An INTRODUCTION to SALEM RADIO

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1 An INTRODUCTION to SALEM RADIO

2 Salem Communications Salem Communications 6 th largest broadcasting company in the United States and the 3 rd largest in the Top 25 markets Leading radio broadcaster providing faith-based and family-themed radio programming Owns and operates approximately 95 radio stations including 58 in 23 of the top 25 radio markets The strategic formats: Teaching Talk, Contemporary Christian Music, News Talk Salem Radio Network (SRN) National radio network syndicating talk, news, and music programming Produces and/or distributes over 190 hours of daily original programs Over 2,000 affiliates nationwide Salem Media Representatives The country s largest radio representation firm serving Faith-based and News Talk radio Represents over 400 radio stations in the US and over 20 Salem Radio Network programming options Salem Publishing A leading publisher of faith-based music and ministry magazines Homecoming The Magazine (75,000+ circulation; target W35-54, bi-monthly) YouthWorker Journal (15,000+ circulation; target prof. youth workers; bi-monthly) Singing News Magazine (80,000+ circulation; target A45-60; monthly) Preaching Magazine (10,000 circulation; target pastors/leaders; bi-monthly) Xulon Press premiere digital publisher of books targeting the Christian audience Special Editions and Supplements: College Bound (100,000+ circulation; target students 18-22) Salem Web Network Leading provider of online streaming for faith-based ministries and music Crosswalk.com the most visited online destination for the faith-based audience Oneplace.com the leading provider of online streaming for ministries Christianity.com the premier site for the faith-based audience ChristianJobs.com full-featured employment website focusing on the faith-based community CrossDaily.com one of the most popular faith-based sites on the web ChurchStaffing.com largest website specifically dealing with church employment opportunities SermonSearch.com premier Internet resource for faith-based communications LightSoutce.com provides the latest technologies in video streaming and downloading ministries CrossCards.com provides faith-based audience with e-greeting cards TheFish.com online resource for digital delivery of faith-based music Townhall.com one-stop mall of ideas on the latest news and information from the conservative movement

3 Salem Radio Network SRN News Headquartered from state of the art facilities in Washington D.C., SRN News offers comprehensive news programming 24 hours a day, 7 days a week to over 1,000 affiliates nationwide. Advertisers have the ability to reach consumers nationwide and carry your advertising messages into the top markets of the country on faith-based and News Talk radio stations. Platinum Plus* affiliates (plus XM and Sky ) AQH 111,400 / Cume 2,348,300 Gold News 163 Affiliates (plus XM satellite) AQH 145,300 / Cume 3,054,600 Platinum News 133 affiliates (plus XM Satellite) AQH 88,700 / Cume 2,077,100 Optima News 117 affiliates AQH 147,000 / Cume 2,940,700 SRN News Contemporary Christian Music (CCM) continues to be one of the fastest growing radio formats in the country and the Salem Music Network is the country s leading contemporary Christian music provider. Today s Contemporary Christian Music, the Solid Gospel Network, and The World in Praise. Advertisers can choose from several options to reach this popular and growing audience. Red Music 61 affiliates AQH 67,800 / Cume 1,650,800 Blue Music 45 affiliates AQH 15,500 / Cume 516,000 White Music 34 affiliates (Overnights) Solid Gospel 60 affiliates AQH 22,500 / Cume 319,500 * Platinum Plus includes Platinum News and the Solid Gospel Network

4 SRN Talk Salem Radio Network Over the last decade, talk radio has emerged as one of the most powerful advertising vehicles in America. SRN s syndicated talk show hosts are among the most influential voices in talk radio. SRN clients have the ability to reach responsive listeners through News Talk and Teaching Talk radio stations across the country. Bill Bennett s Morning in America 160 affiliates + 58 Cable Radio Network markets and Sky One of America s most important, influential and respected voices on cultural, political and education issues and one of TALKERS Magazine s 8 th Most-Listened-To Talk show hosts!* (AQH 128,400 / Cume 936,100) Janet Parshall s America 103 affiliates + XM and Sky One of the only conservative talk shows in America hosted by a woman, thought-provoking, interactive, nominated on numerous occasions for best talk show program, author, advocate for the family and listed on TALKERS Magazine s Heavy Hundred List!* (AQH 25,900 / Cume 140,400) The Mike Gallagher Show 120 affiliates + 58 Cable Radio Network markets and Sky Angle Satellite Passionate, funny, a Fox News Channel regular contributor and guest host, best-selling author, and one of TALKERS Magazine s 6 th Most-Listened-To talk show hosts!* (AQH 176,200 / Cume 1,263,100) Dr. Richard Land Live 65 affiliates + 56 Cable Radio Network markets President and CEO of The Ethics & Religious Liberty Commission and one of Time Magazine s Twenty-Five Most Influential Evangelicals in America! (AQH 5,500 / Cume 7,600) The Dennis Prager Show 80 affiliates + 58 Cable Radio Network markets and Sky One of the most respected radio talk show hosts in America and listed on TALKERS Magazine s Heavy Hundred List!* (AQH 128,800 / Cume 812,300) The Albert Mohler Program 50 affiliates + Sky President of The Southern Baptist Theological Seminary, columnist & widely sought after commentator! (AQH 7,000 / Cume 20,200) The Michael Medved Show 128 affiliates + 58 Cable Radio Network markets and Sky Provocative dialog, incisive commentary and reliable humor, a film critic, best selling author, and one of TALKERS Magazine s 6 th Most-Listened-To talk show hosts!* (AQH 245,000 / Cume 1,566,400) Cal Thomas Commentary 87 affiliates + XM Satellite America s #1 syndicated award-winning co-op columnist, lecturer, author, panelist and Fox News Watch. Providing weekly political commentary and appearing on many of the weekly news shows. (AQH 69,500 / Cume 764,900) The Hugh Hewitt Show 82 affiliates + 58 Cable Radio Network markets and Sky Executive Editor of Townhall.com, one of the country s most widely read bloggers, three time Emmy award winner and listed on TALKERS Magazine s Heavy Hundred List!* (AQH 109,600 / Cume 921,900) National Geographic Weekend 87 affiliates + 58 Cable Radio Network markets Salem Radio s newest program getting up close and personal on projects and expeditions supported by the National Geographic Society. (AQH 35,000 / Cume 72,100) *Talkers Magazine 2007 Top Talk Radio Audiences/**Talkers Magazine Most Important Radio Talk Show Hosts (AQH/CUME provided by Act 1 Systems/Arbitron DMA Fall Nationwide 2008)

5 Key Market Radio In addition to the Salem Radio Network, SMR represents many of the country s leading Teaching Talk, CCM and News Talk formatted radio stations. Teaching Talk Faith-based Teaching Talk is our foundational format. Through this format a listener can find faith-based teaching and sermons, as well as answers to questions relating to daily life, from raising children to religious legal rights in education and the workplace. This format serves as both learning resource and personal support for listeners nationwide. Top market coverage includes: WMCA / New York KWRD / Dallas WNIV / Atlanta KKLA / Los Angeles KKHT / Houston WLQV / Detroit WYLL / Chicago WFIL / Philadelphia WEZE / Boston KFAX / San Francisco WAVA / Washington DC WMCU / Miami Contemporary Christian Music (CCM) Through the addition of the CCM format, we are able to bring listeners the words of inspirational recording artists with upbeat contemporary music. Top market coverage includes: KFSH / Los Angeles WFHM / Cleveland KAIM / Honolulu KLTY / Dallas KKFS / Sacramento KGBI / Omaha WFSH / Atlanta WFFH-WFFI / Nashville KBIQ / Co.Springs KFIS / Portland News Talk News Talk programming is the second most popular radio format in the country, based both on listenership and number of radio stations. Traditional research has shown that News Talk is highly complimentary to our core format of Teaching Talk. Both formats express conservative views and family values. Top market coverage includes: WNYM / New York KSKY / Dallas WDTK / Detroit KRLA / Los Angeles KNTH / Houston KKOL / Seattle WIND / Chicago WNTP / Philadelphia KKNT / Phoenix KDOW / San Francisco WGKA / Atlanta KYCR / Minneapolis Last Update: 5/14/09

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