ASHEVILLE BUNCOMBE COUNTY. Sponsorship Opportunities Love Where You Live

Transcription

1 2017 Love Where You Live

2

3 Table of Contents About Asheville GreenWorks... 4 GreenWorks Accomplishments 5 GreenWorks Programs and Available for Throughout the Year.. 6 Ø Hard 2 Recycle Ø Tire Amnesty Days Ø River & Roadside Cleanups Ø Tree & Pollinator Plantings Ø Education Program Ø Youth Environmental Leadership Program Special Events. 12 September 2017: Root Ball Party by the River March 2018: Environmental Excellence Awards Night June 2018: Garden Tour Pollination Celebration! Month Other Types of Contributions. 13 Revenue Sources (2016). 14 Levels & Benefits 15 Agreement

4 Established in 1973, Asheville GreenWorks inspires, equips and mobilizes individuals and communities to take care of the places we love to live. With thousands of volunteers, we engage the community in grassroots projects such as tree plantings, urban agriculture, environmental cleanups, anti-litter and waste reduction education, creation of green spaces and care and preservation of Asheville area s rivers and trees. From our earliest days as Quality 76, the organization has had the leadership and support of business and community leaders with a bright vision for the future, the passion to bring a diversity of people together and the dedication to seeing results. Through years of collective action by Asheville GreenWorks volunteer workforce, Asheville attracts people from throughout the country and all over the world to live, work and play in our beautiful mountain home. Your support will help carry this legacy forward, ensuring that future generations can enjoy a clean, healthy, vibrant environment for years to come. 4

5 5

6 Hard 2 Recycle A one-day event held five times a year. The public can drop off materials including batteries, TV s, computers, electronics, block Styrofoam, cooking oil and more to be safely recycled by our partners FREE of charge. Market Reach: General public, especially individuals who care about the environment, from throughout Buncombe County. Event Size: Each event draws about 250 cars. The West Asheville and Downtown Asheville events are the largest events, drawing up to 1,000 cars/individuals. Dates & Locations June 17, 2017 Weaverville September 16, 2017 Swannanoa November 18, 2017 Arden January 2018 West Asheville April 2018 Downtown Asheville (Jan. & April 2018 dates TBD) Benefits at a Glance Benefits described for a $5,000 sponsorship per event. Sponsor all 5 events for $25,000. Recognition on the Sponsor Page of the GreenWorks website. (Logo and link to your website) Prominent company banner placement at the event. Your promotional items handed out to event attendees. Opportunity to have an exhibitor table. Recognition in print, digital, social media, television and radio spots. Reach >6,000 Facebook followers; 9,000 website views/week; E-newsletter mailing to 5,500 recipients. 6

7 Tire Amnesty Days A two-day event held twice a year. Buncombe County residents bring as many tires as they want, on- or off-rim, to be safely recycled by our partners FREE of charge. Market Reach: General public, especially individuals who care about the environment, from throughout Buncombe County. Event Size: Each event draws about 200 cars. The popularity of this event has been growing with each collection. In 2016, GreenWorks collected 5,909 tires. Dates & Location Tire Amnesty Days are held on Saturday and Sunday at the Sears parking lot on Tunnel Road. Tire Amnesty Days will take place in November 2017 and May Exact dates will be confirmed. Benefits at a Glance Benefits described for a $3,500 sponsorship per event. Sponsor both events for $7,000. Recognition on the Sponsor Page of GreenWorks website. (Logo and link to your website) Prominent company banner placement at the event. Your promotional items handed out to event attendees. Opportunity for exhibitor table. Recognition in print, digital, social media, television and radio spots. Reach >6,000 Facebook followers; 9,000 website views/week; E-newsletter mailing to 5,500 recipients. 7

8 River & Roadside Cleanups Each year, GreenWorks volunteers keep litter out of our local rivers and off roads by collecting over 16.6 tons of trash by hand. In 2016, more than 3,200 volunteers conducted 216 cleanups, collecting 1,659 bags of trash and 827 tires. GreenWorks also coordinates the City of Asheville s Adopt-a-Street program. Funds towards this project support GreenWorks staff time and two Project Conserve AmeriCorps members to coordinate volunteers, haul away trash and outfit cleanup crews with safety vests, gloves and trash bags. Sponsor River & Roadside Cleanups for $

9 Tree & Pollinator Planting Food Tree Project Bee City USA - Asheville The GreenWorks Food Tree Project establishes community orchards on public land throughout Asheville and Buncombe County. To date, GreenWorks has organized community members and volunteers to plant six community orchards filled with fruit trees, berry bushes and pollinators. These orchards provide a source of locally-grown, fresh, healthy produce to communities, especially those that lack easy access to grocery stores. GreenWorks employs Tree Keepers individuals from the immediate community who receive training in tree maintenance to care for the orchards during the growing season. Asheville became the first ever Bee City USA in In 2016, Bee City USA founder Phyllis Stiles, handed over the reins for the Asheville chapter to GreenWorks so she could focus on the growing national network. Under GreenWorks leadership, Asheville continues to deepen its commitment to being a model city for supporting pollinator-friendly habitat. GreenWorks helps schools establish pollinator gardens, encourages the planting of native species that attract pollinators and coordinates Pollination Celebration Week in June each year. Sponsor pollinator planting projects at local schools for $2,500 Sponsor a Community Orchard for $10,000 or a TreeKeeper position for $5,

10 Education Programs Waste Reduction & Recycling Since the beginning, GreenWorks has focused on waste reduction education, making sure generations of children learn the basics of living lightly on the earth. Our educators teach the 3 R s Reduce, Reuse and Recycle - through handson activities, lessons and field trips to the landfill, recycling center and composting facility. Allie Green, shown at the left, visits schools to teach students and teachers about composting lunchroom and classroom food waste at their schools. Lunchroom composting programs in Asheville have helped reduce school trash from eight bags to a single bag each day! Sponsor Waste Reduction & Recycling Education for $500 Trees & Urban Forestry Initiated in 2015, GreenWorks is developing urban forestry curriculum that introduces children to tree identification and explains the important social, ecological, economic and health benefits of trees in the urban landscape. Tree Detective Kits are available in libraries and schools for self-directed, hands-on learning about local forests. As the coordinator of Bee City USA Asheville, GreenWorks is developing the Pollination Exploration Backpack. The backpack guides students in investigating pollinators in their natural habitats and understanding the importance of pollinators in our daily lives. Sponsor a Tree Detective or Pollination Exploration Backpack for $

11 Youth Environmental Leadership Program Founded in 2014, the GreenWorks Youth Environmental Leadership Program (YELP) engages youth living in low-income neighborhoods in work experiences that emphasize the importance of caring for our natural environment. tributaries of the French Broad River. Through a partnership with Environmental Quality Institute (EQI), YELP Interns receive training on performing biological and chemical water testing in five urban Interns also work on riparian zone restoration through invasive species removal, live staking, and storm water management in partnership with MountainTrue, Anchor QEA and Clean Water for North Carolina. A select group of interns works year-round on more in-depth topics such as climate change and climate justice. YELP interns presented at the statewide Sierra Club s Climate Justice Summit in Greensboro in December Sponsor a YELP Intern for $2,

12 Special Events September 2017: Root Ball Annual Party by the River An informal end-of-summer event held outdoors along the French Broad River with live music, cookout and beer to celebrate organizational and volunteer accomplishments. Raffle and Silent Auction. s include Gold, Silver and Bronze levels, in-kind donations of food, auction items and underwriting opportunities. March 2018: Environmental Excellence Awards Celebrate individual, organizations and businesses that have made a significant contribution to environmental sustainability and stewardship in Asheville and Buncombe County. Expected number of guests: 200 s include Platinum, Gold, Silver and Bronze levels, table sponsorships, in-kind donations and underwriting opportunities. June 2018: Annual Garden Tour & Pollination Celebration! Held every other year, the GreenWorks Garden Tour gives participants a behind the scenes look at spectacular private gardens in Asheville. Pollination Celebration Week provides many opportunities to celebrate bees, butterflies and other pollinators in partnership with Bee City USA. s include Gold, Silver and Bronze levels, in-kind donations and underwriting opportunities. 12

13 Other Contributions In-Kind Donations Performing more than 200 projects each year takes a toll on our equipment and gear. We are always appreciative of donations of items such as canoes, paddles, kayaks, shovels, vehicles, trees, perennials, mulch and compost. Professionals can also donate their services, either to help with organizational functions or as a silent auction item. Our special events that feature a raffle or silent auction are great venues for showcasing donated items such as artwork, jewelry, hotel packages, recreational packages, equipment and dining experiences. Company Fundraisers A great way to increase your sales and grow your customer base is to partner with GreenWorks on a special company fundraiser. The most common type of company fundraiser is to dedicate a percentage of sales from a day, weekend or month to GreenWorks. Businesses also hold races, sold a special item such as a t-shirt and even put on an entire event, donating the proceeds to GreenWorks. We love company fundraisers because they not only raise money, they increase awareness about GreenWorks among a whole new community of people. Corporate Grant Programs GreenWorks has partnered with businesses, including DoubleTree by Hilton Asheville, Biltmore and Diamond Brand Outdoors, to apply for grants that would otherwise be inaccessible to our organization. As a result, a Hilton Travel with a Purpose grant enabled us to enhance the Deaverview Community Orchard and the Columbia/ Grassroots Outdoors Alliance Belay Grant is helping to support our Youth Environmental Leadership Program. Corporate grants are a great way to raise the national profile in your industry and provide support for projects in the Asheville-Buncombe community. Employee Matching Programs Employee matching gifts are donations an employer makes to match its employees charitable contributions. These gifts often are dollar-for-dollar, but some companies will give double or even triple the original donation. Some may also give matching gifts for employees volunteer efforts. Check with your company to see if it provides employee matching donations and consider listing GreenWorks as your charity of choice. 13

14 Revenue Sources 2016 Budget $430,000 Fundraising Events 7% Memberships 2% Contributions from Individuals 14% Government Grants 20% Contributions from Business 12% Board Contribution 1% Program Income 4% Private Foundations 40% 14

15 Levels & Benefits Reach >6,000 Facebook followers; 9,000 website views/week; E-newsletter to 5,500 recipients. Platinum Sponsor - $2,500 Ø Recognized as a PRESENTING SPONSOR Ø Logo PROMINENTLY included in the official poster and promotional ads Ø Logo and mentions in social media outreach Ø Logo included in the official poster and promotional ads Ø Logo to appear on local TV spots Ø Mentions by event speaker Ø Opportunity to offer give-aways or raffle items Ø Special Thank You Plaque awarded at the event Ø Speaking opportunity at the event Ø Prominent Banner placement at an event Gold Sponsor- $1,000 Ø Logo included in the official poster and promotional ads Ø Exhibit table to display company materials and promotional items Ø Logo and mentions in social media outreach Ø Logo included in the official poster and promotional ads Ø Logo to appear on local TV spots Ø Banner placement on the stage Ø Mentions by event speaker Ø Opportunity to offer give-aways or raffle items Silver Sponsor - $500 Ø Logo included in the official poster and promotional ads Ø Exhibit table to display company materials Ø Logo and mentions in social media outreach Ø Logo included in the official poster and promotional ads in local newspapers Ø Banner placement on the stage Ø Mentions by event speaker Ø Opportunity to offer give-aways or raffle items Bronze Sponsor - $250 Ø Logo included in the official poster and promotional ads Ø Exhibit table to display company materials Ø Logo included in the official poster Ø Mentions by event speaker Ø Opportunity to offer give-aways or raffle items These benefits are for Root Ball and EE Awards Night These benefits are for Root Ball and EE Awards Night These benefits are for Root Ball and EE Awards Night These benefits are for Root Ball and EE Awards Night 15

16 16

17 Registration Form Company Name: Main Contact: Address: City: State: Zip: Tel: Special Event Level (Choose event and sponsor Level): Root Ball Environmental Excellence Garden Tour Pollination Celebration $2,500 Platinum $1,000 Gold $500 Silver $250 Bronze Is there an Event or Program you would like to sponsor? Please indicate below: Hard 2 Recycle ($5,000) Tire Amnesty ($3,500) River& Road Cleanups ($250) Youth Environmental Leadership Program Intern ($2,500) Community Orchard ($10,000) TreeKeeper ($5,000) Pollinator Planting ($2,500) Waste Reduction Education ($500) Tree/Pollinator Backpacks ($500) Credit Card Billing Information Credit Card Number: Exp Date: Name on Card: CVV (on back): Billing Address (if different than above): Please print and mail to Asheville GreenWorks, 2 Sulphur Springs Road, Asheville, NC or this form to info@ashevillegreenworks.org. For more information please call Nina Salerno at