KIRO 7 EYEWITNESS NEWS Wins Late News Ratings Crown
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1 FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager KIRO 7 EYEWITNESS NEWS Wins Late News Ratings Crown Seattle News Viewers Choose KIRO 7 Eyewitness News at 11PM KIRO 7 Eyewitness News is Seattle s first choice for Monday-Friday late local news, according to the May 2012 Nielsen ratings survey: M-F Late News Adult Rating KIRO-11PM 2.7 KING-11PM 2.1 KOMO-11PM 1.7 KCPQ-10PM 2.2 KONG-10PM 0.9 KZJO-9PM 0.6 This marks the 7 th consecutive survey period, and the 3 rd major sweep, in which KIRO 7 Eyewitness News topped all other late newscasts. Page 1 of 7
2 More Seattle News Viewers are Choosing KIRO 7 Eyewitness News Seattle News Viewers Watch KIRO 7 Eyewitness News KIRO 7 s dominance among Adults at 11PM is driven by significant, steady growth: M-F Late News Adult Share Trend May April May In May 2012, the share of the Adult audience for KIRO 7 Eyewitness News at 11PM increased 57% from the previous May and 22% from April. Page 2 of 7
3 Is Seattle s Late News Source More Seattle Viewers End Their Day with KIRO 7 Eyewitness News KIRO 7 Eyewitness News at 11PM is Seattle s late news source Monday through Sunday as well, and is the only Monday-Sunday 11PM newscast to show year to year growth among Adults 25-54: M-Sun Late News A25-54 Share Trend May 2011 May 2012 % Change KIRO (11PM) % KING (11PM) % KOMO (11PM) Page 3 of 7
4 Tops the Ratings Charts Impressive Results for KIRO 7 Eyewitness News at 11PM KIRO 7 s strength at 11PM extends into other dayparts and markets as well. KIRO 7 s 2.7 rating among Adults is higher than any other Seattle Monday-Friday newscast all day long, and outperforms all other half hour newscasts in LPM markets on the west coast, across all dayparts: May'12 Avg to Date Market Stns/Cbl Nts Item Day Start Rank Rt Sh SEATTLE KIRO CBS KIRO-7 11 PM MON-FRI 11:00 p PORTLAND KGW NBC NEWSCH 8 AT 11 M ON-FRI 11:00 p LOS ANGELES KABC ABC EYWITNWS 11P MON-FRI 11:00 p SEATTLE KING NBC KING-5 NWS M ON-FRI 11:00 p SEATTLE KING NBC KING 5NWS-6.30 MON-FRI 6:30 p SACRAM ENTO KCRA NBC KCRA 3 RPT 5PM M ON-FRI 5:00 p PORTLAND KOIN CBS KOIN LCL6@11P M ON-FRI 11:00 p SACRAM ENTO KCRA NBC KCRA3 NIGHT TM M ON-FRI 11:00 p SACRAM ENTO KCRA NBC KCRA 3 RPT 6PM M ON-FRI 6:00 p PORTLAND KGW NBC NEWSCH 8 AT 6 M ON-FRI 6:00 p SACRAM ENTO KCRA NBC KCRA3RPT 630PM M ON-FRI 6:30 p PORTLAND KATU ABC KATU NWS AT 11 M ON-FRI 11:00 p SEATTLE KOM O ABC KOM O4NWS-11P M ON-FRI 11:00 p PORTLAND KPTV FOX 11 OCLOCK NWS M ON-FRI 11:00 p SAN FRANCISCO KGO ABC ABC7 NWS-11PM M ON-FRI 11:00 p PORTLAND KGW NBC NWSCH8 AT 6:30 M ON-FRI 6:30 p SACRAM ENTO KCRA NBC KCRA3RPT 530AM M ON-FRI 5:30 a SEATTLE KOMO ABC KOMO4NWS-5P MON-FRI 5:00 p SEATTLE KOMO ABC KOMO4NWS-6P MON-FRI 6:00 p LOS ANGELES KNBC NBC NBC 4 NEWS 11P M ON-FRI 11:00 p SEATTLE KIRO CBS KIRO-7 5:30 PM M ON-FRI 5:30 p LOS ANGELES KCBS CBS KCBS 2 NEWS11P M ON-FRI 11:00 p PORTLAND KATU ABC KATU NEWS AT 5 M ON-FRI 5:00 p SEATTLE KIRO CBS KIRO-7 6 PM M ON-FRI 6:00 p It is clear, our staff understands what viewers want before they go to bed, said KIRO 7 Eyewitness News Director Todd Mokhtari. We give them the best coverage of breaking news, news of the day and weather consistently, 7 days a week. Our dedication to straight forward Seattle news coverage shows. Page 4 of 7
5 Delivers Noteworthy Performance More News Viewers Watch KIRO 7 Eyewitness News The impressive May performance for KIRO 7 Eyewitness News is not limited to 11PM. KIRO 7 Eyewitness News delivered a higher share of the Adult audience at 6AM, 5:30PM, and at noon. The year to year increase in viewership for KIRO 7 Eyewitness News at noon makes it the most watched noon newscast among Adults for the 6 th Nielsen survey in a row: M-F Noon News Adult Rating KIRO #1 0.8 KING 0.5 Page 5 of 7
6 Provides In-Depth Coverage of Major Local News Seattle News Viewers Rely on KIRO 7 Eyewitness News on-air and on-line When May Day protests erupted into violence (May 1, 2012), KIRO 7 Eyewitness News was on the scene with live coverage of the chaotic scene, logging five hours of news coverage from early afternoon through the early evening newscasts. Seattle viewers were able to watch coverage of the events as they were unfolding on both KIRO 7 and kirotv.com. Impressive results for KIRO 7 Eyewitness News were recorded both on air and online. Viewers of kirotv.com s streaming newscasts reached nearly 27,000 on May 1 st, and total video views for the day were over 73,000 the highest ever recorded on kirotv.com. Video Views - kirotv.com 73,062 45,686 7,718 Avg. Daily Views Jan 1-April 30 Daily Views Jan 19th (winter storm coverage) Daily Views May 1st, 2012 May Day Protests Page 6 of 7 Source: Brightcove
7 Is a Cox Media Group Station and CBS Affiliate Serving Western Washington About Cox Media Group Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at Page 7 of 7
KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice
FOR FURTHER INFORMATION: JP Shin Community Relations Manager 206.728.7777/jpshin@kirotv.com KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice Seattle News Viewers End Their Day with KIRO 7 Eyewitness
Seattle News Viewers Weather the Storm With KIRO 7 EYEWITNESS NEWS
FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager 206.728.7777/jpshin@kirotv.com Seattle News Viewers Weather the Storm With From the first report of snow to the freezing rain and ice, KIRO
KIRO 7 EYEWITNESS NEWS Holds Late News Ratings Crown
For further information: JP Shin Community Relations Manager 206.728.7777 jpshin@kirotv.com KIRO 7 EYEWITNESS NEWS Holds Late News Ratings Crown Seattle News Viewers Choose KIRO 7 Eyewitness News at 11PM
KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice
FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager 206.728.7777/jpshin@kirotv.com Is Seattle s Late News Choice Seattle News Viewers Watch KIRO 7 Eyewitness News at 11PM KIRO 7 Eyewitness News
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