Cornell.edu. Top Spotlights on the Cornell Home Page. Top Panos on the Cornell Home Page. New York City. Events Calendar.

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1 Cornell.edu The Cornell Home Page saw 721,407 views in the month of December (Nov: 771,875) Total page views for the entire site were 2,912,493 (Nov: 2,317,652) and there were 994,188 unique visitors (Nov: 608,265). The mobile version of the homepage saw 31,450 views in December (Nov: 27,642). The most popular page on the site was the video for the Birds of Paradise, which had 609,587 views (522,859 unique). Top Spotlights on the Cornell Home Page Topic Clicks Hurricane Sandy relief effort 740 Give to Cornell 352 Forbes blog high risk drinking 281 Human Ecology magazine 112 Forbes blog Obama letter 58 Top Panos on the Cornell Home Page Topic Clicks Portraits site (Dec. 4-18) 4047 Winter commencement (Dec ) 890 A look back at 2012 (Dec ) 1632 New York City The Cornell in New York page saw 8,647 views in December (Nov: 9,516), 7,765 of which were unique (Nov: 8,581). The essentiallynyc category of the Essentials Blog saw 18 visits in December (Nov: 19), 17 of which were unique (Nov: 18). Events Calendar The Localist Calendar saw a total of 44,725 views in December (Nov: 89,640), representing 17,415 unique visitors (Nov: 29,663). Top Events Event Views Holiday Break 793 Winter Festival 661 Sage Chapel Christmas Concert 628 Sympathy Cards for Newtown CT 596

2 CornellCast 503,563 unique visitors tuned in to CornellCast in December. The CornellCast website had 816,041 total page views (708,335 uniques). This includes traffic to the default url and links to specific videos on our main and mobile sites. Average time on page was 4:29. CornellCast weekly s generated 3,032 visits and 3,989 page views on the CornellCast site in December. The biggest draw was the Birds-of-Paradise Project. 15 videos were added in December, bringing the collection to 1,886 items. 1,711 of our videos were played 655,202 times this month. Average view time was 3:41. Play-to-impression ratio was 81.43%. FY13 Q2 Summary: 652,572 unique visitors and 1,079,298 total page views this quarter Top content: Birds of Paradise Project (635,261 views); Cornell synchrotron gets support from U.S. Sen. Charles Schumer (22,957 views); and Cornell s Land-Grant Mission (6,593 views). 58 videos added this quarter sources generated 1.6% of traffic to the CornellCast site 16,917 total page views including: CornellCast Weekly Update = 15,541 views; and Chronicle e-news = 1,376 views Mobile site traffic accounted for 1.3% of our total page views Top 10 most watched: Video Plays Birds-of-Paradise Project 533,253 Cornell synchrotron gets support from U.S. Sen. Charles Schumer 20,013 Big Oil and Our First Climate Change Refugees 5,234 The Vision of the True Prophets 4,994 Sustaining the Connections Between Humans and Nature 4,992 The Ceremony of Innocence is Drowned 4,803 ILR School dedication of the King-Shaw Hall 4,781 Exploring the Universe from the South Pole 4,748 The yogurt revolution 4,663 Inside Cornell: How Tech and Social Media Now Drive the Travel/ 4,243 Hotel Industry

3 Mobile Visits Note: Beginning in July of 2012, Mobile Traffic is tracked by operating system, rather than device. There were total mobile visits to cornell.edu (site-wide) in December. This represents 11.3% of our traffic. See the chart below for a breakdown of visits by Mobile Operating System. Mobile Device Visits (Opera3ng System) ios Androi BlackBe Window Nokia

4 New Media Note, the information below represents only a top-level view of the University New Media accounts. For a more detailed account please download the supplementary report New Media from univcomm.cornell.edu/ metrics/ Facebook In December we gained over 3,100 new likes/fans. Most new page likes: 348 on post: Who s watching the Geminid meteor shower tonight? Most daily unlikes (104) occurred on Dec.12. There were 5 posts instead of usual 2-3 Largest reach of 27,648 unique users occurred on December 7th. Quote of the day by Steven C. Kyle Today s job numbers illustrate that U.S. economy on track to recovery Twitter 26,600 followers Foursquare 16,650 followers LinkedIn 15,800 followers Google+ 8,100 followers Alumni Website The alumni.cornell.edu site saw 31,627 visits in December (Nov: 28,150), representing 25,772 unique visitors (Nov: 21,370). The Alumni Home Page saw 13,702 page views (Nov: 13,380). The site saw 5,393 visits from mobile devices (Nov: 3,738). CornellNow The CornellNow site saw 4,428 visits in December (Nov: 5,845), 2,608 of which were unique (Nov: 3,518). The landing page for Cornell Now saw 1,299 page views (Nov: 3,016 ). Mobile traffic was down in December with 439 views (Nov: 473). Top Viewed Pages within CornellNow Views NYC Tech 1357 Global 310 Undergraduate Scholarships 241 Your Impact 230 Campaign 120

5 Please download the supplementary report Cornell Now Metrics from univcomm.cornell.edu/metrics/ for a complete breakdown of traffic for this month. Chronicle Online The Chronicle Online saw 245,526 page views in December (Nov: 421,983), representing a total of 151,562 unique visitors (Nov: 298,377). The Chronicle Homepage saw 14,225 views in December (Nov: 16,968). Top Fifteen most read: Page views Story date Universal robotic gripper 26,498 Oct Opportunity finds 'vein' deposited by water 8,300 Dec Morphing hydrogel 4,146 Dec Robot adapts to injury 4,053 Nov Alumnus found dead on gorge trail 4,037 Dec Switchable adhesion device 3,053 Feb Casual teen sex linked to depression 2,774 Dec Lawrie '13 to follow passion for labor rights 2,650 Dec Recent human adaptation 2,510 July 2007 Flavors pay tribute to tech campus 2,467 Dec Only fools rush in' to sex early on 2,436 Dec Skorton Oks anti-hazing recommendations 2,353 Nov Light pressure at the nanoscale 2,134 Nov Crab fossil has oversized claw 2,007 April 2008 Robotic chair creates online stir 1,957 Oct Please download the supplementary report Top Chronicle Stories from univcomm.cornell.edu/metrics/ for a breakdown of traffic to the top 100 stories for this month. The Essentials The Essentials blog saw 5,251 visits in December (Nov: 3,494), representing 4,633 unique visitors (Nov: 2,898). Please download the supplementary report Top Essentials Stories from univcomm.cornell.edu/metrics/ for a breakdown of traffic to individual stories for this month.

6 Ezra Magazine The Ezra Magazine site saw 12,541 page views in December (Nov: 10,941). The site saw a total of 8,254 visits (Nov: 6,911), 7,464 of which were unique (Nov: 6,245). Total successful sends of the Newsletter: 195,045 (Nov: 195,112). Top Ten Clickthroughs from the Newsletter: Story Unique clicks Essentials: John Paxton named the No. 2 Marine 1061 Ezra Update: students redesigning and re-branding Engaged Learning Research center Chronicle: Ice Cream Contest Winner 767 Ezra Update: Rachel Nichols Chronicle: Zalaznick endowment 481 Chronicle: JC Tretter 13 selected for the Senior Bowl 473 Ezra Update: Yusuf Muhammad, MPS 03 feature 428 Chronicle: Nutrition mini-mooc 346 Chronicle: Gates Foundation grant funding cassava research 337 Link to Cornell Alumni Magazine 325 Pawprint The Pawprint web site saw 6,136 visits in December (Nov: 6,542), 4,472 of which were unique (Nov: 4,612). Please download the supplementary report Top Pawprint Stories from univcomm.cornell.edu/metrics/ for a breakdown of traffic to individual stories for this month.

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