BALTIMORE Designated Market Area (DMA)

Transcription

1 MEDIA KIT

2 BALTIMORE Designated Market Area (DMA) The Baltimore, Maryland DMA is the 26 th largest market in the United States. Consisting of 1,099,890 TV Households and over 2,750,000 people, the Baltimore Market covers 11 counties in Central Maryland (including the major cities of Baltimore and Annapolis). County TV Households Baltimore 312,260 Baltimore City 239,770 Anne Arundel 202,380 Caroline 11,260 Carroll 57,900 Cecil 35,820 Harford 89,350 Howard 110,840 Kent 7,570 Queen Anne s 17,520 Talbot 15,220 Baltimore DMA Totals TV Households 1,099,890 % Black 27.1% % Hispanic 3.9% % Comcast Spotlight 73.8% % ADS (Satellite) 16% Persons 2+ 2,752,000 Persons 18+ 2,192,000 Persons ,165,000 Persons ,127,000 Men 18+ 1,035,000 Women 18+ 1,157,000 Source: NSI Baltimore 2016

3 Market #26 Total DMA Households: 1,099,890 Total DMA Pop: 2,752,000 Source: NSI County Coverage Study Net Weekly Circulation 2016

4 For Information on Advertising With WJZ-TV Contact: Rocky Wagonhurst, Director of Sales Shirley Pridgeon, Local Sales Manager Rebecca Gebhard, Director of Marketing and Development Michele Wilson, National Sales Manager Roy Cameron, Digital Sales Manager

5 The Baltimore DMA Market Facts Household Income: 63% - Over $50K 33% - Over $100K Home Value: 37% - Over $250,000 20% - Over $350,000 9% - Over $500,000 Education: 62% - College Educated 13% - Post Grad Degree Occupation Summary: 43% - White Collar 8% - Self Employed / Small Business Owner Home Ownership: 66% - Own Their Home Household Investments: 20% - Own Stocks 16% - Own Mutual Funds 11% - Own Money Market Funds Source: 2016 Scarborough

6 WJZ Multi-Media Opportunities Traditional Media WJZ TV CBSBaltimore.com / CBS Local Baltimore CBS Radio: WWMX, WLIF, WJZ-FM, ESPN-AM, WHFS Sponsorships: Programs, News, Features, A/V BBs Franchises: Closed Captioning, Coffee With, Manic Monday, Traffic, HealthWatch, Allergy/Pollen Watch, Cold/Flu Sponsorship, Ask The Expert, Beach Forecasts, MarketWatch, New Year s Eve Live, WJZ Post-Game Shows and Football Talk, Time & Temperature, School Closings, Weather Watchers Digital Media Products and Services: Page Takeovers & Sponsorships Desktop Display Advertising Video Pre & Mid-Roll Rich Media: Mobile, expandable, In-Banner Video Mobile Display Advertising Native- Custom Video & Written Content In-feed display and Video units Social media Dedicated Marketing Local Slideshows Strategic Partner: Baltimore Sun.com Sports ACC/SEC college basketball and football March Madness Masters / PGA Championship / PGA Golf Orioles - 20 games Ravens and AFC football Community Events Salute to Heritage Oratory Competition - February Baltimore Orioles Weather School - May Ride Across MD May/June Univ. of MD Half Marathon - May MD Food Bank Orioles Drive June-August Prostate Cancer Run September Ride to Conquer Cancer September Festival of Trees November New Year s Eve Live - December Products and Services Full Commercial Production Team: writers, producers, videographer, sound, lighting, editing Commercial Concepting: Campaigns, commercials Market research: Scarborough, Nielsen, Kantar, ComScore Cross-promotional partners (radio, 3 rd -party) Community Partnerships, Health Solutions, Eco Media Network Promotional Opportunities: Casting Calls (i.e.: Price Is Right, Amazing Race, Survivor, Big Brother). Subject to availability.

7 WJZ NEWS ANCHORS Linh Bui joined WJZ Eyewitness News in July 2013 as a reporter/weekend anchor. Her outstanding personality and performance has lifted her to Co-anchor of WJZ s Market leading Morning Newscasts with Marty Bass. She is also WJZ s Noon News anchor. Born and raised in Montgomery County, this Maryland native is thrilled to come home! Before moving to Baltimore, Linh was the morning anchor for WZVN in sunny Fort Myers, Fla. She was there for three years and covered major stories like the Deepwater Horizon oil spill and its impacts on tourism. Linh started her career in Macon, Ga., where she was a reporter/weekend anchor for WXGA. Baltimoreans rise and shine with the dynamic morning duo of Marty Bass and Linh Bui. Some viewers may even skip their morning cups of java as long as they get their fix of Marty in the morning. Known for his unique take on everyday events, Marty also preps area residents to handle the day's weather with his series of early morning and noon weather reports. Marty started in the broadcasting business in high school, working part-time as a disc jockey at a local radio station in the Louisville, Kentucky area the place where he grew up. His passion for broadcast only accelerated with time. He went on to graduate from Southern Illinois University in Carbondale with a degree in radio/television, and then entered broadcasting fulltime. His early jobs were in radio but professional journalists encouraged him to switch to the television side. He took their advice, working in television markets east of the Mississippi before joining the Eyewitness News family in Marty holds the distinction of helping to define early morning news for the broadcast business by anchoring Baltimore's first early morning newscast. As for his co-anchor at the time? The indomitable Oprah Winfrey, who worked for the station during the early '80s. Mary Bubala joined WJZ in December She now anchors the 4-4:30 p.m. and 5 p.m. newscasts and continues to report on a daily basis. A native of Chicago, Mary has made Baltimore her home and has great industry contacts. She first came to Maryland in the summer of 1997 as a general assignment reporter for a local Baltimore competitor, who saw her talents and soon moved her to that station's weekend news in an anchor position. Mary began her career in upstate New York at WENY-TV after graduating from Ithaca College with a journalism degree. She stayed in this section of New York State for a number of years, working her way up to successively larger television markets as weekend anchor for WBNG, the CBS affiliate in Binghamton, and for WOKR-TV in Rochester. Mary also has been recognized for her reporting and anchoring by the Associated Press in other cities, including Harrisburg, Pa. where she anchored the noon and 5:00 p.m. news for ABC affiliate WHTM-TV before settling in Baltimore.

8 WJZ NEWS ANCHORS The Emmy Award winning journalist has traveled to such exotic locations as China, Jamaica and West Africa to report the news. Denise also covers the homefront from locations around the U.S. and Maryland, bringing local, national and world events into sharp focus viewers. Even sports fans are familiar with Denise's work, which has included covering Baltimore's search for an NFL team in Chicago to the Ravens quest for the Super Bowl trophy in Tampa. She followed struggling high school students for four years as they participated in the Futures program. That series earned her both a Maryland State Teachers Award and a National Angels Award. And it was with high school students she traveled to Senegal to discover the roots of slavery. That series was later shown at museums and at the National Post Office in the nation s capital. Her journalistic efforts have garnered Denise a host of awards including an Emmy. The Society of Professional Journalists honored her for her reports from China, titled "Baltimore East." Her series on troubled students in the city schools' Future Program earned her both a Maryland State Teachers Association award as well as a national Angel award. The list doesn't stop here. When Marylanders look for evening news, their favorite news team is WJZ 13's Vic Carter and Denise Koch, who anchor Eyewitness News at 4:00, 6:00 and 11:00 p.m. Vic has brought local viewers in touch with some of the nation's biggest stories, from Capitol Hill and White House matters to breaking events in Atlanta, Cuba and even Deep Space. His career in broadcast journalism has taken him around the world, reporting from Cuba, Colombia, South America, Liberia, Kenya and Europe. Political news is of special interest to Vic, who has met and/or interviewed six United States presidents, covered two presidential campaigns and several national political conventions. Vic started in television two days after he graduated cum laude from Morehead State University in At the age of 23, he received the George Foster Peabody Award, broadcasting's most prestigious honor. He was named Journalist of the Year by The School of Journalism at the University of Georgia and was inducted into the National Association for Black Journalists Hall of Fame.

9 WJZ WEATHER When skies turned cloudy, some little boys would catch frogs. Not Bob Turk. He caught the rain. According to his mother, Bob created a rain well and device for measuring precipitation. Collecting that data was "fun." Today, it's still fun and part of Bob's everyday routine as Baltimore's most respected weathercaster--the person viewers depend on for weather updates during weekday evening newscasts on Channel 13. It was Bob who helped WJZ select the Doppler radar weather system known as First Warning Weather and put the station further on the map as the first Baltimore television station to have such sophisticated weather forecasting technology. First Warning Weather's local live Doppler radar enables the weather team to track rain and storms from neighborhood to neighborhood. Bob, who has been an associate member of the American Meteorological Society since 1975, earned a B.S. degree in geography from the then-named Towson State College and Master's degree in the same subject from the graduate school of Indiana University of Pennsylvania. Tim Williams has the sort of engaging personality and poised self confidence that makes even viewers who don't like to get up on the weekends come alive with smiles. He anchors the weekend morning newscasts with Gigi Barnett. He also lets viewers know whether their Saturday afternoon cookouts will be washouts or whether to invest in window air conditioners to prep for a Sunday heat wave. Tim also reports on breaking news and other unfolding events of interest to residents of this region. Meg discovered her passion for weather when she was the main anchor in Lewiston, Idaho, and got an opportunity to fill in. She loved doing weather, and believed that telling people what to expect, helped them plan their lives. Her newfound love of weather took her to WEAR-TV in the Sunshine State, where she started doing weekend weather, soon moving up to the weekday morning news. While she forecast plenty of sunny and steamy days, what she really loved was tracking severe storms along the Gulf Coast. Meg couldn t wait to live and work in a state that experiences all four seasons, so she s very excited to be in Baltimore.

10 WJZ SPORTS Mark Viviano is sports director for WJZ. Most recently, Mark was studio anchor and national correspondent for CNN-Sports Illustrated, a position he assumed after leaving the Baltimore NBC affiliate television station WBAL-TV in December Baltimoreans will remember him as the weekend sports anchor and reporter for that station, as well as for his role on sister radio stations WBAL-AM and 98 Rock FM as the morning radio sports anchor and evening/weekend call-in host for sports related programming. Mark originally came to Baltimore from the Midwest where he worked for WDTN-TV in Dayton, Ohio as weekend sports anchor. He also served in a similar capacity at WCRG-TV in Cedar Rapids, Iowa. Career highlights include earning national recognition as the reporter who broke the story of the Cleveland Brown relocation to Baltimore in November He also was selected to carry the Olympic torch through Baltimore en route to its final destination at the 1996 Summer Olympics in Atlanta.

11 WJZ Program Schedule MONDAY-FRIDAY SATURDAY SUNDAY 5:00 WJZ 5AM House Smarts Paid Program 5:00 5:30 WJZ 530AM Entertainment Tonight " 5:30 6:00 WJZ 6AM WJZ Sat 6AM " 6:00 6:30 WJZ 630AM WJZ Sat 630AM On Time 6:30 7:00 CBS This Morning WJZ Sat 7AM Kids 7:00 7:30 " WJZ Sat 730AM " 7:30 8:00 " CBS This Morning Sat WJZ Sun 8AM 8:00 8:30 " " WJZ Sun 830AM 8:30 9:00 Maury Povich " CBS Sunday Morning 9:00 9:30 " " " 9:30 10:00 Let's Make A Deal It's Academic " 10:00 10:30 " Kids Face The Nation 10:30 11:00 The Price Is Right " " 11:00 11:30 " " Paid Program 11:30 12:00 WJZ 12N Sports / Various Sports / Various 12:00 12:30 The Young and the Restless " " 12:30 1:00 " " " 1:00 1:30 The Bold and the Beautiful " " 1:30 2:00 The Talk " " 2:00 2:30 " " " 2:30 3:00 Dr. Phil " " 3:00 3:30 " " " 3:30 4:00 WJZ 4PM " " 4:00 4:30 WJZ 430PM " " 4:30 5:00 WJZ 5PM " " 5:00 5:30 WJZ 530PM " " 5:30 6:00 WJZ 6PM WJZ Sat 6PM CBS Evening News 6:00 6:30 WJZ 630PM CBS Evening News WJZ Sun 630PM 6:30 7:00 CBS Evening News ET Weekend CBS Prime 7:00 7:30 Entertainment Tonight " " 7:30 8:00 CBS Prime CBS Prime " 8:00 11:00 WJZ 11PM WJZ 11PM WJZ 11PM 11:00 11:35 Late Show Colbert Blue Bloods Blue Bloods 11:35 12:05 " " " 12:05 12:35 Late Late Show Corden Major Crimes Scandal 12:35 1:05 " " " 1:05 1:35 Entertainment Tonight CSI Miami Paid Program 1:35 2:05 Paid Program " CSI Miami 2:05 2:35 Dr. Phil Leverage " 2:35 3:05 " " Beautiful Homes 3:05 3:35 CBS Overnight News / (Beaut Hms Fri) American Athlete CBS Overnight News 3:35 4:05 CBS Overnight News / (Pet TV Fri) Entertainers 4:05 4:35 CBS Morn News / (Inovatn Nation Fri) " CBS Morning News 4:35

12 WJZ is Maryland s Sports Station Event JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Ravens Football NFL Football NFL Playoffs College Football Maryland Basketball NCAA Basketball March Madness CBS Golf Masters Golf PGA Championship Sports Spectacular

13 Digital Products & Capabilities Summary Display Ad Units Page Takeovers Rich Media Ad Units In Banner Video Video Pre-Roll Custom Written & Video (Native) Content Local Slideshows Marketing Social Media Sponsored Mobile Apps Mobile Ad Units Behavioral & Demographic Targeting Connected TV Geo- Fencing

14 Community Commitment WJZ has a stellar reputation of creating comprehensive campaigns that address prominent issues and needs in the community. WJZ partners with a myriad of non-profit organizations to sponsor events that raise funds for a variety of worthwhile causes. WJZ s continuing community commitment highlights the people, places and things that make Maryland great. WJZ s Black History Oratory Competition: Inspirational and motivational quotes from noted African Americans form the basis of this annual oratory competition open to all high school students in Maryland. Students write original essays based on supplied quotes then present their memorized essays at a public forum where they are evaluated by a panel of judges and awarded prizes. The top three students receive monetary and other prizes in this contest that has been gaining in popularity since it began in Baltimore Orioles/MASN/WJZ Food Drive This annual three-day food drive held at Oriole Park at Camden Yards during an Orioles threegame home stand raises both money and non-perishable food for the Maryland Food Bank. On average, WJZ reporters and anchors alongside Oriole personnel collect $30,000 and 10,000 pounds of food from generous baseball fans entering the ballpark. New Year s Eve Spectacular WJZ partners with the Baltimore Office of Promotion and the Arts to support the city s annual endof-year event featuring musical entertainment and fireworks. WJZ broadcasts a live New Years Eve Special from 11pm through the conclusion of the fireworks at 12:30am. Dick Gelfman s Ride Across Maryland WJZ joins with the television station s former consumer reporter, Dick Gelfman, to raise funds for breast cancer in this three-day motorcycle fundraising event. Bikers from all walks of life ride from every corner of the state to celebrate their camaraderie in Ocean City while raising over $1.2 million for breast cancer programs in just seven years. Kennedy Krieger Institute s Festival of Trees For 19 years, WJZ has helped to make the three-day festival a destination event while raising funds for the research, treatment and education programs of Kennedy Krieger Institute. If Santa had a theme park, this would be it! Fairyland forests, toy train gardens and gingerbread towns along with craft boutiques and entertainment make the holidays merry and bright for the entire family. Great Prostate Cancer Challenge The newest of WJZ s campaigns raises awareness of this disease through a series of outreach initiatives including free prostate screenings. The annual 5K Run and 1 Mile Fun Walk generates funding for medical research into this disease that affects one in six men.