2016 ANALYTICS. Chesapeake Bay Program blog + social media
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1 2016 ANALYTICS Chesapeake Bay Program blog + social media
2 4 th highest visited section of our site In 2016, our site received more than 3.2 million page views: 32% on the Field Guide, 11% on Discover the Chesapeake, 11% on Learn the Issues, and 8% on the blog.
3 147 Blog posts In 2016, we posted 147 articles on our blog: 52 news posts, 35 feature stories, 34 Photos of the Week, 13 list posts, 7 guest articles, 6 photo essays.
4 Views GaudiLab/Shutterstock STILLFX/Shutterstock + Engagement = Content Success
5 Views Highest List: Fourteen reasons to love the Bay (1,217) Photo Essay: Winter dredge survey (1,190) List: Critter cams (883) Feature: RS: Sam Owings (861) Feature: From the Field: Trash Trawl (883) News post: Underwater grass abundance (740) News post: Modeled pollution loads (706) List: Environmental apps (667) News post: Monitored pollution loads (635) Feature: By the Numbers: Bay anchovy (600)
6 Views Lowest PotW: Wings Over America (65) Feature: HotC: Earle Peterson (73) News post: MD shoreline assessment (76) PotW: Elizabeth River Project (86) PotW: Misty Meadows Farm (89) News post: Chester River report card (91) PotW: General Clinton regatta (91) PotW: Wind turbine (92) Feature: Conservation collaboration in NY (94) Feature: HotC: Bill Anderson (95)
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9 Time Highest List: NPS Centennial (7:01) PotW: Wings Over America (6:32) PotW: Beverly-Triton Beach Park (5:51) News post: Lafayette River de-listed (5:21) News post: CBIBS buoy deployed (5:20) News post: UMCES CAA report (5:17) Photo Essay: Virginia Living Museum (5:16) Feature: By the Numbers: Bay anchovy (5:15) Feature: Kids in Kayaks (5:00) Feature: Ellicott City flooding (4:58)
10 Time Lowest News post: White House roundtable (0:37) Feature: HotC: Bill Anderson (0:41) Feature: HotC: Greg Kearns (0:51) Feature: HotC: Colin Christopher (0:56) News post: Chester River report card (1:00) Feature: HotC: Vicki Blazer (1:14) News post: Draft work plans released (1:18) News post: Roadside ditch report (1:27) PotW: Harriet Tubman Byway (1:31) PotW: Blue crab (1:36)
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13 Time Higher than expected PotW: Wings Over America (6:32 / 0:48) News post: CBIBS buoy deployed (5:20 / 0:53) PotW: Cottingham Farm (4:42 / 0:56) PotW: Marsh periwinkle (3:12 / 0:40) News post: Milestone evaluations (4:16 / 1:03) PotW: Beverly-Triton Beach Park (5:51 / 1:31) PotW: Child with leaf (4:22 / 1:08) PotW: Great egret (3:38 / 0:59) News post: PCBs & osprey (3:56 / 1:05) News post: UMCES CAA report (5:17 / 1:30)
14 Time Lower than expected Feature: Chino Farms (1:54 / 4:49) Feature: Masonville Cove (1:42 / 3:59) List: Environmental jobs (2:44 / 5:23) Feature: Kings Gap (3:10 / 6:13) List: Critter cams (1:56 / 3:43) Feature: E-Z Acres (3:18 / 6:10) Feature: Ellicott City (4:58 / 9:11) Feature: Project Clean Stream (3:17 / 5:48) List: Top 10 of 2016 (2:47 / 4:45) Feature: By the Numbers: Refuges (3:10 / 5:24)
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17 LESSONS LEARNED
18 More successful: Visual storytelling Good news & restoration success Personal connections Approachable science Less successful: Policy Complex (and obscure) reports
19 THANKS! Any questions? You can find me at Image by Unsplash
20 NEWSLETTERS
21 3 electronic newsletters Bay News Daily Bay Brief Weekly Chesapeake Currents Monthly
22 2016 Newsletter growth Current Followers 2016 Followers % Growth Open Rate Click Rate Bay News 1,407 1, % 32% 15% Bay Brief 1,359 1, % 25% 8% Chesapeake Currents 1,652 1, % 28% 7%
23 SOCIAL MEDIA
24 3 social media platforms Facebook Twitter Instagram
25 2016 Social media growth Current Followers 2016 Followers Growth % Growth Avg. Engagement Facebook 3,556 2, % 1.8% Twitter 9,005 8,757 1,228 16% 1.3% Instagram 2,079 1, % 4.2%
26 Top Facebook posts De-icing: There are plenty of ways to keep walkways safe for you and your family while reducing pollution to our waterways. 56% engagement: 410 likes, 194 shares Fallen leaves: Butterflies, salamanders, chipmunks, box turtles, toads, shrews, earthworms and other critters depend on fallen leaves for food & habitat. 30% engagement: 314 likes, 109 shares Shark Week: At least 12 species of sharks can be found in the Chesapeake Bay -- but they rarely pose a threat to human safety. #SharkWeek 23% engagement: 231 likes, 87 shares Underwater grasses: #GoodNews: More underwater grasses grew in the Chesapeake Bay last season than have in the last three decades! 16% engagement: 218 likes, 37 shares Critter cams: We're getting an adorable start to our week with these great critter cams -- which one is your favorite? 13% engagement: 181 likes, 30 shares
27 Top Facebook posts Wetlands 101: This #WetlandsWednesday, learn about how wetlands play an important role for both wildlife and people in our latest Bay 101 video! 12% engagement: 128 likes, 31 shares Scallops: In 1933, a category-4 hurricane washed away all the Chesapeake Bay s eelgrass -- and with the grass went the entire local population of wild bay scallops. 12% engagement: 178 likes, 35 shares Pumpkins: When Halloween ends, you don t have to trash your pumpkins! Consider recycling them with wildlife and your garden in mind. 11% engagement: 114 likes, 46 shares Blackwater: This week, NBC Washington takes a look at how sea level rise is affecting the Eastern Shore. They begin with Blackwater National Wildlife Refuge, which has not only lost land to rising waters, but also the damaging effects of an invasive rodent. 10% engagement: 61 likes, 61 shares Top 10*: From good news about Bay health to on-the-ground restoration work, we're counting down our ten most popular stories about the #Chesapeake from the past year. 10% engagement: 162 likes, 32 shares
28 Top Tweets Birds: Tomorrow is #NationalBirdDay! Get ready by testing your knowledge of bird calls 4.0% engagement: 19 retweets, 41 likes Report card: #ChesapeakeBay health improves--1 of 3 highest report card scores since % engagement: 21 retweets, 10 likes Bay facts: The #ChesapeakeBay watershed has 150 major rivers and streams, but contains more than 100,000 smaller tributaries. 1.6% engagement: 20 retweets, 12 likes Wetlands 101: Wetlands act like a sponge, soaking up storm surges & trapping polluted runoff. 3.4% engagement: 17 retweets, 14 shares Aquaculture: What does oyster farming look like in the #ChesapeakeBay? 4.5% engagement: 11 retweets, 11 likes
29 Top Tweets Recreation: Looking for a way to get outside this weekend? Try one of these eight bike paths. 3.9% engagement: 8 retweets, 6 likes Innovation: These Baltimore students are working to genetically engineer bacteria that can break down plastic. 3.6% engagement: 8 retweets, 10 likes Fish passage: Over 1000 miles of river have been reopened to migratory fish in Virginia in the past 3.5% engagement: 10 retweets, 16 likes April Fools: To bring awareness to the Bay restoration effort, VP Joe Biden is spending the day as a waterman. #AprilFools 3.5% engagement: 9 retweets, 19 shares Tips: Don't let your tree go to waste! Take a look at these tips before throwing it away. 3.2% engagement: 10 retweets, 7 likes
30 Top 1. Blue crabs: 11% engagement: 138 likes, 6 comments 2. Blue crabs: 9% engagement: 101 likes 3. Aerial photo: 8% engagement: 116 likes, 2 comments 4. Bird: 8% engagement: 96 likes, 4 comments 5. Bird: 7% engagement: 94 likes Instagram posts
31 Top Instagram posts 6. Jellyfish: 11% engagement: 130 likes, 6 comments 7. Turtle: 9% engagement: 101 likes 8. Bird: 8% engagement: 107 likes, 1 comment 9. Sunset: 8% engagement: 89 likes, 4 comments 10. Bird: 7% engagement: 88 likes
32 Timely tips, critters, good news Facts, breaking news Wildlife, sunsets, landscapes
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