 pages available; 20% - 100% SOV FACEBOOK Events that would be included in our calendars will likely be allowed on our page as direct posts or tags. Bottom Box 50% SOV Perma Bar 100% SOV

5 Media Planner January Volunteer Guide 29 Citizen Awards 2014 July INDY Beer Guide 16 Indies Arts Awards 30 Open for Business February August / Gifts of Love 12 Gifts of Love 19 Camp Guide 26 Health & Fitness OFB 20 INDY Off Campus 27 Fall Arts Preview March /30 24 / September 5 Places & Home Section 19 Open for Business Dish 17 Places & Home 24 Pride Guide April October Camp Guide/Full Frame 9 Poetry 23 Endorsements 30 Voting Guide INDY Finder 15 Open for Business 22 Endorsement 29 Voting Guide May November INDY Eats 21 Open for Business 28 Summer Guide / GIVE!Guide 19 Gift Guide 1 26 Gift Guide 2 June Best of the Triangle 11 Best of Reader Comments December Raleigh Cary Durham Chapel Hill 3 Gift Guide 3 10 Dish/Gift Guide 4 17 New Year s Party Guide/ The Year in Movies & Arts 24 New Year s Party Guide/ The Year in Photographs

6 Deadlines & Policies Ad Deadlines Print Ad Space: NOON on the FRIDAY prior to publication. Production Artwork: 2PM on the FRIDAY prior to publication. Camera-Ready Ads: 2PM on the MONDAY prior to publication. Ad Cancellation: 5PM on the FRIDAY prior to publication. Digital Ad Space: Three business days prior to start date. Production Artwork: Three business days prior to start date. Camera-Ready Ads: One business day prior to start date. Ad Payment Schedule Pre-payment can be provided by check or credit card. You may choose to pay for several ads at one time or pay for each ad prior to its run date. Print: FRIDAY prior to publication. Digital: Three days prior to start date. Guaranteed Print Positions 15% Premium: Inside Front or Page 3: Full page Page 6: Half page and larger Back Cover: 1/4 Horizontal Location: 1/4 page or larger in a particular location on the page. Weekly and Monthly Columns: Sponsorship opportunities available. Center Spread: Reserved by one advertiser or a group of advertisers with single payer. Proximity to other advertisers: Although we will try to accommodate a request to be placed near another advertiser, we cannot guarantee this. Edit Calendar Listings Deadline 5pm Wednesday one week prior to the Wednesday run date. This is an edit function and has no ties to your paid advertising. Sending a month s worth of listings at once is completely acceptable. Include the date, street address, cost, contact info, and a brief description of the event. calendar@indyweek.com Story Ideas, Press Releases editors@indyweek.com Fax: (919) Dining Guide/Food News Restaurants can submit or update their own online listings by using our online form. The form can be found on indyweek.com under the Food section. Food news should be sent to our food editors. food@indyweek.com

7 production guidelines Double Truck Center Spread 20.75" x " Double Truck Each page 10" x " Full 10" x " 3/4 page (V) 7.45" x " 3/4 page (H) 10" x 7.733" 9/16 page 7.45" x 7.733" 1/2 page (V) 4.9 x /2 page (H) 10 x /8 page (V) 4.9 x /8 page (H) 7.45 x /4 1/4 page (V) 4.9" x 5.087" 1/4 page (H) 10" x 2.444" 1/4 page (VV) 2.35" x " 3/16 page (V) 4.9 x /16 page (H) 7.45" x 2.444" 3/16 page (VV) 2.35" x 7.733" 1/8 page (V) 2.35" x 5.087" 1/8 page (H) 4.9" x 2.444" 1/16 page (V) 2.35" x 2.444" 1/16 page (H) 4.9" x 1.121" 1/32 page (V) 1.075" x 2.444" 1/32 page (H) 2.35" x 1.121"

8 Testimonials A Few Words From You. Why we advertise in the INDY Week: INDY Week targets the type of reader we want as a customer Every issue of INDY Week has features that appeal to our target audience Our ads in the INDY Week are consistently presented in an eye-catching way Our ad rep and the INDY Week graphics department work diligently with us to create new and improved ads throughout the year INDY Week is the only publication we have advertised in consistently for over 15 years! Bill Fairbanks, Owner, Carrburritos Time and time again, we ve found a really good fit between Carpe Diem Cleaning and the expectations and values of the Indy readers, making for delightful and longstanding working relationships with our Indy clients. In fact, many of our most favorite clients are among those who found us through our ad with INDY Week! Jessica Clark, CEO, Carpe Diem Cleaning New Year s Eve was great at the restaurant. We ended up being completely booked! Can t ask for a better result than that. Thank you again so much for all of the last-minute help, we couldn t have had such a great night without you The newsletter results are hard to argue. Keith Isaacs, Marketing Director, Centro I first set foot on N.C. soil in September of last year when I made a trip from N.Y. to find an apartment, and was lucky enough to come across the finder. My first copy is falling apart it has become my favorite resource for getting acquainted with my new home. My realtor needs to give them to people who are relocating, they will love her for it! Mary Beth Magallanes, Resident, Carrboro As a new business, every marketing dollar must be spent wisely. We do not have the luxury to try things that may work. We noticed instant results once we began working with INDY Week. We have grown our relationship with INDY Week, which has led to us growing our business. Joey and Vicki Ashley, Owners, Organic Bedroom I ve advertised with the Indy ever since I started my business six and a half years ago. The Indy speaks to the audience I want to reach, and the advertising staff are smart, caring, reasonable and responsive. It s the first place I ever put an ad and it was the best advertising decision I ve ever made. Liz Masnik, Owner, The Borough We ve been advertising in the Indy since we opened nine years ago, and it continues to attract new customers. We especially value the OFB section, since it gives us a unique opportunity to raise the curtain on who we are and what we do. Erik Fanning, Manager, Cherry Pie We ve been advertising with the Indy since our program started in We get more referrals from our ads in the Indy than any other source. The staff at the Indy is flexible and easy to work with, and I feel I ve developed a close relationship with them over the years. Jule Davis, Program Coordinator, Duke Integrative Medicine Mindfulness-Based Stress Reduction Program

9 Raleigh CARY Durham Chapel Hill The Triangle is now the largest urban area in North Carolina. Wake, Durham & Orange Counties form the Triangle, an MSA area of 1,795,750 people. Cary #10 Most Notable High-Growth Area in U.S. Gadberry Group 2010 Chapel Hill #10 Best Place to Live CNN Money 2012 Durham/Chapel Hill # 10; Raleigh # 25 Top Cities for Recent College Grads The Atlantic 2011 Durham #1 Best Place to Retire Money Magazine 2010 Durham Highest in Nation for Sexual Equality U.S. New & World Report Durham High-tech employment represents 14.7% of the workforce in Durham. Only Boulder, Cambridge and San Hose are higher. Forbes 2013 Raleigh # 2 Rate of net migration of any metro area over the past five years Forbes 2013 Raleigh #3 Best City for Young Professionals Forbes 2013 Raleigh # 5 Best City to Raise a Family Forbes 2012 Raleigh #2 Best Place for Business and Careers Forbes 2012 Raleigh #6 Hottest City of the Future Yahoo Business Insider 2012