November 2013 SWEEPS REPORT

Transcription

1 November 2013 SWEEPS REPORT WSB-TV Dominated 11 p.m. News in November Channel 2 Action News Nightbeat at 11 Draws More News Viewers than the Competition Combined

2 November 2013 SWEEPS REPORT Channel 2 Action News Wins Big in November In the first major book of the television season, Channel 2 WSB-TV opened by continuing its overall dominance of television viewing in Atlanta. According to Nielsen, the station won every newscast, many by more audience than the other local newscasts combined. Channel 2 won 23 of 24 hours in November according to the Nielsen weekday average of Adults 25-54, taking first place in Daytime, prime access, prime time, early and late fringe. This doesn t happen by accident, said Tim McVay, Vice President and General Manager for Channel 2. Viewers make their choice every minute of every day. We re grateful that most Atlanta TV news viewers choose Channel 2 Action News. We certainly work hard to earn their choice. This was a month of big breaking stories, added News Director Mike Dreaden. The Braves announcement they will move to Cobb County ranks as one of the most closely guarded deals of its size on record. We had more than a dozen reporters digging into every aspect of the story and reporting it across all of our platforms. We used Twitter, Facebook, wsbtv.com, and text alerts and push notifications as part of our overarching platform distribution. Plus, it was a very key month for investigations. Our reports ranged from police profiling drivers of one particular car make to our discovery that recalled tires are still being sold. These kind of stories keep our government officials in line and hold the powerful accountable. Along the same lines, we uncovered more than 700 dog death reports filed with the FDA against a popular flea and heartworm medication. The new hit, Marvel, joined returning shows Scandal, Grey s Anatomy, Modern Family, 20/20 and Dancing with the Stars to drive the buzz as WSB-TV and ABC dominated Prime Time. The station s digital suite continued its year to year growth with total digital visitors up 24%, video plays up 85% and Video Live Streams up 376%. Since December 1,2012, Channel 2 s Facebook Likes grew from 70,400 to 207,000, a growth of 340%. Our entire staff has focused on increasing our social content production and engagement, said McVay. We ve grown in our understanding of how to build fan engagement, starting with the type and timing of content, and how to use each other s connections to spread the sharing.

3 November 2013 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 0% 11% S 57% A X 26% G ATL Due to rounding, the percent of news audience totals more than 100%

4 Channel 2 Action News Owns 51% Of Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS % 10% 51% WSB-TV WAGA 28% WXIA WGCL* WGCL does not air local news at 4:30 a.m. Due to rounding, the percent of news audience totals more than 100%

5 Channel 2 Action News This Morning Draws More Audience Than The Competition Combined COMBINED AUDIENCES, M-F AM NEWS - ADULTS , , , , , ,000 50,000 45,713 43, AM 86,048 40,335 18,823 10,756 5:30 AM 56,469 29,579 13,445 10,756 5 AM 34,957 24,201 8,067 10,756 4:30 AM 29,579 18,823 5,378 10,756 WGCL does not air local news at 4:30 a.m.

6 Channel 2 Action News at 6 AM More than Doubles the Audience of Its Closest News Competitor M-F AM 6 AM NEWS VIEWERS - ADULTS ,000 90,000 80,000 70,000 50,000 30,000 10,000-86,048 WSB-TV Delivers 23% More Viewers than WAGA+WXIA+WGCL 40,335 18,823 10,756

7 Channel 2 Action News at Noon More than Doubles Its Competitors Combined M-F NOON NEWS VIEWERS - ADULTS ,000 59,158 50,000 WSB-TV Delivers 32,268 More Viewers Every Day than WAGA + WXIA 30,000 10,000 18,823 8,067 - WSB-TV WAGA WXIA WGCL does not air local news at Noon

8 Channel 2 Action News THE 4 PM NEWSCAST! M-F 4 PM NEWS VIEWERS - ADULTS ,000 45,000 35,000 30,000 25,000 15,000 10,000 5,000-43,024 WSB-TV Channel 2 Action News at 4 PM More than Doubles WGCL 16,134 WGCL WAGA and WXIA do not air local news at 4 p.m.

9 Channel 2 Action News at 5 PM Delivers 22% More Audience Than Its Competitors Combined M-F 5 PM NEWS VIEWERS - ADULTS ,000 50,000 30,000 10,000 59,158 WSB-TV Delivers 10,756 More Viewers than WAGA+WGCL 34,957 13,445 - WSB-TV WAGA WGCL WXIA does not air local news at 5 p.m.

10 Channel 2 Action News at 6 PM almost 2 ½ times More Audience Than Its Closest News Competitor Delivers M-F 6 PM NEWS VIEWERS - ADULTS ,000 90,000 80,000 70,000 50,000 30,000 10,000-86,048 Channel 2 Action News at 6 PM Out-Delivers All News Competitors Combined 34,957 34,957 13,445

11 Channel 2 Action News Nightbeat Reaches Over Two Times the Viewers than Its Closest 11 p.m. News Competitor M-F 11 PM NEWS VIEWERS - ADULTS ,000 80, ,871 WSB-TV Delivers 5,378 More Viewers than the Combined Competition 45,713 32,268 21,512 -

12 Channel 2 Action News Draws 84% More Daily News Audience Than Closest Competitor COMBINED AUDIENCES, M-F NEWS - ADULTS , , , , , , , , ,206 11:00 PM 104,871 45,713 32,268 21,512 10:00 PM - 56, :00 PM ,201-6:00 PM 86,048 34,957 34,957 13,445 5:00 PM 59,158 34,957-13,445 4:00 PM 43,024-16,134 Noon 59,158 18,823 8,067-6:00 AM 86,048 40,335 18,823 10,756 5:30 AM 56,469 29,579 13,445 10,756 5:00 AM 34,957 24,201 8,067 10,756 4:30 AM 29,579 18,823 5,378 10, ,560

13 CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! Sat 6-9 AM VIEWERS - ADULTS ,000 50,000 59,158 WSB-TV Delivers 314% more viewers than its closest competitor 30,000 10,000 18,823 10,756 5,378 0

14 CHANNEL 2 ACTION NEWS Sunday Mornings Attracts 267% More Audience Than All Local News Competitors Sun 7-11 AM VIEWERS - ADULTS ,000 50,000 64,536 WSB-TV Delivers 24,201 More Viewers than WAGA + WXIA + WGCL 30,000 10,000 24,201 5,378 10,756 0

15 Good Morning America Outshines Morning Shows Combined M-F 7-9 AM VIEWERS - ADULTS ,000 80,000 70,000 50,000 30,000 10, ,359 Good Morning America 51,091 Good Day Atlanta 24,201 Today Show 5,378 CBS This Morning

16 World News with Diane Sawyer Dominates the Time Period M-F 7-7:30 PM VIEWERS - ADULTS ,000 80, ,627 World News with Diane Sawyer 32,268 Access Hollywood 24,201 News 10,756 Insider

17 Entertainment Tonight The STAR of Prime Access M-F 7:30-8 PM VIEWERS - ADULTS ,000 80,000 70,000 50,000 30,000 10, ,981 Entertainment Tonight 40,335 43,024 TMZ Jeopardy 10,756 Inside Edition *

18 In Atlanta, ABC Continues as the #1 Prime Time Network M-Su AVERAGE HOURLY PRIME TIME VIEWERS - ADULTS ,000 99,493 80,000 51,091 77,981 64,536 - ABC FOX NBC CBS

19 Jimmy Kimmel Live Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS ,000 30,000 10, ,780 Jimmy Kimmel Live 40,335 TMZ 26,890 Tonight Show 10,756 Letterman

20 ABC s Nightline Wraps Up the Day M-F 12:35-1:05 AM VIEWERS - ADULTS ,000 35,000 30,000 25,000 15,000 10,000 5, ,335 ABC Nightline 21,512 21,512 News Repeat Fallon 10,756 Ferguson

21 WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Digital Media Metrics Dec 12 Nov 13 Digital Visitors: Up 24% Video Plays: Up 85% Video Live Streams: Up 376%

22 WSB-TV DIGITAL SUITE Growing Social Audience Engagement #1 Social Media Metrics Dec 12 Nov 13 WSB-TV hits 207,000 Facebook Likes - Up 194% Twitter Followers Reach 62,203 - Up 57%