Appendix J.5: Media Coverage and Website Usage. Durham-Orange Light Rail Transit Project
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1 Appendix J.5: Media Coverage and Website Usage Durham-Orange Light Rail Transit Project August 2015
2 CONFIRMED PLACEMENTS OF PAID MEDIA OUTREACH PRIOR TO PUBLIC MEETINGS 2014 SPECIFICATIONS N&O Mobile App Oct. 13 Nov. 21 N&O Durham News Oct. 15, 18, 22, 25, 29; Nov. 1, 5, 8, 12 N&O Chapel Hill News Oct. 15, 18, 22, 25, 29; Nov. 1, 5, 8, 12 N&O Website Takeovers Nov. 5, 9, 12, 16 Mix Online Streaming Nov. 1 Nov s Mix Radio Spots Nov. 5 Nov s Triangle Tribune Oct. 5, 12, 19, 26; Nov. 2, 9, " x 10" La Conexion Oct. 29 Nov.4; Nov.5 11; Nov /4 Page La Conexion Online Oct. 29 Nov. 20 Leaderboard The Herald Sun Oct. 31 Nov. 2; Nov. 7 9; Nov /4 Page INDYWeek Nov. 5; 12 1/4 Page INDYWeek Online Oct. 27 Nov. 2; Nov Leaderboard INDYWeek Online Nov. 3 9 Top Box Duke Chronicle Nov. 3, 6, 10, 13, 17, 18, 19, 20 1/4 Page Daily Tar Heel Oct. 31; Nov. 3, 7, 10, 14, 17, 18 1/8 Page Campus Echo Nov. 5 1/6 Page ESPN 99.9 The Fan, The Ticket, The Buzz ESPN 1550am Deportes wralsportsfan.com Audience Network High School OT Holiday Tournament J5-1
3 J5-2
4 D O LRT Media Articles Date News Outlet Triangle Transit gets approval for Durham Orange Light Rail Transit Project McCrory not sold on Durham Orange light rail plan 26 Feb 13 Daily Tar Heel 26 Mar 13 Daily Tar Heel Transit takes a curve 29 Mar 13 Chapel Hill Watch takes a curve/ Public get virtual tour of Light Rail project N.C. Triangle Transit offers LRT vision 14 Nov 13 The Durham News 15 Nov 13 Railway Age Fulfilling Transit Promises 28 Sep 14 The Herald Sun transit promises New rail systems under construction: A Passenger Rail at a Glance supplement Rail projects rise on the urgency meter for North Carolina's Triangle Transit Rail projects rise on the urgency meter for North Carolina's Triangle Transit Oct 14 Progressive Railroading Oct 14 Progressive Railroading 1 Oct 14 Progressive Railroading Light Rail Rounting Advocacy for Meadowmont 1 Jan 12 Orange Politics rail routing advocacy Wake and Orange mull their options on transit tax and regional light rail 15 Feb 12 Indy Weekly orange mull their options ontransit tax and regional light rail/content?oid= With light rail on life support, a Wake County plan for mass transit: #buses 20 Feb 13 Indy Weekly light rail on life support a wakecounty plan for mass transit buses/content?oid= transit gets approval fordurham orange light rail transit project not sold on light railplan esidents get virtual views of.html rail/nc triangle transitoffers lrt vision.html The Tussle Over Transit in the Triangle 15 Nov 13 Natural Resources Defense Council Staff Light Rail Advisory Committee Holds First Meeting On Orange Durham Corridor 22 Nov 13 WUNC rail advisory committee holds first meeting orangedurham corridor video Transit Experts: Orange, Durham not ready for light rail 3 Dec 13 Chapel Hill News experts orangedurham.html?rh=1 Feds approve Durham Orange light rail project development 25 Feb 14 The Herald Sun approve Durham Orangelight rail project development Durham, Orange light rail project green lighted 25 Feb 14 WRAL orange light rail project greenlighted/ / With federal OK, Triangle Transit starts planning Durham Orange light rail 25 Feb 14 News & Observer h federal ok triangle transit.html Feds give Triangle Transit approval to plan Orange Durham light rail 26 Feb 14 WNCN transit given federal approvalto develop or ange durham CH town Council 'Wonk" Praises Federal Light Rail Approval town council wonk praisesfederal light rail approval/ 26 Feb 14 WCHL 97.9 FM Durham Orange Light Rail Plan Gets Federal Thumbs Up 26 Feb 14 WCHL 97.9 FM FTA approves North Carolina LRT projects 27 Feb 14 International Railway Journal america/fta approves northcarolina lrt projects.html Transit Update Meeting Anouncment 16 Jun 14 Chapel Hill Downtown Partnership Is Transit the answer for congestion? 1 Jul 14 Planners Web transit the answer/ Durham leaders consider affordable housing along the proposed light rail 20 Aug 14 WNCT 9 leaders consider affordablehousing options near light rail stations Durham Orange Light Rail Workshop Announcement 8 Sep 14 Orange Politics rail Durham focuses on affordable housing near the proposed light rail system 24 Sep 14 Indy Weekly focuses onaffordable housing near the proposed light rail system rail systemsunder construction A Passenger Rail at a Glance supplement projects riseon the urgency meter for North Carolina39s Triangle Transit Authority projects riseon the urgency meter for North Carolina39s Triangle Transit J5-3
5 D O LRT Media Articles Date News Outlet NC: DCIA Looks at Affordable Housing by Proposed Light Rail 22 Oct 14 Mass Transit Magazine looks at affordablehousing by proposed light rail (Natalie interview) 26 Oct 14 Durham Skywriter Announcment: Latest D O LRT virtual tour has been uploaded by Triangle Transit 26 Oct 14 Trulia Agent Getting Business to Buy into Transit (presentation without date) 1 Nov 14 Durham Chamber of Commerce content/plugins/schedule viewer/data/presentations/thursday/2 3.30pm/Creating%20Competative%20Communities/White.pdf Event Calendar: D O LRT Public meeting announcement 3 Nov 14 Town of Chapel Hill Reminder: Durham Orange Light Rail Transit Project meetings 6 Nov 14 UNC Health Care 6/dolt project meetings Chapel Hill, Durham Look Forward to Welcoming Wake as a Transit Partner 11 Nov 14 Chapelboro news/transit plan/ Announcement: PUBLIC MEETINGS SCHEDULED ON DURHAM ORANGE LIGHT RAIL PROJECT 15 Nov 14 EnvironmentGuru Raleigh Durham: Residents get second look at light rail to run from Durham to Chapel Hill 16 Nov 14 News & Observer x.net/2013/11/16/raleigh durham light rail rapid transitdurham to chapel hill line/ Announcement: PUBLIC MEETINGS SCHEDULED ON DURHAM ORANGE LIGHT RAIL PROJECT 16 Nov 14 nov 16.html?sp=/99/586/928/934/&rh=1 Take A 3D Virtual Tour Of Proposed Light Rail From Durham To Chapel Hill 17 Nov 14 WUNC d virtual tour proposed light rail durham chapelhill Public comments will help planners settle Orange Durham light rail route 18 Nov 14 News & Observer comments willhelp fix.html?sp=/99/100/&rh=1 NCDOT plan fights urban congestion with light rail and freeway upgrades 4 Dec 14 News & Observer hillnews/article html Light rail plan makes Pettigrew Street a transitway 15 Jan 15 Durham News, News & Observer triangle Transit proposes major canges to light rail in Durham 15 Jan 15 Indy Weekly transit proposes major changesto light rail in durham/content?oid= DOT Secretary Foxx in Durham 19 Feb 15 WNCN (NBC television) foxx durham orange light railimportant for economic growth Biden in NC: America must rebuild its infrastructure (Foxx in Durham) 19 Feb 15 WRAL (CBS) will visit nc to tout plan to rebuildinfrastructure/ / US Secretary of Transportation Encourages Triangle Leaders to Build 19 Feb 15 Time Warner Cable News sandhills/news/2015/02/19/us secretaryof transportation encourages triangle leaders to build.html US transportation chief Foxx spotlights Orange Durham light rail plans 19 Feb 15 News & Observer DOT Blog Fast Lane orange light rail connecting people jobseducation and opportunity 19 Feb 15 DOT blog DOT Twitter 19 Feb 15 Secretary Foxx s Twitter feed Secretary Foxx Facebook page 19 Feb 15 Secretary Foxx s Facebook page U.S. Transportation Secretary Foxx Calls for Transportation Investment During Visit to Durham room/us transportation secretary foxx callstransportation investment during visit durham 19 Feb 15 Transportation.gov news Triangle Transit To Unveil Latest Light Rail Plans In Chapel Hill, Durham transit unveil latest light rail plans chapel hilldurham 16 Mar 15 WUNC 91.5 Public weighs in on Durham Orange light rail line route 19 Mar 15 Durham News, News & Observer Regional Transit Plan 1 Apr 15 Capital Area Friends of Transit transit plan New life for an old rail transit idea 13 Apr 15 News & Observer columnsblogs/article html NC: Officials to Get Ideas on Housing Along Durham Orange Light Rail Project to get ideas onhousing along durham orange light rail project 4 May 15 Mass Transit Magazine Durham Officials Weigh Affordable Housing Options Along Planned Light Rail Line officials weigh affordable housing options alongplanned light rail line 6 May 15 WUNC 91.5 Wake transit plans pose issues in Durham, Orange transit planspose issues in Durham Orange 13 May 15 The Herald Sun J5-4
6 D O LRT Media Articles Date News Outlet Durham neighborhood opposes light rail routes hillnews/article html 22 May 15 News & Observer us infrastructure growinggridlock carolina conflict.html?_r=1 Fast Growing North Carolina Region at Odds Over Traffic Jams 26 Jun 15 New York Times Fast Growing North Carolina Region at Odds Over Traffic Jams 26 Jun 15 Associated Press 22 outlets nationwide Memorandum Linking Affordable Housing and Transit no longer available on web Ganicus Durham County meta_id=45796 (Questions and Answers about the Durham Bus & Rail Investment Plan) no longer available on web Durham Orange Friends of Transit J5-5
7 Appendix J.5 Website Usage: Website usage as tracked by Google Analytics Oct. 2013*-June *The earliest date using Google Analytics on this website. Public meeting times Nov. 2013, Nov. 2014, Mar. 2015, June 2015 J % returning users; 71.9% new users
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