Seattle News Viewers Weather the Storm With KIRO 7 EYEWITNESS NEWS
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1 FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager Seattle News Viewers Weather the Storm With From the first report of snow to the freezing rain and ice, KIRO 7 Eyewitness News provided Seattle news viewers with the information they needed to weather the storm. KIRO 7 Eyewitness News served the Seattle area with over 16 continuous hours of news and weather coverage on both Wednesday, January 18 th and Thursday, January 19 th, and provided more than 60 hours of news coverage from Sunday, January 15 th through Friday, January 20 th. Our weather team recognized early that this was going to be a major snow event, so early on we had a plan to cover this wall to wall. It paid off, said Todd Mokhtari, KIRO 7 Eyewitness News Director. Our staff is excellent when it comes to breaking news and live coverage and that showed on the air. They delivered information people in our area needed to know. Page 1 of 7
2 KIRO 7 Eyewitness News makes coverage of Seattle news and weather its top priority, and more Seattle viewers are making KIRO 7 Eyewitness News their source for news and weather information. From Sunday night at 11PM through Thursday morning at 6AM*, KIRO 7 Eyewitness News delivered 138 quarter hours of news, weather and traffic coverage and was rated #1 or #2 for a significant portion of the time. KIRO 7 Eyewitness News was ranked as the #1 or #2 station in the Seattle market for 93 of the 138 quarter hours of KIRO7 storm coverage: A25-54 % Quarter Hours Ranked #1 or #2 67% KIRO #1 or #2 93 Quarter Hours *Nielsen was unable to deliver Seattle data for Thursday January 19 th (after 6AM) due to the severe weather. Data reflects ratings from Sunday January 15 th at 11PM through Thursday January 19 th until 6AM. Page 2 of 7
3 More Seattle news viewers started their day with Storm Watch coverage on KIRO 7 Eyewitness News. KIRO 7 Eyewitness News was Seattle s top choice at 4:30AM: 4:30AM News Adult Rating KIRO 1.6 KING 0.9 KOMO 1.0 KCPQ 0.4 And from 5-7AM, KIRO 7 Eyewitness News outdelivered KOMO and KCPQ by a significant margin in key demos. Page 3 of 7 Source: Nielsen Jan LPM Live + Same Day
4 KIRO 7 Eyewitness News was Seattle s preferred source for storm coverage at the end of the day as well, significantly outperforming both KING and KOMO in the key 11PM news daypart: 11PM News Adult Rating KIRO-11PM 3.9 KING-11PM 3.4 KOMO-11PM 3.0 Page 4 of 7 Source: Nielsen Jan LPM Live + Same Day
5 During storm coverage, KIRO 7 Eyewitness News showed significant gains in every newscast over its impressive January average: Adult Rating January % Increase over Rtg. January Avg. KIRO 7 Eyewitness 4:30AM % KIRO 7 Eyewitness 5AM % KIRO 7 Eyewitness 6AM % KIRO 7 Eyewitness 12N 1.8* +50% KIRO 7 Eyewitness 5PM 3.7* +61% KIRO 7 Eyewitness 5:30PM 4.0* +82% KIRO 7 Eyewitness 6PM 3.4* +55% KIRO 7 Eyewitness 11PM 3.9* +22% *Nielsen was unable to deliver Seattle data for Thursday, January 19 th (after 6AM) due to severe weather. Data reflects ratings from Jan Page 5 of 7
6 Seattle area viewers know they can turn to KIRO 7 Eyewitness News, both on-air and online, for the news and information they need. During the January 2012 storm* Mobile: 1.7 million page views kirotv.com: 4.5 million page views Video views: 182,578 Live newscast video: 54,570 newscast views online and nearly 1 million minutes of live newscast video viewed As the intensity of the storm increased, more Seattle news viewers tuned in to KIRO 7 Eyewitness Newscasts streaming live online: Live Newscast Video Views Monday 2,888 Tuesday 9,984 Wednesday 17,836 Thursday 19,940 *Sunday January 15th through the morning of January 20 th Source: SiteCatalyst, Brightcove Page 6 of 7
7 Is a Cox Media Group Station and CBS Affiliate Serving Western Washington About Cox Media Group Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 85 radio stations, eight daily newspapers and more than a dozen nondaily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at Page 7 of 7
KIRO 7 EYEWITNESS NEWS Holds Late News Ratings Crown
For further information: JP Shin Community Relations Manager 206.728.7777 jpshin@kirotv.com KIRO 7 EYEWITNESS NEWS Holds Late News Ratings Crown Seattle News Viewers Choose KIRO 7 Eyewitness News at 11PM
KIRO 7 EYEWITNESS NEWS Wins Late News Ratings Crown
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KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice
FOR FURTHER INFORMATION: J.P. Shin Community Relations Manager 206.728.7777/jpshin@kirotv.com Is Seattle s Late News Choice Seattle News Viewers Watch KIRO 7 Eyewitness News at 11PM KIRO 7 Eyewitness News
KIRO 7 EYEWITNESS NEWS Is Seattle s Late News Choice
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