National Tracking Poll

Transcription

1 National Tracking Poll Project: N Size: 2202 Adults Margin of Error: ± 2% Topline Report December 07-10, 2018 Question Response Frequency Percentage HR1_1 Thinking about old social media posts from celebrities that resurface and appear out-of-character or offensive, how would your opinion change of that person if the post was: 1 year old My opinion of them would completely change % My opinion of them would somewhat change. 5 23% My opinion of them would change a little bit % My opinion of them would not change at all % HR1_4 HR1_5 HR2 HR3 Thinking about old social media posts from celebrities that resurface and appear out-of-character or offensive, how would your opinion change of that person if the post was: 5 years old My opinion of them would completely change % My opinion of them would somewhat change % My opinion of them would change a little bit % My opinion of them would not change at all % Thinking about old social media posts from celebrities that resurface and appear out-of-character or offensive, how would your opinion change of that person if the post was: 10+ years old My opinion of them would completely change. 249 % My opinion of them would somewhat change % My opinion of them would change a little bit % My opinion of them would not change at all % Which of the following statements comes closest to your view, even if neither are exactly correct? An old social media post does not represent the person % who posted it and has no in uence on my opinion of someone. Social media posts are a form of expression and in uence my opinion of someone regardless of how old the post is % How much have you seen, read or heard about Kevin Hart stepping down as the host of the 91st Academy Awards (Oscars)? A lot 32 5% Some % Not much % Nothing at all % Page 1

2 HR4 Question Response Frequency Percentage And, how much have you seen, read or heard about Kevin Harts controversial tweets about the LGBTQ community from 2011 and earlier? A lot 206 9% Some % Not much % Nothing at all 9 4 % HR5_1 HR5_4 HR6 As you may know, Kevin Hart recently faced criticism for tweets he posted between 2009 and 2011 including the following: Hart stepped down as the host of the 91st Academy Awards (Oscars) after allegedly facing pressure from the Academy of Motion Picture Arts and Sciences to either apologize for his tweets or step down as host. Based on what you know, do you have a more or less favorable impression of the following, or does it make no difference either way? Kevin Hart Much more favorable 89 9% Somewhat more favorable 60 7% No difference either way % Somewhat less favorable 325 5% Much less favorable 304 4% Don t know / No opinion 32 5% As you may know, Kevin Hart recently faced criticism for tweets he posted between 2009 and 2011 including the following: Hart stepped down as the host of the 91st Academy Awards (Oscars) after allegedly facing pressure from the Academy of Motion Picture Arts and Sciences to either apologize for his tweets or step down as host. Based on what you know, do you have a more or less favorable impression of the following, or does it make no difference either way? The Academy of Motion Picture Arts and Sciences Much more favorable 45 7% Somewhat more favorable 259 2% No difference either way % Somewhat less favorable 268 2% Much less favorable 297 4% Don t know / No opinion 369 7% Based on what you know, which of the following statements best describes your view, even if neither is exactly correct? The Academy of Motion Picture Arts and Sciences % would have been right to pressure Kevin Hart to either apologize for his tweets or step down as the host of the 91st Academy Awards. The Academy of Motion Picture Arts and Sciences % would have been wrong to pressure Kevin Hart to either apologize for his tweets or step down as the host of the 91st Academy Awards. Don t know / No opinion % Page 2

3 HR7 Question Response Frequency Percentage And, based on what you know, which of the following statements best describes your view, even if neither is exactly correct? Kevin Hart made the right decision to step down as host % of the 91st Academy Awards. Kevin Hart should not have stepped down as the host of % the 91st Academy Awards. Don t know / No opinion % HR8_1 HR8_4 HRdem1_1 HRdem1_4 Kevin Hart recently posted the following video on Instagram. After watching this video, do you have a more or less favorable impression of the following, or does it make no difference either way? Kevin Hart Much more favorable % Somewhat more favorable % No difference either way % Somewhat less favorable 06 5% Much less favorable 05 5% Don t know / No opinion 352 6% Kevin Hart recently posted the following video on Instagram. After watching this video, do you have a more or less favorable impression of the following, or does it make no difference either way? The Academy of Motion Picture Arts and Sciences Much more favorable 44 7% Somewhat more favorable 6 7% No difference either way % Somewhat less favorable 3 3 4% Much less favorable 355 6% Don t know / No opinion 386 8% How often do you watch or stream the following? TV shows Every day 45 52% Several times per week 50 23% About once per week 45 7% Several times per month 05 5% About once per month 45 2% Less often than once per month 86 4% Never 76 8% How often do you watch or stream the following? Movies Every day % Several times per week % About once per week 348 6% Several times per month 24 % About once per month 2 4 0% Less often than once per month 75 8% Never 92 9% Page 3

4 Question Response Frequency Percentage HRdem1_5 How often do you watch or stream the following? Sporting events Every day 80 8% Several times per week 42 9% About once per week 335 5% Several times per month 72 8% About once per month 47 7% Less often than once per month 278 3% Never % HRdem2_1 HRdem2_4 HRdem2_5 HRdem3_1 HRdem3_4 HRdem3_5 HRdem3_6 Do you, or anyone in your household, subscribe to the following? Cable television I (or someone in my household) currently subscribe % I (or someone in my household) subscribed in the past, % but not now I (or someone in my household) have never subscribed 395 8% Do you, or anyone in your household, subscribe to the following? Satellite television I (or someone in my household) currently subscribe % I (or someone in my household) subscribed in the past, % but not now I (or someone in my household) have never subscribed % Do you, or anyone in your household, subscribe to the following? Streaming service(s) I (or someone in my household) currently subscribe % I (or someone in my household) subscribed in the past, 270 2% but not now I (or someone in my household) have never subscribed % In general, what kind of fan do you consider yourself of the following? Film An avid fan % A casual fan 93 54% Not a fan 233 % In general, what kind of fan do you consider yourself of the following? Television An avid fan % A casual fan % Not a fan 60 7% In general, what kind of fan do you consider yourself of the following? Music An avid fan 07 50% A casual fan % Not a fan 3 5% In general, what kind of fan do you consider yourself of the following? Fashion An avid fan 296 3% A casual fan % Not a fan % Page 4

5 Question Response Frequency Percentage Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated for registered voters with demographic post-strati cation weights applied. Page 5

6 Respondent Demographics Summary Morning Consult Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xdemall Adults % xdemgender Gender: Male 03 47% Gender: Female 7 53% age5 Age: % Age: % Age: % Age: % Age: % demagegeneration Generation Z: % Millennial: Age % Generation X: Age % Boomers: Age % N 2075 xpid3 PID: Dem (no lean) % PID: Ind (no lean) % PID: Rep (no lean) 67 30% xpidgender PID/Gender: Dem Men 306 4% PID/Gender: Dem Women % PID/Gender: Ind Men 383 7% PID/Gender: Ind Women 4 0 9% PID/Gender: Rep Men 342 6% PID/Gender: Rep Women 329 5% xdemideo3 Ideo: Liberal (1-3) % Ideo: Moderate (4) % Ideo: Conservative (5-7) % N 902 xeduc3 Educ: < College % Educ: Bachelors degree 52 24% Educ: Post-grad 296 3% Continued on next page Page 6

7 National Tracking Poll #181211, December, 2018 Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xdeminc3 Income: Under 50k % Income: 50k-100k % Income: 100k % xdemwhite Ethnicity: White 78 8 % xdemhispbin Ethnicity: Hispanic 2 3 0% demblackbin Ethnicity: Afr. Am % demraceother Ethnicity: Other 42 6% xrelnet Relig: Protestant % Relig: Roman Catholic 403 8% Relig: Something Else 228 0% N 5 xreligion1 Relig: Jewish 57 3% xreligion2 Relig: Evangelical % Relig: Non-Evang. Catholics 327 5% N 5 xreligion3 Relig: All Christian 5 5 % Relig: All Non-Christian 278 3% N 393 xdemusr Community: Urban % Community: Suburban % Community: Rural % xdememploy Employ: Private Sector % Employ: Government 58 7% Employ: Self-Employed 89 9% Employ: Homemaker 36 6% Employ: Student 7 3% Employ: Retired % Employ: Unemployed 90 9% Employ: Other 248 % xdemmilhh1 Military HH: Yes % Military HH: No % Continued on next page Page 7

8 Summary Statistics of Survey Respondent Demographics Morning Consult Respondent Demographics Summary Demographic Group Frequency Percentage xnr1 RD/WT: Right Direction % RD/WT: Wrong Track % Trump_Approve Trump Job Approve % Trump Job Disapprove 32 5 % N 2067 Trump_Approve2 Trump Job Strongly Approve % Trump Job Somewhat Approve % Trump Job Somewhat Disapprove 287 3% Trump Job Strongly Disapprove % N 2067 xnr3 #1 Issue: Economy % #1 Issue: Security 42 9% #1 Issue: Health Care 362 6% #1 Issue: Medicare / Social Security 366 7% #1 Issue: Women s Issues 05 5% #1 Issue: Education 27 6% #1 Issue: Energy 00 5% #1 Issue: Other 9 5% xsubvote18o 2018 House Vote: Democrat % 2018 House Vote: Republican % 2018 House Vote: Someone else 0 5% 2018 House Vote: Didnt Vote % N 2 97 xsubvote16o 2016 Vote: Hillary Clinton % 2016 Vote: Donald Trump % 2016 Vote: Someone else 209 0% 2016 Vote: Didnt Vote % N 2 96 xsubvote14o Voted in 2014: Yes % Voted in 2014: No % xsubvote12o 2012 Vote: Barack Obama % 2012 Vote: Mitt Romney % 2012 Vote: Other 07 5% 2012 Vote: Didn t Vote % N 2 98 Continued on next page Page 8

9 National Tracking Poll #181211, December, 2018 Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xreg4 4-Region: Northeast 393 8% 4-Region: Midwest % 4-Region: South % 4-Region: West 48 22% Trump_Fav Favorable of Trump % Unfavorable of Trump 36 52% N 206 Trump_Fav_FULL Very Favorable of Trump % Somewhat Favorable of Trump 389 8% Somewhat Unfavorable of Trump 238 % Very Unfavorable of Trump % N 206 Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated with demographic post-strati cation weights applied. Page 9

10 Morning Consult Page 10