Audience. Profile. June 2017

Transcription

1 Audience Profile June 2017

2 947 is Joburg amplified. The city goes from zero to 100 in a split second, and we move along with it. 947 reflects the lifestyle of an upwardly mobile, increasingly black audience. Boasting a listenership with the highest average household income in Gauteng, we deliver unparalleled purchasing power to advertisers. 947 connects to the city through a mix of popular contemporary hits, larger-than-life personalities and epic omni-channel experiences. Our audience is bold and sassy, trendy and fun. They are brand-conscious, materialistic, and highly receptive to both traditional and digital advertising. Source : TGI 2016C

3 The 947 listener has the highest incidence of in-car radio listening in the province, making them highly engaged and open to impulse purchases. They are tech-savvy, social media super-users who vibe to the fast pace of Joburg and spend 4 hours a day connecting on social media. More than 60% love technology and keep up with technological developments. They are adventurous, spontaneous, carefree and they live life to the full. They take an active interest in their diet and lifestyle, with over 60% actively exercising to stay fit. Source : TGI. 2016C

4 Being Just like this blended city they inhabit, our audience is unashamedly ambitious, yet downright authentic. They work as hard as they play, and laugh as passionately as they care. 947 is the platform that plugs them in to Joburg. We go all out to bring them the city s energy. From the entertaining to the serious, the spectacular and mind-blowing, we are all in. For 947, it s all or nothing. Source : TGI 2016C

5 Our stations deliver Purchase Power Highest average household income FM Jacaranda Kaya Power Metro Ukhozi Lesedi Thobela 0 5,000 10,000 15,000 20,000 25,000 30,000 Ave. HHI ZAR Source : BRC RAMS, October 2016 March 2017

6 Our listeners are Educated & Informed 947 delivers an audience with a low rate of unemployment and a high propensity to have completed some level of tertiary education FM Power Jacaranda Kaya Metro Thobela Lesedi Ukhozi Tertiary Education Source : BRC RAMS, October March 2017

7 Location Highest in car listening 947 has the highest percentage of listeners that listen in car. Tuned in, engaged, mobile and ready to respond to triggers and impulse purchases Vehicle Home Work Other 947 5FM 72% 71% YFM Kaya 97% 96% Jacarand Power 26% 21% YFM Power 11 % 9% Jacarand 69% Power 96% % Metro 8% % Metro 95% 5FM 20% Kaya 7% RSG 55% RSG 92% Metro 18% 947 6% Kaya 52% % % 5FM 5% YFM 52% 5FM 83% Kaya 18% RSG 5% Metro 50% % YFM 16% Jacarand 4% Power 50% Jacarand 73% RSG 12% 702 3% Source : BRC RAMS, October 2016 March 2017

8 Listener % Age Listener % of LSM Audience Reach & Profile Audience Ethnicity Day Cume. Mon-Sun (00:00-24:00) 520,000 7 Day Cume. Mon-Sun (00:00-24:00) 770,000 4 Week Cume. Mon Sun (00:00-24:00) 873,000 Day Cume. Mon Fri (00:00 24:00) 547,000 14% 6% 31% African White Indian 51% ACI (Black) Day Cume. Saturday (00:00 24:00) 466,000 Coloured Day Cume. Sunday (00:00 24:00) 438,000 49% Age LSM 30% 25% 20% 15% 10% 5% 0% Index 35% 30% 25% 20% 15% 10% 5% 0% LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Index Age % Index GP Ave. Age 39 LSM % Index GP Source : BRC RAMS, Oct 2016 Mar 2017

9 Audience Reach & Profile Community Size Device Location 11% 0% 89% Metro Urban Rural 77% Radio 21% Mobile phone 69% Vehicle radio Home 80% Vehicle 75% Work 21% Other 4% 0% 20% 40% 60% 80% 100% Gender Marital Status Parents Purchase Decision 44% 56% 58% Married / Living together 42% Single, divorced, widowed 71% Are parents 88% Main Shopper in the House Hold Source : BRC RAMS, Oct 2016 Mar 2017 TGI SA 2016C

10 Audiences in 000 Listening Pattern 01:00 06:00 11:00 16:00 21: Mon-Fri Sat Sun The Breakfast Express reaches over 220,000 listeners at it s peak. Mid morning s deliver over 100,000 listeners daily and the afternoon drive with Anele builds listenership, peaking between 17:00 18:30. The Weekend Breakfast with mornings deliver the second highest ratings after morning drive, drawing up to 180,000 listeners in the morning and maintains a robust listenership of over 60,000 throughout the day. Source : BRC RAMS, Oct 2016 Mar 2017

11 The Numbers Mon Fri Ave. Day CUME Daypart Audience 05:00-06:00 78,000 06:00-09:00 365,000 09:00-12:00 176,000 12:00-15:00 171,000 15:00-19:00 282,000 19:00-22:00 79,000 22:00-00:00 15,000 00:00-04:00 7,000 Saturday Day CUME Daypart Audience 05:00-06:00 51,000 06:00-10:00 317,000 10:00-14:00 202,000 14:00-18:00 201,000 18:00-21:00 109,000 21:00-00:00 29,000 00:00-04:00 9,000 Sunday Day CUME Daypart Audience 05:00-06:00 46,000 06:00-10:00 296,000 10:00-14:00 201,000 14:00-18:00 187,000 18:00-21:00 114,000 21:00-00:00 32,000 00:00-04:00 3,000 Website (May 2017) Unique Users 221,150 Page Impressions 567,164 Newsletters (May 2017) ,937 Social Media (May 2017) Twitter Followers 285,106 Facebook Fans 211,421 Streaming (May 2017) Session Starts 570,137 Listener CUME 109,816 Ave. TSL 0:55 Source : BRC RAMS, Oct 2016 Mar 2017 Google Analytics, Triton Digital, Facebook, Twitter

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13 Line Up Weekdays 01:00-05:00 Essential :00-06:00 Alex Caige 06:00-09: Breakfast Club with Anele, Frankie,Thembekile,Alex,Cindy 09:00-10: Work 10:00-13:00 Ayanda MVP 13:00-16:00 Greg and Lucky 16:00-19: Xpress Drive with Darren, Philicity, Brad, Jacob, Gavin 19:00-22:00 Monday -Thursday : The Night Show with Zweli and Mantsoe 22:00-01:00 MAC G 19:00-22:00 * Friday : Bloc Party with Sizwe Dhlomo 19:00-01:00 * Friday - Saturday : Bloc Party with MAC G Saturdays 07:00-10:00 Weekend Breakfast with Alex Jay and Rob Vember 10:00-14:00 Coca Cola Top 40 SA with Zweli and Mantsoe 14:00-18:00 Ayanda MVP 18:00-21: Bloc Party with Sizwe Dhlomo 21:00-01: Bloc Party with MAC G Sundays 07:00-10:00 Weekend Breakfast with Alex Jay and Rob Vember 10:00-18: Sunday Music-Love Sundays 18:00-20:00 eunite with Euphonic

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