Herald-Tribune. Sarasota/Bradenton/Venice Market

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1 Herald-Tribune Sarasota/Bradenton/Venice Market

2 Sarasota/Bradenton/Venice Market

3 Sarasota/Bradenton/Venice is the fifth largest market in the state of Florida. Top 10 Florida Markets Population Miami/Ft Lauderdale 5,628,256 Tampa/St Petersburg 2,833,932 Orlando 2,197,758 Jacksonville 1,373,037 Sarasota/Bradenton/Venice 715,898 Ft Myers 642,909 Lakeland 616,599 Melbourne 552,037 Daytona Beach 499,425 Pensacola 454,733 Nearly three quarters of a million people make their homes here year-round. Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

4 In Sarasota/Bradenton/Venice The population grows from 600,000 in the summer to 900,000 in winter. Average Population by Month (000) The market offers massive year-long opportunity, with a 50% boost in the winter season Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Nielsen Market Demographics Herald-Tribune Circulation Department.

5 Among Florida s 10 largest markets, Sarasota/Bradenton/Venice is richest. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice $29,164 Ft Myers $27,854 Jacksonville $26,192 Melbourne $25,795 Miami/Ft Lauderdale $25,592 Tampa/St Petersburg $25,072 Orlando $24,117 Daytona Beach $23,391 Pensacola $22,923 Lakeland $20,816 USA $25,919 Income per capita is more than $3,000 higher than the national average. Source: Nielsen Claritas Aggregate Income is $20,878,449,000. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

6 Sarasota has the highest income of any Tampa DMA county; Manatee is third. DMA County $/Capita Sarasota $34,008 Pinellas $29,042 Manatee $28,148 Hillsborough $27,318 Pasco $24,118 Polk $23,117 Hernando $22,870 Citrus $22,478 Highlands $19,366 Hardee $14,866 If you want to reach affluent consumers in one of America s Top 20 markets Sarasota is the place to start. Source: Nielsen Claritas 2011

7 Sarasota/Bradenton/Venice is one of America s 20 wealthiest major metros. Wealthiest Major Metros $/Capita 1 Bridgeport, CT $43,093 2 Washington, DC $39,197 3 San Jose, CA $38,268 4 San Francisco, CA $38,250 5 Boston, MA $35,028 6 Hartford, CT $32,382 7 New York, NY $32,169 8 Baltimore, MD $31,937 9 Seattle, WA $31, Minneapolis, MN $31,192 Wealthiest Major Metros $/Capita 11 Denver, CO $30, Madison, WI $29, New Haven, CT $29, Worcester, MA $29, Poughkeepsie, NY $29, Sarasota/Bradenton/Venice $29, Chicago, IL $28, Albany, NY $28, Raleigh, NC $28, San Diego, CA $28,725 The high quality of life in Sarasota/ Bradenton/Venice has lured affluent professionals and retirees with buying power that rivals the richest markets in the nation. Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metro markets of 500,000 or more.

8 Sarasota/Bradenton/Venice is the nation s oldest major metro market. Oldest Major Metros Median Age Sarasota/Bradenton/Venice 48.6 Melbourne, FL 45.1 Fort Myers, FL 44.6 Daytona Beach, FL 44.2 Youngstown, OH 42.5 Pittsburgh, PA 42.4 Scranton/Wilkes-Barre, PA 42.1 Portland, ME 41.6 Tampa/St Petersburg, FL 40.7 Buffalo, NY 40.6 USA 37.0 Sophisticated consumers with substantial nest eggs are excellent prospects for nearly every business. Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

9 In Sarasota/Bradenton/Venice Consumer spending per capita is more than $1,400 over the national average. $19,954 Consumer Spending Per Capita $18,515 Local people spend more than $14 billion a year on goods and services. Sarasota/Bradenton/Venice US Source: Nielsen Claritas Total spending is $14,228,579,657. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

10 The Herald-Tribune publishes four separate editions seven days a week. The Herald-Tribune publishes 1,000 local stories a month almost three dozen a day. Commitment to community makes the Herald-Tribune must reading for nearly 300,000 consumers. With flexible zoned advertising, you can reach them all or only the ones that matter to you.

11 A smorgasbord of sections targets consumers with a variety of interests. Monday Tuesday Wednesday Every week, advertisers have the opportunity to ask consumers for their business at the best possible time: when they are reading the latest news about things they sell. Thursday Friday Saturday

12 Affordable, high-impact inserts and tab-ons run daily in the Herald-Tribune. The Herald-Tribune lets you target your customers any day you want, right down to the zips where they live.

13 Niche publications help consumers get the most out of life on the Gulf Coast. With long shelf life, advertising in these reference guides works for you all year.

14 Herald-Tribune Media have earned the nation s highest award for journalism Pulitzer Prize Winner: Investigative Reporting The Insurance Nightmare on property insurance 2010 Pulitzer Prize Finalist: Investigative Reporting Flipping Fraud on fraudulent real estate deals 2008 Pulitzer Prize Finalist: Local Reporting Broken Trust on abusive teachers The outstanding journalism of the Herald-Tribune Media Group attracts a quality audience, creating quality customers for your business.

15 The Herald-Tribune is the eighth largest circulation newspaper in Florida. Total Circulation Daily Sunday Tampa Bay Times 257, ,738 Orlando Sentinel 179, ,909 Miami Herald 166, ,809 South Florida News/Sun Sentinel 162, ,605 Tampa Tribune 148, ,188 Florida Times-Union 106, ,490 Palm Beach Post 101, ,467 Sarasota Herald-Tribune 72,571 94,547 Treasure Coast News/Press-Tribune 69,767 89,733 Daytona Beach News/Journal 64,527 85,782 Your message will appear in one of Florida s largest sources of news and information. Source: Latest Audit Bureau of Circulations annual reports

16 Among major Florida newspapers Herald-Tribune home county household coverage is among the best in the state. Home County Coverage Daily Sunday Tampa Bay Times 31% 47% Treasure Coast News/Press-Tribune 30% 38% Sarasota Herald-Tribune 29% 38% Daytona Beach News/Journal 26% 34% Orlando Sentinel 18% 29% Tampa Tribune 17% 30% Florida Times-Union 16% 25% Palm Beach Post 16% 21% South Florida News/Sun Sentinel 14% 24% Miami Herald 10% 17% More than almost any other major newspaper in Florida, the Herald-Tribune truly delivers its market, making your advertising more effective and efficient. Sources: Latest Audit Bureau of Circulations annual reports; Nielsen Market Demographics.

17 In Sarasota/Bradenton/Venice The Herald-Tribune reaches almost 260,000 adults nearly half the market. Audience Reach 259,000 45% From Charlotte Harbor to Tampa Bay, more than a quarter million people turn to the Herald-Tribune for news and advertising. Source: Scarborough Research, Past week. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

18 In Sarasota/Bradenton/Venice The Herald-Tribune reaches the most responsive, critical local consumers. Key Demographics SBV Herald-Tribune Total Adults 581, ,000 45% Age 45 to ,000 93,000 50% HHI $100,000 or more 89,000 42,000 47% Avg HH Income $66,000 $70,000 College graduate or more 157,000 77,000 49% Retired 189, ,000 58% Own home 445, ,000 50% Value $500,000 or more 27,000 20,000 72% Value $250,000 or more 109,000 63,000 58% Avg Home Value $245,000 $285,000 Herald-Tribune advertising works so well because it delivers affluent consumers at the height of their purchasing power. Source: Scarborough Research, Past week. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

19 Almost 3,300 local businesses advertise in the Herald-Tribune. Total Advertisers 3,293 Thousands of local businesses rely on advertising in the Herald- Tribune to help them thrive because it works. Source: Herald-Tribune Media Group Accounting Department 2011