THE STATE OF THE INTERNATIONAL TRAVELER
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- Ambrose Gibson
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1 THE STATE OF THE INTERNATIONAL TRAVELER 2018
2 THE STATE OF THE INTERNATIONAL TRAVELER 14 U.S. feeder markets Canada Mexico Brazil China Japan India Australia Germany France United Kingdom Argentina South Korea Netherlands Italy
3 THE STATE OF THE INTERNATIONAL TRAVELER Over 65 American destinations tracked by: Familiarity Appeal Likelihood of Visitation Promotional Buzz Bragging Rights
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5 Travel Expectations Travel Expectations (Overall - All Countries) % CHNG I expect to take more trips (domestically) I expect to spend more (domestically) I expect to take more trips (foreign destinations) I expect to spend more (foreign destinations) 49.5% 50.4% 1.8% 42.0% 43.0% 2.3% 45.0% 46.5% 3.4% 42.8% 43.1% 0.7%
6 International Travel Budget Priority International Travel is a "High" or "Extremely high" Budget Priority (By market) India Mexico China Germany Brazil South Korea Australia United Kingdom France Argentina Italy Japan Canada Netherlands 61.3% 52.1% 49.8% 48.8% 45.1% 42.9% 37.6% 36.8% 33.6% 32.3% 32.0% 30.8% 27.0% 26.1% 0% 20% 40% 60% 80% 100%
7 Estimated International Visitor Volume Figure 1.1: International Traveler Forecasted Volume in 2017 (In thousands by market) OVERALL 75, % COUNTRY OF RESIDENCE NUMBER OF ARRIVALS % CHANGE Canada 20,253 5% Mexico 17,281-9% United Kingdom 4,391-4% Japan 3,541-1% China 3,032 2% Germany 2,055 1% South Korea 2,329 18% Brazil 1,575-7% France 1,677 3% Australia 1,320-2% India 1,114-5% Italy 1,022 4% Argentina % Netherlands 685 2% Source: U.S. Department of Commerce, ITA, National Travel and Tourism Office
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9 Global Destination Hotlist Most Desired International Destinations (Unaided) (Overall - All Countries) 2018 United States 32.7% Spain 17.3% France 16.6% Italy 15.0% Japan 12.3% Austrailia 10.7% United Kingdom 9.3% Canada 8.7% Thailand 7.2% Germany 7.1%
10 Who Wants to Visit the United States Most Desired International Destinations: United States (Open-Ended: % writing in the United States) Mexico Brazil Japan Canada China India Australia Argentina South Korea United Kingdom Italy France Germany Netherlands 53.7% 51.1% 42.1% 39.4% 38.6% 38.1% 33.9% 31.3% 31.0% 27.4% 25.5% 21.0% 12.1% 11.6% 0% 20% 40% 60% 80% 100%
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13 Country Profile: MEXICO Top global destinations they want to visit: Top U.S. destinations they want to visit: United States 53.7% New York 53.7% Canada 33.4% Las Vegas Miami 34.8% 31.1% France 27.4% Disney/Anaheim 27.0% Spain 25.9% Los Angeles 24.8% Italy 16.4% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% U.S. Trip Stats: Most Desired U.S. Vacation Experiences: Total Expected Budget for 2-Week US Trip $3, Average Length of Stay for Ideal US Trip 11.3 Average Number of Cities Visited on Ideal US Trip 5.3 Likely to Travel in an Organized Group Tour 59.1% Family Fun (81.9%) Theme parks (79.7%) Visit Nat l Parks (74.3%) Aquariums and Zoos (70.9%)
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15 Country Profile: INDIA Top global destinations they want to visit: Top U.S. destinations they want to visit: United States 38.1% New York 52.3% Austrailia 34.3% Niagara Falls 27.9% Singapore 23.6% Las Vegas 24.8% United Arab Emirates 18.1% California 19.3% Ukraine 11.9% Washington D.C. 18.8% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Most Desired U.S. Vacation Experiences: U.S. Trip Stats: Total Expected Budget for 2-Week US Trip $4, Average Length of Stay for Ideal US Trip 14.8 Average Number of Cities Visited on Ideal US Trip 6.4 Likely to Travel in an Organized Group Tour 73.0% Visit famous landmarks (85.0%) Sightseeing in cities (80.1%) Visiting Historical Sites (79.7%) Visit beaches & resorts (77.4%)
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17 Country Profile: CHINA Top global destinations they want to visit: Top U.S. destinations they want to visit: United States United States 38.6% New York 61.8% Japan 35.3% Washington D.C. 35.6% Austrailia 23.6% Hawaii 35.2% France 22.2% San Francisco 27.0% Thailand 21.2% Los Angeles 25.4% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Most Desired U.S. Vacation Experiences: U.S. Trip Stats: Total Expected Budget for 2-Week US Trip $6, Average Length of Stay for Ideal US Trip 9.7 Average Number of Cities Visited on Ideal US Trip 4.7 Likely to Travel in an Organized Group Tour 55.3% Visit famous landmarks (74.1%) Relaxation (73.1%) Visit Nat l Parks (67.0%) Duty-Free Shopping (62.3%)
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19 Overall Opinion of the United States Opinion of the U.S. Affected by Trump Better, 18.1% Worse, 49.8% Neutral, 32.1% Question: Have the actions and policies of Donald Trump changed your overall opinion of the United States of America? If so, how? (Please select the answer that best fills in the blank below) As a result of the actions and policies of Donald Trump, my overall opinion of the United States is.
20 Overall Opinion of the United States Better Opinion of The U.S. from Trump (% responding "Better" or "Much Better") Worse Opinion of The U.S. from Trump (% responding "Worse" or "Much Worse") Better Much better Worse Much worse India 22.3% 25.2% Canada 15.5% 34.4% China 11.7% 6.9% Germany 20.5% 29.0% Brazil 7.0% 8.6% Mexico 18.8% 25.0% United Kingdom 6.8% 8.2% Netherlands 18.7% 24.4% Australia 6.9% 6.1% France 15.7% 26.1% Italy 5.4% 4.5% South Korea 17.9% 20.6% Canada 4.3% 4.9% Australia 12.8% 22.3% Japan 6.3% 1.4% Japan 18.4% 14.4% Germany 4.3% 2.0% United Kingdom 13.2% 18.4% France ( 3.1%, 3.1% ) Brazil 12.0% 15.6% Argentina ( 3.0%, 2.6% ) Argentina 14.3% 12.2% Mexico ( 3.0%, 2.4% ) Italy 14.2% 11.6% Netherlands ( 3.5%, 1.8% ) China 8.1% 5.4% South Korea ( 3.4%, 1.6% ) India 3.3% 2.7% 0% 20% 40% 60% 0% 20% 40% 60% Question: Have the actions and policies of Donald Trump changed your overall opinion of the United States of America? If so, how? (Please select the answer that best fills in the blank below) As a result of the actions and policies of Donald Trump, my overall opinion of the United States is.
21 Content Warning Warning: The next slides contains word clouds composed of travelers opinions about Donald Trump. These word clouds contain words that some may find offensive.
22 World Perceptions of Donald Trump World Question: What one word best describes Donald Trump?
23 World Perceptions of Donald Trump World Question: What one word best describes Donald Trump?
24 World Perceptions of Donald Trump (continued) China Japan Question: What one word best describes Donald Trump?
25 World Perceptions of Donald Trump (continued) South Korea Australia Question: What one word best describes Donald Trump?
26 World Perceptions of Donald Trump (continued) India United Kingdom Question: What one word best describes Donald Trump?
27 World Perceptions of Donald Trump (continued) France Germany Question: What one word best describes Donald Trump?
28 World Perceptions of Donald Trump (continued) Netherlands Italy Question: What one word best describes Donald Trump?
29 World Perceptions of Donald Trump (continued) Argentina Brazil Question: What one word best describes Donald Trump?
30 World Perceptions of Donald Trump (continued) Mexico Canada Question: What one word best describes Donald Trump?
31 QUESTIONS David Reichbach Director of Analytics & Data Security
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