San Gabriel. City With A Mission. Vibrant City Grand Opportunities Business Friendly

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1 San Gabriel City With A Mission Vibrant City Grand Opportunities Business Friendly

2 Los Angeles County s BEST-KEPT SECRET Thriving business community Proximity to downtown Los Angeles Economy driven by entrepreneurial excellence Highly-ranked restaurant culture Beautiful and culturallyrich Mission District San Gabriel s Economic Development Division (EDD) works to create a business-friendly environment to benefit our city by attracting promising new industries, expanding entrepreneurship, generating sources for sales tax revenues and attracting yearround tourism. San Gabriel has a unique business culture driven increasingly by an emerging cultural tapestry of people who are entrepreneurially focused while naturally attracting businesses, commerce and tourism to the city. San Gabriel s EDD fosters a business climate where companies can GROW, PROSPER and THRIVE. Welcome to San Gabriel, California San Gabriel Economic Development (626) , Ext. 221

3 Our cityand andresidents residents Our city esidents a are are ourour PRIDE AND JOY PRIDE AND JO OY The SanGabriel Gabriel works to maintain the Thecity city of of San works to maintain the original original architecture, character historical architecture, character and historicaland landmarks landmarks that make the city unique. that make the city unique. Founded in 1771, Founded in 1771, Gabrielofis the San Gabriel is the San birthplace birthplace of and Los home Angeles andsan home Los Angeles of the ofgabriel the San GabrielTheMission. The city, city, with all it has to offer, Mission. with all it has to offer, is an integral part of the San is an integral part of the San Gabriel Valley s booming Gabriel Valley s economy. In fact, the city economy. In fact,booming the city is centrally located just minutes to is downtown centrally Los located just minutes to downtown Los Angeles and Pasadena. Angeles and Pasadena. San Gabriel s school system is supported by the active San school system is supported the SanGabriel s Gabriel Educational Foundation, known for by its robust fundraising efforts for all eight schools and teachers active San Gabriel Educational Foundation, known for its robust fundraising efforts for all eight schools and teachers. San Gabriel is positioned to thrive in the 21st century and beyond. San Gabriel is positioned to thrive Tourism, retail recruitment, real estate development and in their21st maintenance and expansion high priorities and the century and are beyond. focal points for the city. As a result of this concentrated Tourism, retail recruitment, real estate development effort, a greater demand for additional hotel properties and their maintenance and expansion are high and retail centers is essential for this growth. A recent priorities and focal points for the city. study indicates that San Gabriel has significant opportunities for home improvement and national credit retailers

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5 We have culture and are connected by community. Community and civic pride are the heartbeats of this historic city. The city s charming Mission District features live theatre performances at the Mission Playhouse, outdoor concerts and highly-ranked restaurant culture. Arts and entertainment are found in San Gabriel year-round. Tourism Visitors from accross the globe come to San Gabriel. The city is experiencing unprecendented tourism because of the amenities and social infrastructure that currently exist here. Asian tourists have significant buying power and come to this great city to buy luxury jewlery and watches, clothing, shoes and cosmetics. The San Gabriel community works to maintain the original architecture, character and historical landmarks that make the city unique. Founded in 1771, San Gabriel is the birthplace of Los Angeles and home of the San Gabriel Mission. We Thrive in San Gabriel! Tourism, retail recruitment, real estate development and their maintenance and expansion are high priorities and focal points for the city. The Mission Playhouse hosts over 100 events and 80,000 patrons annually. The city s active social media program has over 10,000 followers. In 2016 the city added WeChat to connect with the large Asian community in San Gabriel. City of San Gabriel (626) , Ext. 221

6 Key Demographics Population Count: 41,350 Ten Minute Radius Population: 266,715 Number of Households: 13,046 Average Household Size: 3.1 Average Household Income: $86,821 Median Age: 42.2 Employee Population: 20,091 City Land Area: 4.1 Square Miles Two or More Races 3.12% White 21.75% Hispanic 24.97% Racial Make-Up Black 1.09% Asian 63.55% Industry Clusters Health Care/Wellness Tourism/Hospitality Financial Institutions Restaurants/Food Service Art/Entertainment/History Native Hawaiin or Other Pacific Islander.14% American Indian/ Alaskan Native.56% Occupational Classifications Service & Farm 22.89% White Collar 61.29% San Gabriel City (626) , Ext. 211 Blue Collar 15.83% Source: The Nielsen Co. Pop Facts

7 San Gabriel Consumers Other 15.7% Hispanic 29.8% 2016 White 26.9% Black 1.1% Asian 56.3% From year 2000 to 2016, the Asian consumer population has grown in terms of both regional shoppers and tourism. The city is experiencing unprecedented tourism because of the amenities and social infrastructure that currently exist here. Other 21.6% 2000 Hispanic 36.0% Black 1.3% San Gabriel City (626) , Ext. 221 Asian 42.0% White 35.1% Source: ESRI based on 10-minute drive time radius

8 Community Tapestry Asian Hispanic or Latino White Black or African American Others Tapestry Lifestyle Segmentation classifies the U.S. population into 67 market segements by the lifestyle and life stage. The city of San Gabriel has a culturally rich population led by a Lifemode Group characterized as Pacific Heights. Median Age: 41.8 Average family size: % above age 25 attended college Median Household Income: $84,000 Homeownership rate: 72.1% Median Net Worth: $214,000 Tapestry Segment Psychographic painting of San Gabriel Top 5 = 81.3% of the market Pacific Heights Downtown Melting Pot International Market Place 32.5% Young, diverse families Attentive to personal style Purchases reflect their youth and their children Physically active, diverse group Careful shoppers Health conscious Trendy residents Like to travel at home and abroad Enjoy fine dining Buy nice clothing First to get the latest gadgets. 26.3% 7.0% Las Casas Urban Villages Others Mostly young, stable families Multicultural and multiracial households Consumer spending on children, personal style and latest trends Multigenerational and multilingual Trendy and fashion conscious Like to spend time doing family activities outdoors 10.4% 5.1% % San Gabriel City (626) , Ext. 221 Source: ESRI Tapestry Segementation Profile March 2017

9 Tourism In the entire Los Angeles region, the number of Chinese visitors continues to grow by record breaking numbers. In 2016, over 1 million visitors came to the Los Angeles region, an increase of nearly 22% over Whether it be for business, leasiure or to visit family and friends, 35% of all Chinese tourists to Los Angeles visit San Gabriel during their trip. 570,000 in ,000 in ,000 in 2015 San Gabriel is the Chinese tourist preferred overnight destination because of its central location, the already-existing social infrastructure, in place, including banks, signage, restaurants, and in some cases, local friends and family. The number one reason Chinese visit is to shop Things they buy: Luxury jewlery, watches, clothing, shoes & cosmetics 1 Million Chinese Tourists into Los Angeles in ,000 Tourists into San Gabriel in 2016 BIGGEST SPENDERS The Chinese tourist spends on average $3,899 per trip in California San Gabriel City (626) , Ext. 221 Source L.A. Convention Center, Hilton San Gabriel Guest Count, Department of Commerce and Visit California.

10 Why Tourists Come Highly-Ranked Restaurant Culture Tourists come to San Gabriel to shop for luxury jewelry, accessories and other specialty items. San Gabriel City (626) , Ext.221

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