About us. Contact: John Fiorelli - General Sales Manager

Transcription

1 2019 Media Kit

2 About us KOLO 8 News Now is an ABC affiliate that began broadcasting on September 27, 1953, the first TV station in Reno. KOLO 8 has one of the largest coverage areas in the country including portions of Northern Nevada and Northern California. KOLOCares represents our commitment to our community. Through the KOLOCares Community Calendar, Spotlight and our Did You Know? PSA campaigns we help provide a voice for the non-profits in our area. Reno is known as a great destination for tourism and Lake Tahoe is our backyard! With world-class outdoor sports, indoor gaming and entertainment, wide-open spaces of our high desert, great events, and the historical town of Virginia City, Northern Nevada has something for everyone. Since Nevada won the contract for the Tesla Gigafactory, as well as the drone manufacturer Ashima and several other large business contracts, both large and small businesses are on the rise. With low taxes, Nevada is known as a good place to do business! KOLO 8 News Now is proud to be part of our community. Achieve success with our awardwinning News, entertaining programming, and commitment to community service, because we are STRONGER TOGETHER. Contact: John Fiorelli - General Sales Manager john.fiorelli@kolotv.com

3 Our Television KOLO 8 News Now, the first television station in Reno, airs many beloved national shows such as Good Morning America, Jeopardy and Wheel of Fortune. Along side the national programming, KOLO is proud to bring you the local news that matters to you. We are committed to bringing the best local news to Reno and Northern Nevada. MeTV is America s #1 All Classic TV Network. MeTV features a wide range of programming which audiences and advertisers find comfortable and engaging. MeTV s library includes almost 100 beloved series from Twentieth Century Fox Television Distribution, CBS Television Distribution, NBC Universal Television as well as independent series owners and producers. The CW originated from its parent companies CBS and Warner Bros which is where the name comes from. The network started airing in 2006 and picked up programs that it s predecessors, The WB and UPN, were no longer airing. It has since changed its target demographic to be more family orientated with dramas and super heroes filling the lineup.

4 Anchors Josh Little moved from California to Reno in 1994 to attend the University of Nevada, where he graduated with a degree in Journalism. He joined the team as an intern in 2000, was hired as a news photographer in 2001, and promoted to Weekend Sports Anchor a year later. He spent 16 years in the Sports department; the last 9.5 years as Sports Director. He is currently the co-anchor of Good Morning Reno. He's now spent the majority of his life living in Reno. So he considers himself brimming with "Nevadatude." Rebecca Kitchen is a fourth-generation native Nevadan. She pursued a broadcast degree from the University of Nevada. After joining the team as an intern in 2011, she has worked her way up through various positions now accomplished her goal of becoming an anchor. Her highlights include traveling on Honor Flight Nevada with veterans and her grandfather and covering the 2016 Little Valley Fire, for which she earned an Emmy nomination. She was voted 2018 Reno News and Review Best Local TV News Anchor in Northern Nevada. Denise Wong joined the KOLO 8 News Now team in September 2016, but she's not new to Northern Nevada. In fact, this is the second time she's worked at KOLO and couldn't be more thrilled to move back to Reno to raise her family. With nearly 20 years of experience she has followed her career around the country. She graduated from UCLA, majoring in Communication Studies and Psychology. She holds a master's degree in Broadcast Journalism from Boston University. Noah Bond is an award-winning journalist who career started in Sioux Falls, South Dakota. He comes to Reno from Seattle, where he delivered several live reports about the Oso mudslide in Washington. He coanchors at 5PM, 6:30PM and 11PM. Noah has also worked in Idaho, Illinois, Kentucky and Utah. He earned degrees in broadcasting at Brigham Young University in Idaho, where he was named the Division and Language and Letters Man of the Year, and Brigham Young University Utah. Ben Deach was born in California, but has called Reno home most of his life. While attending the University of Nevada he took a job broadcasting women s basketball games on radio. He also served as the fill-in play-byplay man for the Nevada baseball team for several years, the Reno Silver Sox from and the Reno Aces for parts of their first 3 seasons. In 2008 he got his own show. In 2015 he made the switch to television and after a year as a morning show producer, he became a reporter, and now is the weekend anchor! Tabnie Dozier graduated Cum Laude from Western Kentucky University with a Degree in Broadcast News and a Minor in Spanish. She is a Regional Edward R. Murrow Award Winner and a two-time Emmy-nominated anchor and reporter. She started her career in Indiana, where she acquired numerous honors from the Indiana Society of Professional Journalists and the Associated Press. She is a dedicated member of the National Association of Black Journalists and is a member of Delta Sigma Theta Sorority Incorporated

5 Sports and Weather Jeff Thompson came to Reno in the Fall of He earned his master s degree in atmospheric science at the University of Nevada, worked as Assistant Nevada State Climatologist, served on the state drought committee, taught at the University, and commuted to Sacramento to forecast at KCRA. Jeff holds the title of Chief Meteorologist as well as the Certified Broadcast Meteorologist designation from the American Meteorological Society and has the National Weather Association Seal of Approval. Lindsey Matherly is no stranger to forecasting. Prior to joining KOLO she was the morning/noon weather anchor at KTVL in Medford, Oregon. One of the more exciting days in her career was during the 2011 Japanese Earthquake which produced a tsunami that hit the west coast. She attended the University of Oregon where she received her B.A. in Journalism. Dick Stoddard is a Reno native since birth. TV is something that runs in the Stoddard family from both his mother TV Betty and father owner of KATO- AM later known as KBET. Dick started his broadcast career at age 14 playing the Boss Hits on KCBN-AM He received the NWA TC Seal of Approval in Mike Stefansson grew up in Reno. During his final year in college at the University of Nevada, Reno, Mike interned at KOLO. Upon graduation, he embarked on his journey through broadcasting. After three and a half years in Montana, he moved to Spokane. After two great years in Spokane, Mike came home. Covering the teams which helped make him a sports fanatic is something he doesn t take lightly. He s hoping to bring that joy to your living rooms each and every night. Mike is thrilled to be back in Reno as the Sports Director. Kurt Schroeder aspired to be a professional athlete but when it finally hit him that making a Major League Baseball roster wasn t in his future, he turned his passion for sports and his love TV into a more obtainable goal. While attending Washington State University he worked on campus as an anchor and reporter, in the athletics department and as a sports columnist for the newspaper. After graduation he interned for the sports department in Seattle and for about a year as a writer and fill-in sports producer. Despite being from the Seattle area, he developed a love for Boston-based sports teams.

6 KOLO Schedule Time MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Time 4:00A ABC AMERICA THIS MORNING Housesmarts Pawn Stars 4:00A 4:30 KOLO 8 NEWS GOOD MORNING RENO Mantracker On The Money 4:30 5:00 JH Animal Adventures 5:00 US Farm Report 5: Prime 5:30 KOLO 8 NEWS GOOD MORNING RENO 6:00 P. Allen Smith Today's Homeowner 6:00 6:30 Paid Program Paid Program 6:30 7:00 Good Morning Good Morning 7:00 7:30 America America 7:30 8:00 8:00 ABC This Week 8:30 Ocean Treks 8:30 9:00 Catholic Mass 9:00 LIVE WITH KELLY AND RYAN 9:30 Paid Program 9:30 10:00 ABC College Paid Program 10:00 THE VIEW 10:30 Football Paid Program 10:30 11:00 KOLO 8 NEWS MIDDAY Paid Program 11:00 11:30 Paid Program 11:30 12 N Noon 12:30 12:30 1:00 1:00 GENERAL HOSPITAL 1:30 ABC College Various 1:30 2:00 2:00 PICKLER AND BEN Football 2:30 2:30 3:00 3:00 RACHAEL RAY 3:30 3:30 4:00 JEOPARDY College 4:00 Pawn Stars 4:30 Scoreboard KOLO 8 NEWS AT 4:30 PM 4:30 5:00 KOLO 8 NEWS AT 5:00 PM KOLO 8 News Now 5:00 5:30 KOLO 8 NEWS AT 5:30 PM Small Town Big Deal 5:30 6:00 ABC WORLD NEWS TONIGHT ABC Saturday ABC World News 6:00 6:30 KOLO 8 NEWS AT 630 PM Night College KOLO 8 News Now 6:30 7:00 JEOPARDY Football America's Funniest Home 7:00 7:30 WHEEL OF FORTUNE Videos 7:30 8:00 The Conners The Goldbergs Grey's Fresh off Boat Dancing with the 8:00 8:30 Dancing With The Kids are Alright American Housewife Anatomy Speechless KOLO 8 News Now Stars: Juniors 8:30 Stars 9:00 Blackish Modern Family Jeopardy 9:00 Station 19 Child Support Shark Tank 9:30 Splitting Up Single Parents Wheel of Fortune 9:30 10:00 How to Get Away Nightline in Alec Baldwin 10:00 The Good Doctor The Rookie A Million Little Things 20/20 10:30 with Murder Prime Show 10:30 11:00 KOLO 8 News Now KOLO 8 News Now 11:00 11:35 11:35 JIMMY KIMMEL LIVE Castle Castle 12:05 12:05 12:35A ABC NEWS NIGHTLINE Paid Program 12:35A Leverage 1:05 PAID COMMERCIAL PROGRAM 1:05 Wipeout 1:35 PAID COMMERCIAL PROGRAM Latination 1:35 Entertainers 2:05 2:05 2:30 Cars TV Zomboo's House ABC World News 2:30 ABC WORLD NEWS NOW 3:00 of Horrors Now 3:00 Just for Gags 3:30 3:30

7 MeTV Schedule

8 The CW Schedule Monday Tuesday Wednesday Thursday Friday Saturday Sunday 6:00A Local / Various Christian Worship 6:00A True Crime Files 6:30A Local / Various Hour 6:30A 7:00A Cops CW Paid Program 7:00A Tales of Nevada 7:30A Cheaters CW Paid Program 7:30A 8:00A The Steve Wilkos Show Tomorrow's World 8:00A 8:30A 8:30A In Touch Ministries 9:00A One Magnificent 9:00A The Steve Wilkos Show 9:30A Morning Key of David 9:30A 10:00A Campmeeting: Inspiration 10:00A Maury 10:30A Ministries 10:30A 11:00A Paid 11:00A Maury Campmeeting 11:30A Paid 11:30A Noon Paid Programming Nevada Newsmakers Made In Hollywood Paid Noon 12:30P Paid Programming Conney Ray CW Paid Program The Spill with Hannah 12:30P 1:00P Sheriffs: El Dorado County Rules of Engagement 1:00P Dr. Oz 1:30P CW Paid Program Rules of Engagement 1:30P 2:00P The King of Queens The King of Queens King of the Hill 2:00P 2:30P Rules of Engagement The King of Queens King of the Hill 2:30P 3:00P 3:00P The Jerry Springer Show Saving Hope 3:30P CW Afternoon Movie: 3:30P 4:00P The Jerry Springer Show Elementary TBA 4:00P 4:30P 4:30P 5:00P Black-ish Seinfeld 5:00P Elementary 5:30P Black-ish Seinfeld 5:30P 6:00P American Dad King of the Hill The Goldbergs 6:00P 6:30P American Dad King of the Hill The Goldbergs 6:30P 7:00P Family Guy Cleveland Show Black-ish 7:00P 7:30P Family Guy Cleveland Show Black-ish 7:30P 8:00P DC's Legends of Family Guy 8:00P The Flash Riverdale Supernatural Dynasty Supergirl 8:30P Tomorrow Family Guy 8:30P 9:00P Bob's Burgers 9:00P Arrow Roswell All American Legacies Crazy Ex-Girlfriend Charmed 9:30P Bob's Burgers 9:30P 10:00P CW Local 10 O'clock News Cleveland Show Family Guy 10:00P 10:30P The Goldbergs Cleveland Show Family Guy 10:30P 11:00P The Goldbergs King of the Hill Cleveland Show 11:00P 11:30P Seinfeld 11:30P Jerry Springer Midnight Seinfeld Midnight CW Late Night Movie 12:30A Rules of Engagement 12:30A Maury 1:00A Top 30 1:00A 1:30A Sheriffs: El Dorado County MIH Now 1:30A Dr. Oz 2:00A Murdoch Mysteries 2:00A 2:30A Impractical Jokers 2:30A 3:00A 3:00A 3:30A 3:30A Local / Various 4:00A Local / Various 4:00A Local / Various 4:30A 4:30A 5:00A 5:00A 5:30A 5:30A Monday Tuesday Wednesday Thursday Friday Saturday Sunday

9 Desktop Ad Sizes: 728x90 300x x30 (expands into 986x300) 1024x90 Site Takeover Special Display Ads: Gray Interactive Audience Extension Ad Targeting Geo Targeting YeildMo KOLO Facebook Promotion E News Sponsorship 986x30 Mobile Ad Sizes: 728x x x50 480x32 Actionable Options: Click-to-Call Click-to-Map Click-to-Contact Coupons Online Video Options: Video Pre Roll- :15 Second Linkable Video Ads Video Post Roll - Linkable Extended Video Plays After News Content Live Stream 8 Online Commercial Breaks in Streaming Newscasts 728x x90 300x250 *Not to scale Other Opportunities File Formats accepted:.jpg/html5/.png MomsEveryday: The main focus of MomsEveryday is to be a resource that includes everything from a robust TV marketing campaign to multiple options for digital marketing. The unique aspect of MomsEveryday is the Public Relations component-news interviews that are included every month. Proud to be Local: Proud to be Local showcases locally owned business in our community through media sponsorship, online marketing solutions and community based effort to keep the dollar local. The synergy for our local businesses that take part in Proud to be Local establishes a connection that support the economic growth the Northern Nevada with locally owned community. The Weather Company: KOLO 8 News Now and The Weather Company have a partnership which allows KOLO to use weather.com and the weather app for businesses to target customers by location, weather patterns and so much more! PrimeTime Living: KOLO 8 News Now and KOLOTV.com are the area leaders for reaching Baby Boomers and Seniors. We have created a marketing platform that will deliver this highly desirable audience to your business with shows like Jeopardy, Wheel of Fortune, and Good Morning America.

10 Digital Products Website Development Your website is a direct reflection of your business. Our creative team will design a website that helps your business and brand come to life! Social Content Development LocalX develops compelling content on the world s top social networking sites including: Facebook, Instagram, Twitter and LinkedIn. ecommerce Development A custom solution to create everything you need to sell your products online! Social Advertising Social platforms are an effective way for local businesses to reach potential customers by using advanced targeting. MobileX Optimize your marketing strategy for mobile searchers using an integrated approach that blends tactics to help promote small businesses on local searches. Acquisition Marketing We generate lists of potential customers using opt-in, CAN-SPAM compliant databases of consumers and business-to-business records. Search Engine Optimization The process of getting traffic from the organic (non-paid) search results on search engines such as Google, Yahoo and Bing. Conversion Driver Directly support your campaign s goals with a custom landing page! TargetedTV Your new secret weapon to expand your TV campaign! Target new viewers by geographic and demographic and only pay for completed views. YouTube Advertising Reach your target audience on the largest video streaming website in the world! Pay-Per-Click Be seen by customers at the very moment that they re searching for what you offer. Only pay when they click and visit your website. Over-the-top Place your ad on streaming television Your ad will play before, or during, an episode or movie being enjoyed by a viewer in you targeted Geography and demographic. Audience Targeting LocalX Audience Targeting Display & Pre-roll is designed specifically to target at the local level.