NOVEMBER 2018 SWEEPS REPORT
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1 NOVEMBER 218 SWEEPS REPORT
2 NOVEMBER 218 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 6% S 53% A 3% X G Percentages may not add up to 1% due to rounding
3 More Atlanta Viewers Wake Up To Channel 2 Action News This Morning SHARE OF M-F AM NEWS VIEWING 4:3-7AM - ADULTS % 5% 5% WSB-TV WAGA 28% WXIA WGCL*
4 Channel 2 Action News Atlanta s #1 News in the Morning! COMBINED AUDIENCES, M-F 4:3-7AM NEWS - ADULTS , , 8, WSB-TV has 78% more viewers than #2 WAGA 79,242 6, 47,5 14, AM 54,479 34,668 19,81 4,953 5:3 AM 37,145 19,81 12,382 4,953 5 AM 29,716 12,382 7,429 2,476 4:3 AM 19,81 12,382 7,429 2,476
5 Channel 2 Action News Atlanta s #1 6 AM News M-F 6 AM NEWS VIEWERS - ADULTS , 54,479 5, 3, 1, WSB-TV reaches 57% more viewers of #2 WAGA 34,668 19,81 4,953
6 Channel 2 Action News at Noon Out-Delivers the Competition M-F NOON NEWS VIEWERS - ADULTS , 3, 25, 15, 1, 5, 32,192 WSB-TV has 63% more viewers of #2 WAGA 19,81 9,95 WSB-TV WAGA WGCL WXIA does not air a noon newscast.
7 Channel 2 Action News Atlanta s #1 Newscast at 4PM! M-F 4 PM NEWS VIEWERS - ADULTS , 3, 25, 15, 1, 5, 27,239 WSB-TV Delivers Five Times More Viewers Than WGCL! 4,953 WGCL WAGA and WXIA do not air local news at 4 p.m.
8 Channel 2 Action News Atlanta s #1 Newscast at 5PM! M-F 5 PM NEWS VIEWERS - ADULTS , 47,5 44,573 3, 1, 9,95 4,953
9 Channel 2 Action News Atlanta s #1 Newscast at 6PM M-F 6 PM NEWS VIEWERS - ADULTS , 6, 5, 3, 66,86 Attracts 69% More Viewers than #2 WAGA! Beats the Competition Combined! 39,621 1, 14,858 7,429
10 Channel 2 Action News - Atlanta s #1 Early Evening News! COMBINED AUDIENCES, M-F 5-7 PM NEWS - ADULTS , 8, 6, 113,91 Delivers 35% More Viewers than #2 WAGA! 84,194 24,763 12,382 6PM 66,86 39,621 14,858 7,429 5PM 47,5 44,573 9,95 4,953
11 Channel 2 Action News Nightbeat, Atlanta s Source for News at 11PM! M-F 11 PM NEWS VIEWERS - ADULTS , 56,955 Delivers 53% More Viewers than #2 WAGA! 37,145 14,858 12,382 WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11 p.m.-12 a.m.
12 Channel 2 Action News Atlanta s #1 Source for News! COMBINED AUDIENCES, M-F NEWS - ADULTS , 27, 371,446 WSB-TV Delivers 39% More Viewers than #2 WAGA 267,441 18, 9, 86,671 54,48 11: PM 56,955 37,145 14,858 12,382 1: PM - 47, : PM 66,86 39,621 14,858 7,429 5: PM 47,5 44,573 9,95 4,953 4: PM 27, ,953 Noon 32,192 19,81-9,95 6: AM 54,479 34,668 19,81 4,953 5:3 AM 37,145 19,81 12,382 4,953 5: AM 29,716 12,382 7,429 2,476 4:3 AM 19,81 12,382 7,429 2,476 WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11PM-12AM.
13 Channel 2 Action News Saturday AM #1 With Atlanta Viewers! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 3, 25, 15, 34,668 Delivers 75% More Viewers of #2 WAGA! Attracts More Viewers than the Competition Combined! 19,81 1, 5, 7,429 4,953
14 Channel 2 Action News Sunday AM #1 With Atlanta Viewers! SUNDAY 6-8 & 9-11 AM AVERAGE HOURLY VIEWERS - ADULTS , 32,192 Delivers Three Times More Viewers Than WAGA! 1, 12,382 4,953 12,382
15 Good Morning America Good Day Atlanta Good Morning America Atlanta s #1 Morning Network News M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 5, 3, 54,479 GMA Reaches 38% More Viewers than Good Day Atlanta! 214% More Viewers than The Today Show! 39,621 17,334 1, Today Show 2,476 CBS This Morning
16 ABC World News Tonight Dish Nation World News Tonight Atlanta s #1 National News Source M-F 7-7:3 PM VIEWERS - ADULTS , 1, 9, 8, 7, 6, 5, 3, 1, 11,528 Delivers 215% More Viewers than the Competition Combined! 24,763 NBC Nightly News Wheel of Fortune 7,429 CBS Evening News WSB-TV WXIA WGCL NBC & CBS national news air at 6:3 p.m.
17 Entertainment Tonight TMZ Jeopardy Big Bang Theory Entertainment Tonight Rules Atlanta Prime Access M-F 7:3-8 PM VIEWERS - ADULTS , 6, 5, 3, 66,86 35% More Viewers Than TMZ! 8% More Viewers Than Jeopardy! More than Four Times Big Bang Theory! 49,526 37,145 14,858 1, *
18 Jimmy Kimmel Live News/TMZ Tonight Show Jimmy Kimmel Live Rocks Late Night! Beats the Competition Combined! M-F 11:35 PM-12:35 AM VIEWERS - ADULTS , 3, 25, 29,716 71% More Viewers than The Tonight Show & The Late Show Combined! 15, 1, 5, 9,95 The Tonight Show 7,429 The Late Show WSB-TV WXIA WGCL
19 WSB-TV #1 Social Engagement November 218 vs. November 217 #1 Likes 1,53, Up 6% Followers 1,166,6 Up 6%
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