BRC RAMS : January 2018 June 2018

Transcription

1 BRC RAMS : January 2018 June 2018

2 For the Curious 702 is South Africa s leading platform for all sectors of society to freely express their opinions and hear every side of the story. Our spirited talk shows are never dull and often contentious, with seasoned presenters like Bongani Bingwa, Joanne Joseph and Eusebius McKaiser fearlessly shining light on some of the country s most pressing issues and using their voices as instruments of change. On weekends, we take a breather from hard news with a soulful mix of music and lifestyle content. We also keep you connected to what s happening in your world by bringing you the latest news, sport and traffic updates on the web, in your social feeds and on the go with podcasts featuring the best moments of our shows. Tune into 702 on 92.7 FM to join the conversation.

3 702 boasts the highest average household income of all stations in Gauteng Ave. Household Income , ,812 Jacaranda FM 21,801 5FM 20,518 Kaya FM ,336 Power ,779 Metro FM 12,993 YFM ,632 Ukhozi FM 8,111 Lesedi FM 7,555 Thobela FM 7,230 Motsweding FM 6,857 R0 R10,000 Source : BRC RAMS, Jan 2018-Jun 2018 R20,000 R30,000 R40,000

4 702 listeners are well educated and economically active - boasting the lowest rate of unemployment and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng) % of unemployed listeners Motsweding FM % of listeners with a tertiary qualification 33% 702 Lesedi FM 41% 32% Thobela FM % Jacaranda FM 26% 31% Ukhozi FM 29% YFM 99.2 Power % Power % Metro FM 24% Kaya FM FM 23% Kaya FM % Metro FM 18% 5FM 25% 13% YFM % 10% Motsweding FM 6% Jacaranda FM 12% Lesedi FM 6% % Thobela FM 5% Ukhozi FM 4% 702 7% 0% 10% 20% Source : BRC RAMS, Jan 2018-Jun % 40% 50% 0% 10% 20% 30% 40% 50%

5 Listener % Age Listener % of SEM Listener % of LSM Audience LSM Day Cume. Mon-Sun (00:00-24:00) 7 Day Cume. Mon-Sun (00:00-24:00) 4 Week Cume. Mon Sun (00:00-24:00) Day Cume. Mon Fri (00:00 24:00) Day Cume. Saturday (00:00 24:00) 298, , , , ,000 35% 30% 25% 20% 15% 10% 5% 0% LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM Index Day Cume. Sunday (00:00 24:00) 265,000 LSM % Index Age SEM 30% % % 20% % 40% % 100 Index 30% 300 Index 10% 5% 50 20% 10% % % Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 0 Age % Index Ave. Age 42 SEM % Index Source : BRC RAMS, Jan 2018-Jun 2018

6 Community Size Device Location 8% 2% 90% Metro Urban Rural 77% Radio 24% Mobile phone Other 3% 66% Vehicle radio Home 84% Vehicle 68% Work 25% 0% 20% 40% 60% 80% 100% Ethnicity Gender Parents Purchase Decision 9% 15% 41% 35% African White Indian Coloured 60% 68% ACI (Black) 38% 62% Are parents/ guardians 92% Mainly or partly responsible for shopping in the household. Source : BRC RAMS, Jan 2018-Jun 2018 TGISA 2017 C

7 Audiences in Early Bfast Bfast with Bongani Eusebius M R Azania Noon Drive Joanne M-Thu Money Show Karima Night Talk 80 Fri Money Show Sports Talk Late Night Talk reaches 89,000 listeners on average in the breakfast drive - building listenership from as early as 06:00 and running to 09:00. Eusebius follows the Breakfast drive with a robust debate dropping to the Mid Day report and then easing into the afternoon with Azania s more lifestyle driven show. Weekdays close with an early evening lift between 16:00-16:15 in the Afternoon Drive. The Money Show with Bruce Whitfield runs from 18:00-20:00, which also attracts a sophisticated digital and podcast audience. Source : Source : BRC RAMS, Jan 2018-Jun 2018

8 Audiences in Bfast with Phemelo Kenny Maistry Nonn Botha This is Africa Unplugged with Azania Jukebox Saturdays deliver the highest audience on the Weekend Breakfast with Phemelo Motene. Kenny Maistry delivers the second highest audience peak at 10:00 to 10:15. Source : Source : BRC RAMS, Jan 2018-Jun 2018

9 Audiences in Breakfast with Phemelo Kenny Maistry Paul Mtirara Nonn Botha Marc Lewis Gushwell Brooks The Weekend Breakfast with Phemelo Motene on Sundays reaches listeners on average at its peak. Paul Mtirara delivers the highest Soulful Sundays audience at 15:15-15: 30, followed by Nonn Botha in the early evening. Source : Source : BRC RAMS, Jan 2018-Jun 2018

10 Mon Fri Week CUME Daypart Audience 05:00-06:00 94,000 06:00-09:00 306,000 09:00-12:00 216,000 12:00-13:00 123,000 13:00-15:00 154,000 15:00-18:00 232,000 18:00-20:00 154,000 20:00-22:00 80,000 Saturday Day CUME Daypart Audience 05:00-06:00 31,000 06:00-10:00 157,000 10:00-14:00 111,000 14:00-18:00 83,000 18:00-21:00 71,000 21:00-24:00 33,000 00:00-04:00 5,000 04:00-05:00 3,000 Sunday Day CUME Daypart Audience 05:00-06:00 29,000 06:00-10:00 146,000 10:00-14:00 105,000 14:00-18:00 96,000 18:00-21:00 63,000 21:00-24:00 13,000 00:00-04:00 7,000 04:00-05:00 3,000 Website (August 2018) Unique Users 536,180 Page Impressions 1,289,267 Newsletters (August 2018) ,979 Business Wrap 20,071 EWN 122,379 Social Media (August 2018) Twitter Followers 639,362 Facebook Fans 261,991 Streaming (July 2018) Session Starts 656,714 Listener CUME 150,997 Ave. TSL 00:54:00 Source : BRC RAMS, Jan 2018-Jun 2018 Google Analytics, Triton Digital, Facebook, Twitter

11 Gauteng

12 Weekdays 04:00-06:00 06:00-09:00 09:00-12:00 12:00-13:00 13:00-15:00 15:00-18:00 18:00-20:00 20:00-22:00 22:00-01:00 18:00-19:00 19:00-20:00 20:00-24:00 00:00-06:00 Early Breakfast with Relebogile Mabotja Breakfast with Bongani Bingwa The Eusebius McKaiser Show The Midday Report With Xolani Gwala The Azania Mosaka Show Afternoon Drive with Joanne Joseph The Money Show with Bruce Whitfield M-Thu Karima Brown Show M-Thu Late Night Talk with Aubrey Masango M-Thu The Money Show with Bruce Whitfield Fri Sports Talk with Marc Lewis Fri Late Night Talk with Aubrey Masango Fri Automation Fri Saturdays 00:00-02:00 02:00-04:00 04:00-06:00 06:00-10:00 10:00-13:00 13:00-16:00 16:00-18:00 20:00-22:00 22:00-24:00 The Best of all the weeks programming The Best of the Features from all the weeks programming Podcasts Joanne Journey s/ Literature Corner/ Africa State of Mind/ Weekend Breakfast with Phemelo Motene 702 Music with Kenny Maistry 702 Music with Nonn Botha This is Africa with Richard Nwamba Unplugged with Azania - Repeat The Jukebox With Benjy Mudie Sundays 00:00-03:00 03:00-06:00 06:00-10:00 10:00-13:00 13:00-16:00 16:00-19:00 19:00-21:00 21:00-00:00 00:00-04:00 Azania s Master Class/Weekend Breakfast Profiles/Best of Karima LEAD SA Human Library Podcast/ Social Enterprise 101 podcast/ Weekend Breakfast with Phemelo Motene Soulful Sundays with Kenny Maistry Soulful Sundays with Paul Mtirara Soulful Sundays with Nonn Botha Sports Talk with Marc Lewis Night Talk with Gushwell Brooks Nicholaus Bauer; Wasanga Mehana; Nolo Moloi rotating weekly

13 Visit our website to find Audience profiles, footprints, case studies and more. We look forward to telling your story