BALTIMORE Designated Market Area (DMA)

Transcription

1 MEDIA KIT

2 BALTIMORE Designated Market Area (DMA) The Baltimore, Maryland DMA is the 27 th largest market in the United States. Consisting of 1,093,170 TV Households and over 2,700,000 people, the Baltimore Market covers 11 counties in Central Maryland (including the major cities of Baltimore and Annapolis). County TV Households Baltimore 312,750 Baltimore City 245,370 Anne Arundel 191,700 Caroline 12,600 Carroll 59,900 Cecil 37,040 Harford 90,610 Howard 100,980 Kent 8,370 Queen Anne s 18,320 Talbot 15,530 Baltimore DMA Totals TV Households 1,093,170 % Black 26.9% % Hispanic 2.6% % Comcast Spotlight 73.1% % ADS (Satellite) 20% Persons 2+ 2,720,000 Persons 18+ 2,122,000 Persons ,218,000 Persons ,170,000 Men ,000 Women 18+ 1,125,000 Source: NSI Baltimore

3 WJZ Coverage Map Market #27 Total DMA Households: 1,093,170 Total DMA Pop: 2,720,000 Source: NSI County Coverage Study Net Weekly Circulation

4 Baltimore, Maryland Baltimore Market Profile and Television Advertising Market Market Rank: 27 Population: 2,720,000 TV Households: 1,093,170 Baltimore is a Heavy TV viewing market: Baltimore over-indexes national levels (for example, Baltimore Prime Time viewing levels were approximately 10% higher than the national average in Nov 09). Source: NSI Ratings Maryland s economy and consumer spending remain strong due to strong federal government and healthcare facilities, non-profits and a growing technology and telecommunications sector. The Baltimore area will see an economic boon with growth at Ft. Meade & Aberdeen Proving Grounds as the military consolidates bases. Maryland has the highest median HH Income in the nation at $65,114 34% above the national median. Maryland is ranked # 2 in percent of employed population in Professional and related occupations. Maryland has the lowest percent of people below the poverty level in the USA. Source: US Census Bureau With an Average Effective Household Buying Income of $60,626, Baltimore ranks #10 in the entire country. Source: Demographics USA Maryland ranks # 3 in the country for percent of people with a bachelor degree or more 30% above the national average. Source: US Census Bureau Maryland ranks #6 in the nation for Home Value. Source: US Census Bureau Upscale Wegmans, Trader Joe s and Harris Teeter Supermarkets targeted Baltimore in recent expansions. The Baltimore Sun daily circulation is 194,878 that s equal to only 18% of the homes in the market. Source: Audit Bureau Of Circulation 9/30/09 M-Sa Baltimore Sun Avg Daily Circulation Currently, 20% of the TV homes in the market (218,634 HH) now receive national cable programming via satellite (ADS) without ability to carry any local cable insertion spots. Source: NSI Ratings 2010 Comcast Spotlight (interconnect) only reaches 73.6% of the DMA. Source: NSI Ratings 2010 STATION SPECIFIC INFORMATION WJZ is Baltimore s #1 station (NSI LPM). Market Coverage: VHF stations WJZ, WBAL, and WMAR cover all 11 DMA Counties, whereas UHF Stations WBFF, WNUV, and WUTB cover primarily Baltimore City and Baltimore County. Source: NSI Ratings 2010 WJZ (CBS) and WBAL (NBC) over-index their networks shares; WMAR (ABC) and WBFF (FOX) under-index. Strong FOX station in D.C. (WTTG) spills into Baltimore through cable penetration, diluting viewership of WBFF. Source: NSI Ratings WJZ has Baltimore s only 3 hour local news block in the early evening (4-7PM) including Baltimore s only 4PM local newscast. WJZ airs more Local News than any other station in the market. WJZ is Baltimore s Sports Station, airing both local professional teams (NFL Ravens, MLB Orioles), 2 different Football programs (Raven s Post Game and Football Talk), CBS Golf and Tennis coverage and NCAA March Madness featuring the Maryland Terrapins. Sources: NSI Ratings, US Census Bureau, Audit Bureau of Circulation, Demographics USA

5 The Baltimore DMA Market Facts Household Income: 63% - Over $50K 46% - Over $75K 29% - Over $100K Home Value: 48% - Over $250,000 28% - Over $350,000 12% - Over $500,000 Home Ownership: 73% - Own Their Home Education: 58% - College Educated 12% - Post Grad Degree Occupation Summary: 49% - White Collar 9% - Self Employed / Small Business Owner Household Investments: 34% - Own Stocks 29% - Own Mutual Funds 21% - Own Money Market Funds Source: 2009 Scarborough

6 WJZ Multi-Media Media Opportunities Traditional Media WJZ TV WJZ.com CBS Radio: WWMX, WLIF, WJZ-FM, ESPN-AM Sponsorships: Programs, News, Features, A/V BBs Franchises: Closed Captioning, Coffee With, Manic Monday, Traffic, HealthWatch, Allergy/Pollen Watch, Ask The Expert, Getaway Forecasts, HeartScore, MarketWatch, New Year s Eve Live, WJZ Post-Game Shows and Football Talk RIOT: National Coordination of multi-media promotions/campaigns including CBS Radio, Internet, Outdoor and TV in multiple CBS O & O markets Digital Media Products and Services: Homepage/Section Takeover Section Sponsorships Custom Micro sites, Contests, Slideshows, Banners Rich Media: flash, expandable images, streaming video Mobile text and Blast Live Chats 15-second video pre-roll In-banner streaming video Geo-targeting, contextual targeting Campaign tracking Strategic Partner: Baltimore Sun.com Sports ACC/SEC college basketball and football March Madness Masters / PGA Championship / PGA Golf Orioles - 20 games US Open Ravens and AFC football Community Events Salute to Heritage Oratory Contest - February Ride Across MD May/June GBMC s Father s Day Race June MD Food Bank Orioles Drive August Great Prostate Challenge September Gilchrist Hospice Taste October ACS Making Strides October Festival of Trees November New Year s Eve Live - December Products and Services Full Commercial Production Team: writers, producers, videographer, sound, lighting, editing Commercial Concepting: Campaigns, commercials, PSAs Market research: Scarborough, Nielsen, AdViews Cross-promotional partners (radio, 3 rd -party) Tickets: Sporting events, entertainment venues Incentive programs/trips/promotions: US Open, Letterman, various CBS promotions (i.e.: Price Is Right, Amazing Race, Survivor, Big Brother). Subject to availability.

7 WJZ NEWS ANCHORS Don Scott has spent the last quarter century watching the sun come up along side Marty Bass on the Eyewitness News Morning Edition, dealing with the day's news, checking in with the "live" reporters doing the breaking news beat and directing drivers to WJZ Traffic Control updates. But a decade before that he was the guy on the street, and having been there certainly seems to help get the "right now" stories reported better and clearer than anywhere else. Don came to WJZ in July of 1974 when he was just 24 and immediately found himself in the midst of a garbage workers' strike with city police officers going out on the picket lines themselves a day or two later. It was a hectic first week and a half, but it certainly set the pace for the next three plus decades on the streets and in the news studio. Don and Marty also anchor the noon newscast -- a broadcast that often triples the audience of any on at the same time! Baltimoreans rise and shine with the dynamic morning duo of Marty Bass and Don Scott. Some viewers may even skip their morning cups of java as long as they get their fix of Marty in the morning. Known for his unique take on everyday events, Marty also preps area residents to handle the day's weather with his series of early morning and noon weather reports. Marty started in the broadcasting business in high school, working part-time as a disc jockey at a local radio station in the Louisville, Kentucky area the place where he grew up. His passion for broadcast only accelerated with time. He went on to graduate from Southern Illinois University in Carbondale with a degree in radio/television, and then entered broadcasting fulltime. His early jobs were in radio but professional journalists encouraged him to switch to the television side. He took their advice, working in television markets east of the Mississippi before joining the Eyewitness News family in Marty holds the distinction of helping to define early morning news for the broadcast business by anchoring Baltimore's first early morning newscast. As for his co-anchor at the time? The indomitable Oprah Winfrey, who worked for the station during the early '80s. Mary Bubala joined WJZ in December She now anchors the 4-4:30 p.m. and 5 p.m. newscasts and continues to report on a daily basis. A native of Chicago, Mary has made Baltimore her home and has great industry contacts. She first came to Maryland in the summer of 1997 as a general assignment reporter for a local Baltimore competitor, who saw her talents and soon moved her to that station's weekend news in an anchor position. Mary began her career in upstate New York at WENY-TV after graduating from Ithaca College with a journalism degree. She stayed in this section of New York State for a number of years, working her way up to successively larger television markets as weekend anchor for WBNG, the CBS affiliate in Binghamton, and for WOKR-TV in Rochester. Mary also has been recognized for her reporting and anchoring by the Associated Press in other cities, including Harrisburg, Pa. where she anchored the noon and 5:00 p.m. news for ABC affiliate WHTM-TV before settling in Baltimore.

8 WJZ NEWS ANCHORS As anchor of WJZ 13's Eyewitness News at 4:00 p.m. and 5:00 p.m. along with Mary Bubala, Kai Jackson brings many Baltimoreans their first news of the evening. He lets them know what has happened in the region and world during the day. His steady calm and warm smile make him an area favorite just the person to "invite" into your home for an hour each night as you digest the day's news. Kai was hired by the station as a general assignment reporter in 1993 and quickly moved up the ladder, becoming co-anchor of the weekend editions of Eyewitness News. Kai joined Sally Thorner on the 5 p.m. news in The station frequently sends him out into the field to report live from hot spots around the region or to anchor the news from remote locations. The Emmy Award winning journalist has traveled to such exotic locations as China, Jamaica and West Africa to report the news. Denise also covers the homefront from locations around the U.S. and Maryland, bringing local, national and world events into sharp focus viewers. Even sports fans are familiar with Denise's work, which has included covering Baltimore's search for an NFL team in Chicago to the Ravens quest for the Super Bowl trophy in Tampa. For a number of years, viewers met many of Maryland's most fascinating citizens on her interview show called "Get To Know." Many high school students benefited from watching her series on a group of Baltimore teens who went to West Africa in 1992 and shared their experiences to home audiences via WJZ 13. That same series was shown at local museums and at the National Post Office in the nation's capital. Her journalistic efforts have garnered Denise a host of awards in addition to the aforementioned Emmys. The Society of Professional Journalists honored her for her reports from China, titled "Baltimore East." Her series on troubled students in the city schools' Future Program earned her both a Maryland State Teachers Association award as well as a national Angel award. The list doesn't stop here. When Marylanders look for evening news, their favorite news team is WJZ 13's Vic Carter and Denise Koch, who anchor Eyewitness News at 4:30, 6:00 and 11:00 p.m. Vic has brought local viewers in touch with some of the nation's biggest stories, from Capitol Hill and White House matters to breaking events in Atlanta, Cuba and even Deep Space. His career in broadcast journalism has taken him around the world, reporting from Cuba, Colombia, South America, Liberia, Kenya and Europe. Political news is of special interest to Vic, who has met and/or interviewed six United States presidents, covered two presidential campaigns and several national political conventions. Vic started in television two days after he graduated cum laude from Morehead State University in At the age of 23, he received the George Foster Peabody Award, broadcasting's most prestigious honor. He was named Journalist of the Year by The School of Journalism at the University of Georgia and was inducted into the National Association for Black Journalists Hall of Fame.

9 WJZ WEATHER When skies turned cloudy, some little boys would catch frogs. Not Bob Turk. He caught the rain. According to his mother, Bob created a rain well and device for measuring precipitation. Collecting that data was "fun." Today, it's still fun and part of Bob's everyday routine as Baltimore's most respected weathercaster--the person viewers depend on for weather updates during weekday evening newscasts on Channel 13. It was Bob who helped WJZ select the Doppler radar weather system known as First Warning Weather and put the station further on the map as the first Baltimore television station to have such sophisticated weather forecasting technology. First Warning Weather's local live Doppler radar enables the weather team to track rain and storms from neighborhood to neighborhood. Bob, who has been an associate member of the American Meteorological Society since 1975, earned a B.S. degree in geography from the then-named Towson State College and Master's degree in the same subject from the graduate school of Indiana University of Pennsylvania. Tim Williams has the sort of engaging personality and poised self confidence that makes even viewers who don't like to get up on the weekends come alive with smiles. He anchors the weekend morning newscasts with Jessica Kartalija. He also lets viewers know whether their Saturday afternoon cookouts will be washouts or whether to invest in window air conditioners to prep for a Sunday heat wave. Tim also reports on breaking news and other unfolding events of interest to residents of this region. Meteorologist Bernadette Woods graduated from Penn State University with a B.S. degree in meteorology. She furthered her studies at L'Universite des Sciences Humaines in Strasbourg, France. In 2004, she was honored by the American Meteorological Society with its Television Seal of Approval, and has received several prestigious awards for her work from AccuWeather. Bernadette launched her career at AccuWeather, piloting a daily streaming weather video segment and forecasting for hundreds of media clients throughout the U.S. Bernadette received a 2006 Emmy Award for Best Weathercaster.

10 WJZ SPORTS Mark Viviano is sports director for WJZ. Most recently, Mark was studio anchor and national correspondent for CNN-Sports Illustrated, a position he assumed after leaving the Baltimore NBC affiliate television station WBAL-TV in December Baltimoreans will remember him as the weekend sports anchor and reporter for that station, as well as for his role on sister radio stations WBAL-AM and 98 Rock FM as the morning radio sports anchor and evening/weekend call-in host for sports related programming. Mark originally came to Baltimore from the Midwest where he worked for WDTN-TV in Dayton, Ohio as weekend sports anchor. He also served in a similar capacity at WCRG-TV in Cedar Rapids, Iowa. Career highlights include earning national recognition as the reporter who broke the story of the Cleveland Brown relocation to Baltimore in November He also was selected to carry the Olympic torch through Baltimore en route to its final destination at the 1996 Summer Olympics in Atlanta.

11 WJZ is Maryland s s Sports Station Event JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Ravens Football NFL Football NFL Playoffs College Football Maryland Basketball NCAA Basketball March Madness Orioles Baseball CBS Golf Masters Golf PGA Championship US Open Tennis Sports Spectacular

12 WJZ 1st Qtr 2010 MONDAY-FRIDAY SATURDAY SUNDAY 5:00 Rise & Shine House Smarts Paid Program 5:00 5:30 " Storm Stories Paid Program 5:30 6:00 Morning Edition Eyewitness News Paid Program 6:00 6:30 " " On Time 6:30 7:00 CBS This Morning Eyewitness News Kids 7:00 7:30 " " " 7:30 8:00 " CBS News Eyewitness News Sunday 8:00 8:30 " " " 8:30 9:00 Maury Povich " CBS News 9:00 9:30 " " " 9:30 10:00 Let's Make A Deal It's Academic " 10:00 10:30 " Kids Your New Home 10:30 11:00 The Price Is Right " Face The Nation 11:00 11:30 " " Paid Program 11:30 12:00 Eyewitness News CBS Sports / CBS Sports / 12:00 12:30 Young and Restless Various Various 12:30 1:00 " " " 1:00 1:30 Bold and the Beautiful " " 1:30 2:00 As the World Turns " " 2:00 2:30 " " " 2:30 3:00 Dr. Phil " " 3:00 3:30 " " " 3:30 4:00 Eyewitness News " " 4:00 4:30 " " " 4:30 5:00 Eyewitness News " " 5:00 5:30 " " " 5:30 6:00 Eyewitness News " CBS Evening News 6:00 6:30 " Eyewitness News Eyewitness News 6:30 7:00 CBS Evening News ET Weekend CBS Prime 7:00 7:30 Entertainment Tonight " " 7:30 8:00 CBS Prime CBS Prime " 8:00 11:00 Eyewitness News Eyewitness News Eyewitness News 11:00 11:35 David Letterman CSI NY CSI NY 11:35 12:05 " " " 12:05 12:35 Craig Ferguson CSI Miami Cold Case 12:35 1:05 " " " 1:05 1:35 Entertainment Tonight Without a Trace Paid Program 1:35 2:05 Dr. Phil " Monk 2:05 2:35 ET Weekend " 2:35 3:05 CBS Up to Min / " Paid Program 3:05 3:35 Brian McKnight (Fri) Paid CBS Up to Min 3:35 4:05 Paid (Fri) " " 4:05 4:35 CBS Morning News American Athlete/Paid CBS Morning News 4:35

13 WJZ 2 nd Qtr 2010 MONDAY-FRIDAY SATURDAY SUNDAY 5:00 Rise & Shine House Smarts Paid Program 5:00 5:30 " Storm Stories Paid Program 5:30 6:00 Morning Edition Eyewitness News Paid Program 6:00 6:30 " " On Time 6:30 7:00 CBS This Morning Eyewitness News Kids 7:00 7:30 " " " 7:30 8:00 " CBS News Eyewitness News Sunday 8:00 8:30 " " " 8:30 9:00 Maury Povich " CBS News 9:00 9:30 " " " 9:30 10:00 Let's Make A Deal It's Academic " 10:00 10:30 " Kids Your New Home 10:30 11:00 The Price Is Right " Face The Nation 11:00 11:30 " " Paid Program 11:30 12:00 Eyewitness News CBS Sports / CBS Sports / 12:00 12:30 Young and Restless Various Various 12:30 1:00 " " " 1:00 1:30 Bold and the Beautiful " " 1:30 2:00 As the World Turns " " 2:00 2:30 " " " 2:30 3:00 Dr. Phil " " 3:00 3:30 " " " 3:30 4:00 Eyewitness News " " 4:00 4:30 " " " 4:30 5:00 Eyewitness News " " 5:00 5:30 " " " 5:30 6:00 Eyewitness News " CBS Evening News 6:00 6:30 " Eyewitness News Eyewitness News 6:30 7:00 CBS Evening News ET Weekend CBS Prime 7:00 7:30 Entertainment Tonight " " 7:30 8:00 CBS Prime CBS Prime " 8:00 11:00 Eyewitness News Eyewitness News Eyewitness News 11:00 11:35 David Letterman CSI NY CSI NY 11:35 12:05 " " " 12:05 12:35 Craig Ferguson CSI Miami Cold Case 12:35 1:05 " " " 1:05 1:35 Entertainment Tonight Without a Trace Paid Program 1:35 2:05 Dr. Phil " Monk 2:05 2:35 ET Weekend " 2:35 3:05 CBS Up to Min / " Paid Program 3:05 3:35 Brian McKnight (Fri) Paid CBS Up to Min 3:35 4:05 Paid (Fri) " " 4:05 4:35 CBS Morning News American Athlete/Paid CBS Morning News 4:35

14 2nd Quarter 2010 WJZ Prime Time Schedule MON TUE WED THU FRI SAT SUN 7:00 60 Minutes 7:30 8:00 How I Met Your Mother 8:30 Rules of Engagement NCIS New Adv. of Old Christine Accidentally on Purpose Survivor Ghost Whisperer Crimetime Saturday Amazing Race 9:00 Two and a Half Men 9:30 The Big Bang Theory NCIS: Los Angeles Criminal Minds CSI: Crime Scene Investigation Medium Crimetime Saturday Undercover Boss 10:00 CSI: Miami The Good Wife CSI: New York The Mentalist Miami Medical 48 Hours: Mystery Cold Case 10:30

15 WJZ.com WJZ.com is the ultimate resource for news and information in Baltimore - averaging over 650,000 monthly unique visitors, 7.5 million monthly page views and over 550,000 video views. WJZ.com s "Always On" strategy delivers the WJZ 13 experience to audiences however, whenever and wherever they want. We tap into people's lives in times and places previously out of reach, maximizing message exposure, recognition and brand awareness for WJZ clients. Source: Hitbox

16 WJZ Is Maryland s s #1 Station WJZ is a dominant #1 in both Households and Adults Jan'10 M-SU/5AM-5AM HH Rating WJZ WBAL WMAR WBFF WNUV WUTB Jan'10 M-SU/5AM-5AM Rtg A25-54 WJZ WBAL WMAR WBFF WNUV WUTB Source: NSI Jan 10

17 WJZ Is Maryland s s #1 Station WJZ delivers the Top Rated Morning and Evening Local Newscasts M-F/5-7AM Newscasts Rtg A Outdelivers WBAL by Jan'10 M-F/5-7AM Outdelivers WBFF by WJZ WBAL WMAR WBFF (6-9A) M-F Evening Newscasts Rtg A25-54 Outdelivers WBAL by Jan' Outdelivers WBFF by WJZ 5-7PM WBAL 5-630P WMAR 5-630P WBFF 530PM Source: NSI Jan 10

18 WJZ Is Maryland s s #1 Station WJZ has the Top Rated Late News in Households and all Key Adult Demos. Late Newscasts HH Rtg 4.2 Jan'10 M-SU Late News HH Rating WJZ WBAL WMAR WBFF (10PM) Outdelivers WBAL by Outdelivers WBFF by Rtg A25-54 Outdelivers WBAL by Jan'10 M-SU Late News Rtg A25-54 WJZ WBAL WMAR WBFF (10PM) Outdelivers WBFF by Source: NSI Jan 10

19 WJZ Is Maryland s s #1 Station WJZ Dominates Daytime in both Adults & Women M-F/9AM-5PM Program Rankers ADULTS Ranker STATION M -F PROGRAM RA25-54 WJZ 1230P YOUNG & RESTLESS 3.4 WJZ 12:00N EYEWITNESS NEWS 2.5 WJZ 9:00A MAURY POVICH 2.5 WBAL 4:00P OPRAH 1.9 WJZ 4:00P EYEWITNESS NEWS 1.8 WJZ 1:30P BOLD & BEAUTIFUL 1.8 WJZ 11:30A PRICE IS RIGHT WJZ 10:00A LET'S MAKE A DEAL WJZ 11:00A PRICE IS RIGHT WJZ 10:30A LET'S MAKE A DEAL WOMEN Ranker STATION M -F PROGRAM RW25-54 WJZ 1230P YOUNG & RESTLESS 4.9 WJZ 12:00N EYEWITNESS NEWS 3.4 WJZ 9:00A MAURY POVICH 3.4 WBAL 4:00P OPRAH 2.9 WJZ 1:30P BOLD & BEAUTIFUL 2.8 WJZ 10:00A LET'S MAKE A DEAL WJZ 11:30A PRICE IS RIGHT WJZ 10:30A LET'S MAKE A DEAL WJZ 11:00A PRICE IS RIGHT WBAL 1:00P DAYS OF OUR LIVES 2.4 Source: NSI Jan 10

20 WJZ Is Maryland s s #1 Station WJZ/CBS Prime is a dominant #1 in the market: HH Rtg Outdelivers WBFF by Jan'10 Prime HH Rating Outdelivers WBAL by WJZ WBAL WMAR WBFF WNUV WUTB WJZ/CBS Prime delivers 10 of the Top 15 Prime Time programs: Jan 10 Regularly Scheduled Prime Programs 10 Top 15 Prime Programs - A WJZ WBFF WMAR RA25-54 WBFF Var Var AMERICAN IDOL 12.4 WJZ Wed 9:00P CRIMINAL MINDS 9.3 WJZ Tue 8:00P NCIS 8.2 WBFF Mon 8:00P HOUSE 7.9 WJZ Tue 9:00P NCIS: LA 7.7 WJZ Wed 10:00P CSI: NY 7.4 WJZ Mon 9:30P BIG BANG THEORY 7.3 WJZ Mon 9:00P TWO & HALF MEN 7.2 WBFF Var Var WJZ Tue 10:00P GOOD WIFE 6.0 WJZ Thu 10:00P MENTALIST 5.9 WJZ Mon 10:00P CSI: MIAMI 5.8 WJZ Thu 9:00P CSI 5.6 WBFF Sun 8:00P THE SIMPSONS 5.6 WMAR Sun 9:00P DESP HOUSEWIVES 5.5 Source: NSI Jan 10

21 WJZ.com is a top destination in the market: 16,659,289 Page Views 1,181,784 Uniques 1,594,969 Video Views Source: Hitbox Feb 10 WJZ Is Maryland s s Sports Station

22 Community Commitment WJZ has a stellar reputation of creating comprehensive campaigns that address prominent issues and needs in the community. WJZ partners with a myriad of non-profit organizations to sponsor events that raise funds for a variety of worthwhile causes. WJZ s continuing community commitment highlights the people, places and things that make Maryland great. WJZ s s Black History Oratory Contest: Inspirational and motivational quotes from noted African Americans form the basis of this annual oratory contest open to all high school students in Maryland. Students write original essays based on supplied quotes then present their memorized essays at a public forum where they are evaluated by a panel of judges and awarded prizes. The top three students receive monetary and other prizes in this contest that has been gaining in popularity since it began in Baltimore Orioles/MASN/WJZ Food Drive This annual three-day food drive held at Oriole Park at Camden Yards during an Orioles threegame home stand raises both money and non-perishable food for the Maryland Food Bank. WJZ reporters and anchors alongside Oriole personnel collect thirty thousand dollars and ten thousand pounds of food from generous baseball fans entering the ballpark. New Year s s Eve Spectacular WJZ partners with the Baltimore Office of Promotion and the Arts to sponsor the city s annual endof-year event featuring musical entertainment and fireworks. WJZ broadcasts a live New Years Eve Special from 11pm through the conclusion of the fireworks at 12:30am. Dick Gelfman s Ride Across Maryland WJZ joins with the television station s former consumer reporter, Dick Gelfman, to raise funds for breast cancer in this three-day motorcycle fundraising event. Bikers from all walks of life ride from every corner of the state to celebrate their camaraderie in Ocean City while raising over $1.2 million for breast cancer programs in just seven years. Kennedy Krieger Institute s s Festival of Trees For 19 years, WJZ has helped to make the three-day festival a destination event while raising funds for the research, treatment and education programs of Kennedy Krieger Institute. If Santa had a theme park, this would be it! Fairyland forests, toy train gardens and gingerbread towns along with craft boutiques and entertainment make the holidays merry and bright for the entire family. Great Prostate Cancer Challenge Great Prostate Cancer Challenge The newest of WJZ s campaigns raises awareness of this male disease through a series of outreach initiatives including free prostate screenings. The annual 5K Run and 1 Mile Fun Walk generates funding for medical research into this disease that affects one in six men.