Apparel & Accessories. Sarasota/Bradenton/Venice Market

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1 Apparel & Accessories Sarasota/Bradenton/Venice Market

2 In Sarasota/Manatee/Charlotte Clothing store sales fell for only two years, and have improved quickly Clothing Store Sales ($Million) Clothing stores held up better than most businesses in the recession, revived in 2010, reached an all-time high in 2011 and are up double digits in TD 12TD Source: Florida Department of Revenue. To-Date (TD) is January-August.

3 In Sarasota/Manatee/Charlotte Clothing Store Sales Performance 3% Annual Change in Clothing Store Sales % 10% 7% 7% 3% 3% 3% Sales at clothing stores, soft for only two years, started to recover in 2010 and have enjoyed robust growth ever since TD -4% -4% Source: Florida Department of Revenue. To-Date (TD) is January-August.

4 In Sarasota/Manatee/Charlotte Clothing store sales peak during the holidays and through the first quarter Clothing Store Sales by Month (%) Though one of the more seasonal retail categories, more than 40% of all sales take place May to October. Advertising should run accordingly. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Florida Department of Revenue,

5 In Sarasota/Bradenton/Venice Per capita spending at clothing stores is 42% more than the national average. Clothing & Accessory Store Spending Per Capita $967 $681 Local people spend almost $700 million on clothing and accessories. Sarasota/Bradenton/Venice US Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

6 In Sarasota/Bradenton/Venice Jewelry store sales per capita are more than 10% above the national average. $185 Jewelry Store Sales Per Capita $165 Per capita sales are 12% over the national average. Total sales exceed $130 million. Sarasota/Bradenton/Venice US Source: Nielsen Claritas Total sales are $131,811,507. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

7 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most clothing, shoe & jewelry shoppers. Apparel & Accessories Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581, ,000 50% 259,000 91,000 31% Shopped past 3 months Any clothing store 478, ,000 50% 208,000 76,000 32% Any shoe store 414, ,000 51% 182,000 76,000 36% Any jewelry store* 105,000 60,000 57% 53,000 22,000 37% At least one third of fashion buyers you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties. *Past 12 months.

8 In the Herald-Tribune Apparel & accessory stores run more than 8,300 inches of advertising a year. Apparel & Accessories: 8,342 Inches Top Advertisers Inches Digital Anthony's, Inc. 1,474 Molly's 1,026 Draper's & Damon's 851 Tanya's Chalet 740 Topaz Design Group 496 P Foxy Lady 355 P BMR Holdings, LLC 340 Dreamweaver 326 P Eileen Fisher 308 BW Francis 218 Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

9 In the Herald-Tribune Jewelry stores & jewelry buyers run 14,000 inches of advertising a year. Jewelry Stores & Buyers: 13,750 Inches Top Advertisers Inches Digital Secured Gold Buyer 4,410 G&M Estate Buyers 1,418 The Gold Rush Store 1,206 Pandora Store 1,134 Heitel Jewelers 759 Michael & Company 600 Michaels Reflections in Gold 524 Joseph's Jewelers 500 P The Diamond Vault 478 Armel Jewelers 347 Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

10 In the Herald-Tribune Shoe stores run almost 14,000 inches of advertising a year. Shoes: 13,924 Inches Top Advertisers Inches Digital Peltz Shoes 6,194 P Famous Shoes 4,259 Good Feet Store 1,176 New Balance Sarasota 874 Happy Feet Plus 476 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

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Apparel & Accessories. Sarasota/Bradenton/Venice Market Apparel & Accessories Sarasota/Bradenton/Venice Market In Sarasota/Manatee/Charlotte Clothing store sales fell for only two years, and have improved quickly. 378.6 406.6 461.3 Clothing Store Sales ($Million)

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