Redwood Creek: Wetlands Restoration is Working
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1 Redwood Creek: Wetlands Restoration is Working FEBRUARY 2017 YOUR STORY PUBLISHING GUIDE
2 INTRODUCTION LET S GET STARTED! This fully customized Story Publishing Guide provides detailed instructions, tips, and tools for you to publicize and share this new story, across all your social media channels. WHAT S INSIDE VIDEO Optimize your video on the web. BLOG POST Embed that YouTube video in a story-rich blog post. BLAST Link to that blog post in your next newsletter. FACEBOOK Link to that blog post in your next Facebook posts. TWITTER Link to that blog post in your next Twitter tweets.
3 VIDEO Use this information to upload and optimize your video on YouTube. YOUR VIDEO Upload your video to YouTube, Vimeo, or other channels and choose the best available option for a thumbnail. METADATA TITLE Redwood Creek: Wetlands Restoration is Working SHORT DESCRIPTION There is a place you might know called Muir Beach. This is also the place where Redwood Creek meets the Pacific Ocean. Thanks to the efforts of many dedicated people, the health of this creek has been restored over the last several years, and this is good news for wildlife and people. (February 2017) TAGS wetlands, restoration, ecosystems, creek, muir beach, muir woods, redwood creek, marin county
4 BLOG POST (page 1) Use this guide to create a styled blog post for your story. title Redwood Creek: Wetlands Restoration is Working add heading styling here At Redwood Creek, wetlands restoration is working. insert video PLAY VIDEO There is a place you might know as Muir Beach. It is also a place where Redwood Creek meets the ocean and is home to numerous birds, amphibians, salmon and marshy, water-loving plants. insert image
5 BLOG POST (page 2) Over the last decade, Redwood Creek has been transformed into a healthier ecosystem with better habitat for wildlife, tidal lagoon and a highly functioning floodplain. insert image(s) Thanks to the efforts of many dedicated people, the health of this creek has been restored, and this is good news for wildlife and people for many years to come. insert image
6 BLOG POST (page 3) include tagline and hashtag Wetlands restoration is working. #WetlandsRestoration insert images add call to action The San Francisco Bay Joint Venture (SFBJV) is celebrating 20 years of partners protecting wetlands for wildlife and people. Learn more at SFBayJV.org.
7 BLAST Use this guide to embed your story in your next newsletter. Your Headline Goes Here use your brand styling to open your newsletter insert your brand content here use bold header styling to introduce story Redwood Creek: Wetlands Restoration is Working insert featured image here PLAY VIDEO use bold styling, and add link to blog with video There is a place you might know called Muir Beach. This is also the place where Redwood Creek meets the Pacific Ocean. Thanks to the efforts of many dedicated people, the health of this creek has been restored over the last several years, and this is good news for wildlife and people. Watch the video
8 FACEBOOK (TEXT+IMAGE) Use these suggestions to share your story on Facebook. These can be published as a link or a photo post just be sure to include a link to your blog post! share a link to blog post+video with this text SOCIAL POST #1 Is wetlands restoration working? There is a place you might know as Muir Beach, a place where a creek meets the ocean #WetlandsRestoration use featured image #1 share a link to blog post+video with this text SOCIAL POST #2 Thanks to many dedicated people, the health of Redwood Creek at Muir Beach has been restored and this is good news for wildlife and people for many years to come. #WetlandsRestoration use featured image #2
9 TWITTER (TEXT ONLY) Use these suggestions to share your story on Twitter. These are textonly suggestions and must be 140 characters or less. Always be sure to include a link to the blog post with your video! insert a quick link to blog post TWEET #1 Redwood Creek at Muir Beach has gone through an amazing transformation #WetlandsRestoration insert a quick link to blog post TWEET #2 At Redwood Creek, wetlands restoration is working for wildlife and people #WetlandsRestoration insert a quick link to blog post TWEET #3 There is a place you might know as Muir Beach, a place where a creek meets the ocean. #WetlandsRestoration
10 CLOSING START SHARING! Are there other channels or partners that can support you in sharing your story? We look forward to hearing about the success of this new story as it reaches your audience! QUESTIONS OR COMMENTS? We want to make sure that your story makes its greatest impact. If you have additional questions or need support in making that happen, get in touch with the TrimTab Media team.
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