Social Media for Churches More than just. Susan Codone November 4, 2013
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1 Social Media for Churches More than just Susan Codone November 4, 2013
2 In 1957, 100,000 people listened to Billy Graham in Yankee Stadium
3 Rick Warren interacts with 1,211,258 followers on Twitter At least 8 times a day
4 And consider this 40, 879, 772 followers 54,780,426 Likes/Fans His crusades run a high-volume social media command center managing hundreds of thousands of interactions per hour
5 Would Billy have used social media?
6 His son does Franklin Graham and Samaritan s Purse 24,219 followers on Twitter 636,432 fans on Facebook
7
8 Your Social Media Plan Listen. Amplify.
9 Social Media: Three Steps 1. Design 2. Implementation 3. Management
10 Step 1: Design Your Social Plan
11 Listen
12 Gather Information Conduct a Communication Audit Church Communication Venues Print Online Visual Budgets Personnel Newsletters Website Graphics General Staff & duties Bulletins Broadcast media Logos Flyers s Photos Promotion Mailings Brochures Letterhead / Stationery Images Departments Time commitment
13 Choose Your Tools TEXT + VISUAL VISUAL LONG-FORM
14 Decide who s there Generations Cohort Birth Years Silent Generation (68-88) Baby Boomers (49-67) Gen X (32-48) Millennials (18-31) Digital Natives Kids today Gould, Meredith. The Social Media Gospel. Liturgical Press, 2013
15 Deploy Your Tools Generations and Social Media Tools Silent Generation Baby Boomers Generation X Blogs Millenials/ Digital Natives Facebook Instagram/ Pinterest Twitter YouTube/ Vimeo Gould, Meredith. The Social Media Gospel. Liturgical Press, 2013
16 Design Your Plan Typical Content Types of Church Promoted Content Announcements New Pastor! Events Christmas Program! Conversations Static Information Planning Events Reminders Stories / testimonies Inspiration/Education Time Sensitive News Discussions between SS Leaders What time is the service? Weekly Deacons Meeting New Sermon Series on Sunday! VBS was great! Bible verse of the day Johnson Wedding Saturday! Gould, Meredith. The Social Media Gospel. Liturgical Press, 2013
17 Design Your Plan Choose Content Announcements Conversations Stories Events Encouragement Sermons Reminders Calendar Encouragement
18 Step 2: Implement Your Social Plan
19 Implement Your Social Plan 1. Choose tools 2. Assign personnel or % of person s time 3. Create a content calendar at least one month ahead 4. Create and/or curate content 5. Commit to presence maintenance
20 Monday If you missed Sunday, check out Pastor Tim s sermon online at Tuesday Take your plate at Wednesday night supper tomorrow night fried chicken and mac & cheese! $15 per family or $5 individual. Wednesday Special class tonight on Revelation Room 122 downstairs! Begins at 6:30. Call for reservations or just attend. #focusonthefuture Thursday Read Pastor Mark s blog post this week about baptism. You will be so refreshed! Friday Sunday s coming! Get ready for part two of the series on marriage! Saturday Don t forget to change your clocks! #timechange
21 Step 3: Manage Your Social Plan
22 Use Social Media Management Tools Schedule and plan posts using: Buffer Hootsuite TweetDeck
23
24 What I discussed: 1. How to design a social media (SM) plan 2. How to implement a SM plan 3. How to manage & maintain your SM plan
25 Thank you! Any questions?
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