HCDNNJ Webinar December 6, 2016 Utilizing Online Media to Publicize Your Organization
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1 HCDNNJ Webinar December 6, 2016 Utilizing Online Media to Publicize Your Organization
2 Who Am I? Born and raised in Livingston, NJ Graduated Rutgers University in New Brunswick, 1998 Ran for Mayor of New Brunswick when I was 21, 1998 Worked for Rutgers as Assistant Director of Campus Information Services, Graduated Stanford Law School, 2003 Attorney at law firm in New York City,
3 The TAPinto Story Founded in 2008 as The Alternative Press, an allonline local newspaper for New Providence, NJ Grew to 7 sites in our area Began Franchising December 2013 Rebranded as TAPinto summer of 2014 Today: 57 franchised sites in NJ and NY and 5M readers Only scalable profitable online local newspaper in the United States
4 Hardcopy Newspaper Industry Since 2003, hard copy newspaper circulation has fallen by approximately 58% Hardcopy newspaper revenue: 2003: approximately $45B; Today: $16.4B Newsroom employees: 2003: 54,200; Today: 36,700 Source: Pew Research Center, State of the News Media 2015
5 Benefits of Online Content Improves SEO (Search Engine Optimization) Target Your Message to Your Audience Measurable
6 Ways to Use Online Media Get the word out to the community Increase membership Improve fundraising Publicize Your Organization, Your Members and Your Events!
7 Log in/sign Up On the homepage toolbar, click: Login
8 First Time Users First time users, click: Register Here
9 Create Your Login Enter and password. If you do not want to receive E-news, uncheck the box I want to receive E-news from TAP. If you want E- news, scroll down to select your preferences.
10 Set Your News Preferences Select the TAPinto site(s) you would like to receive enews from. Select the frequency of delivery and agree to the Terms of Use and Privacy Policy. Click Sign Up
11 Registered Users Enter username or address and password. Click Sign in.
12 You Are Now Logged In The system will register your login on the green toolbar, on the lefthand side of the homepage: Signed in successfully.
13 Contribute Content Select Submit Content on right side.
14 Create an Article To create a press release/announcement, letter to the editor, candidate statement or news, click: Press Releases/Announcements
15 Enter Article Information Enter title, byline and ONE town where you want your article to be published (you can suggest additional towns). Choose the categories for your article in the drop-down menu.
16 Enter Article Body
17 Enter Video in Article Body Click the icon labeled Embed Media from External Site. Paste your video URL and click OK.
18 Adding Photos Add photos and submit listing.
19 Adding Stock/TAP Photos To use a photo that is already in the TAP database: (1) Click on Attach an Existing Photo (2) Click on desired photo to add it (3) select Done when finished (4) Select Start Upload in the queue
20 Submit Calendar Event Listing
21 Post Calendar Event Listing Basic (non-profit) Select Nonprofit. Event Type will pop up, select Basic (free). Enter event information
22 Calendar Event Listing Basic (non-profit) Enter address info, followed by contact info.
23 Calendar Event Listing Basic (non-profit) Enter the description of your event. Select which towns in which you would like your event to show up.
24 Posting a Business Listing
25 Business Listing Basic (non-profit) Select nonprofit. At that point, Business Listing Type will show up. Select Basic (Free). Enter in your business information along with the towns.
26 Business Listing Basic (non-profit) Enter in your business information.
27 Business Listing Basic (non-profit) Enter in the description of your business.
28 Submit Your Article Agree to TAP s Terms of Use and Privacy Policy. Click Submit an article and wait for the message that your content is being processed.
29 Submission Confirmation You will receive this message once your content is submitted successfully. You will receive an once your article has been published.
30 Start TAPinto in Your Community Several nonprofits have started TAPinto franchises in their community including the Plainfield YMCA TAPinto can be used to help market your non-profit TAPinto can become a new revenue stream for your non-profit By starting TAPinto in your town, you are also doing a service for the community
31 TAPinto: What We Provide The site, hosting, accounts Content, sales, site, and social media training Billing/Credit card processing Customer Service Support Tech Support
32 TAPinto: Your Involvement Report the news in your town Sell advertising to businesses in your town
33 TAPinto: Revenue Streams Advertising coupled with Content Marketing Enews advertising Sponsorships Eblast advertising Incremental Revenue
34 TAPinto: Investment Annual franchise fee based on population of approximately $5,000 Media Liability insurance - currently $290 per year
35 For Franchising Information and Other Questions Michael M. Shapiro, Esq. CEO and Publisher, TAPinto.net (908) (cell) LinkedIn:
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