KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice
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1 FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager Is Seattle s Late News Choice Seattle News Viewers Watch KIRO 7 Eyewitness News at 11PM KIRO 7 Eyewitness News is the #1 Monday through Friday late newscast in the key Adult demographic, according to the March 2012 Nielsen ratings survey: M-F Late News Adult Rating KIRO-11PM KING-11PM KOMO-11PM 1.8 KCPQ-10PM 2.2 KONG-10PM 1.1 KZJO-9PM 0.8 March 2012 marks the 5 th Nielsen ratings survey in a row in which KIRO 7 Eyewitness News was the most watched Monday through Friday late newscast in Seattle. During the March survey period, KIRO 7 Eyewitness News jumped 50% in its share of the Adult audience from last year, driving its ranking from 4 th place to 1 st in this important demographic. Page 1 of 7
2 Is Seattle s Late News Choice Seattle Viewers End Their Day with KIRO 7 Eyewitness News KIRO 7 Eyewitness News is the first choice for Monday through Friday late news across key demographic categories: M-F Late News W25-54 Rtg. A25-49 Rtg. W25-49 Rtg. W18-49 Rtg. KIRO (11PM) KING (11PM) KOMO (11PM) KCPQ (10PM) KONG (10PM) KZJO (9PM) #1 Month after month we've been giving viewers what they need to know and what they want to know in all of our newscasts, said Jay O Connor, Group Vice President of Cox Media Group. It's clear the news staff's consistent coverage of major news and weather has paid off and the viewers have noticed the difference. Page 2 of 7
3 Seattle News Viewers are Starting Their Day with More News Viewers Watch KIRO 7 Eyewitness News Seattle news viewers begin their day with KIRO 7 Eyewitness News. For the 6 th survey period in a row, KIRO 7 Eyewitness News is ranked 1 st at 4:30AM in its share of Adults 25-54: M-F 4:30AM News Adult Share KIRO 8 KING 7 KOMO 4 KCPQ 6 KIRO 7 s win at 4:30AM was driven by year-to-year growth at KING s expense: M-F 4:30AM News A25-54 Share March 2011 March 2012 % Change KIRO % KING % Page 3 of 7
4 Seattle News Viewers are Waking Up with More News Viewers Watch KIRO 7 Eyewitness News KIRO 7 s strength in the morning continues into the 5-7AM time period where KIRO 7 Eyewitness News outperforms competing newscasts in key demographic categories: M-F 5-7AM News A25-54 Rtg./Sh. A25-49 Rtg./Sh. W25-49 Rtg./Sh. KIRO 0.8/9 0.7/9 0.9/10 KOMO 0.7/8 0.5/6 0.7/7 KCPQ 0.8/8 0.7/8 0.7/8 Page 4 of 7
5 Dominates Mid-Day News Viewership More Seattle News Viewers Choose KIRO 7 Eyewitness News KIRO 7 Eyewitness News is Seattle s top source for local news at noon: M-F Noon News A25-54 Rtg. W25-54 Rtg. KIRO KING Impressive year to year increases for KIRO 7 Eyewitness News contributed to dramatic decreases in KING s March 2012 share of the mid-day news audience: M-F KIRO 12-12:30PM A25-54 Share Trends KIRO 3 6 KING 4 7 Mar 11 Mar 12 Page 5 of 7
6 Provides In-Depth Coverage of Major Local News Seattle News Viewers Rely on KIRO 7 Eyewitness News Throughout the month of March, KIRO 7 Eyewitness News continued to focus on its core values of providing dedicated straightforward Seattle news coverage. With NCAA Men s Basketball Tournament moving some regularly scheduled newscasts, KIRO 7 delivered the major news of the day in the afternoon and primetime. KIRO 7 reporters crisscrossed the nation to make sure viewers were getting the facts first on major news stories. Travelling with the Gonzaga University Men s Basketball team to Pittsburgh, KIRO 7 journalists provided in-depth coverage as the Zags pursued the NCAA title. KIRO 7 was also the only local news organization to send a reporter to the U.S. military prison at Fort Leavenworth, Kansas, where a local Joint Base Lewis-McChord soldier was being held on charges of killing Afghan civilians. We are dedicated to covering the major news of the day, said Todd Mokhtari, KIRO 7 Eyewitness News Director. Even when our usual newscasts were moved to different times, we still delivered major and breaking news in prime time and before the NCAA tournament. Page 6 of 7
7 Is a Cox Media Group Station and CBS Affiliate Serving Western Washington About Cox Media Group Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at Page 7 of 7
KIRO 7 EYEWITNESS NEWS Holds Late News Ratings Crown
For further information: JP Shin Community Relations Manager 206.728.7777 jpshin@kirotv.com KIRO 7 EYEWITNESS NEWS Holds Late News Ratings Crown Seattle News Viewers Choose KIRO 7 Eyewitness News at 11PM
KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice
FOR FURTHER INFORMATION: JP Shin Community Relations Manager 206.728.7777/jpshin@kirotv.com KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice Seattle News Viewers End Their Day with KIRO 7 Eyewitness
Seattle News Viewers Weather the Storm With KIRO 7 EYEWITNESS NEWS
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