April 2014 REPORT #1 Local Newscast - Channel 2 Action News This Morning
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1 April 2014 REPORT #1 Local Newscast - Channel 2 Action News This Morning Continues to Dominate the Day Highest rated local newscast on any station in Atlanta
2 April 2014 SWEEPS REPORT ATLANTA May 5, 2014 ATLANTA May 5, 2014 In the April Sweep, Channel 2 Action News turned in another dominating ratings period, winning every newscast, often beating the combined competition, according to the Nielsen weekday average of Adults Channel 2 Action News drew 57% of Adults watching local news in the Atlanta market, more than the other three local news stations combined. WAGA ranked second with 26%. April continued Channel 2 s long running dominance, especially in local news, said Tim McVay, Vice President and General Manager for WSB-TV. ABC s Good Morning America, World News Tonight with Diane Sawyer, and a strong Prime performance added to the degree of separation between first and second in the ratings. Channel 2 Action News programs attracted a combined audience of 553,934 viewers, 46% more than the second place local news station. Channel 2 Action News This Morning at 6 a.m. continued to rank as the highest rated local newscast on any station during the month, with 217,804 viewers, A Fred Blankenship, Linda Stouffer, Karen Minton and Mark Arum deliver on the promise of our morning news every day, said News Director Mike Dreaden. They set the table for the day ahead, update our viewers about late breaking news from overnight, and deliver weather and traffic together every ten minutes. Digital visitors to Channel 2 Action News platforms grew 42% over April Video Plays rose 280% and Video Live Streams grew by 289%. WSB-TV s iphone and Android Weather App versions reached 291,500 total downloads. Channel 2 s Facebook Likes grew by 340% to 3. Twitter followers grew 201% to 98,400.
3 April 2014 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 1% 11% S A 57% X 26% G ATL Due to rounding, the percent of news audience totals more than 100%
4 Channel 2 Action News Owns 50% Of Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS % 8% WSB-TV 50% WAGA WXIA 31% WGCL* Due to rounding, the percent of news audience totals more than 100%
5 Channel 2 Action News This Morning Draws Equals The Combined Competition COMBINED AUDIENCES, M-F AM NEWS - ADULTS , , , , , ,000 50,000 45,713 34, AM 94,115 53,780 16,134 10,756 5:30 AM 67,225 34,957 13,445 16,134 5 AM 32,268 26,890 8,067 5,378 4:30 AM 24,201 21,512 8,067 2,689
6 Channel 2 Action News at 6 AM Reaches 17% More Audience than Its News Competitors Combined M-F AM 6 AM NEWS VIEWERS - ADULTS ,000 90,000 80,000 70,000 60,000 50, ,115 WSB-TV Delivers 40,335 More Viewers than Its Closest Competitor 53,780 16,134 10,756
7 Channel 2 Action News at Noon Doubles Its Competitors Combined M-F NOON NEWS VIEWERS - ADULTS ,000 45,000 35,000 25,000 15,000 5,000-43,024 WGCL does not air local news at Noon WSB-TV Delivers 24,201 More Viewers Every Day than WAGA + WXIA 16,134 5,378 WSB-TV WAGA WXIA
8 Channel 2 Action News THE 4 PM NEWSCAST! M-F 4 PM NEWS VIEWERS - ADULTS ,000 25,000 15,000 5, ,957 WSB-TV Channel 2 Action News at 4 PM More than Triples WGCL 10,756 WGCL WAGA and WXIA do not air local news at 4 p.m.
9 Channel 2 Action News at 5 PM Delivers 35% More Audience Than Its News Competitors Combined M-F 5 PM NEWS VIEWERS - ADULTS ,000 60,000 50,000 61,847 37,646 WSB-TV Delivers 16,134 More Viewers than WAGA+WGCL 8,067 - WSB-TV WAGA WGCL WXIA does not air local news at 5 p.m.
10 Channel 2 Action News at 6 PM Delivers 114% More Than Closest News Competitor M-F 6 PM NEWS VIEWERS - ADULTS ,000 80,000 80,670 70,000 60,000 50,000 - Channel 2 Action News at 6 PM Out-Delivers All News Competitors Combined by 11% 37,646 29,579 5,378
11 Channel 2 Action News Nightbeat Reaches 41% More Viewers than Its Closest 11 PM News Competitor M-F 11 PM NEWS VIEWERS - ADULTS ,000 80,000 60,000 83,359 WSB-TV Delivers 24,201 More Viewers than WAGA 59,158 24,201 16,134 0
12 Channel 2 Action News Draws 46% More Daily News Audience Than Closest Competitor COMBINED AUDIENCES, M-F NEWS - ADULTS , , , , , , , , ,450 77,981 11:00 PM 83,359 59,158 24,201 16,134 10:00 PM - 69, :00 PM ,134-6:00 PM 80,670 37,646 29,579 5,378 5:00 PM 61,847 37,646-8,067 4:00 PM 34,957-10,756 Noon 43,024 16,134 5,378-6:00 AM 94,115 53,780 16,134 10,756 5:30 AM 67,225 34,957 13,445 16,134 5:00 AM 32,268 26,890 8,067 5,378 4:30 AM 24,201 21,512 8,067 2,689
13 CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS ,000 50,000 53,780 WSB-TV Delivers 18,823 More Viewers than WAGA + WXIA + WGCL 16,134 13,445 5,378 0
14 CHANNEL 2 ACTION NEWS Sunday Morning Attracts 64% More Audience Than Local News Competitors Combined SUNDAY 7-11 AM AVERAGE HOURLY VIEWERS - ADULTS ,000 56,469 50,000 WSB-TV Delivers 24,201 More Viewers than WAGA + WXIA + WGCL 24,201 8,067 10,756 0
15 Good Morning America Outshines All Morning Shows M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS ,000 70,000 60,000 50, ,225 Good Morning America 61,847 Good Day Atlanta 21,512 Today Show 5,378 CBS This Morning
16 World News with Diane Sawyer No Competition Reigns Supreme M-F 7-7:30 PM VIEWERS - ADULTS ,000 80,000 60, ,627 World News with Diane Sawyer 32,268 Access Hollywood 16,134 News 10,756 Insider
17 Entertainment Tonight The STAR of Prime Access M-F 7:30-8 PM VIEWERS - ADULTS ,000 75,292 70,000 60,000 50,000 0 Entertainment Tonight 40,335 37,646 TMZ Jeopardy 5,378 Inside Edition *
18 In Atlanta, ABC Continues as the #1 Prime Time Network M-Su AVERAGE HOURLY PRIME TIME VIEWERS - ADULTS ,000 70,000 60,000 72,603 56,469 50,000 45,713 43,024 - ABC FOX NBC CBS
19 Jimmy Kimmel Live Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS ,000 35,000 25,000 15,000 5, ,335 40,335 Jimmy Kimmel Live TMZ 29,579 Tonight Show 8,067 Letterman
20 ABC s Nightline Wraps Up the Day M-F 12:35-1:05 AM VIEWERS - ADULTS ,000 25,000 29,579 26,890 18,823 15,000 5,000 0 ABC Nightline News Repeat Fallon 5,378 Ferguson
21 WSB-TV DIGITAL SUITE Extends Mobile Product Reach #1 Mobile Apps Metrics #1 Local Weather App in Apple Store 291,500 Downloads to date
22 WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Digital Media Metrics Apr 2013 vs. Apr 2014 Digital Page Views Up 12% Digital Visitors: Up 42% Video Plays: Up 280% Video Live Streams: Up 289%
23 WSB-TV DIGITAL SUITE Growing Social Audience Engagement #1 Social Media Metrics Apr 2013 Apr 2014 WSB-TV hits 3 Facebook Likes - Up 340% Twitter Followers Reach 98,400- Up 201%
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