FEBRUARY 2013 SWEEPS REPORT

Transcription

1 FEBRUARY 2013 SWEEPS REPORT Increased Dominance Every Day, Every Newscast #1 Early Morning News Grew in Every Hour, Year to Year *4:30 AM Up 33% *5:00 AM Up 29% *6:00 AM Up 8%

2 FEBRUARY 2013 SWEEPS REPORT A Spirit of Teamwork, Passion to Improve Television viewing was up and Channel 2 increased its position of dominance over its competition. The station ranked #1 in 21 ½ hours in the average day. The Early Morning News from 4:307 a.m. grew at a particularly commanding amount as competitors lost audience. This was a tremendous book for Channel 2 all the way around, said Vice President and General Manager Tim McVay. Our employees have tremendous passion and desire to be outstanding. Even with our strong position in the market, we are always challenging ourselves to get better and better at delivering the kind of coverage Atlanta viewers demand. Covering latebreaking news, severe weather, investigating local stories, keeping officials honest and showing viewers what is happening in their neighborhoods are our commitments to the Atlanta and North Georgia community, said Mike Dreaden, news director for Channel 2 Action News. We do that every day over a vast array of platforms, from television and online to mobile handsets and tablets. We use each to our viewers advantage, keeping them informed at a moments notice.

3 FEBRUARY 2013 SWEEPS REPORT Percentage of Overall News Viewers Monday Sunday Adults % 6% S A 24% 62% X G

4 Channel 2 Action News OWNS 60% OF THE AM NEWS AUDIENCE! SHARE OF MF AM NEWS VIEWING ADULTS % 4% WSBTV #1 WAGA 28% 60% WXIA WGCL* * Does not air local news.

5 Channel 2 Action News Draws 60% More AUDIENCE THAN 3 COMPETITORS COMBINED COMBINED AUDIENCES, MF AM NEWS ADULTS , , , , , , ,000 50,000 37,030 18,515 WSBTV WAGA WXIA WGCL 67 AM 119,025 39,675 21,160 7,935 5:30 AM 71,415 29,095 10,580 5,290 5 AM 47,610 23,805 2,645 5,290 4:30 AM 29,095 18,515 2,645 WGCL does not air local news at 4:30 a.m.

6 Channel 2 Action News at 6 AM Reaches 67% More Viewers than All Three Competitors COMBINED MF AM 6 AM NEWS VIEWERS ADULTS , ,000 80,000 WSBTV Delivers 47,610 More Viewers than WAGA+WXIA+WGCL 39,675 21,160 10,580 WSBTV WAGA WXIA WGCL WXIA and WGCL air local news from 66:30 p.m.

7 Channel 2 Action News at Noon Reaches 82% More Viewers than the Two News Competitors COMBINED MF NOON NEWS VIEWERS ADULTS ,000 52,900 30,000 WSBTV Delivers 24,805 Viewers every day than WAGA+WXIA 23,805 10,000 5,290 WSBTV WAGA WXIA

8 Channel 2 Action News THE 4 PM NEWSCAST! MF 4 PM NEWS VIEWERS ADULTS ,000 45,000 35,000 30,000 25,000 15,000 10,000 5,000 44,965 WSBTV Channel 2 Action News at 4 PM Grew 12% over Feb ,515 WGCL

9 Channel 2 Action News at 5 PM Delivers 35% More Audience Than Its Competitors Combined MF 5 PM NEWS VIEWERS ADULTS ,000 70,000 50,000 30,000 10,000 71,415 WSBTV Delivers 18,515 More Viewers than WAGA + WGCL 39,675 13,225 WSBTV WAGA WGCL

10 Channel 2 Action News at 6 PM Delivers More Audience Than Its Three Competitors Combined MF 6 PM NEWS VIEWERS ADULTS ,000 80,000 97,865 55,545 Channel 2 Action News at 6 PM Grew 9% over Feb ,450 10,580 WSBTV WAGA WXIA WGCL

11 Channel 2 Action News Nightbeat Reaches More Viewers than All Three of Its Late Night Competitors Added Together! MF 11 PM NEWS VIEWERS ADULTS ,000 97,865 80,000 44,965 23,805 26,450 WSBTV WAGA WXIA WGCL

12 Channel 2 Action News Draws More News AUDIENCE THAN 3 COMPETITORS COMBINED COMBINED AUDIENCES, MF AM NEWS ADULTS , , , , , , , , , ,090 87,285 WSBTV WAGA WXIA WGCL 11:00 PM 97,865 44,965 23,805 26,450 10:00 PM 63,480 7:00 PM 18,515 6:00 PM 97,865 55,545 26,450 10,580 5:00 PM 71,415 39,675 13,225 4:00 PM 44,965 18,515 Noon 52,900 23,805 5,290 6:00 AM 119,025 39,675 21,160 7,935 5:30 AM 71,415 29,095 10,580 5,290 5:00 AM 47,610 23,805 2,645 5,290 4:30 AM 29,095 18,515 2,645

13 Channel 2 Action News Dominates Saturday Mornings! Sat 69 AM VIEWERS ADULTS ,000 60,835 50,000 WSBTV Delivers 26,450 More Viewers than WAGA + WXIA + WGCL 30,000 18,515 15,870 10,000 0 WSBTV WAGA WXIA WGCL 0

14 Channel 2 Action News Dominates Sunday Mornings! Sun 711 AM VIEWERS ADULTS ,000 70,000 74,060 50,000 WSBTV Delivers 34,385 More Viewers than WAGA + WXIA + WGCL 30,000 10,000 21,160 10,580 7,935 0 WSBTV WAGA WXIA WGCL

15 Good Morning America Good Day Atlanta Today Show ABC S Good Morning America Outshines Morning Shows Combined MF AM 79 AM VIEWERS ADULTS ,000 90,000 80,000 70,000 50,000 30,000 10,000 92,575 52,900 21,160 5,290 CBS This Morning WSBTV WAGA WXIA WGCL

16 World News Access Hollywood Local News ABC S World News with Diane Sawyer Reigns Supreme 77:30 PM MF 77:30 PM VIEWERS ADULTS , ,000 80,000 55,545 29,095 10,580 Insider WSBTV WAGA WXIA WGCL

17 Entertainment Tonight TMZ Jeopardy Entertainment Tonight Dominates the Competition MF 7:308 PM VIEWERS ADULTS ,000 90,000 80,000 70,000 50,000 30,000 10, ,930 55,545 47,610 13,225 Inside Edition WSBTV WAGA WXIA WGCL*

18 In Atlanta, the Number One Prime Time Network is ABC! MSu PRIME TIME VIEWERS ADULTS , , ,800 80,000 63,480 39,675 ABC FOX NBC CBS WSBTV WAGA WXIA WGCL

19 TMZ R Tonight Show Letterman Jimmy Kimmel Jimmy Kimmel Live Takes Over Late Night Laughter MF 11:35 PM12:35 AM VIEWERS ADULTS ,000 52,900 30,000 31,740 15,870 13,225 10,000 0 WSBTV WAGA WXIA WGCL

20 ABC Nightline News Repeat Fallon Ferguson ABC s Nightline Wraps Up the Day MF 12:351:05 AM VIEWERS ADULTS ,000 30,000 31,740 25,000 21,160 15,000 13,225 10,000 5,000 7,935 0 WSBTV WAGA WXIA WGCL

21 CHANNEL 2 DIGITAL SUITE EXTENDS REACH ON MULTIPLE PLATFORMS #1 FEBRUARY 128, 2013 PAGE VIEWS = 27,110,706 VISITS = 5,305,549 STREAMS = 253,478 VIDEO PLAYS = 832,139