Monday, July 13, The New Logotype

Transcription

1 The New Logotype

2 REBRAND

3 N REBRAND / FLAGS

4 Color + Type + Collateral

5 N REBRAND / COLOR PALETTE / TYPOGRAPHY BENTON SANS / BOLD & LIGHT YOUNG GUNS 7 ENTRY DEADLINE MAY 13, 2009 BENTON SANS / BOOK & MEDIUM The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a not-for-profit membership organization whose mission is to Connect, Provoke and Elevate world changing ideas. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field. BERTHOLD AKZIDENZ GROTESK / BOLD Sahre, Victore, Wilker: A Summer Design Workshop in NYC BERTHOLD AKZIDENZ GROTESK / REGULAR & MEDIUM The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a not-for-profit membership organization whose mission is to Connect, Provoke and Elevate world changing ideas. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field. July 19 25, 2009

6 REBRAND / BUSINESS CARDS N AMI BROPHY EXECUTIVE DIRECTOR 106 WEST 29TH STREET NEW YORK, NY CONNECT, PROVOKE, ELEVATE. ADCGLOBAL.ORG AMI BROPHY EXECUTIVE DIRECTOR 106 WEST 29TH STREET NEW YORK, NY TEL ABROPHY@ADCGLOBAL.ORG CONNECT PROVOKE ELEVATE CONNECT PROVOKE ELEVATE CONNECT PROVOKE ELEVATE

7 REBRAND / ENVELOPES 106 WEST 29TH STREET NEW YORK, NY WEST 29TH STREET NEW YORK, NY FROM THE 106 WEST 29TH STREET NEW YORK, NY WEST 29TH STREET NEW YORK, NY

8 N REBRAND / TAPE

9 Elasticity: As long as the boundaries are not violated, you can pimp it out

10 N REBRAND / LOGO PIMPED

11 Tag: Wherever we can, we will include our mantra, either bold and obvious, or as a printers marks

12 N REBRAND / MANTRA CONNECT, PROVOKE, ELEVATE IS PRINTED ON EVERY POSTER. LOCATION & COLOR VARIES. CONNECT PROVOKE ELEVATE ADC AWARDS CONNECT PROVOKE ELEVATE =

13 Newsletter

14 N REBRAND / NEWSLETTER / MAILOUT

15 N REBRAND / THE AWARDS NEWSLETTER!"#$%&'$()&#*'+&,$-./0!"#$%&'()&**&+$!,+-)$.//0 ADC Awards Newsletter June #&3+4# Awards, Directors, Creativity. CONNECT PROVOKE ELEVATE AWARDS JUNE09 ADC 89TH CALL FOR ENTRIES JUNE ADC 88TH ANNUAL AWARDS EXHIBITION The exhibition will feature the work of ADC s Gold, Silver and Bronze winners in 5 key categories: Design, Advertising, Interactive, ADC Hybrid and ADC Design Sphere. The exhibition will be on view at the ADC Gallery from June 4 through June 26 before it embarks on a global tour. 09 INTRODUCING CUBE The formation of this unique group will lead up to a CUBE members reunion at our 90th Anniversary Gala in 2011 CUBE members will be invited to attend as our guests and enjoy other special benefits.

16 Website

17 REBRAND / WEBSITE HOME CONTACT ADC SITE MAP REGISTER LOGIN ABOUT AWARDS EVENTS MEMBERSHIP EDUCATION ARCHIVE STORE JOB BOARD ADC YOUNG GUNS LIVE JOIN US FOR +& THURSDAY JUNE 11, 2009 LATEST: SEARCH PAST ANNUAL AWARDS WINNERS, WATCH AND LISTEN TO ADC VIDEOS AND PODCASTS 34$)5(1*%$& "'-$12,-##6*.!2( Y=@B=DDFS$?=J@$>PHHV=@N[.FG=RF$P$RFRKF@ XFD$P$T@FF$%GGFHH$OPHH LOGIN BACKSTORY ADC YOUNG GUNS LIVE: 6/11 W+K AND Y&R TOP CREATIVES!"#$%&$#'()*&&")+# )PJHFH$PSN$)@FPDAMFH$T=@ +=GAPI$)CPSBF SHOWCASE IF YOU VE WON A CUBE YOU RE A CUBE MEMBER! CUBE,-.+/(,$)#0 UAFV$>C=D=H$T@=R$DCF$ WWDC$%SSJPI$%VP@NH$XPIP *+)%&$6-6#\$Q$)=RAG$+CFIT$ YJ@SADJ@F$'FHABS '*36,*%'$!"#$Y-,,$,(+!$ *Y$WW!"$%66-%,$ %3%&'$3(66#&+ Z*(6$%')$*6 88TH AWARDS WINNER ANNOUNCED! FIND OUT WHO GOT THE GOLD! 7*8(8*-.! Y@FHC$Z=K$,AHDASBH$'PAI? )=>?@ABCD$E$4115$!CF$%@D$'A@FGD=@H$)IJKL$%II$@ABCDH$@FHF@MFNL O@AMPG?$O=IAG?$Q$'AHGIPARF@$Q$(RPBF$G@FNADH!"#$%&!$'(&#)!*&+$),-./$012$3#+!$45!"$+!&##!/$6#3$7*&8/$67$01110/$!#,9$404:2;<:0;;1

18 Networking

19 REBRAND / FACEBOOK THE ICON CHANGES TO DISPLAY THE MOST CURRENT EVENT.

20 REBRAND / TWITTER

21 Wrapper

22 N REBRAND / ADC AFFILIATED BRANDING

23 Bug

24 N REBRAND / LOGO AS BUG

25 The System, Placement

26 N REBRAND / LOGO PLACEMENT UPPER LEFT CORNER Not Yet A Member? Join Now. The Art Directors Club 106 West 29th Street New York, NY Backstory ADC Young Guns Live: +& Thursday June 11, 2009 at the ADC Gallery 6:30pm Drinks 7:00pm Presentation CONNECT PROVOKE ELEVATE

27 N REBRAND / LOGO PLACEMENT CENTER CONNECT PROVOKE ELEVATE Not A Member Yet? Join Now. The Art Directors Club 106 West 29th Street New York, NY

28 The System, Highlighter

29 REBRAND / COLOR AS A HIGHLIGHTER N Mike Mills Book Launch This Thursday in LA, there will be an intimate slide show and discussion with designer/filmmaker/artist Mike Mills (YG1) to launch his new retrospective book, Graphics Films. The presentation and Q+A will be hosted by editor Aaron Rose (YG1). Mills will also be taking audience questions and signing books. FAMILY 436 N. Fairfax Avenue Los Angeles, CA USA Thursday, April 23, 7:30pm Family Los Angeles Not Yet A Member? Join Now. The Art Directors Club 106 West 29th Street, New York, NY CONNECT PROVOKE ELEVATE

30 REBRAND / COLOR AS A HIGHLIGHTER N Mike Mills Book Launch This Thursday in LA, there will be an intimate slide show and discussion with designer/filmmaker/artist Mike Mills (YG1) to launch his new retrospective book, Graphics Films. The presentation and Q+A will be hosted by editor Aaron Rose (YG1). Mills will also be taking audience questions and signing books. FAMILY 436 N. Fairfax Avenue Los Angeles, CA USA Thursday, April 23, 7:30pm Family Los Angeles Not Yet A Member? Join Now. The Art Directors Club 106 West 29th Street, New York, NY CONNECT PROVOKE ELEVATE

31 REBRAND / COLOR AS A HIGHLIGHTER N ADC 88th Annual Awards Exhibition The exhibition will feature the work of ADC s Gold, Silver and Bronze winners in 5 key categories: Design, Advertising, Interactive, ADC Hybrid and ADC Design Sphere. The exhibition will be on view at the ADC Gallery from June 4 through June 26 before it embarks on a global tour. CONNECT PROVOKE ELEVATE = Opening Reception: Thursday, June 4 6:30 8:30 pm Please RSVP. This event is brought to you by: Not Yet A Member? Join Now. The Art Directors Club 106 West 29th Street, New York, NY

32 Events

33 REBRAND / POSTER CONNECT PROVOKE ELEVATE SCORE! ADC YG7 LAUNCH PARTY PING PONG TOURNAMENT 7 10PM AT THE ADC GALLERY The ADC Young Guns 7 Entry site goes live on the evening of Score! Enter your portfolio. Get recognized: West 29th Street New York, NY 10001

34 REBRAND / ADC EVENT N ADC PAPER EXPO CONNECT PROVOKE ELEVATE WEDNESDAY APRIL 15, :30 8:30PM ADC MEMBERS FREE APC/SPD/TDC $5.00 NON-MEMBERS $10.00 PROFESSIONALS ONLY PARTICIPATING COMPANIES: ALDINE INC., APPLETON COATED, ARTSCROLL, B SQUARED, CMYK PRINTING, COSMOS COMMUNICATIONS, CRANE & CO., CURIOUSCOLLECTION, DOMTAR, EARTHTHEBAULT, ENTERPRISE PRESS, FINCH PAPER, GRUPPO CORDENONS, MOHAWK FINE PAPER, MONADNOCK PAPER, NEENAH PAPER, NEW PAGE, PRECISE, REICH PAPER, SAPPI, SCHEUFELEN, SMART PAPERS, TAYLOR BOX COMPANY, WAUSAU, YES PRESS AND YUPO. Connect with the community, replenish your paper samples and update your printing knowledge at the ADC Paper Expo an evening that includes food, drinks and friends. Not Yet A Member? Join Now. The Art Directors Club 106 West 29th Street, New York, NY

35 N REBRAND / POSTER Score! ADC YG7 Launch Party March 17, Ping Pong Tournament 7 10pm ADC Gallery Buy Tickets Now! The Art Directors Club 106 West 29th Street New York, NY 10001

36 REBRAND / POSTER N Score! ADC YG7 Launch Party March 17, Ping Pong Tournament 7 10pm ADC Gallery Buy Tickets Now! The Art Directors Club 106 West 29th Street New York, NY 10001

37 N More information can be found at Apply by May 15, REBRAND / ADC EVENT SAHRE, VICTORE, WILKER: A SUMMER DESIGN WORKSHOP IN NYC JULY 19 25, 2009 Not Yet A Member? Join Now. The Art Directors Club 106 West 29th Street, New York, NY CONNECT PROVOKE ELEVATE

38 ADs

39 THE ART DIRECTORS CLUB NY - LA REBRAND / THE CUBE CLUB Are you also a member of CUBE? ADC has established a prestigious, honorary membership group for all ADC cube winners past and present. All cube winners with a personalized cube are automatically qualified to join ADC's award-winning member group: CUBE. ADC has established a prestigious, honorary membership group for all ADC cube winners past and present. All cube winners with a personalized cube are automatically qualified to join ADC's award-winning member group: CUBE. CONNECT PROVOKE ELEVATE CONNECT PROVOKE ELEVATE Are you also a member of CUBE? adcglobal.org adcglobal.org

40 REBRAND / +& N Join us to see how these innovators have used their head, their heart, their hands and the Adobe Creative Suite to create memorable, award-winning work. +& Thursday June 11, ADC Gallery 6:30 pm Drinks 7:00 pm Presentation ADC Members Free Non-Members $15 online, $20 at the door RSVP/Buy Tickets Now! CONNECT PROVOKE ELEVATE Driscoll Reid and Chris Hutchinson are a creative team at Wieden+Kennedy Portland. THIS EVENT IS BROUGHT TO YOU BY

41 Marketing

42 N REBRAND / ADC CAMPAIGN

43 The Cube

44 N REBRAND / THE ANNUAL AWARDS

45 Thank You