Apparel & Accessories. Sarasota/Bradenton/Venice Market

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1 Apparel & Accessories Sarasota/Bradenton/Venice Market

2 In Sarasota/Manatee/Charlotte Clothing store sales fell for only two years, and have improved quickly Clothing Store Sales ($Million) Clothing stores held up better than most businesses in the recession, revived in 2010 and reached an alltime high in Source: Florida Department of Revenue

3 In Sarasota/Manatee/Charlotte Clothing Store Sales Performance 3% Annual Change in Clothing Store Sales % 10% 7% 7% 3% 3% 4% Sales at clothing stores, soft for only two years, started to recover in 2010 and have been growing ever since % -4% Source: Florida Department of Revenue

4 In Sarasota/Manatee/Charlotte Clothing store sales peak during the holidays and through the first quarter Clothing Store Sales by Month (%) Though one of the more seasonal retail categories, more than 40% of all sales take place May to October. Advertising should run accordingly. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Florida Department of Revenue,

5 Among Florida s 10 Largest Markets Sarasota/Bradenton/Venice shoppers spend most on apparel & accessories. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice $649 Jacksonville $642 Miami/Fort Lauderdale $639 Tampa/St Petersburg $632 Ft Myers $629 Orlando $626 Melbourne $624 Daytona Beach $588 Pensacola $583 Lakeland $555 Local people spend nearly $500 million on clothing, jewelry and cosmetics. Source: Alteryx Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Total spending is $464,182,392.

6 Among Florida s 10 Largest Markets Sarasota/Bradenton/Venice shoppers spend more than most on footwear. Top 10 Florida Markets $/Capita Miami/Fort Lauderdale $130 Sarasota/Bradenton/Venice $119 Jacksonville $119 Orlando $118 Tampa/St Petersburg $118 Ft Myers $117 Melbourne $115 Daytona Beach $110 Pensacola $107 Lakeland $105 Total spending on footwear is more than $80 million. Source: Alteryx Total spending is $85,356,365. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

7 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most clothing, shoe & jewelry shoppers. Apparel & Accessories Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Shopped past 3 months Any clothing store 491, ,000 49% 218,000 65,000 27% Any shoe store 111,000 64,000 58% 58,000 19,000 30% Any jewelry store* 420, ,000 48% 189,000 54,000 27% Costume jewelry 51,000 29,000 57% 25,000 11,000 38% Fine jewelry 80,000 44,000 55% 40,000 13,000 30% Nearly one third of fashion buyers you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties. *Past 12 months.

8 In Sarasota/Bradenton/Venice Herald-Tribune Media reach thousands of consumers who buy men s clothing. Men's Clothing Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Bought past 12 months Men's business clothing 55,000 20,000 37% 15,000 8,000 40% Avg amount spent $191 $217 $254 $169 Men's casual clothing 191,000 94,000 49% 82,000 34,000 36% Avg amount spent $195 $204 $195 $210 Up to two in five people you reach who buy men s clothing read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

9 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most consumers who buy women s clothing. Women's Clothing Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Bought past 12 months Women's business clothing 48,000 26,000 54% 22,000 9,000 35% Avg amount spent $267 $273 $273 $293 Women's casual clothing 240, ,000 51% 112,000 38,000 31% Avg amount spent $211 $217 $216 $227 About one in three people you reach who buy women s clothing read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

10 In Sarasota/Bradenton/Venice Herald-Tribune Media reach thousands of children s & infants clothing buyers. Children's & Infants' Clothing Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Bought past 12 months Children's clothing 131,000 55,000 42% 49,000 17,000 31% Avg amount spent $190 $193 $203 $214 Infants' clothing 66,000 37,000 57% 35,000 12,000 32% Avg amount spent $166 $173 $179 $169 Nearly one third of all kids clothing buyers you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

11 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most men s & women s shoe buyers. Shoes Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588, ,000 49% 262,000 77,000 27% Bought past 12 months Men's shoes 155,000 76,000 49% 70,000 21,000 28% Avg amount spent $137 $138 $138 $150 Women's shoes 192, ,000 52% 91,000 31,000 31% Avg amount spent $140 $144 $144 $149 Almost one in three people you reach who buy shoes read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

12 In the Herald-Tribune Apparel & accessory stores run nearly 8,000 inches of advertising a year. Apparel & Accessories: 7,916 Inches Top Advertisers Inches Digital Anthony's, Inc. 1,456 Tanya's Chalet 844 Draper's & Damon's 694 Foxy Lady 419 Swimwear Boutique 337 P BMR Holdings, LLC 330 P Molly's 324 Dreamweaver 320 Contessa Couture 252 Topaz Design Group 213 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

13 In the Herald-Tribune Jewelry stores & jewelry buyers run 12,000 inches of advertising a year. Jewelry Stores & Buyers: 12,327 Inches Top Advertisers Inches Digital The Gold Rush Store 2,492 Pandora Store 2,426 A. Tifaney & Sons 1,071 P G&M Estate Buyers 1,008 Michaels Reflections in Gold 921 P Heitel Jewelers 840 P Secured Gold Buyer 756 The Diamond Vault 536 Classic Creations 427 P The Gold Buyer 298 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

14 In the Herald-Tribune Shoe stores run almost 16,000 inches of advertising a year. Shoes: 15,622 Inches Top Advertisers Inches Digital Peltz Shoes 8,199 P Famous Shoes 3,213 Good Feet Store 1,559 Happy Feet Plus 807 P New Balance Sarasota 693 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

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