Welcome. PDBA Breakfast Meeting August 10, 2016
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1 Welcome PDBA Breakfast Meeting August 10, 2016
2 New Member: PREGAME PREGAME is Portland s new clubhouse for entrepreneurs and experienced professionals. Work out your ideas, pump up your strategy, and create the game plan for your success. PDBA Members receive 50% off membership initiation and free event space this fall. Ciara Pressler 926 NW 13 th Avenue at Lovejoy
3 New Member: Pho Van Fresh Elizabeth Nguyen 1012 NW Glisan
4 New Member: Cryo PDX Deborah Weissenbuehler 1128 NW 13th
5 Introducing Lora Helmer Lora Helmer is the new Account Executive for the Pearl magazine! Contact Lora at:
6 The PEARL Magazine Fall issue available in print as early as August 15 th! Flipbook available now at thepearl.explorethepearl.com Learn how to adopt our adorable cover models from Pacific Northwest Bulldog Rescue!
7 Instagram Update Instagram Stories Photos and videos appear together in a slideshow format and disappear after 24 hours. Learn more at the Instagram Help Center.
8 Upcoming Events: barre3 in the Park The Fields Park Saturday, August 20 th 10am Celebrate eight years with barre3 Portland! Bring a yoga mat, sunscreen, and water bottle. The event is free and all are welcome!
9 Upcoming Events: Urban Air Market Urban Air Market August 28 th 11am-6pm NW 13 th Ave at Hoyt A curated outdoor marketplace for sustainable design back in the Pearl District for the third year! Learn more at
10 Upcoming Events: Labor Day Sale Labor Day Sale September 2-5 th District-wide savings at boutiques, bars, shops & more! Register for the sale now! explorethepearl.com/pdbaannual-labor-day-sale-sign-up/
11 Upcoming Events: Art in the Pearl Art in the Pearl September 3-5 th The 20th annual festival will occur Labor Day Weekend in the North Park Blocks. The Festival is FREE and requires NO TICKETS for entry!
12 NEAH JACKSON COMMUNITY MANAGER, SPECIAL EVENTS AMERICAN CANCER SOCIETY 12
13 MAKING STRIDES OF PORTLAND AMERICAN CANCER SOCIETY S powerful event to raise awareness and funds to end breast cancer. Sunday, October 16, 2016 The Field s Park Registration: 9:00am Event: 11:00am 2,500-3,000 expected attendees 13
14 HOW CAN YOU HELP FINISH THE FIGHT? Sponsorship Opportunities (Discounted PDBA member packages available) Form a Team Host a Vendor Booth Display Promotional Materials Real Men Wear Pink 14
15 MakingStridesWalk.org/PortlandOR Contact: Neah Jackson, Community Manager I neah.jackson@cancer.org
16 Upcoming Events: PDBA Business Awards Monday, November 14 th Get Involved! to sponsor an award! Submit nominations by September 16 th to explorethepearl.com/awards
17 Centennial Mills Development Thank you to Bruce Stephenson for drafting the letter calling for the development of Centennial Mills! The 2035 plan shows public open space at Centennial Mills. See the full plan at
18 Guest Speaker Amy Rosenberg
19 LOCATION. LOCATION. LOCATION. August 10, 2016 Pearl District Business Association Breakfast Meeting
20 Agenda Intro (who is Amy and why should we listen to her?) Why does location matter? How to tie location into marketing Localized PR, social media & search Questions?
21 Location. Location. Location. Why is location important? We are all ego-maniacs Figure out how to break through Consumers vs. B-2-B
22 Breaking Through to EGO-Centrics Talk about them Common ground through location Brag about them Identity association through location Geo-Centric Image via Breaking Defense
23 Portlandia We live in a cool city talk about it Filming schedules, articles, share news about our city, even real estate news.
24 Local PR Is the PDBA better than NYT? Why is local press better than national press. Getting into your local paper/news site. Oregonian daily circulation is 170,000 Down from peak of 360,000
25 Local PR
26 Do Something! Before the press release : Volunteering Join a board/committee Donation New/additional location Notable new hire (resident) New product/service (and how it affects location) Have an opinion (op eds/letters).
27 Localized Press Releases
28 Localized Pitches
29 The Pearl Magazine Quarterly Magazine: Contact C.C. first Deadline: 3 months ahead of issue
30 The Pearl Editorial Calendars
31 PDBA Newsletter 8x year Newsletter: Send news to C.C. Deadline: 4-5 weeks ahead
32 NW Examiner Monthly Newspaper: Pitch 3 weeks before paper comes out. Deadline: Last Saturday of the month prior to the issue date. Pitch Editor Allan Classen
33 Travel Portland Yearly Magazine, Various Newsletters Magazine is full Send news items Travel Portland membership Add events to: calendar.travelportland.com
34 Non-News Sources PNCA Student Newsletter Powell s Blog Be a News Resource!
35 Local Social Don t have to go through the media any longer Incorporate your location Schedule content around your location Create daily post categories
36 Sample Daily Post Categories Sunday Spotlight Local community engagement Monday Matters Issues/opinion related news Tuesday Tips Tips on your industry or location Wednesday Where to eat, shop, etc. Thursday Think ahead to the weekend (events) Friday Family, Frugal, Fun-day Saturday Stories about your business or people Categories are only guidelines and do not have to be used every day/week
37 Sunday Sunday Spotlight
38 Monday Monday Matters
39 Tuesday Tuesday Tips
40 Wednesday Where to Wednesday
41 Think Ahead Thursday Weekend Plans
42 Friday Family, Frugal, Fun-day
43 Smiling Saturday Happy Customer Stories
44 What about Search? Value of location in Search Mobile search results Local search results
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50 Questions & Thank You! Amy Rosenberg Pearl District Business Association
51 September s Guest Speaker September 14 Joy Overstreet Managing your Professional Curb Appeal
52 Raffle Prize Thank you to our raffle donor: Fat Head s
53 Thanks to our generous sponsors
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