August 2015 SWEEPS REPORT

Transcription

1 August 215 SWEEPS REPORT MORNINGS UP Year to Year 4:3 AM Up 3% 5 AM Up 6% 6 AM Up 3%

2 August 215 SWEEPS REPORT ATLANTA August 27, 215 Channel 2 Action News pulled in 56% of the audience ranking #1 again in the recently completed August Sweeps. The station ranked as Atlanta s #1 television station in 22 hours of the average weekday. Channel 2 Action News This Morning from 4:3-7 a.m. out-delivered #2 WAGA by 87% and had 23% more viewers than its local news competitors combined. The local ABC affiliate s 11 p.m. news delivered 71% more viewers than #2 WAGA at 11 p.m. and 2% more viewers than WAGA s 1 p.m. newscast, Monday-Friday. Channel 2 Action News grew its audience over last year s sweeps period in the morning and 11 p.m. time periods. 4:3 a.m. Up 3% 5 a.m. Up 6% 6 a.m. Up 3% 11 p.m. Up 9% (Monday-Sunday) All ratings data quoted from Nielsen Atlanta DMA Final Report, August 215, weekday average of Adults 25-54

3 August 215 SWEEPS REPORT Continued ABC programming on WSB-TV ranked #1 in Prime Time, growing 38% over August 214 with 57% more audience than FOX on WAGA, 38% more than NBC on WXIA, and 1% more than CBS on WGCL. Channel 2 ranked #1 with the following network and syndicated programs: Good Morning America Live with Kelly & Michael General Hospital ABC s World News Tonight with David Muir Entertainment Tonight Jimmy Kimmel Live Nightline All ratings data quoted from Nielsen Atlanta DMA Final Report, August 215, weekday average of Adults 25-54

4 August 215 SWEEPS REPORT Continued Over 143% more viewers watched WSB-TV s locally produced show, Hot Topics, with Heather Catlin than watched NBC s Saturday Night Live on WXIA. WSB-TV Digital Visitors to WSB-TV s suite of digital products grew by 33% over August 214. Page views went up 4%. Video plays increased by 23%. WSB-TV Weather and News Apps combined to climb over 1,7, downloads from the Apple and Google Play stores. Likes for Channel 2 s Facebook page grew to 797,5, up 88% over the last year, ranking it as the #1 TV Facebook fan page in the Southeast. Twitter followers grew to 26,268. All ratings data quoted from Nielsen Atlanta DMA Final Report, August 215, weekday average of Adults 25-54

5 August 215 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 5% S 3% 56% A X G

6 Channel 2 Action News Owns 55% Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:3-7AM - ADULTS % 5% WSB-TV WAGA 3% 55% WXIA WGCL*

7 Channel 2 Action News This Morning Beats Combined News Programs By 23% COMBINED AUDIENCES, M-F 4:3-7AM NEWS - ADULTS , 2, 223,944 WSB-TV Attracts 87% More Viewers than its Closest Competitor 15, 1, 119,784 5, 41,664 2, AM 78,12 46,872 18,228 1,416 5:3 AM 62,496 33,852 13,2 5,28 5 AM 49,476 23,436 5,28 2,64 4:3 AM 33,852 15,624 5,28 2,64

8 Channel 2 Action News at 6 AM Dominates the Competition M-F 6 AM NEWS VIEWERS - ADULTS , 8, 7, 78,12 WSB-TV Attracts 67% More Viewers than its Closest Competitor 6, 5, 46,872 4, 3, 2, 1, 18,228 1,416

9 Channel 2 Action News at Noon Out-Delivers the Competition Combined by 73% M-F NOON NEWS VIEWERS - ADULTS , 5, 4, 49,476 Mo WSB-TV Delivers 138% More Viewers than Second Place WAGA 3, 2, 2,832 1, 7,812 WSB-TV WAGA WGCL

10 Channel 2 Action News THE 4 PM NEWSCAST! M-F 4 PM NEWS VIEWERS - ADULTS , 35, 3, 25, 2, 15, 1, 5, 33,852 WSB-TV Channel 2 Action News at 4 PM Outdelivers WGCL by 26,4 Viewers 7,812 WGCL WAGA and WXIA do not air local news at 4 p.m.

11 Channel 2 Action News at 5 PM Atlanta s #1 Newscast M-F 5 PM NEWS VIEWERS - ADULTS , 5, 4, 52,8 41,664 WSB-TV Delivers 25% More Viewers than WAGA 3, 2, 1, 15,624 7,812

12 Channel 2 Action News at 6 PM Draws 33% More than #2 WAGA M-F 6 PM NEWS VIEWERS - ADULTS , 7, 72,912 6, 5, 54,684 4, 3, 2, 1, 2,832 7,812

13 Channel 2 Action News Nightbeat at 11 Ranks #1 M-Su 11 PM NEWS VIEWERS - ADULTS , 6, 62,496 WSB-TV Delivers 71% More Viewers than #2 WAGA 4, 2, 36,456 26,4 15,624

14 Channel 2 Action News Atlanta s #1 News Source COMBINED AUDIENCES, M-F NEWS - ADULTS , 5, 4, 3, 2, 1, 494,76 325,5 WSB-TV Delivers 52% More Viewers than WAGA 98,952 67,74 11: PM 62,496 36,456 2,832 15,624 1: PM - 52, : PM 72,912 54,684 2,832 7,812 5: PM 52,8 41,664 15,624 7,812 4: PM 33, ,812 Noon 49,476 2,832-7,812 6: AM 78,12 46,872 18,228 1,416 5:3 AM 62,496 33,852 13,2 5,28 5: AM 49,476 23,436 5,28 2,64 4:3 AM 33,852 15,624 5,28 2,64

15 CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 5, 4, 3, 49,476 WSB-TV Delivers 13,2 More Viewers than WAGA + WXIA + WGCL 28,644 2, 1, 7,812

16 CHANNEL 2 ACTION NEWS Sunday Morning Attracts 229% More Audience Than 2 nd Place WAGA SUNDAY 6-8 & 9-11 AM AVERAGE HOURLY VIEWERS - ADULTS , 4, 35, 3, 25, 2, 15, 1, 5, 41,664 WSB-TV Delivers More Viewers than WAGA + WXIA + WGCL 18,228 1,416 1,416

17 Good Morning America Outshines Good Day by M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 7, 6, 5, 4, 3, 2, 1, 72,912 Good Morning America 44,268 Good Day Atlanta 2,832 Today Show 7,812 CBS This Morning

18 World News Tonight with David Muir is Atlanta s National Newscast M-F 7-7:3 PM VIEWERS - ADULTS , 9, 8, 7, 6, 5, 4, 3, 2, 1, 93,744 World News Tonight WSB-TV Delivers 33% More Viewers than WAGA + WXIA + WGCL 36,456 Dish Nation 26,4 Wheel of Fortune 7,812 Insider

19 Entertainment Tonight The STAR of Prime Access M-F 7:3-8 PM VIEWERS - ADULTS , 7, 6, 5, 4, 3, 2, 1, 72,912 Entertainment Tonight 44,268 33,852 TMZ Jeopardy 5,28 Inside Edition *

20 Atlanta Watches ABC PRIME 38% More than NBC s WXIA M-F 7-7:3 PM VIEWERS - ADULTS , 6, 5, 4, 3, 2, 1, 57,288 WSB-TV Delivers 57% More Prime Time Viewers than WAGA 36,456 41,664 28,644

21 Jimmy Kimmel Live Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS , 35, 3, 25, 2, 15, 1, 5, 36,456 Jimmy Kimmel Live 26,4 2,832 TMZ Tonight Show 7,812 NCIS: LA

22 ABC s Nightline Wraps Up the Day M-F 12:35-1:5 AM VIEWERS - ADULTS , 3, 25, 2, 28,644 23,436 15, 1, 5, ABC Nightline News Repeat 13,2 7,812 Fallon NCIS: LA

23 Hot Topics is Hotter than Saturday Night Live Saturday 11:35 PM-12:5 AM VIEWERS - ADULTS , 6, 5, 57,548 WSB-TV Delivers 143% More Viewers than NBC s Saturday Night Live 4, 3, 2, 1, - Hot Topics 16,926 Animation Domination 23,696 Saturday Night Live 16,926 Leverage Week

24 WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Digital Media Metrics August 214 vs. August 215 Digital Visitors: Up 33% Digital Page views: Up 4% Video Plays (Live): Up 23%

25 WSB-TV DIGITAL SUITE Extends Mobile Product Reach #1 Mobile Apps Downloads As of August 27, 215 Weather, News & Wake-Up Apps Combine for 1,7, Downloads *ios and Android App downloads combined

26 WSB-TV DIGITAL SUITE Growing Social Audience Engagement #1 Social Media Metrics August 215 vs August 214 Facebook Likes 797,5, Up 88% Twitter Followers 26,268