Health Care. Sarasota/Bradenton/Venice Market

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Adam George
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1 Health Care Sarasota/Bradenton/Venice Market

2 Among Florida s 10 Largest Markets Sarasota/Bradenton/Venice consumers spend the most each on health care. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice $2,573 Fort Myers $2,411 Melbourne $2,281 Daytona Beach $2,188 Tampa/St Petersburg $2,145 Miami/Ft Lauderdale $2,009 Lakeland $1,980 Jacksonville $1,969 Orlando $1,909 Pensacola $1,902 USA $1,824 Per capita health care spending is 41% above the national average. Total spending is nearly $2 billion. Source: Nielsen Claritas Total spending is $1,834,915,829. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

3 In Sarasota/Bradenton/Venice More of the population is on Medicare than in any other major metro market. Major Metro Markets Medicare Sarasota/Bradenton/Venice 37% Ft Myers, FL 34% Melbourne, FL 31% Lakeland, FL 31% Daytona Beach, FL 29% Tampa/St Petersburg, FL 27% Chattanooga, TN 25% Buffalo, NY 25% Knoxville, TN 25% Providence, RI 25% US 22% Two of five adults receives Medicare nearly twice the national average. Source: Scarborough Research Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

4 Sarasota/Bradenton/Venice is one of the top markets for medical services. Medical Services % US Rank Take Medications Digestive disorder 23% 5 Cholesterol 22% 7 Arthritis 16% 3 See Specialists Ophthalmologist 43% 2 Dermatologist 23% 3 Cardiologist 17% 3 Podiatrist 13% 5 America s oldest major metro is a fertile field for physicians and pharmaceuticals. Use Treatments Cardiac care 14% 3 Corrective eye surgery 9% 4 Cancer/oncology 10% 6 Neurology 9% 4 Source: Scarborough Research Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

5 Among Florida s 10 Largest Markets Sarasota/Bradenton/Venice consumers spend the most each at pharmacies. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice $228 Ft Myers $223 Melbourne $214 Tampa/St Petersburg $203 Jacksonville $200 Daytona Beach $199 Orlando $189 Pensacola $185 Lakeland $183 Miami/Ft Lauderdale $181 USA $196 Per capita spending in pharmacies is 43% above the national average; total spending is nearly $750 million. Source: Nielsen Claritas Total spending is $726,800,639. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

6 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most drug and HBA shoppers wherever they go. Drugs/Health & Beauty Aids Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581, ,000 50% 259,000 91,000 31% Bought past month Any RX/HBA 543, ,000 52% 248,000 85,000 30% Drug store 427, ,000 55% 209,000 73,000 31% General merchandise store 361, ,000 50% 159,000 53,000 29% Supermarket 267, ,000 52% 119,000 48,000 34% By mail order 92,000 53,000 58% 49,000 13,000 25% As many as one in three drug & HBA buyers you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

7 In the Herald-Tribune Drug stores and pharmacies run more than 5,400 inches of advertising a year. Drug Stores: 5,473 Top Advertisers Inches Digital Walgreen's 1,942 Family Health Care 866 Discount Drugs 845 P CVS Caremark 812 Discount Rx Direct 427 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

8 In Sarasota/Bradenton/Venice Herald-Tribune Media reach people who buy remedies for their ailments. Medications Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581, ,000 50% 259,000 91,000 31% Bought past 12 months Cold or flu 176,000 94,000 53% 78,000 37,000 39% High blood pressure 172, ,000 60% 91,000 26,000 25% Allergies 169,000 85,000 51% 73,000 29,000 34% Digestive disorder 133,000 72,000 54% 69,000 14,000 19% Cholesterol 125,000 69,000 55% 62,000 16,000 23% Arthritis 64,000 31,000 48% 27,000 7,000 23% Children's medicine 61,000 28,000 46% 23,000 11,000 39% Diabetes 48,000 24,000 50% 21,000 5,000 21% Asthma 39,000 24,000 62% 22,000 3,000 13% Up to two in five people you reach who buy medicine read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

9 In the Herald-Tribune Medical supply companies run almost 5,000 inches of advertising a year. Medical Products: 4,934 Inches Top Advertisers Inches Canada Med Service 1,873 Medtronic 756 Merck 326 Accessible Solutions 315 Orthopedics Inc 252 Successful local businesses believe in Herald-Tribune advertising because they know it works. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

10 In Sarasota/Bradenton/Venice Herald-Tribune Media reach people who seek advanced medical services. Medical Services Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581, ,000 50% 259,000 91,000 31% Past 3 years Any services 451, ,000 50% 194,000 75,000 33% Cardiac care 80,000 44,000 55% 41,000 13,000 30% Orthopedics 73,000 38,000 52% 34,000 8,000 21% Cancer/oncology 58,000 37,000 64% 33,000 9,000 24% Pediatrics 50,000 13,000 25% 11,000 5,000 38% Neurology 37,000 15,000 40% 14,000 4,000 27% Overnight stay 98,000 58,000 59% 52,000 20,000 34% Up to two in five patients you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

11 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most people who go to medical specialists. Specialists Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581, ,000 50% 259,000 91,000 31% Used past 12 months Any specialist 498, ,000 51% 226,000 80,000 31% Dentist 302, ,000 55% 150,000 53,000 32% Skin doctor 136,000 73,000 54% 67,000 21,000 29% Cardiologist 100,000 54,000 54% 51,000 14,000 26% OB/GYN 94,000 38,000 40% 32,000 14,000 37% Foot doctor 74,000 39,000 54% 34,000 10,000 26% Chiropractor 61,000 30,000 50% 27,000 9,000 30% As many as one third of all people you reach who use specialists read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

12 In Sarasota/Bradenton/Venice Herald-Tribune Media reach most of the people who seek care for their eyes. Eyewear & Eye Care Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581, ,000 50% 259,000 91,000 31% Past 12 months Bought eyewear 281, ,000 56% 135,000 57,000 36% Saw ophthalmologist 252, ,000 61% 134,000 48,000 31% Saw optometrist 142,000 80,000 56% 71,000 28,000 35% Past 3 years Had corrective surgery 55,000 30,000 55% 25,000 12,000 40% Up to two in five patients you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

13 In the Herald-Tribune Eye doctors and care centers run more that 16,000 inches of advertising a year. Eye Doctors & Care: 16,332 Inches Top Advertisers Inches Digital Eyeglass Works 5,491 P Center For Sight 3,872 P National Vision, Inc 1,519 Sarasota Cataract 1,339 Optical Outlet 1,282 Manatee Eye Clinic 1,130 P Gulf Coast Glaucoma 405 P Eye Specialists 363 Stanley's Custom Eyewear 229 Ioptics 200 Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

14 In the Herald-Tribune Ear doctors and care centers run almost 28,000 inches of advertising a year. Ear Doctors & Care: 27,992 Inches Top Advertisers Inches Digital Audibel Hearing Aids 6,142 P Hear Care Audiology 2,434 Miracle Ear 2,079 Drs. Davis & Beyer 1,930 Hear-X 1,890 Advance Hearing Center 1,765 Gibson's Hearing 1,764 Armand's Hearing Center 1,703 Affordable Hearing 1,386 Sound Care Hearing 1,279 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

15 In the Herald-Tribune Dentists & dental clinics run more than 11,000 inches of advertising a year. Dentists: 11,524 Inches Top Advertisers Inches Digital Jill M. Morris 1,528 Siesta Smiles Dental 1,449 Heartland Dental Center 1,348 P Craig M Misch D.D. 1,051 The Smile Centre 899 P Pinebrook Dental Clinic 729 Dr. Mitchell Strum 680 Koval & Koval Dentistry 680 Go 2 Dental 576 P Aspen Dental 528 Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

16 In the Herald-Tribune Doctors and medical clinics run nearly 39,000 inches of advertising a year. Doctors & Clinics: 38,920 Inches Top Advertisers Inches Digital Gulf Coast Medical 3,434 P Sarasota Surgical 3,155 P Cortez Podiatry Associates 1,638 P Dr. Greg Logan 1,575 Florida Urology Specialists 1,269 P Dr J. David Holcomb 1,260 Danee Barnett 1,251 Dr. Craig S Aderhol 1,008 Dr. Cary Dunn 990 P J Morgan O'Donoghue 987 Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

17 In the Herald-Tribune Health care providers and facilities run more than 16,000 inches a year. Health Providers/Facilities: 16,572 Inches Top Advertisers Inches Digital DPN USA LLC 3,024 P Help At Home Homecare 1,678 P Tidewell Hospice 1,568 P Aesculapian Management 1,387 P Advanced Healing Arts 1,003 Gulfcoast Physical 819 The Power of One 574 Abrams Dermatology 565 P Visiting Nurse Association 545 P Nursing Resources 488 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Nearly all the major players also use Herald- Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

18 In Sarasota/Bradenton/Venice Herald-Tribune Media reach as many as two of three patients at local hospitals. Hospitals & Medical Facilties Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581, ,000 50% 259,000 91,000 31% Past 3 years Any hospital 412, ,000 50% 183,000 65,000 32% Sarasota Memorial 204, ,000 59% 110,000 32,000 27% Doctors Hospital 78,000 49,000 63% 42,000 17,000 35% Blake Medical Center 73,000 23,000 31% 21,000 11,000 48% Manatee Memorial 70,000 15,000 22% 13,000 6,000 40% Lakewood Ranch 58,000 26,000 46% 22,000 12,000 46% Venice Regional 58,000 38,000 65% 35,000 9,000 24% All Children's 36,000 5,000 14% 5,000 1,000 20% Emergency room 216, ,000 50% 94,000 37,000 34% Urgent care facility 93,000 46,000 49% 38,000 16,000 35% Up to half of all the patients you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

19 In the Herald-Tribune Local and regional hospitals run almost 23,000 inches of advertising a year. Hospitals: 22,657 Inches Top Advertisers Inches Digital Sarasota Memorial 6,722 P Doctors Hospital 5,862 P Venice Regional Medical Center 5,674 P Blake Medical Center 1,389 P Manatee Memorial Hospital 1,038 P Successful local businesses believe in Herald-Tribune advertising because they know it works. All of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

20 In Sarasota/Bradenton/Venice Retirees account for more of the adults than in any other major metro market. Major Metro Markets Retired Sarasota/Bradenton/Venice 33% Ft Myers, FL 28% Daytona Beach, FL 27% Melbourne, FL 26% Lakeland, FL 22% Tampa/St Petersburg, FL 21% Tucson, AZ 21% Albany, NY 20% Buffalo, NY 20% Detroit, MI 20% US 17% Almost one in three adults is retired nearly double the national average. Source: Scarborough Research Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

21 In the Herald-Tribune Assisted living and retirement centers run more than 22,000 inches a year. Retirement Centers: 22,269 Inches Top Advertisers Inches Digital Sarasota Bay Club 3,339 Jacaranda Trace 3,276 Bay Village of Sarasota 1,852 P Lakehouse West 1,638 Brookdale Senior Living 1,215 Waterside Retirement Estates 1,214 P Fountains At Lake Pointe Woods 1,071 P Horizon Bay Sarasota 987 Plymouth Harbor 931 P Alderman Oaks 898 Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

22 In the Herald-Tribune Funeral homes & cemeteries run more than 1,600 inches of advertising a year. Funeral Homes: 1,618 Inches Top Advertisers Inches Kays Ponger Funeral Home 567 Wiegand Bros Funeral Home 539 Jennings Funeral Home 221 Successful local businesses believe in Herald-Tribune advertising because they know it works. Source: Herald-Tribune Media Group Accounting Department, = 1 full page. P = HeraldTribune.com. Y = Yahoo.

Health Care. Sarasota/Bradenton/Venice Market

Health Care. Sarasota/Bradenton/Venice Market Health Care Sarasota/Bradenton/Venice Market Among All Major US Markets Sarasota/Bradenton/Venice residents spend more than anyone on health care. Health Care $/Capita Sarasota/Bradenton/Venice $1,884