Welcome Cory Jobe, Director of the Illinois Office of Tourism
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1 Welcome Cory Jobe, Director of the Illinois Office of Tourism
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6 Welcome Cory Jobe, Director of the Illinois Office of Tourism
7 Thank you, Jen
8 Banner year for Illinois tourism 8
9 Economic impact of tourism
10 Economic impact of tourism 5
11 Illinois Tourism hit the road to share great news 11
12 Media took notice Peoria Area Rakes in Tourism Dollars Sangamon County Leads State in Tourism Growth Quad Cities hotel room revenue hit record $100M 43 Media Hits 2.7M Impressions $812K Estimated Ad Value 12
13 MiniAbe backstage at Lollapalooza M Online Impressions 2K Social Engagements
14 Strategic partnerships 14
15 EnjoyIllinois.com 300 race 15
16 Surprise and delight 16
17 Land of Lincoln football game
18 Big Ten football championship 2,500 fan interactions 77,000 impressions
19 More Big Ten fun on the way! March 11-15
20 Little Dribbler 20 Access this video at
21 Wee Goalie 600K Completed Video Views 1.5M Impressions Access this video at
22 Spring/summer campaign Be More Whoa-ed Be More Adventurous Be More Nom-Nom-Mmm +14.5M Online Video Views
23 Spring/summer TV buy
24 Spring/summer campaign results +258M Impressions +1.1M Clicks +640K Website Traffic March 24, 2014 July 31, 2014
25 Native content partnership with BuzzFeed 15 Small Ways Midwesterners Town Things That Make Had the Better Most of Be Summer Cute Signs Ways 2014 You re Ferris Finally Would Ready Spend to His Vacation Day Off Together 57K
26 Introducing MiniMaryTodd 26 Access this video at
27 Illinois total advertising awareness Total Ad Awareness 40% % % 24% PRE POST 27
28 Fall digital campaign results +44M Impressions +169K Clicks +106K Website Traffic +3.7M Completed Video Views September 8, 2014 October 31, 2014
29 Meet the Mile Markers Route 66 Outdoor Adventure Galesburg & Quincy Northern Illinois Great River Road Followers: 500K Followers: 84K 2M Followers: 1M Followers: 140K Total Combined Followers Followers: 275K
30 Mile Markers 2.0 program +198% Enjoy Illinois Instagram Followers 568K Instagram Photo Likes & Comments +17.3K New Uses of #EnjoyIllinois 30
31 Driving conversations about Illinois
32 MiniAbe won at ESTO! Best Social Media Campaign
33 Enjoy Illinois social channel growth 45% 30% 38% 414% 7K Followers 91.1K Fans 24K Followers 2.1K Followers
34 Paid social media 4.2M Impressions 56K Number of Post Likes 4.1K Post Shares 34
35 Website integration 35
36 Ultimate Illinois Holiday 36
37 Ultimate Illinois Holiday 37 Access this video at
38 IPW in Chicago 40 Media Appointments at Marketplace 100 Trade/Media Appointments at Discover Illinois Booth 500 Total Trade/Media Meetings Across All Partners 38
39 Familiarization tours 39
40 Takeovers galore! 40
41 MiniAbe goes international 41
42 Abe Around Town
43 Brand USA 43
44 German pop-up diner 44
45 UK Takeover
46 Toronto Takeover
47 Mexico City Takeover 47
48 Targeted Japanese travelers at JATA #4 Market for overseas visitors to Illinois in
49 Japan s Yuru-Chara mascots
50 Introducing Big Lincoln 50 Access this video at
51 Big Lincoln pitched a strike +200 Articles in Four Months! U.S.-based Yuru Chara visits Osaka? Lincoln-like mascot might be planning something Big Lincoln: Big-size Yuru Chara visited our editorial office to introduce Illinois in the US 51 Yuru Chara diplomacy deepens sister-city affiliation between Namekawa-city and Illinois state
52 2015 Illinois Travel Guide Now Available! 52
53 Atlas Obscura Society Illinois Chapter New Obscura Society Chapter in Illinois! 18 Events 6 Months 53
54 25 Delicious Destination winners 54 DIVER DOWN
55 25 Delicious Destination winners 55
56 25 Delicious Destination winners 56
57 25 Delicious Destination winners 57
58 25 Delicious Destination winners 58 DIVER DOWN
59 Delicious Destination media coverage 59
60 Presenting 60
61 Your agency teams 61
62 Coming March 2015 At the crossroads of a nation discover those destinations where the greatest human connections are made. 62
63 Thank you and remember to follow us! 63
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