Topline Obama s First 100 Days Project for Excellence in Journalism January 21 March 21, 2009

Transcription

1 Topline Obama s First 100 Days Project for Excellence in Journalism January 21 March 21, 2009 Number of Stories Per Outlet Clinton Stories 1993 # of # of # of # of Total Number of Stories All Print All papers Washington Post New York Times Web Sites 84 week All Broadcast ABC World Tonight CBS Evening NBC Nightly PBS hour Network Morning TV 67 National Public Radio 29 Cable TV 172 Date Percent of Stories Clinton Stories 1993 First Half 57% 57% 55% 54% Second Half

2 Topic Percent of Stories Clinton Stories 1993 All Policy Issues 71% 74% 55% 58% All Domestic Issues All Foreign/Defense Issues All Profile/Character Issues Other Abortion/Family Planning * Budget/Taxes n/a n/a Business/Economy (non-budget) 6 2 n/a n/a Budget/Taxes + Business/Economy Combined n/a n/a Campaign Finance 1 2 * * Defense-US Homeland Education * 6 * 1 Election Process Environment * Gays in the Military Health Care/The Elderly Labor * Poverty Religion - 5 * * Science/Technology Women's Rights 1-1 * Domestic Issues Miscellaneous # Foreign Policy & US Intervention n/a n/a Iraq n/a n/a 3 3 Afghanistan n/a n/a 3 2 Russia n/a n/a 2 1 Middle East Other n/a n/a 4 3 Foreign Issues Other n/a n/a 2 2 Foreign Trade Personal Profile/Character Pres. Appointments/Nominations Political Skills/Management Political Philosophy/Ideology Obama's Race/Historic Nature of His Presidency n/a n/a 4 3 Other # Domestic Issues Miscellaneous includes such topics as civil rights/liberties, crimes incidents or trends, crime/gun policy, culture/arts, disasters, immigration, etc. 2

3 Clinton Stories 1993 Frame Calendar/Process 3% 3% 3% 3% Historical s/trends Conflict Performance Policy Explored/Explained Reality Check Tactics & Strategy Other Political Arena Clinton Bush Stories Stories 1993 Obama 2009 Obama 2009 President and: Cabinet/Advisors/VP 10% 5% 9% 9% Federal Employees/Agencies Congress Courts State Officials/Government Military Foreign Leaders/Affairs/Markets Business/Financial Markets Interest groups (Organized) Citizens/Subgroups (Not Formally Organized) The Media Family & Friends Office of the President Other

4 Underlying Theme Clinton Stories 1993 Leadership Ability/Skills 37% 31% 43% 46% Core Ideology/Agenda Character/Personality/ Temperament/Honesty Clinton Stories 1993 Tone Positive 27% 22% 42% 37% Neutral Negative Satire 1 1 n/a n/a 4

5 Top Storylines For Obama Coverage Rank Storyline # of 1 Stimulus Plan % 2 Leadership Skills/ Agenda Inauguration Cabinet decisions/top Appointments Obama Budget/National Debt Obama Addresses Joint Session of Congress Obama Administration Other tie Stem Cell Controversy tie Iraq Withdrawal Plan tie Banking Sector Problems and Bailout tie First Days in Office tie Economy Other Top Storylines For Obama Coverage Rank Storyline # of 1 Stimulus Plan % 2 Leadership Skills/ Agenda Cabinet decisions/top Appointments Obama Budget/National Debt Inauguration Obama Addresses Joint Session of Congress First Days in Office Banking Sector Problems and Bailout tie Iraq Withdrawal Plan tie Guantanamo Bay Controversy

6 Topic Comparative Results by Medium Percent of Stories Clinton Stories 1993 papers week TV papers week TV papers week TV Policy Issues 71% 67% 71% 69% 80% 82% 52% 40% 62% Profile/Character Issues Other Frame Calendar/Process 2% 2% 5% 3% 5% 1% 1% 3% 4% Historical s/trends Conflict Performance Policy Explored/Explained Reality Check Tactics & Strategy Other Political Arena Cabinet/Advisors/VP 12% 12% 8% 8% - 2% 10% 3% 10% Federal Employees/Agencies Congress Courts State Officials/Government Military Foreign Leaders/Affairs/Markets Business/Financial Markets Interest groups (Organized) Citizens/Subgroups (Not Formally Organized) The Media Family & Friends Office of the President Other Underlying Theme Leadership Ability/Skills 34% 51% 39% 32% 15% 31% 39% 37% 49% Core Ideology/Agenda Character/Personality/ Temperament/Honesty Tone Positive 30% 22% 22% 22% 30% 22% 41% 53% 40% Neutral Negative Satire n/a n/a n/a 6