Creating & Sharing Videos for Your Law Firm Website. Allison Gagliardi PaperStreet
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1 Creating & Sharing Videos for Your Law Firm Website Allison Gagliardi PaperStreet
2 Creating videos? Scary? Nah. This is scary. LET S DEBUNK VIDEO-MAKING & POSTING: Reviewing basic rules to follow Generating topic ideas Learning the technical aspects of YouTube Leaving with something helpful: a step-by-step guide
3 WHY BOTHER?
4 WHY BOTHER?
5 WHY BOTHER?
6 BEST PRACTICES Once a month YouTube is better (PaperStreet s opinion) Short & Simple Optimize Add tags and categories If you are using YouTube, make sure it is connected with your Google+ page Brand your YouTube page Choose a good thumbnail Direct traffic from your site
7 THE MEGA TOPIC IDEA LIST Discuss legal developments Show off your office with a tour Explain controversies in the news Tape office involvement in charity Define legal terms events, conferences, speaking Preview big local events (Mardi Gras, engagements football games, festivals) Upload your commercials Did a local story make national news? Get access to press links mentioning your Share your opinion on it. firm Answer frequently asked questions Win an award? Talk about it show Answer questions directly from clients excitement. (bonus: you can tag the person on social Start a video diary 30 Days of Being a media when you share the video) Lawyer Combine photos of office activities in a Give advice to budding lawyers (good year-end slideshow when students are about to take the bar Recap any event with a slideshow of exam) photos Group shout out (10 seconds) Do you sing happy birthday in the office? Trending topics Tape it. Recap a case your firm recently won (pending bar rules) Introduce a member of your team
8 HOW DO I MAKE MY VIDEOS? Professional $$$ hire a local videographer Soon-to-Be Professional $$ hire the video editor at the local college newspaper In-House $ Get a tripod, iphone and a friend
9 STRATEGIES TO TRY Schedule your shoot for one day and just bring several clothing items (dresses, shirts, ties, necklaces, jackets). Record all of your evergreen topics in one day and stagger when you add them to the site. Create a video host list when an idea strikes for a video (because it can t always be planned) whoever is next on the host list will do the talking. Designate a person who is active at the firm to record in-house activities (birthdays, speaking engagements)
10 UPLOADING TO YOUTUBE 1. Login at YouTube.com 2. Click Upload in the top right hand corner
11 3. Select your files to upload (your videographer or tech-savvy in-house person should send you the final files)
12 4. While it begins to upload fill in the title and description. 5. Assign tags. For example: lawyer, real estate law, Florida 6. Click publish
13 POSTING TO YOUR SITE 1. On YouTube, under your video display there is a button that reads Share. Click Share. 2. Click Embed and copy the code that appears in the text box. 3. Next open up your content management system and add a new blog post. 4. Copy the embed code into the text area and format the blog as normal (add a title, author, body content). 5. Preview your work to make sure the code is producing the video. 6. Publish your blog post and share the link.
14 STEPHANIE EXPLAINS IT ALL
15 REAL EXAMPLES Thorn Tax Law Notice how the branding on the YouTube channel is consistent with the main site. The channel description and blog posts are optimized and videos are less than 5 minutes each.
16
17 Bloom Legal Good implementation of answering questions and providing topical information.
18 The Laws Offices of David I. Fuchs Remember the ALS Ice Bucket Challenge craze? This law firm took the challenge a great example of making a quick video to join the conversation of a trending topic.
19 STEP BY STEP 1. Establish a team it doesn t need to be more than 2 people 2. Set a goal how many videos do you want to produce a year? 3. Create a 365 day agenda what topics will you discuss and when? Who will record? Who will do the talking? Who will do the posting and when will you add each video to a site. Make one master document. 4. Hire your expert, or appoint an in-house go-to and schedule your video dates
20 ADDITIONAL RESOURCES Video Marketing How it Works and Why You Should Use It Part 1: Video Blogging Basics Best Practices & Topics Ideas Part 2: Creating, Uploading and Posting Videos to Your Website Webinar: Videos and Your Website How to Get Rid of Related Videos When Embedding from YouTube
21 Thank you!
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