- F I L M S C H O O L-

Transcription

1 - F I L M S C H O O L- HOW TO GET YOUR BAR INTO THE VIDEO GAME NABE Annual Meeting October 2015 Orlando, FL

2 PATRICK TANDY Director of Communications Maryland State Bar Association (410) PETER GILLEN Online CLE Manager The Bar Association of San Francisco (415)

3 Knowing Y: Engage the Next Generation Now

4 Generation y Born between the years of 1973 and Is currently the largest generation and in 2015 comprises of over 50% of the workplace. Technology and the internet rule our lives Comfortable with online education.

5 Generation y Access > Ownership

6 Generation y

7 Generation y If your association isn t using technology in every aspect of the way it does business and interacts with it s members, it is alienating this generation and will be completely irrelevant to them Knowing Y: Engage the Next Generation Now Author Sarah L. Sladek

8 MARYLAND STATE BAR ASSOCIATION Founded 1896 Voluntary bar 24,000+ members 30 Sections 30+ Committees

9 MSBA S VIDEO ENTREE Outside vendor hired to produce one-time promotional video Three-and-a-half-minute video = $2,000 Enthusiastic Communications team proposed spending same or less to develop in-house video capabilities Purchased video camera, editing software, basic accessories Since incorporated mobile video production

10 WHY Should YOUR BAR Use VIDEO?

11 WHY USE VIDEO? More accessible than ever Meet members modern expectations News Promotional Archival Testimonials Even <gasp> just for fun!

12 NEWS FEATURES Maryland Bar Foundation s 22 nd Annual Professional Legal Excellence Awards

13 SPECIAL FEATURES MSBA Executive Committee, Young Lawyers Section participate in Polar Bear Plunge to Benefit Special Olympics

14 PROMOTIONAL MSBA Annual Meeting

15 TESTIMONIAL MD LEGAL LIONS: Hon. Barbara K. Howe

16 ARCHIVAL Hon. Pamila J. Brown MSBA Presidential Installation Speech June 13, 2015

17 JUST FOR FUN! Young Lawyers Section Sun Run

18 INFORMATIONAL BASF introduction video for new members

19 PROMOTIONAL BASF Mock Trial Competition

20 OMG, WHERE Do I BEGIN?

21 WHAT DO WE NEED? Hardware Video camera File storage Accessories

22 HD VIDEO CAMERA Canon Vixia HG20 About $250 60GB storage Pros: Compact, easy to use, better picture quality Cons: Requires offloading files, more cumbersome than mobile, tablet

23 MOBILE VIDEO CAMERA iphone $500 - $700 64GB storage Pros: Highly portable, easy to use, shoot/edit/upload directly from phone Cons: Lesser picture quality, not ideal for longer videos

24 HARDWARE: File Storage Video files require considerably more space than photos Files can quickly fill camera, hard drive memory External drive (2TB = $100) Cloud service (e.g., Dropbox)

25 HARDWARE: Accessories Standard tripod ($20+) Microphones (lapel, shotgun = $30+) Lighting kit ($50) Bag ($30)

26 WHAT DO WE NEED? Software Desktop (PC / laptop) editing program Mobile editing program Platform / host

27 SOFTWARE: Desktop Power Director ($80) Adobe Premiere (several hundred dollars+) Desktops programs offer more bells and whistles More advanced transitions, styles More output options

28 ADOBE PREMIERE

29 SOFTWARE: Mobile Much less expensive than desktop options Like smartphones and tablets, designed to be very intuitive imovie ($4.99) Pinnacle Studio ($9.99)

30 PINNACLE STUDIO

31 SOFTWARE: Platform How will we present our videos? Many free hosting sites External hosts saves your bandwidth Create your own channel

32 MSBA YOUTUBE CHANNEL

33 MSBA YOUTUBE CHANNEL

34 MSBA VIMEO CHANNEL

35 Okay so WHO Is Gonna Do All of This?

36 STAFF Yourself Existing staff members(s) New employee/position Enthusiasm helps

37 THE COST Doesn t have to send your budget to the moon Mobile technology puts video capabilities within practical reach One-time costs (hardware, software, accessories) Ongoing costs (upgrades, staff time/travel expenses, stock content)

38 VIDEO PRODUCTION TIPS Know your audience Be patient good editing takes time Learn as you go Get creative Cannibalize ideas, make them work for you Vendors for stock footage, stills, audio

39 The Bar Association of San Francisco Established Members Hosts 250+ CLE seminars a year Partnered with Inreach for online CLE capabilities.

40 Why bring your CLE online? Give members access to legal education ondemand, at any time. Widen your audience. Provide a more options for your members to acquire there CLE credits. Changing workforce demographics.

41 3 rd party vendor options peach new media

42 Online CLE Video Player example

43 Online CLE Video Player example Downloadable materials Ability to send questions to speakers Video of speaker (duh?) Powerpoint presentation

44 Online CLE Catalog example

45 Online CLE event page example

46 How to reach your audience

47 How to reach your audience The only/tiniest picture of our monthly newspaper I could find on the internet. Includes calendar of upcoming CLE events

48 How to reach your audience

49 How to reach your audience

50 How to reach your audience

51 How to reach your audience

52 Build your own online CLE platform?

53 3 rd party vendor vs in-house 3 rd Party Vendor In-House Quick start up time Customer service Technical service Less expensive up front costs. Potentially more expensive in the long run. Complete control over platform More profitable in the long term. Requires more staff time

54 Questions?